If you’ve started building a following on TikTok, chances are you’ve asked yourself: How much does TikTok pay? Creating content isn’t just about dancing or lip-syncing anymore—it takes real effort, strategy, and time. And for 12.1% of marketers, the cost of content production is one of the biggest roadblocks to monetizing effectively on TikTok. So it’s only fair to wonder: What’s the actual return on all this effort?
Free TikTok Money Calculator: Unlock Your Earning Potential
Now that you have a fair idea of how much TikTok pays, you’re perhaps curious to find out how much you can earn as a TikTok influencer. Check out this free TikTok Money Calculator to calculate your earning potential.
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The good news? TikTok has rolled out some serious upgrades to its monetization tools, giving creators more ways than ever to get paid. Whether you’re aiming for passive income from video views or building out a full-on content business, the earning potential is real—and growing.
In this article, we’re breaking down exactly how much TikTok pays, what factors impact your earnings, and what you can do to start monetizing smarter. Plus, we’ll give you free access to our TikTok Money Calculator so you can see what your own content might be worth. Let’s get into it.
How Much Can You Get Paid on TikTok?
These days, TikTok has substantially revamped its monetization for creators. One of the primary ways to get paid directly by TikTok is now through the Creator Rewards Program, which is designed to reward eligible creators based on the performance of their content. Compared to the original Creator Fund, the Creator Rewards Program offers bigger payouts and a more transparent approach to creator compensation.
Under this new system, creators typically earn $0.40–$1.00 or more per 1,000 views, and your total earnings hinge on factors like video length, originality, watch time, and audience engagement. Below, we break down the main details to help you understand how to get paid on TikTok through the Creator Rewards Program and other available avenues.
Creator Fund vs. Creator Rewards: What’s Changed?
For a long time, TikTok’s Creator Fund was one of the main ways to get paid directly by TikTok. Under that program, creators earned roughly $0.02–$0.04 per 1,000 views and had access to a $300 million total payout pool. While the Creator Fund did help many creators earn money from their content, some reported low earnings and a lack of clarity on how payouts were calculated.
Now that the Creator Fund has been phased out, the Creator Rewards Program offers a significantly better earning potential, emphasizing original videos of at least one minute and factoring in deeper engagement metrics to determine payout. TikTok also introduced new guidelines to combat fraudulent views and copied content, ensuring that high-effort, authentic creations get the best rewards.
The New TikTok Creator Rewards Program
The Creator Rewards Program is TikTok’s evolved monetization model, designed to give creators higher revenue potential by rewarding them for high-quality, original content. Once enrolled, every eligible video that meets the following criteria can start accruing rewards:
- Higher RPM (Revenue per Mille): TikTok calculates how much you earn per 1,000 views (often referred to as your RPM). With the Creator Rewards Program, creators commonly see RPMs of $0.40–$1.00, compared to the old $0.02–$0.04 rate under the Creator Fund. Some creators have even reported higher payouts, although actual RPM can vary greatly depending on region, audience engagement, content quality, and watch time.
- Longer Videos: Only videos that are at least one minute long can start earning rewards.
- Qualified Views: Your video must reach 1,000 valid views on the For You feed to begin earning. Each user needs to watch your TikTok for at least 5 seconds for it to count, and views must come from real, engaged viewers (no bots, fraudulent views, or artificially boosted traffic).
- Strict Originality: TikTok only rewards truly unique videos that you film, produce, and edit yourself. Duets, Stitches, lip-syncs, or re-posts of others’ content aren’t eligible.
Just like the previous Creator Fund, the Creator Rewards Program comes with specific eligibility requirements that creators must meet to start earning. To qualify for the Creator Rewards Program, you must:
- Be at least 18 years old (or 19 in South Korea)
- Have an account that’s in good standing (no major or repeated violations)
- Reside in a supported region (e.g., the U.S., Brazil, U.K., France, Germany, South Korea, Japan; list may expand)
- Have 10,000+ followers and at least 100,000 total video views in the past 30 days
- Post only original content that aligns with TikTok’s Community Guidelines and Terms of Service
If you meet these conditions, you can apply in the TikTok app via TikTok Studio under Creator Rewards Program. Once approved, you’ll earn ongoing rewards as your qualifying videos continue to perform.
Factors That Influence Your TikTok Creator Rewards Program Earnings
Whether you’re enrolled in the Creator Rewards Program or simply looking for ways to get paid directly by TikTok, here are some of the key factors that influence your earnings potential:
- Engagement Rate: The more likes, comments, and shares your videos receive, the more likely TikTok’s algorithm will boost your content on the For You feed—ultimately driving higher view counts and better earnings.
- Follower Count: Having a large or highly engaged follower base gives you more visibility and can amplify the organic reach of your videos. This is essential not only for Creator Rewards but also for sponsorships and brand collaborations.
- Content Quality: TikTok now places a premium on quality, originality, and high production value. Under the Creator Rewards Program, unoriginal or low-effort content no longer qualifies for payouts.
- Video Length: To monetize through the Creator Rewards Program, your videos must be at least one minute long. Shorter clips, Duets, and Stitches are ineligible for these specific view-based earnings.
- Region: Your audience’s geographic location matters. Brands and advertisers generally pay more for views from higher-paying markets like the U.S. or the U.K., which in turn boosts your RPM.
- Content Niche: Certain niches—like beauty, tech, or finance—can command higher ad rates and attract bigger brand deals. If you establish yourself in a lucrative niche, you stand a better chance of monetizing your channel through multiple revenue streams.
By optimizing your strategy around these factors, you’ll be better positioned to capitalize on TikTok’s Creator Rewards Program and other ways to get paid directly by TikTok.
Different Ways to Make Money on TikTok
The good news for content creators is that there are plenty of ways to monetize their TikTok content. Even if you don’t qualify to apply for the Creator Fund, you can still find several other options to make money on the platform. So all your efforts to build a following and create high-quality content consistently won’t go to waste. Here are five different ways to make money on TikTok.
Sign Up for the TikTok Creator Rewards Program
The TikTok Creator Fund used to be the main way for creators to receive direct payments from TikTok. That fund has now been fully replaced by the Creator Rewards Program, which offers higher payouts for original, high-quality videos that meet certain guidelines.
We’ve already gone into detail about how the Creator Rewards Program works and what it takes to qualify, so if you meet the basic criteria, enrolling is your best bet for direct compensation from TikTok. Just open the TikTok app (via TikTok Studio) to get started.
Collect Diamonds through LIVE Gifting
Another way to get paid directly by TikTok is through LIVE Gifting. TikTok enables users to send creators gifts while they’re broadcasting a TikTok LIVE video. It then keeps track of the number of gifts you receive to determine the popularity of your LIVE broadcast. Once it deems your content popular enough, TikTok then awards you with Diamonds, which can then be exchanged for cash.
So one of the best ways to make money directly from TikTok is by collecting these Diamonds. Make sure to produce high-quality content that would make your fans want to send your gifts. Collect as many of these as possible so you can effectively monetize your content.
The Diamonds are valued at 50% of the value of coins. That means if someone gifts you something worth 500 coins, then you’ll be getting 250 coins. Each Diamond is valued at $0.05, which means that TikTok will pay you $12.50 for this particular gift. However, the minimum withdrawal amount is $100, so you’ll need to wait until the Diamonds pile up to be able to cash them.
Keep in mind that the option to earn money through TikTok Diamonds is not available to everyone. You must be a part of the Creator Next program to be eligible. Additionally, you must:
- Live in an area where Live GIFTS are available
- Be at least 18 years of age. There are some exceptions in South Korea and Japan, where you need to be at least 19 and 20 respectively.
- Have run your account for a minimum of 30 days
- Have at least 1,000 followers
- Not be streaming Live from a TikTok Business Account
Check out our full guide on TikTok Live Gifts to learn all about how to start earning Diamonds. You can also find out about the different gifts available and how much you can get for them.
Create Brand Sponsored Content
For many creators, the different eligibility requirements for the TikTok Creator Fund and LIVE Gifting options may make it impossible or challenging to start making money through the platform. Perhaps you live in a region where these programs are not available, for instance. Fortunately, there are alternative ways to monetize your TikTok presence and earn money using the platform. One of the best options includes creating brand sponsored content.
Influencer marketing on TikTok is taking off, with many brands looking to partner with influential content creators on the platform. These partnerships may involve creating brand sponsored content in which you help promote the brand and/or its products in a creative way. In short, you’d need to come up with high-quality content that creatively positions or features the brand in some way.
If you play your cards right, these brand partnerships can be extremely lucrative, with some of the highest paid TikTok influencers earning millions annually. In fact, the top-paid influencer, Charli D’Amelio is estimated to earn $17.5 million a year.
How much you can get paid for brand sponsored content on TikTok largely depends on the number of followers you have. This is used by brands to determine how influential your account is and how much reach it can help them achieve. Other factors like your content quality, engagement rate, and niche will also come into play.
Curious to see how much you might be able to earn through TikTok brand sponsored content? Go to the end of the article and check out our Free TikTok Money Calculator. This gives you an estimate of your earning potential as an influencer on the platform.
Become an Affiliate Marketer
Another effective way to partner with brands on TikTok and make money is through affiliate marketing. This involves signing up for an affiliate marketing program and then promoting unique affiliate links through your TikTok content. That way, you’ll be able to earn money for every purchase made using your link. This is typically a percentage share of the item value and will vary depending on the program and the item category.
Look for an affiliate marketing program that aligns with your niche and target audience. Amazon Associates, ClickBank, eBay Partner Network, Fiverr Affiliates Program, and ShareASale are some popular options for TikTok affiliate marketing. Then carefully select the products that you want to promote–ideally, these should have high commission rates and be relevant to your content niche.
You can then come up with creative ways to promote the link for those products through your content. Alternatively, you can also do authentic reviews to help your audience learn about the products and get the peace of mind to finally make a purchase. Check out our full guide on affiliate marketing on TikTok to learn all about the process and best practices.
Launch a TikTok Subscription
TikTok Subscriptions let you monetize your most loyal followers with a monthly membership that unlocks exclusive perks. Think of it like a VIP club where your biggest fans pay for premium content and special treatment—while you earn recurring income.
You can offer:
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Subscriber-only videos and LIVEs
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Custom badges and emotes
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Behind-the-scenes content or shoutouts
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Anything else you dream up
The default subscription price is $5.99/month, but you can choose a tier between $2.99 and $99.99 depending on the value you provide. TikTok splits the revenue 50/50 after app store fees, and there are bonus incentives for creators who grow their subscriber base or meet view milestones. If you’re eligible, you can join through TikTok Studio > Subscription:
Set Up a TikTok Shop
Looking for a way to turn your TikTok presence into real product sales? TikTok Shop makes that easier than ever. Instead of relying on clunky “link in bio” workarounds, creators can now sell products—whether it’s branded merch, handmade goods, or trending retail items—directly within the TikTok app.
And here’s the kicker: 11% of U.S. households have already made a purchase through TikTok Shop. That means your audience isn’t just watching—they’re ready to buy. Whether you're building a side hustle or launching a full-on ecommerce brand, TikTok Shop is one of the most powerful monetization tools on the platform.
Here’s how it works:
- In-Feed Shopping and LIVE Commerce: You can tag products right in your TikTok videos or feature them during live streams, making it easy for fans to discover, learn about, and purchase items without ever leaving the app.
- Shop Tab on Your Profile: TikTok lets you display a dedicated Shop tab where viewers can browse your product catalog, read reviews, and see special promotions in one convenient place.
- Affiliate Program: Creators can also partner with sellers to earn commissions on products featured in their videos or LIVEs, providing an additional revenue stream.
- Seamless Checkout: TikTok has built-in checkout functionality that integrates with trusted third-party payment platforms, ensuring a safe and straightforward buying experience for your customers.
- Logistics & Fulfillment: The “Fulfilled by TikTok” service can handle storage, packing, and shipping on your behalf. Or you can choose to process orders yourself and leverage tools from leading ecommerce platforms like Shopify and WooCommerce.
To get started, sign up as a TikTok Shop seller through the TikTok Shop Seller Center, where you can connect your existing ecommerce store or build a new catalog from scratch. Whether you’re a solo creator selling branded merch or a growing business adding TikTok to your sales channels, TikTok Shop provides a seamless way to generate revenue—and keep your fans excited about what you have to offer.
3 Tips to Improve Your Chances of Earning through TikTok
Now that you know the different ways to get paid through TikTok, it’s time to find out how you can boost your chances of getting paid. Here are some best practices and tips to help you make money using TikTok.
1. Make the Most of the TikTok Creator Marketplace
The TikTok Creator Marketplace connects brands with relevant influencers in their niche. Brands can conduct searches using various filters and narrow down the right influencers based on their topic and audience demographics. As such, it also becomes easier for content creators to attract brand partnership opportunities.
Source: creatormarketplace.tiktok.com
You can set up a creator profile, which gives brands an overview of your core metrics such as your average views, engagement rate, completion rate, and average shares. They can also get a detailed breakdown of your audience demographics and choose to add to you to a campaign depending on your relevance. This simplifies brand partnerships and makes it easier for you to earn money through TikTok.
2. Work with Brands You Authentically Love
Whether it’s for brand-sponsored content or affiliate content, it’s important that your content comes across as authentic. TikTok audiences can smell inauthenticity from a mile away. So make sure you’re only promoting brands that you truly love. Even if you haven’t heard of or tried out the brand before, try to take some time to study them before you decide to work with them.
What this results in is a partnership that’s truly authentic, making it more trustworthy and convincing. In other words, don’t hesitate to take a little bit of time to decide which brands to work with.
3. Balance Monetization with Quality Content
Think about your experience as a TikTok user. One of your favorite creators starts posting way more brand partnerships and affiliate marketing content than usual. At first, it’s fine—but soon, their feed feels more like a sales pitch than the creative content you originally followed them for.
Similarly, as a creator, if your primary focus becomes monetization through affiliate marketing or branded posts, you risk diluting the authenticity and originality that initially attracted your audience. Your followers subscribed for value—whether that's entertainment, inspiration, or helpful information. To keep your audience engaged and loyal, prioritize consistently delivering the type of high-quality content they expect from you.
Integrate brand sponsorships and affiliate marketing naturally and sparingly within your broader content strategy. This balance ensures you continue earning from your content without losing sight of your audience’s interests or trust.
Your TikTok Paycheck Starts with Strategy
TikTok isn’t just a platform for going viral—it’s a powerful tool for turning creativity into cash. From the Creator Rewards Program to affiliate links, brand deals, and TikTok Shop, the platform offers countless opportunities to monetize your content in ways that suit your style and audience.
The key is finding the right mix of strategies and staying consistent with high-quality, original content. Stay authentic, experiment with different formats, and always keep your audience’s trust top of mind. With the right approach, your TikTok side hustle can become a sustainable income stream—or even a full-time career.
Frequently Asked Questions
How do you get paid on TikTok?
You get paid on TikTok by joining the Creator Rewards Program, which compensates creators based on content performance. Additional revenue streams include brand sponsorships, affiliate marketing, TikTok LIVE gifts, and selling products or services through your content.
How much does TikTok pay per view?
TikTok typically pays $0.40 to $1.00 or more per 1,000 views through the Creator Rewards Program. Actual earnings depend on factors like video length, originality, engagement rate, and audience location.
How much is 1000 TikTok coins?
1,000 TikTok Coins have a total value of approximately $12.70 USD. However, creators don’t receive that full amount when gifts are sent. TikTok keeps around $7.70, and the creator receives approximately $5.00. So while coins are a great way for viewers to show support, creators typically receive less than half the total value due to TikTok’s commission structure.
How much does TikTok pay for 1,000 views?
TikTok pays around $0.40 to $1.00+ per 1,000 views under the Creator Rewards Program. To qualify, videos must be original, at least one minute long, and meet view and engagement criteria.
How much can I earn from TikTok with 1 million views?
With 1 million views on eligible content, creators can earn between $400 and $1,000 or more through the Creator Rewards Program. Higher engagement and watch time can increase this payout.
How do I qualify for the TikTok Creator Rewards Program?
To join TikTok’s Creator Rewards Program, you must:
- Be at least 18 years old (or 19 in South Korea)
- Live in a supported region (e.g., U.S., U.K., Brazil, Japan, etc.)
- Have at least 10,000 followers
- Get 100,000 valid video views in the past 30 days
- Post original content in line with TikTok’s guidelines
Can I earn money on TikTok without the Creator Rewards Program?
Yes, you can make money on TikTok without the Creator Rewards Program by leveraging brand partnerships, affiliate marketing, LIVE gifts, and selling your own products or services.
How do TikTok creators earn money besides views?
Alternatives to the Creator Rewards Program include several effective monetization methods:
- Affiliate marketing – Promote products using unique links and earn commissions on sales.
- Sponsored content – Partner with brands to create paid promotional videos.
- TikTok LIVE monetization – Earn virtual gifts from viewers during live broadcasts.
- Merch and product sales – Sell branded merchandise or digital products directly to your audience.
These alternatives provide flexible income options, even if you’re not enrolled in TikTok’s official program.
How does TikTok pay creators for live streams?
TikTok itself does not directly pay creators for going live. However, during live streams, viewers can send virtual gifts purchased with TikTok Coins. These gifts convert into Diamonds, which creators can cash out. While the revenue technically comes from the audience, TikTok facilitates the transaction and takes a percentage as a processing fee.
Does TikTok pay for duets and stitches?
No, TikTok doesn’t directly pay for Duets or Stitches. However, these formats can help boost your content’s reach and views, indirectly increasing your earnings through the Creator Rewards Program or sponsorships.
How long does it take to start making money on TikTok?
You can start making money on TikTok in as little as a few months if you post regularly and grow your audience. Success depends on content quality, engagement, niche, and consistency. Once you meet eligibility requirements, you can monetize through TikTok’s Creator Rewards Program or other income streams.
Can I monetize TikTok if I don’t have 10,000 followers?
Yes, you can still monetize TikTok without having 10,000 followers, but you won’t be eligible for the Creator Rewards Program. Instead, you can focus on building brand relationships, experimenting with affiliate marketing, or selling your own products. Smaller creators often find success by engaging niche audiences and offering value-driven content that attracts sponsorships or direct sales.
