TikTok is emerging as a viable marketing platform for content creators and brands alike. The video-sharing platform is the most downloaded app in the Apple iOS store and has an active user count of 500 million. No wonder TikTok is the marketing destination of choice for smart brands.
TikTok marketing can reap rich dividends if your consumer base includes mainly teens and Gen Z. Why? This age group makes up 41% of TikTok’s user base. There are two ways of making inroads into TikTok. You can either create content (and hope for it to create waves) or collaborate with a TikTok influencer to be your brand advocate.
TikTok influencers can not only spread your message faster, but they’re also cheaper in the long run. Plus, the engagement they generate is organic and long-lasting. To help you find the right TikTok influencer, we’ve shortlisted the most popular musers from various genres.
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14 of the Most Famous TikTokers on the Planet:
1. @lorengray
Real name: Loren Gray
Followers: 37.4 million
Loren Gray is a singer and social media personality who hails from Pennsylvania, USA. She also has a large fan following on Instagram and YouTube.
Loren created her TikTok account when she was in 6th grade. She faced a lot of flak from her schoolmates and moved to Los Angeles. Since then, her TikTok journey has been stupendous.
Loren was nominated for the Teen Choice Awards and Shorty Awards. In 2018, she was signed by Virgin Records. Then, she released her first single My Story. The teen sensation, who considers Eminem as her idol, was later signed by Capitol Records.
@lorengray so happy i can finally share this with you, it’s been a long and difficult journey. nobody to love with @telykast out now. thank you so much.
2. @babyariel
Real name: Ariel Rebecca Martin
Followers: 30.2 million
Baby Ariel is an American singer and actress who has a massive fanbase on most social media sites, notably TikTok. She started her social media career in 2015.
Her anti-bullying campaign on TikTok, #ArielMovement, became an instant success. Later, she launched an anti-trolling movement to raise her voice against negativity on the internet.
Recognising her worthwhile contributions and reach, Time magazine featured her in their list of most influential personalities on the internet. She was named one of the top entertainment influencers by Forbes.
@babyariel #duet with @babyariel WHAT DID I JUST DO HAHAHAHAHHAHHA
3. @zachking
Real name: Zachary Michael King
Followers: 30.7 million
Zach King started his career by posting tutorial videos about the video editing software, Final Cut Pro. Using the software, he created illusion videos that he calls “digital sleight of hand.” Viewers were delighted by videos of him flying on a broomstick and cats fighting with lightsabers.
King’s first TikTok video showed him escaping from a jail cell. It amassed him a following of 30 million. He has received many awards for his creations, including YouTube’s NextUp Creators Contest and Vidcon Golden Poop Award.
@zachking Was that a catch? We’re gonna need instant replay… @chipotle delivers a touchdown #TikTokTimeout #ad
4. @riyaz.14
Real name: Riyaz Aly
Followers: 26.8 million
Indian actor and fashion blogger, Riyaz Aly, is a top influencer on Instagram and TikTok. Aly’s followers love his clean boyish looks and comic talent. His lip-sync and musical videos have catapulted him to social media’s hall of fame and earned him the Crowned Muser title.
@riyaz.14 ♬ Mann Bharrya & Qismat Remix Mashup By DJ Goddess - B Praak & Ammy Virk
5. @kristenhancher
Real name: Kristen Hancher
Following: 23.2 million
Kristen Hancher is a Canadian actress and social media personality. Kristen’s TikTok content has earned her a celebrity status at the tender age of 17. She rose to fame when she posted a lip-sync video of Regret In Your Tears with Nicki Minaj.
The singer and dancer is also well known for her roles in Prime’s comedy series, Misshaps and the Pain of Painting. She regularly posts makeup tips and fashion hacks that her followers dig.
@kristenhancherOh tiktok, what have you done to me♬ original sound - Josh
6. @gilmhercroes
Real name: Gilmher Croes
Followers: 22.8million
Gilmher Croes is a TikTok star from America who started as a model in Aruba. He also had a successful acting stint that got him the Best Actor Award at Aruba Short Film Festival in 2015.
Apart from TikTok, Croes co-owns a YouTube channel with his brother, where he posts lip-sync videos with a comic twist. He’s inspired by the likes of fellow TikTokers such as Brittany Furlan.
@gilmhercroes Turkey Vibes!!🇹🇷 @jaydencroes @ezgizem @yakari7 🎥: @iamtherealmf #teamezgizem
7. @nishaguragain
Real name: Nisha Guragain
Followers: 21.7million
Nisha Guragain is an Indian TikToker who shot to stardom when she posted a lip-sync video of a popular Hindi song. The post got 2.5 million likes, a record of sorts for TikTokers.
Nisha also owns an Instagram handle which gets immense engagement. She is a brand influencer on Instagram for many fashion brands. Her followers love her entertaining videos and strong acting skills.
@nishaguragain Uff Kya raat aayi hai 🤪#foryoupage #trending #stayhome #nishaguraginfam
8. @jacobsartorius
Real name: Rolf Jacob Sartorius
Followers: 21.8million
Jacob Sartorius is an American singer and social media sensation. His meteoric rise began when his debut single, Sweatshirt, was featured in the US Billboard Hot 100 chart. His videos on Vine and TikTok have made him a household name in social media circles.
Seeing the cult following of Sartorius, Business Insider had dubbed him the next Justin Beiber. Similar to other popular TikTokers, Sartorius is a poster boy for anti-bullying. He admits to being bullied at school and has since used social media to express his angst.
@jacobsartorius i’ll be awaiting your apology jimmy (aka poopie face)
9. @_arishfakhan_
Real name: Arishfa Khan
Followers: 20.9 million
Arishfa Khan is an Indian actress who debuted as a child actor on a popular television series. She posts dance videos and Dubsmash clips on her YouTube channel. Her Instagram account also shows impressive numbers and interesting content.
Her TikTok followers love her innocent looks and remarkable acting skills. She has made a place in viewers’ hearts with her entertaining lip-sync videos and dance moves. She aspires to become a mainstream Bollywood actress.
@_arishfakhan_ 💕 (just an act) #arishfakhan #duetwitharishfa #arishfashayari #shayari #poetry #slowmo #foryou
10. @jaydencroes
Real name: Jayden Croes
Followers: 19.5 million
Jayden Croes is the younger brother of Gilmher Croes. Together, they own the popular YouTube channel called CroesBros. Jayden’s net worth is estimated to be around $100K USD.
Jayden was listed as a top social media influencer by Express magazine’s influencer edition in 2017. He considers his social media followers as his family and has a “CroesFam” tattoo on his forearm.
@jaydencroes Live in the moment💫 @fashionnova #ad
11. @dobretwins
Real name: Lucas and Marcus Dobre-Mofid
Followers: 19 million
Lucas and Marcus, a dancing duo from America, are one of the biggest names on TikTok. Their feed is rich in variety, consisting of vlogs, gymnastics, challenges, lip-sync, and comedy videos.
The Dobre twins along with their siblings, Cyrus and Darius, founded “Dobre Brothers,” a popular YouTube channel. In their videos, they perform challenging gymnastics feats such as backflips, and dare their followers to replicate their moves.
@dobretwins This was scary.. 😂
12. @camerondallas
Real name: Cameron Alexander Dallas
Followers: 17.8 million
Cameron Dallas is epitomised for his prank videos on Vine and TikTok. He even has a substantial following on Twitter and Instagram. Awesomeness TV has announced a film titled Dallas, which is based on the TikTok sensation’s tryst with social media.
The American actor is also a budding singer. In 2015, he stepped into the music domain by releasing his first single, She Bad. Later, Daniel Skye featured Dallas in his track, All I Want is You.
@camerondallas when you’re 25% mexican #foryou #fyp #foryoupage @joshkillacky
13 @laurengodwin
Real name: Lauren Godwin
Followers: 17.7 million
American muser, Lauren Godwin, is a regular on most lineups of TikTok celebrities. She stands out because of her wild hairdos, funky makeup, comical posts, and colourful persona.
Recently, she posted a 10-second video that showed her dropping an iPhone 11 into a pool. The video garnered 2.4 million views and got impressive engagement.
Lauren also owns Instagram and Facebook accounts with a large fanbase. Her YouTube channel carries entertaining content that has viewers asking for more.
@laurengodwin Here we go.... #foryou
14. @itsjojosiwa
Real name: Joelle Joanie "JoJo" Siwa
Followers: 17.3 million
American dancer and Internet celebrity, Jojo Siwa, caught the public’s eye when she participated in the reality show, Dance Moms, with her mother. The multi-talented TikToker has released two singles: Boomerang and Kid in a Candy Store.
Siwa’s fans call themselves “Siwanatorz.” They love her dance moves as much as her garish head bows. She has launched her own line of bows by the name “Jojo’s Bows.” She has also dabbled in home decor and fashion accessories by partnering with big brands like JCPenney.
@itsjojosiwa OMG HE RUINED IT AND THEN HE FELL😂😂😂 @mackenziesol
That’s All, Folks
So, that’s our list of the world’s most-followed TikTok musers. Whether you’re an aspiring TikToker or a marketer looking for a TikTok influencer, you can learn a lot from these seasoned content creators.
