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It’s no secret—today’s marketing field is vastly different from what it was decades ago. Once upon a time, TV ads reigned supreme; now, social media is king. Gone are the days where marketing departments simply churned out taglines for brands and dictated what consumers should get. These days, marketing is a two-way street, with consumers having more say now than ever before. It’s an exciting world as we see ordinary people rise to become popular influencers, wielding authority that can either boost a brand’s image or destroy it.
From small-scale startups to big, established global brands, influencers are proving to be an effective marketing strategy across many industries. Many people prefer to seek out reviews and their peers’ opinions instead of just taking what a brand says about itself at face value.
YouTube has remained one of the most lucrative social media platforms for influencer marketing. Videos are a popular form of content—entertaining, informative, and with lots of opportunity for advertising. In fact, as early as 2017, YouTube had already estimated that over a billion hours of videos are viewed on the platform every day around the world. It’s no wonder many brands want to increase their presence on YouTube.
Influencers can take a brand to the next level, and seeking the services of an influencer marketing agency is an effective way to do that.
The Top YouTube Influencer Marketing Agencies to Level Up Your Videos:
- 1. Moburst
- 2. Ubiquitous
- 3. Viral Nation
- 4. NeoReach
- 5. The Influencer Marketing Factory
- 6. Obviously
- 7. Vireo Video
- 8. HireInfluence
- 9. LTK (formerly rewardStyle and LIKEtoKNOW.it)
- 10. August United
- 11. Influencity
- 12. Carusele
- 13. Goat Agency
- 14. SugarFree
- 15. Collab Asia
- 16. LetsTok
- 17. The Outloud Group
- Frequently Asked Questions
What does an influencer marketing agency provide?
Influencer marketing agencies provide services that cater to the various needs of brands. They can help you craft a campaign that is tailored to your brand and target market, including the influencer that most suits your image and goals.
That said, most of the top influencer marketing agencies do offer a full suite of services. You tell them your goals, and they take care of everything to help you achieve them.
Some of the services that an influencer marketing agency can provide are:
- Identification of target audience
- Influencer matching
- Content creation and management
- ROI tracking
- Data analysis
Top YouTube Influencer Marketing Agencies
If you’re a brand looking to level up your presence on YouTube, here are 17 of the best YouTube influencer marketing agencies to consider. Do take note that while most of these have offices and headquarters located in North America, the work of agencies in influencer marketing is primarily global in nature. Having said that, the list does include some agencies that have a solid presence in Europe and Asia.
1. Moburst
About
Moburst started out as an agency with mobile-first roots in 2013 to become one of the most popular full-service digital agencies in the world. They provide a wide range of services for a number of industries across all the main social media platforms. Included in their list of incredible clients is YouTube themselves, making them a great choice if you want to leverage the power of video.
Strengths
Their campaigns have won a number of prestigious awards, cementing them as one of the leading marketing agencies. They have an in-house team of video experts and a huge network of influencers that can create sophisticated digital assets for YouTube and other video-sharing platforms like TikTok. They’re also experts at all types of how-to videos including instructional videos, DIY guides, and video tutorials.
HQ Locations: New York, San Francisco, Tel Aviv, and London
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
Best for:
Startup & Enterprise
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
For Influencers: If you are looking for agencies to represent you click here.
2. Ubiquitous
About
Ubiquitous is a company founded by Alex Elsea in 2020 to meet the gaps in TikTok influencer marketing services. Since its launch in 2021, it has become a fast-growing full-service marketing agency that unlocks cross-platform influencer marketing. Its services are focused on delivering growth on TikTok, Instagram, and YouTube.
Strengths
Ubiquitous serves as a central hub for brands, influencers, and creators. They have a marketplace app where brands can easily find influencers and creators who match the specific needs of a particular marketing campaign.
Aside from this, the company is also deeply invested in providing data-driven solutions that are agile enough to meet the stringent demands of the fast-evolving influencer marketing industry. They offer end-to-end campaign management, full creative services, data analytics, metric-based strategizing, and influencer management.
HQ Location: Los Angeles, United States
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
Best for:
Medium Size Brands
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
For Influencers: If you are looking for agencies to represent you click here.
3. Viral Nation
About
Viral Nation started out as a social media talent agency in 2014. When the company realized the growth potential of working with brands for marketing, they created the now multi-awarded influencer marketing agency offering a full range of services for clients.
They provide services for any industry across all social media platforms, using a wide range of influencers from nano influencers to celebrities. Just recently, Viral Nation launched Viral Nation Sports, bringing the world of sports to the influencer marketing game.
Strengths
Their global campaigns have won prestigious awards, cementing Viral Nation as a leading influencer marketing agency.
Their proprietary software for data analysis, Influsoft™, has licensed API integrations with almost all social media platforms, including YouTube, Instagram, Facebook, and Tiktok. The platform can even do advanced social listening so clients will have information on what their audiences are posting on social media about their brand, as well as their competitors’.
HQ Locations: New York, USA and Toronto, Canada
Viral Nation
Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.
Best for:
Enterprises and Large brands
Viral Nation
Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.
For Influencers: If you are looking for agencies to represent you click here.
4. NeoReach
More than an influencer search engine, NeoReach offers campaign management tools to help its clients keep up with their influencer marketing efforts. They manage the entire influencer campaign journey, from strategy and influencer sourcing to influencer payments and detailed reporting.
Their platform integrates with their clients to make sure that communication is proactive and that data-driven results flow efficiently. They not only help you search for influencers but also make sure that you have the perfect relationship with your chosen content creator. NeoReach works closely with these influencers to create direction for the campaign. They also cover all legal transactions and manage paid media.
Strengths
NeoReach uses multiple data sources to create a unique strategy for each of its clients. Moreover, they adapt these strategies so that they fit any platform. NeoReach is able to reach the right audience by forming data-driven campaigns that compellingly represent their client’s story. Working with their creators also allows them to check that all strategy points are covered and that the campaign is on track.
HQ Locations: California, USA
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
For Influencers: If you are looking for agencies to represent you click here.
5. The Influencer Marketing Factory
About
There’s a reason why the Influencer Marketing Factory is consistently on many websites’ lists of top influencer marketing agencies. They are a full-service agency, trusted by big brands such as Warner Music Group, Google, and Snapchat. They focus primarily on TikTok, YouTube, Instagram, Triller, and Twitch.
They also operate as a talent agency for creators and influencers who want to get deals and sponsorships with major brands. This way, the agency has access to both in-house and external influencers that you can choose from.
Strengths
The Influencer Marketing Factory is very data-driven. They ask their clients what their KPIs are, and build a campaign around those goals. They look at a brand’s values and suggest influencers that are aligned with those values for maximum impact.
When it comes to content creation, the agency is also involved in structuring and executing the proper content that will pique the interest of the target audience. Engagement is monitored and recorded by the agency, with a full report at the end of the campaign detailing successes and failures.
HQ Location/s: Miami and New York, USA
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
For Influencers: If you are looking for agencies to represent you click here.
6. Obviously
About
Obviously is one of the leaders in the influencer marketing arena. Boasting clients from Fortune 500 companies, it is a fast-growing global company that claims to have had a significant role in the rise of the micro influencer.
Their successful YouTube influencer partnerships include product tutorials and reviews for cosmetics retailer Ulta, as well as gaming videos for Free Fire that generated brand awareness.
Strengths
Obviously has developed their own client dashboard within their platform for clients’ easy access to data. They can retrieve the measurements that they need in real-time, allowing them to make fully informed decisions at every stage of the campaign.
They also have the ability to mount campaigns of any size, from small and simple programs to complex campaigns that require thousands of influencers. Whatever brands need, Obviously can deliver.
HQ Locations: San Francisco and New York, USA; Paris, France
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
Best for:
Enterprises and Large brands
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
For Influencers: If you are looking for agencies to represent you click here.
7. Vireo Video
About
Vireo Video is a YouTube influencer marketing agency that specializes in connecting businesses with top influencers and creators to increase brand awareness and sales. As a certified YouTube expert team, Vireo Video has a deep understanding of the platform, allowing them to develop strategic campaigns that maximize results. Their refined process for YouTube influencer marketing ensures a successful campaign from start to finish. They work with a diverse group of clients and industries, ranging from thought leaders and coaches to B2B and B2C businesses.
Strengths
The team at Vireo Video are certified YouTube experts, including YouTube creators with a wide reach on their own channels, which allows them to strategize from a place of expertise. They provide a range of YouTube influencer marketing services, including campaign strategy, collaboration and content review, influencer sourcing and negotiation, influencers and campaign management, content launch, and reporting. Vireo Video is also a certified Google Partner, demonstrating their expertise and success in search, display, video, and shopping.
Vireo Video has helped their clients collectively gain over 2+ billion video views and generated tens of millions in additional revenue. They are known for their responsiveness, communication, professionalism, and expert guidance, as highlighted by one of their clients, Lise Leblanc.
HQ Location: Vancouver, BC
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
Best for:
Businesses of all sizes
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
8. HireInfluence
About
HireInfluence is another staple in many top agency lists online. Since 2011, they have been focused on influencer marketing, sharpening their skills and expertise in the industry. As an agency offering a full-service suite, they provide services from strategy development to compliance and analytics. Each campaign is tailor-fit to the client, ensuring that the brands get the most of their marketing.
Strengths
HireInfluence prides itself on what they call “experiential ideation and fulfillment.” Because of their years of experience in the industry, they are attuned to the emotional needs of the market and are able to foster strong connections and develop next-level loyalty with consumers for their clients. What they create is not simply content, but positive experiences for the followers.
HQ Locations: Houston, Los Angeles, and New York, USA
HireInfluence
Founded in 2011, HireInfluence soon became the picked influencer agency for many renowned customers. Through leveraging creative strategies and carefully selecting talented individuals to work with them, they have achieved award-winning success that ...
Best for:
Large Companies
HireInfluence
Founded in 2011, HireInfluence soon became the picked influencer agency for many renowned customers. Through leveraging creative strategies and carefully selecting talented individuals to work with them, they have achieved award-winning success that ...
For Influencers: If you are looking for agencies to represent you click here.
9. LTK (formerly rewardStyle and LIKEtoKNOW.it)
About
Formerly called rewardStyle & LIKEtoKNOW.it, LTK is a global community of hundreds of thousands of first-class content creators and brands. They offer end-to-end campaign execution across all the major lifestyle categories that include health and wellness, women’s fashion, men’s fashion, and beauty. While they’re trusted by big brands like Walmart, they serve brands of all sizes. They also operate as a platform for influencers and creators interested in collaboration opportunities, one-on-one growth consulting, and easy tools.
Strengths
Whether you’re an influencer or a brand, LTK offers several benefits. Brands can take advantage of LTK’s unique access to over 10 years of historical brand performance data that will give them real-time insight into their influence. Armed with this data, they’re much better equipped to grow their influence by targeting the right audience on social media. For creators, one of the biggest perks is exclusive access to a personalized shop on LTK. Plus, creators can also leverage LTK’s proprietary creator performance data to help them maximize their earnings.
HQ Locations: Dallas, United States
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
Best for:
Enterprises and Large brands
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
For Influencers: If you are looking for agencies to represent you click here.
10. August United
About
August United describes themselves as “influencer marketing mavericks,” forgoing the traditional for the modern. They live and breathe adventure, loving the challenges that come with developing a unique YouTube influencer marketing campaign for their clients.
The agency’s full-service influencer marketing program is as full as it gets. Not only do they match clients with the right influencers, but they also equip the influencers with the right tools and knowledge for optimal engagement.
Strengths
August United has an in-house team of creators who can produce content for the brand. When it comes to influencer marketing, they can work with your chosen content creators to produce out-of-the-box videos that will catch the eye of your target audience.
Another unique service of August United is their influencer brand retreats. Influencers and brands are given the opportunity to personally meet and get to know each other, strengthening their relationship for a potentially long-term partnership.
HQ Location: Arizona, USA
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
Best for:
Enterprise
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
For Influencers: If you are looking for agencies to represent you click here.
11. Influencity
Since 2014, Influencity has been helping brands elevate their influencer marketing strategies. They have reached thousands of companies in over 30 countries, including Nestle, Ali Express, and Ogilvy. Their goal is to make influencer marketing strategies more efficient for their clients.
Influencity aims to be the most comprehensive platform in existence. They allow you to manage your influencer relations and multiple campaigns without ever leaving the platform. They also help you build strategies based on your expected return on investment (ROI), maximize your returns, and measure your results minute by minute.
Strengths
Business search and comparison service Crozdesk named Influencity as the sixth-best platform in the market. The influencer marketing agency takes pride in the trust and respect that their staff, partners, and collaborators show to provide the best customer service and relationships in the business. They place importance on every single one of their clients, regardless of their size as a company.
Moreover, Influencity has over 60 features and 70 million influencers. These save brands time and energy in searching and comparing features that they may or may not need.
HQ Locations: Madrid, Spain; Mexico City, Mexico; New York, USA; London, UK; Sao Paulo, Brazil
Key Features: Search/Discovery, Influencer Lifecycle Management, Influencer Relationship Management, Campaign Management, Campaign Reporting, Influencer Analysis, Audience Analysis, Fake Follower/Fraud Detection, Exportable reports, Team/Collaboration Tools,
Channels: Instagram, YouTube, Tik Tok
12. Carusele
About
Multi-awarded company Carusele is perhaps one of the most revolutionary and innovative marketing agencies today. They eschew traditional influencer marketing that focuses on things like vanity metrics and artificial clicks in favor of a more robust, strategic, and data-driven approach.
With clients such as Revlon, Starbucks, and Pepsi, Carusele is also one of the go-to agencies for YouTube influencer marketing.
Strengths
Their trademarked measurement system, Engaged Audience Profiles™, gives clients an in-depth look at the kinds of people who engage with the content. This system allows Carusele and their clients to determine that the clicks, likes, and shares that the influencer receives are from genuine people.
A revolutionary and innovative marketing agency, Carusele has also developed other proprietary algorithms aside from Engaged Audience Profiles to help them analyze the performances of their campaigns.
HQ Locations: North Carolina and Michigan, USA
Carusele
Carusele is an award-winning influencer marketing agency that leverages real-time data to constantly optimize the performance of our campaigns. Our unique approach exceeds the boundaries of traditional influencer marketing and delivers measurable bus...
Best for:
Large Companies
Carusele
Carusele is an award-winning influencer marketing agency that leverages real-time data to constantly optimize the performance of our campaigns. Our unique approach exceeds the boundaries of traditional influencer marketing and delivers measurable bus...
For Influencers: If you are looking for agencies to represent you click here.
13. Goat Agency
About
Goat Agency is a global social media marketing agency that is “powered by influencers.” Founded in 2015, it has quickly flourished in the digital marketing sphere, cited by Adweek as Europe’s fastest growing agency in 2019. To date, they have worked with over 100 thousand influencers and 450 thousand pieces of content, spanning 70 countries in 28 languages.
Because of their creativity and reach, they have been tapped by big international companies such as Disney and Facebook.
Strengths
Aside from influencer marketing programs, Goat is also known for their creativity. They have original branded content on YouTube, featuring vlogs and Goat documentaries. Their global reach means that clients can also have access to a more diverse and international audience.
HQ Locations: London, UK; New York, USA; Singapore
14. SugarFree
About
Have you heard of TikTok? Of course you have. Tiktok’s explosion into a social media giant is, in large part, thanks to SugarFree Agency. Their work to get influencers in TikTok generated more than 3 million engagements, ending in an ROI of 600%. Considering that SugarFree is comparatively new in the industry, this is seriously impressive.
Though their primary platform is TikTok, especially for their talent agency unit, the agency offers their services for other social media platforms. Creating an influencer marketing campaign is a seamless process and focuses on telling an enduring story.
Strengths
They have a large network of influencers that can help your brand, including popular YouTubers Dang Matt Smith, Emma Chamberlain, and David Dobrick. They also understand the Gen Z market well as they were the audience that raised TikTok’s popularity in the US and Europe.
They have a diverse pool of talents and professionals who work with brands to ensure that every detail is fit to the story.
HQ Location: Los Angeles, USA
15. Collab Asia
About
If you’re looking to expand your reach in Southeast Asia, then Collab Asia is your best bet. They are the fastest growing digital network in the Asia Pacific region, managing thousands of creators and hundreds of clients. As digital marketing professionals know all too well, translating a campaign to a different region is more than just translating the language use—it is about transforming the entire campaign to fit the target audience, and this is the expertise that Collab Asia provides.
Like most influencer marketing agencies, they offer a full suite of services. Some of their clients include Dior, Elle, and Sony.
Strengths
A YouTube preferred partner, Collab Asia works with many of Asia’s top influencers. Their expertise on both Western and Eastern platforms lends them a unique value proposition, especially for those who are considering tapping into Asian audiences.
With several offices in different countries across Asia, Collab Asia truly lives up to its name.
HQ Locations: Seoul, Korea; Tokyo, Japan; Singapore; Jakarta, Indonesia; Hong Kong SAR; Manila, Philippines; Malaysia; Los Angeles and New York, USA; Shenzhen, China
16. LetsTok
About
Let’sTok is the world’s first influencers ad network (AdFluencers) that uses Ai technology to facilitate seamless collaborations between brands and influencers. It has been dubbed “Israel’s TikTok” by the Jewish Business News and is a 100% digital platform. With Let’sTok, you can connect with your favorite influencers via one-on-one personal online meetings.
It has worked on Instagram campaigns for Mountain Dew, YouTube campaigns for NFT Play-and-Earn game Kryptomon, and several YouTube campaigns for STREETH, a platform dedicated to NFT street art.
Strengths
Let’sTok leverages its proprietary AI end-to-end tools to empower content creators and fuel their growth to becoming global influencers, as well as to provide users with unique video content such as personalized advice or guidance.
On the platform, which can be accessed via the web or the Let’sTok app, you can find a wealth of talent categories, ranging from crypto and NFT to pets, so there’s bound to be a category that fits your niche. Another thing that sets Let’sTok apart from other platforms is it offers a creator’s economy that allows content creators to have access to a stable revenue stream.
HQ Locations: Tel Aviv, Israel, and New Jersey, USA
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
Best for:
Medium Size Brands
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
For Influencers: If you are looking for agencies to represent you click here.
17. The Outloud Group
About
The Outloud Group has been handling YouTube influencer marketing programs since 2008, making it one of the oldest agencies in the industry. Outloud boasts over 8,500 sponsored videos on YouTube with a whopping 300 billion views—and counting! They work with more than 200 YouTube brand partners who understand that while producing videos may be more time-consuming than Instagram posts, the ROI across the whole funnel is worth it.
One of their most memorable campaigns on YouTube is their partnership with internet privacy company NordVPN and YouTube influencer Mark Rober. NordVPN sponsored one of Rober’s most famous videos, the glitter bomb trap for thieves who steal his packages.
Strengths
The Outloud Group’s 13 years in the biz have provided them with valuable insights on both YouTube marketing and influencer marketing. Their data has allowed them extensive knowledge on trends and themes that work well on video.
Aside from brands, the agency also offers content creators and influencers with services to help them succeed on YouTube, Instagram, Twitch, TikTok, and Facebook.
HQ Location: Michigan, USA
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
Best for:
Enterprises and Large brands
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
For Influencers: If you are looking for agencies to represent you click here.
How to Choose the Right Agency
When deciding to hire an influencer marketing agency for your campaign, keep in mind that bigger does not always mean better. Big agencies might offer more, but will they be a good fit for your brand?
The brand-agency-influencer relationship is a three-way partnership, making it important that the goals, values, and capabilities of all three are aligned. Look at the strengths of each agency and weigh them with your own priorities. Some agencies do well with one service, and some with more. What services do you need the most? What will help drive your brand awareness, conversion, or other KPIs?
Bonus infographic:
Frequently Asked Questions
Why do I need to hire an influencer marketing agency?
Influencer marketing agencies provide the knowledge and expertise that you need to run a successful campaign. They are the ones with years of data, a wide network of influencers, and the tools and technology to measure data for you. Good agencies will give you your money’s worth—and then some.
Is a YouTube influencer campaign right for me?
YouTube is a great platform for campaigns that do well with video content. Industries that benefit from video campaigns are beauty and cosmetics, lifestyle, fitness, and gaming, to name a few.
Videos are excellent content because it’s easier to tell a narrative. Much of viral content is in video form for this reason. If you have a compelling story to tell, a YouTube influencer campaign can be especially effective.
YouTube offers brands plenty of options for advertising and sponsorships, so your influencer campaigns can be customized to fit your goals. Influencers can do product reviews, unboxing videos, tutorial videos, product placements, and more. Adding a discount coupon or an interesting call-to-action and landing page will make your campaign even more engaging.
How much should I budget for a YouTube influencer campaign?
It really depends on your company’s existing resources and what you want to achieve. The best agencies will be able to accomplish a lot even with a tight budget. Rather than focusing too much on expenses, the more important metric to consider is ROI.
I like this particular YouTuber. Can I partner with them specifically for my campaign?
Liking an influencer doesn’t necessarily mean that they will be the right fit for your campaign. There are many things to consider in choosing an influencer to partner with for your brand.
First, are their followers your target market? It doesn’t make sense for a beauty company to partner with a YouTuber whose main audience consists of gamers.
Second, how many followers do they have? Macro influencers have upwards of 1 million followers, so their audience is more heterogeneous. Influencers on the lower levels, like nano influencers, have fewer followers but are more niche and targeted.
Finally, the most important aspect of influencer matching: does the influencer’s values align with your brand? You’d want a family-oriented influencer for a family-oriented brand or campaign, and you’d want a modern influencer for a brand that exudes style. Many of the agencies listed above offer influencer matching as part of their services, so this is one area you can leave to the pros.
