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It’s no secret—today’s marketing field is vastly different from what it was decades ago. Once upon a time, TV ads reigned supreme; now, social media is king. Gone are the days where marketing departments simply churned out taglines for brands and dictated what consumers should get. These days, marketing is a two-way street, with consumers having more say now than ever before. It’s an exciting world as we see ordinary people rise to become popular influencers, wielding authority that can either boost a brand’s image or destroy it.
From small-scale startups to big, established global brands, influencers are proving to be an effective marketing strategy across many industries. Many people prefer to seek out reviews and their peers’ opinions instead of just taking what a brand says about itself at face value.
YouTube has remained one of the most lucrative social media platforms for influencer marketing. In fact, according to the latest YouTube stats, the platform ranks second in popularity among influencer marketers. About 70% of marketers consider YouTube to be an important platform for executing their influencer marketing strategies.
This is largely owing to the nature of video content and the level of engagement it can offer to the audience. Videos are a popular form of content—entertaining, informative, and with lots of opportunity for advertising. It’s no wonder many brands want to increase their presence on YouTube.
Influencers can take a brand to the next level, and seeking the services of an influencer marketing agency is an effective way to do that.
Top YouTube Influencer Marketing Agencies to Level Up Your Videos:
- 1. Ubiquitous
- 2. Moburst
- 3. NeoReach
- 4. Viral Nation
- 5. The Influencer Marketing Factory
- 6. MOMENTiQ
- 7. The Goat Agency
- 8. Vireo Video
- 9. HireInfluence
- 10. LTK (formerly rewardStyle and LIKEtoKNOW.it)
- 11. August United
- 12. Obviously
- 13. Carusele
- 14. SugarFree
- 15. Collab Asia
- 16. LetsTok
- 17. The Outloud Group
- Frequently Asked Questions
What Does an Influencer Marketing Agency Provide?
Prominent influencer marketing agencies provide services that cater to the various needs of brands. They can help you craft a campaign that is tailored to your brand and target market, including the influencer that most suits your image and goals.
That said, most of the top influencer marketing agencies do offer a full suite of services. You tell them your goals, and they take care of everything to help you achieve them.
Some of the services that an influencer marketing agency can provide are:
- Identification of target audience
- Influencer matching
- Content creation and management
- ROI tracking
- Data analysis
Top YouTube Influencer Marketing Agencies
If you’re a brand looking to level up your presence on YouTube, here are 17 of the best YouTube influencer marketing agencies to consider. Do take note that while most of these have offices and headquarters located in North America, the work of agencies in influencer marketing is primarily global in nature. Having said that, the list does include some agencies that have a solid presence in Europe and Asia.
1. Ubiquitous
Office Location(s): Los Angeles, CA
Pricing: The minimum project price at Ubiquitous is $20,000 with an hourly rate of $150 to $200.
Notable Clients: Ubiquitous has an impressive client roster consisting of names such as Amazon, Adobe, Cash App, Casper, Doritos, McDonald’s, Steve Madden, and Target.
Ubiquitous is a company founded by Alex Elsea in 2020 to meet the gaps in TikTok influencer marketing services. Since its launch in 2021, it has become a fast-growing full-service marketing agency that unlocks cross-platform influencer marketing. Its services are focused on delivering growth on TikTok, Instagram, and YouTube.
Ubiquitous serves as a central hub for brands, influencers, and creators. They have a marketplace app where brands can easily find influencers and creators who match the specific needs of a particular marketing campaign.
Aside from this, the company is also deeply invested in providing data-driven solutions that are agile enough to meet the stringent demands of the fast-evolving influencer marketing industry. They offer end-to-end campaign management, full creative services, data analytics, metric-based strategizing, and influencer management.
Key YouTube Services:
- Campaign strategy and planning
- Content production management
- Custom creative briefs
- Real-time performance tracking
- Campaign optimization
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
Best for:
Medium Size Brands
Ubiquitous
Ubiquitous makes it so they can’t ignore you—and, they won’t want to. We deploy compelling, ingenious influencer marketing campaigns (at scale) on platforms like Instagram, TikTok, and YouTube. Join brands like Lyft, Disney, Target, Amazon, and...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
2. Moburst
Office Location(s): New York, NY; San Francisco, CA; Tel Aviv, Israel, and London, UK
Pricing: The minimum project price at Moburst is $20,000 with an hourly rate of $150 to $200.
Notable Clients: Moburst has crafted winning influencer campaigns for brands such as Samsung, Abide, Redefine Meat, and Shopkick.
Moburst started out as an agency with mobile-first roots in 2013 to become one of the most popular full-service digital agencies in the world. They provide a wide range of services for a number of industries across all the main social media platforms. Included in their list of incredible clients is YouTube themselves, making them a great choice if you want to leverage the power of video.
Their campaigns have won a number of prestigious awards, cementing them as one of the leading marketing agencies. They have an in-house team of video experts and a huge network of influencers that can create sophisticated digital assets for YouTube and other video-sharing platforms like TikTok. They’re also experts at all types of how-to videos including instructional videos, DIY guides, and video tutorials.
Key YouTube Services:
- Influencer vetting
- Outreach and negotiation
- Creative strategy
- Performance monitoring
- Real-time optimization
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
Best for:
Startup & Enterprise
Moburst
Harness the power of influencers to achieve your growth goals with Moburst, a leading global performance influencer marketing agency that helps brands over-achieve their goals and become category leaders.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
3. NeoReach
Office Location(s): Orlando, FL; Los Angeles, CA; Tokyo, Japan
Pricing: The minimum project price at NeoReach is $50,000.
Notable Clients: Some of the top brands they’ve worked with include TikTok, NVIDIA, Netflix, Macy’s, Blue Apron, The History Channel, and A&E.
More than an influencer search engine, NeoReach offers campaign management tools to help its clients keep up with their influencer marketing efforts. They manage the entire influencer campaign journey, from strategy and influencer sourcing to execution and detailed reporting.
Their platform integrates with their clients to make sure that communication is proactive and that data-driven results flow efficiently. They not only help you search for influencers but also make sure that you have the perfect relationship with your chosen content creator. NeoReach works closely with these influencers to create direction for the campaign.
NeoReach uses multiple data sources to create a unique strategy for each of its clients. Moreover, they adapt these strategies so that they fit any platform. NeoReach is able to reach the right audience by forming data-driven campaigns that compellingly represent their client’s story. Working with their creators also allows them to check that all strategy points are covered and that the campaign is on track.
Key YouTube Services:
- Competitor audits
- Audience demographics matching
- Influencer introduction
- Contract negotiation
- Shipping and payments
- Paid amplification
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
Best for:
Large Companies
NeoReach
NeoReach creates world-class original influencer campaigns for leading brands and Global Fortune 500 companies. Founded in 2013 and managing over $250 million dollars in influencer spend to-date, their team is responsible for creating some of the mos...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
4. Viral Nation
Office Location(s): USA, Canada, Caribbean
Pricing: Viral Nation works on projects ranging between $50,000 and $200,000.
Notable Clients: Viral Nation has partnered with leading brands such as Meta Quest 2, Call of Duty, PUBG, smartwater, Energizer, and Bud Light.
Viral Nation started out as a social media talent agency in 2014. When the company realized the growth potential of working with brands for marketing, they created the now multi-awarded influencer marketing agency offering a full range of services for clients.
They provide services for any industry across all social media platforms, using a wide range of influencers from nano influencers to celebrities. Just recently, Viral Nation launched Viral Nation Sports, bringing the world of sports to the influencer marketing game.
Their global campaigns have won prestigious awards, cementing Viral Nation as a leading influencer marketing agency.
Their proprietary software for data analysis, Influsoft™, has licensed API integrations with almost all social media platforms, including YouTube, Instagram, Facebook, and TikTok. The platform can even do advanced social listening so clients will have information on what their audiences are posting on social media about their brand, as well as their competitors’.
Key YouTube Services:
- Trend analysis
- Paid media integration and boosting
- AI-powered brand safety analysis
- Creative repurposing
- Holistic marketing integration
Viral Nation
Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.
Best for:
Enterprises and Large brands
Viral Nation
Viral Nation is a global digital and social agency group driving growth and connection through performance and innovation.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
5. The Influencer Marketing Factory
Office Location(s): Miami, FL and New York, NY
Pricing: The minimum project price at The Influencer Marketing Factory is $20,000.
Notable Clients: The Influencer Marketing Factory has an impressive client roster boasting names such as BenQ, Dunkin’ Donuts, Universal Music, SONY, and VisitKorea.
There’s a reason why the Influencer Marketing Factory is consistently on many websites’ lists of top US influencer marketing agencies. They are a full-service agency, trusted by big brands such as Warner Music Group, Google, and Snapchat. They focus primarily on TikTok, YouTube, Instagram, Triller, and Twitch.
They also operate as a talent agency for creators and influencers who want to get deals and sponsorships with major brands. This way, the agency has access to both in-house and external influencers that you can choose from.
The Influencer Marketing Factory is very data-driven. They ask their clients what their KPIs are and build a campaign around those goals. They look at a brand’s values and suggest influencers that are aligned with those values for maximum impact.
When it comes to content creation, the agency is also involved in structuring and executing the proper content that will pique the interest of the target audience. Engagement is monitored and recorded by the agency, with a full report at the end of the campaign detailing successes and failures.
Key YouTube Services:
- Target audience identification
- Audience-influencer matching
- Influencer contracting
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Best for:
Enterprises and Large brands
The Influencer Marketing Factory
The Influencer Marketing Factory is a global full-service influencer marketing agency that helps brands engage with Gen Z and Millennials audiences on TikTok, YouTube and Instagram.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
6. MOMENTiQ
Office Location(s): Los Angeles, CA
Pricing: The minimum project price at MOMENTiQ is $50,000.
Notable Clients: MomentIQ has worked with brands such as American Eagle, Ulta Beauty, and Fashion Nova.
MOMENTiQ, established by a team renowned for creating leading influencer marketing agencies and platforms, has carved its niche in driving influencer marketing campaigns, with a distinct emphasis on YouTube. The agency tailors campaigns to various objectives such as brand awareness KPIs and performance marketing KPIs.
Their approach isn’t merely about reaching an audience but optimizing campaigns to connect on a profound level. From defining goals, audience, and budget, MOMENTiQ delivers campaigns that capture millions of views. YouTube is their area of mastery, with an ability to develop stronger awareness and aligning with creators that best resonate with the brand’s essence.
MOMENTiQ’s end-to-end influencer campaigns are geared to produce tangible results. They leverage their unique approach in building campaigns, focusing not only on mere views but also on in-depth engagement. Their specialty in YouTube allows them to tap into a vibrant, dynamic audience.
With a promise to “bring the eyeballs of the world to you,” they don’t just capture awareness but create lasting impressions with the right creators. Their approach transcends superficial engagement, going beyond 7 seconds to develop a more substantial connection with target audiences. In working with companies who “get it,” MOMENTiQ illustrates a future-forward vision of influencer marketing.
Key YouTube Services:
- User-generated content
- Results-driven influencer campaigns
MOMENTiQ
From a founding team that has created several of the leading influencer marketing agencies and platforms, MOMENTiQ drives the world’s leading brands forward with influencer marketing campaigns - Specializing in TikTok & YouTube.
Best for:
Enterprises and Large Brands
MOMENTiQ
From a founding team that has created several of the leading influencer marketing agencies and platforms, MOMENTiQ drives the world’s leading brands forward with influencer marketing campaigns - Specializing in TikTok & YouTube.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
7. The Goat Agency
Office Location(s): London, UK; New York, NY and Singapore, Asia
Pricing: The minimum project size at Goat is $50,000.
Notable Clients: The Goat Agency has crafted winning YouTube influencer campaigns for brands such as Nivea, Wayfair, Dell, Odeon, Intuit Turbotax, and UniDays.
Founded in 2015, Goat is a leading YouTube influencer marketing agency that helps brands in various sectors form partnerships with macro and micro YouTube creators. They are known for their expertise in designing strategies that align with client goals and campaign objectives, backed by extensive market research and proprietary databases.
Goat guarantees client deliverables by managing influencers, content creation, and payments. They ensure robust campaign management through a dedicated account manager who serves as the primary contact. Post-campaign, clients receive comprehensive analysis reports offering insights, recommendations, and future learnings.
Goat’s dedication to meeting campaign KPIs sets them apart, promising to contract more influencers until the targets are met. They have proven success in disruptive campaigns across multiple platforms, as showcased in the award-nominated Saints Row campaign, which resulted in 9.2 million video views and over-performance on video views by 124%.
Key YouTube Services:
- In-house video production
- Editing and design
- Community management
- Paid media
- Livestream ads
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
Best for:
Medium and Large Brands
The Goat Agency
Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
8. Vireo Video
Office Location(s): Vancouver, BC
Pricing: Vireo Video works on projects as small as $5,000 and charges $150 to $200 per hour.
Notable Clients: Vireo Video has worked with companies such as iVisa, Gelato, Best Buy, Briogeo, PolicyMe, and Exabeam.
Vireo Video is a YouTube influencer marketing agency that specializes in connecting businesses with top influencers and creators to increase brand awareness and sales. As a certified YouTube expert team, Vireo Video has a deep understanding of the platform, allowing them to develop strategic campaigns that maximize results. Their refined process for YouTube influencer marketing ensures a successful campaign from start to finish. They work with a diverse group of clients and industries, ranging from thought leaders and coaches to B2B and B2C businesses.
The team at Vireo Video includes YouTube creators with a wide reach on their own channels, which allows them to strategize from a place of expertise. They provide a range of YouTube influencer marketing services, including campaign strategy, collaboration and content review, influencer sourcing and negotiation, influencers and campaign management, content launch, and reporting. Vireo Video is also a certified Google Partner, demonstrating their expertise and success in search, display, video, and shopping.
Vireo Video has helped their clients collectively gain over 2+ billion video views and generated tens of millions in additional revenue. They are known for their responsiveness, communication, professionalism, and expert guidance, as highlighted by one of their clients, Lise Leblanc.
Key YouTube Services:
- Video SEO
- Creative development
- Channel auditing
- Full-service YouTube marketing
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
Best for:
Businesses of all sizes
Vireo Video
Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...
9. HireInfluence
Office Location(s): Houston, TX; Los Angeles, CA; New York, NY and Amsterdam, Netherlands
Pricing: The minimum project size at HireInfluence is $50,000.
Notable Clients: HireInfluence has partnered with clients in a wide range of industries boasting names such as Grammarly, McDonald’s, Southwest Airlines, Lee jeans, Nickelodeon, and Community Coffee.
HireInfluence is another staple in many top agency lists online. Since 2011, they have been focused on influencer marketing, sharpening their skills and expertise in the industry. As an agency offering a full-service suite, they provide services from strategy development to compliance and analytics. Each campaign is tailor-fit to the client, ensuring that the brands get the most of their marketing.
HireInfluence prides itself on what they call “experiential ideation and fulfillment.” Because of their years of experience in the industry, they are attuned to the emotional needs of the market and are able to foster strong connections and develop next-level loyalty with consumers for their clients. What they create is not simply content, but positive experiences for the followers.
Key YouTube Services:
- Influencer curation
- Negotiations and contracting
- Payments + 1099s
- Content auditing
- Paid media
- Tailored analytics
HireInfluence
Founded in 2011, HireInfluence soon became the picked influencer agency for many renowned customers. Through leveraging creative strategies and carefully selecting talented individuals to work with them, they have achieved award-winning success that ...
Best for:
Large Companies
HireInfluence
Founded in 2011, HireInfluence soon became the picked influencer agency for many renowned customers. Through leveraging creative strategies and carefully selecting talented individuals to work with them, they have achieved award-winning success that ...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
10. LTK (formerly rewardStyle and LIKEtoKNOW.it)
Office Location(s): Dallas, TX; New York, NY; London, UK; Paris France; Sao Paolo, Brazil; Berlin, Germany; Shanghai, China; Sydney, Australia
Pricing: The minimum project size at LTK is $50,000.
Notable Clients: LTK has worked with notable brands in retail and fashion boasting names such as Walmart, Missguided, Mary Kay, L’Oreal, and IDA.
Formerly called rewardStyle & LIKEtoKNOW.it, LTK is a global community of hundreds of thousands of first-class content creators and brands. They offer end-to-end campaign execution across all the major lifestyle categories that include health and wellness, women’s fashion, men’s fashion, and beauty. LTK also operates as a platform for influencers and creators interested in collaboration opportunities, one-on-one growth consulting, and easy tools.
Whether you’re an influencer or a brand, LTK offers several benefits. Brands can take advantage of LTK’s unique access to over 10 years of historical brand performance data that will give them real-time insight into their influence. Armed with this data, they’re much better equipped to grow their influence by targeting the right audience on social media.
For creators, one of the biggest perks is exclusive access to a personalized shop on LTK. Plus, creators can also leverage LTK’s proprietary creator performance data to help them maximize their earnings.
Key YouTube Services:
- Brand consulting
- Media boosting
- Retail media network
- Content licensing
- Amplified distribution
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
Best for:
Enterprises and Large brands
LTK (formerly rewardStyle and LIKEtoKNOW.it)
LTK is the most successful influencer network that drives billions in brand purchases from the world's largest curated creator community. LTK was founded by a creator to give creators a significant tech advantage to be a brand’s power partner. Ou...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
11. August United
Office Location(s): Tempe, AZ
Pricing: The minimum project size at August United is $50,000.
Notable Clients: August United boasts an impressive clientele made up of names such as Microsoft, GE, Samsung, Kroger, Purex, Citizen, and Visionworks.
August United describes themselves as “influencer marketing mavericks,” forgoing the traditional for the modern. They live and breathe adventure, loving the challenges that come with developing a unique YouTube influencer marketing campaign for their clients.
The agency’s full-service influencer marketing program is as full as it gets. Not only do they match clients with the right influencers, but they also equip the influencers with the right tools and knowledge for optimal engagement.
August United has an in-house team of creators who can produce content for the brand. When it comes to influencer marketing, they can work with your chosen content creators to produce out-of-the-box videos that will catch the eye of your target audience.
Another unique service of August United is their influencer brand retreats. Influencers and brands are given the opportunity to personally meet and get to know each other, strengthening their relationship for a potentially long-term partnership.
Key YouTube Services:
- Audience-first strategies
- End-to-end optimization
- Community management
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
Best for:
Enterprise
August United
August United provides end-to-end influencer marketing support—from influencer strategy to influencer activations and ongoing influencer management.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
12. Obviously
Office Location(s): Los Angeles, CA; San Francisco, CA; New York, NY; Paris, France; Sydney, Australia
Pricing: The minimum project size at Obviously is $100,000.
Notable Clients: Some of the notable clients that Obviously has worked with include Google, Converse Chuck Taylor, Bumble, Lyft, and Honest Beauty.
Obviously is one of the leaders in the influencer marketing arena. Boasting clients from Fortune 500 companies, it is a fast-growing global company that claims to have had a significant role in the rise of the micro influencer.
Their successful YouTube influencer partnerships include product tutorials and reviews for cosmetics retailer Ulta, as well as gaming videos for Free Fire that generated brand awareness.
Obviously has developed their own client dashboard within their platform for clients’ easy access to data. They can retrieve the measurements that they need in real-time, allowing them to make fully informed decisions at every stage of the campaign.
They also have the ability to mount campaigns of any size, from small and simple programs to complex campaigns that require thousands of influencers. Whatever brands need, Obviously can deliver.
Key YouTube Services:
- Creative strategy
- Influencer management
- Shipping and fulfilment
- Content creation
- Paid amplification
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
Best for:
Enterprises and Large brands
Obviously
Obviously is the leading influencer marketing agency for Fortune 500 companies. We specialize in providing cutting-edge strategy and world-class service, no matter the complexity or scale of a campaign. Our capabilities include: strategy, talent mana...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
13. Carusele
Office Location(s): Raleigh, NC and Birmingham, MI
Pricing: The minimum project price at Carusele is $20,000.
Notable Clients: Carusele has partnered with a number of consumer brands across a variety of verticals with names such as Clearasil, Tyson Tastemakers, Ikea, Walgreens, Herbal Essences, Frito Lays, Britax, and even UFC.
Multi-awarded company Carusele is perhaps one of the most revolutionary and innovative marketing agencies today. They eschew traditional influencer marketing that focuses on things like vanity metrics and artificial clicks in favor of a more robust, strategic, and data-driven approach. This makes Carusele one of the go-to agencies for YouTube influencer marketing.
Their trademarked measurement system, Engaged Audience Profiles™, gives clients an in-depth look at the kinds of people who engage with the content. This system allows Carusele and their clients to determine that the clicks, likes, and shares that the influencer receives are from genuine people.
A revolutionary and innovative marketing agency, Carusele has also developed other proprietary algorithms aside from Engaged Audience Profiles to help them analyze the performances of their campaigns.
Key YouTube Services:
- Hand-selected influencers
- Manual influencer vetting
- Campaign tracking
- Real-time optimization
Carusele
Carusele is an award-winning influencer marketing agency that leverages real-time data to constantly optimize the performance of our campaigns. Our unique approach exceeds the boundaries of traditional influencer marketing and delivers measurable bus...
Best for:
Large Companies
Carusele
Carusele is an award-winning influencer marketing agency that leverages real-time data to constantly optimize the performance of our campaigns. Our unique approach exceeds the boundaries of traditional influencer marketing and delivers measurable bus...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
14. SugarFree
Office Location(s): Los Angeles, CA and Austin, TX
Pricing: The minimum project price at SugarFree is $100,000.
Notable Clients: Sugarfree boasts a remarkable clientele made up of names such as Airbnb, Gillette, Microsoft, Casper, FOX, Travel Channel, Swarovski, Walmart, and NBC.
Have you heard of TikTok? Of course, you have. Tiktok’s explosion into a social media giant is, in large part, thanks to SugarFree Agency. Their work to get influencers in TikTok generated more than 3 million engagements, ending in an ROI of 600%. Considering that SugarFree is comparatively new in the industry, this is seriously impressive.
Though their primary platform is TikTok, especially for their talent agency unit, the agency offers their services for other social media platforms. Creating an influencer marketing campaign is a seamless process and focuses on telling an enduring story.
They have a large network of influencers that can help your brand, including popular YouTubers Dang Matt Smith, Emma Chamberlain, and David Dobrick. They also understand the Gen Z market well as they were the audience that raised TikTok’s popularity in the US and Europe.
They have a diverse pool of talents and professionals who work with brands to ensure that every detail is fit to the story.
Key YouTube Services:
- Creative content and strategy direction
- Influencer casting and recruitment
- Contracting and implementation
- Campaign execution
- Detailed reporting
SugarFree
Sugarfree is a leading influencer marketing agency for global brands. We’re a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together—to create a truly seamless experience. Our team...
Best for:
Enterprise, Midmarket and Small Business
SugarFree
Sugarfree is a leading influencer marketing agency for global brands. We’re a diverse group of marketing professionals, social media gurus, talented creators, and data analysts, all working together—to create a truly seamless experience. Our team...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
15. Collab Asia
Office Location(s): Seoul, South Korea; Tokyo, Japan; Singapore; Jakarta, Indonesia; Hong Kong SAR; Manila, Philippines; Kuala Lumpur, Malaysia; Shenzhen, China; and Mumbai, India
Pricing: Collab Asia doesn’t disclose their rates and requests prospective clients to contact them for more info.
Notable Clients: Collab Asia has worked with a bunch of notable global and Asian brands including EA, Dior, LG, Samsung, TikTok, Maybelline, SONY, and ELLE.
If you’re looking to expand your reach in Southeast Asia, then Collab Asia is your best bet. They are the fastest growing digital network in the Asia Pacific region, managing thousands of creators and hundreds of clients. As digital marketing professionals know all too well, translating a campaign to a different region is more than just translating the language use—it is about transforming the entire campaign to fit the target audience, and this is the expertise that Collab Asia provides.
Like most influencer marketing agencies, they offer a full suite of services.
A YouTube preferred partner, Collab Asia works with many of Asia’s top influencers. Their expertise on both Western and Eastern platforms lends them a unique value proposition, especially for those who are considering tapping into Asian audiences.
With several offices in different countries across Asia, Collab Asia truly lives up to its name.
Key YouTube Services:
- Campaign strategy and execution
- Channel management and audience growth
- Direct advertising
- Media inventory
- Content localization and distribution
- Digital rights management
16. LetsTok
Office Location(s): New York, NY; Tel Aviv, Israel, and Hong Kong, China
Pricing: The minimum project price at Let’sTok is $5,000.
Notable Clients: Let’sTok has partnered with brands such as Hypersloths, Mountain Dew, Time Raiders, and Kryptomon.
Let’sTok is the world’s first influencers ad network (AdFluencers) that uses Ai technology to facilitate seamless collaborations between brands and influencers. It has been dubbed “Israel’s TikTok” by the Jewish Business News and is a 100% digital platform. With Let’sTok, you can connect with your favorite influencers via one-on-one personal online meetings.
Let’sTok leverages its proprietary AI end-to-end tools to empower content creators and fuel their growth to becoming global influencers, as well as to provide users with unique video content such as personalized advice or guidance.
On the platform, which can be accessed via the web or the Let’sTok app, you can find a wealth of talent categories, ranging from crypto and NFT to pets, so there’s bound to be a category that fits your niche. Another thing that sets Let’sTok apart from other platforms is it offers a creator’s economy that allows content creators to have access to a stable revenue stream.
Key YouTube Services:
- Campaign management
- Performance campaigns
- 770k verified creators
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
Best for:
Medium Size Brands
LetsTok
LetsTok is an influencer marketing agency offering a free, AI-powered technology for professionals and that allows you to run a real performance-driven influencer marketing campaign from idea to execution, all automated through an easy-to-use platfor...
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
17. The Outloud Group
Office Location(s): Detroit, MI
Pricing: The minimum project price at The Outloud Group is $100,000.
Notable Clients: Besides NordVPN, the Outloud Group boasts a clientele of reputable brands such as Fiverr, Acorns, GrubHub, Policygenius, and RocketMoney.
The Outloud Group has been handling YouTube influencer marketing programs since 2008, making it one of the oldest agencies in the industry. Outloud boasts over 8,500 sponsored videos on YouTube with a whopping 300 billion views—and counting! They work with more than 200 YouTube brand partners who understand that while producing videos may be more time-consuming than Instagram posts, the ROI across the whole funnel is worth it.
One of their most memorable campaigns on YouTube is their partnership with internet privacy company NordVPN and YouTube influencer Mark Rober. NordVPN sponsored one of Rober’s most famous videos, the glitter bomb trap for thieves who steal his packages.
The Outloud Group’s 15 years in the biz have provided them with valuable insights on both YouTube marketing and influencer marketing. Their data has allowed them extensive knowledge on trends and themes that work well on video.
Aside from brands, the agency also offers content creators and influencers with services to help them succeed on YouTube, Instagram, Twitch, TikTok, and Facebook.
Key YouTube Services:
- Campaign planning and execution
- Campaign logistics
- Gaming influencer marketing
- Influencer paid social
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
Best for:
Enterprises and Large brands
The Outloud Group
Nationally & internationally renowned influencer marketing agency that creates & executes strategic campaigns to deliver measurable results at scale.
Are you an Influencer looking for an agency? Discover your options with influencer talent agencies.
Steps for Selecting a YouTube Influencer Marketing Agency
From the above list, it’s clear to see that there’s an expansive selection of agencies for YouTube influencer marketing. So although there’s an abundance of options, it becomes challenging to pinpoint the best choice for your business. Here are some key steps to select a YouTube influencer marketing agency.
Step 1: Consider Their Service Offerings
For starters, the agency should be able to provide you with the exact kind of service you need. This largely depends on the level of help you need with your campaign, the type of campaign you’re running, and whether your campaign will be solely focused on YouTube.
Will you need help with influencer negotiation and contracting? Will you be amplifying influencer content with paid ads? Are you planning to extend your campaign beyond YouTube? Consider all of these factors so you can find an agency that offers the services that are specific to your needs.
Some agencies may be able to help with influencer marketing alone while others may even provide full-service YouTube marketing. Some agencies focus specifically on video influencer marketing on YouTube and TikTok while others also extend their services to other social media channels.
Regarding to YouTube specifically, it also depends on the type of YouTube influencer marketing campaign you’re launching. Are you going to focus on brand ambassador campaigns? Or perhaps you’re going to try product seeding and influencer unboxing videos? Most agencies specialize in specific types of YouTube influencer campaigns, so it’s important to find one that can help you with the type of campaign you want to run.
Carefully consider these details to narrow down a YouTube influencer marketing agency that can address your needs. For example, if you’re planning to run a cross-channel campaign that also includes YouTube, an agency like Vireo Video that only focuses on YouTube marketing may not be the best choice. Alternatively, if you’re going to run an intensive campaign that involves product seeding and shipping out products to influencers, an agency like NeoReach that provides all those services may be perfect for you.
Step 2: Look at Their Industry Expertise
Another important factor to consider is their expertise in your industry. Sure, the agency may be able to provide the type of service you need, but how well versed are they in launching influencer marketing campaigns in your industry? This is particularly important for highly niche industries such as gaming and crypto, for example.
This step is crucial because you want to work with an agency that has a proven track record of reaching the type of audience you want to target. Not all influencer marketing campaigns are built the same, involving varying types of influencer activations and campaign approaches. These variations are based mostly on the industry focus because each industry appeals to a different type of audience with unique needs, pain points, and values. As such, even the type of influencer you should work with will also be different.
For example, a fintech company may be able to successfully appeal to their target audience by partnering with a YouTube influencer that’s known for simplifying financial advice for the masses. However, the same company may not fare so well with a YouTube influencer that solely creates content about cars because the influencer’s established audience base may not necessarily intersect with the company’s target audience.
As a result, you need to shop around for a YouTube influencer marketing agency that’s had some success stories involving brands in your niche. The Outloud Group, for instance, would be a great option for brands in the gaming industry as the agency specializes in influencer marketing with esports and gaming creators. Their expertise goes beyond individual partnerships and includes team partnerships, events and tournaments, and in-game promotions.
Step 3: Weigh Pricing and Plans
One of the most crucial considerations when selecting a YouTube influencer marketing agency is the cost. How much do they charge for their services? And what types of plans do they offer? It’s a given that the agency you work with should be able to provide the services you need within your budget.
In many cases, the cost may be directly proportional to the level of service they provide. However, you need to look at the breakdown of those services to see whether you really need all of them and whether you’ll be spending extra on services that you don’t plan on using.
Choosing the right YouTube influencer agency based on pricing goes beyond simple affordability and also includes flexibility. Can they create a customized plan based on your budget or do you have to purchase a one-size-fits all plan that includes services you don’t really need?
Step 4: Consider Their Influencer Network
Finally, the influencer agency should be able to connect you with the exact type of influencers you need. For this, they need an expansive network of influencers that fit into a category related to your business. This means they should be able to connect you with tech reviewers if you’re in the tech industry or beauty influencers if you sell beauty products.
Make sure to thoroughly look at the number of influencers they have in their network. More importantly, try to get a sample list of the different YouTube influencers you can partner with through their agency. This is important because some agencies may boast large numbers but not necessarily have established relationships with the specific influencers you want to partner with.
For example, they may have a network of 100,000+ influencers, but these numbers won’t matter to you if only 100 of those are YouTube influencers and most of them have a micro reach whereas you want to activate 50 well-known YouTubers.
Choose a YouTube Influencer Marketing Agency that Works for You
When deciding to hire an influencer marketing agency for your campaign, keep in mind that bigger does not always mean better. Big agencies might offer more, but will they be a good fit for your brand?
The brand-agency-influencer relationship is a three-way partnership, making it important that the goals, values, and capabilities of all three are aligned. Look at the strengths of each agency and weigh them with your own priorities. Some agencies do well with one service, and some with more. What services do you need the most? What will help drive your brand awareness, conversion, or other KPIs?
Bonus infographic:
Frequently Asked Questions
Why do I need to hire an influencer marketing agency?
Influencer marketing agencies provide the knowledge and expertise that you need to run a successful campaign. They are the ones with years of data, a wide network of influencers, and the tools and technology to measure data for you. Good agencies will give you your money’s worth—and then some.
Is a YouTube influencer campaign right for me?
YouTube is a great platform for campaigns that do well with video content. Industries that benefit from video campaigns are beauty and cosmetics, lifestyle, fitness, and gaming, to name a few.
Videos are excellent content because it’s easier to tell a narrative. Much of viral content is in video form for this reason. If you have a compelling story to tell, a YouTube influencer campaign can be especially effective.
YouTube offers brands plenty of options for advertising and sponsorships, so your influencer campaigns can be customized to fit your goals. Influencers can do product reviews, unboxing videos, tutorial videos, product placements, and more. Adding a discount coupon or an interesting call-to-action and landing page will make your campaign even more engaging.
How much should I budget for a YouTube influencer campaign?
It really depends on your company’s existing resources and what you want to achieve. The best agencies will be able to accomplish a lot even with a tight budget. Rather than focusing too much on expenses, the more important metric to consider is ROI.
I like this particular YouTuber. Can I partner with them specifically for my campaign?
Liking an influencer doesn’t necessarily mean that they will be the right fit for your campaign. There are many things to consider in choosing an influencer to partner with for your brand.
First, are their followers your target market? It doesn’t make sense for a beauty company to partner with a YouTuber whose main audience consists of gamers.
Second, how many followers do they have? Macro influencers have upwards of 1 million followers, so their audience is more heterogeneous. Influencers on the lower levels, like nano influencers, have fewer followers but are more niche and targeted.
Finally, the most important aspect of influencer matching: does the influencer’s values align with your brand? You’d want a family-oriented influencer for a family-oriented brand or campaign, and you’d want a modern influencer for a brand that exudes style. Many of the agencies listed above offer influencer matching as part of their services, so this is one area you can leave to the pros.
