In many ways, Facebook has the most sophisticated social media advertising network. It is also an essential part of many firms' social media strategies, as it can be next-to-impossible to gain organic reach on Facebook if you're a business. Facebook ads can be quite complicated, however, particularly if you want to go into highly detailed targeting. Many firms find it easier to have professional assistance when they choose to advertise on the platform, turning to one of the Facebook ad agencies.
Just as some firms prefer to pay an agency to deliver influencer marketing results, others are happy to leave all their Facebook ads worries to a specialist Facebook ad agency. Some of these agencies have a narrow focus, concentrating solely on social media marketing. Others consider themselves more general and add social media advertising (on Facebook and elsewhere) to a comprehensive roster of advertised activities.
26 Top Facebook Ad Agencies for 2021:
- 1. SociallyIn
- 2. Disruptive Advertising
- 3. Iron Roots
- 4. Audiencly
- 5. Lyfe Marketing
- 6. Bamboo
- 7. Vireo Video
- 8. Marketing 360
- 9. MuteSix
- 10. Pam Ann Marketing
- 11. Tinuiti
- 12. Viral in Nature
- 13. Uproot
- 14. Voy Media
- 15. Silverback Strategies
- 16. Big Leap
- 17. PJB Marketing
- 18. Rainmakers
- 19. AMP Agency
- 20. Firebelly
- 21. Loud Mouth Media
- 22. MediaForce Digital Marketing Agency
- 23. Abacus
- 24. Social Media 55
- 25. AdvertiseMint
- 26. Hibu
- Frequently Asked Questions
SociallyIn is a social media-first agency. They help clients expand and control their engagements on social media through strategy, content production, community management, paid social advertising and influence mangement services, and more. They’ve also worked with brands across various indutries. Their clients include Dick’s Sporting Goods, Beef O’ Brady’s Tri-State Lumber Co., to name a few. According to ther site, their appraoch is steeped in strategy, and backed by tests, measurements and optimisation to generate results.
Disruptive is a Facebook advertising agency. Their focus is on optimising advertisements to help their customers generate better results. Unlike most agencies, Disruptive highlights one of the most subtle facts about Facebook advertising: it’s more top-of-funnel, but with the right audience and strategy, it is possible to generate results. Their services include audience identification, the creation custom and lookalike audiences, building campaigns and landing pages that convert.
Disruptive also provides weekly maintenance and optimisation or Facebook ad accounts. This ensures that brands maximise spend by constantly tweaking the performance of their ads to reach more people and generate better results.
3. Iron Roots
As a full service paid advertising agency, Iron Roots offers comprehensive campaign strategy, creative, targeting, and ongoing optimization.
Paid Advertising Expertise: Facebook & Instagram, TikTok, Snapchat, & Google.
The agency specializes in customer acquisition and utilizes in-house technology to test at scale, achieving unmatched CPA results for:
- App installs
- eCommerce sales
- B2B leads
- Brand awareness and beyond
The entire team, based in Austin, works in house and includes: campaign strategists, copywriters, designers, video pros, and dedicated project managers. The client experience is entirely guided by their team of experts, simplifying communication to allow for a close working relationship. Their multi-channel, full service approach has landed long term partnerships with hundreds of brands and has brought millions of dollars in ROI. Clients include Netflix, Gillette, and Warner Bros.
Audiencly works with brands and influencers to build and maintain their social media presence. It also develops strategies for your promotion in the areas of PPC advertising, display ads, and branded content. Amongst the channels it works with is Facebook.
The agency follows seven steps when creating a paid media campaign for your firm:
- Defining your objectives - defining your KPIs to set clear goals for your ad campaign
- Defining your target audience - the demographic and geographic data of your target group
- Choosing the best platforms – whether it be Facebook, Instagram, YouTube, TikTok, or Twitter
- Selecting an ad type
- Determining the budget and time period
- Creating ads - advising you of the various formats you can use to publish your content, or you can use their content creation services
- Campaign reporting
Audiencly began in 2018 creating ad campaigns in the gaming sector. It quickly established itself in lifestyle marketing and now creates ad campaigns for brands from various segments.
Lyfe marketing specializes as a social media marketing and management agency. They offer social media services, search engine services, and website design services. They create and manage top-performing social media campaigns for businesses. Lyfe Marketing manages social media networks such as Twitter, Facebook, and Instagram on your behalf. They use relevant social media marketing services to help companies to grow and meet their goals.
Their Social Media Marketing Services help your business grow brand awareness, relationships, and website traffic. They recognize that Facebook is the most populous social media platform where many of your very own customers went for advice, images, and reviews before they found you. Updated Facebook pages are imperative when consumers are on the hunt for a new product or service to meet their needs. Making frequent updates your Facebook page is the key to success among the other 50 million business pages on Facebook. If your Facebook Page is flooded with inviting content, engagement with your customers, and positive reviews, then you can believe that your business will rank top in customers' minds over your competitors when they are ready to make a purchase.
Facebook management services are services designed to help you maximize the potential of Facebook marketing without actually having to do the work. Lyfe Marketing believes that when you have an agency do your Facebook Management for you, it opens up doors for you to focus on other parts of your business that need your attention.
Their Facebook Management Services consist of:
- Facebook strategy development
- Facebook content creation
- Facebook page growth
- Facebook reporting
Bamboo describes itself as a full-service growth agency. Their clients are in the direct-to-consumer, mobile, subscriptions, marketplaces, and FinTech sectors. They split their services into managed services, creative services, and strategy services. Their managed services include paid search, which includes Facebook advertising.
Bamboo follows a mobile-first philosophy, and they target Facebook ads specifically for the mobile experience. They optimize all the Facebook ads they create for mobile performance.
Their Facebook services include mobile-first campaign strategy and management, creative production, and customized reporting. They test and optimize Facebook ads, focusing on the ads that achieve the best results.
Bamboo stresses that they are, at their core, growth marketers. This means they utilize an agile framework (small tests, rapid iteration, and scaling what works) to drive compounding improvements over time.
7. Vireo Video
Vireo Video is primarily a video marketing agency specializing in video marketing and advertising on YouTube. However, they also offer video advertising services for Facebook.
Their expertise in social media marketing and video advertising on Facebook is an invaluable last step to achieving your content marketing objectives. Based on their findings from an initial scoping phase, they leverage new ways to capture the online audiences you’ve previously struggled to reach and test new audiences with high acquisition potential. These findings also inform the campaign structures, target keywords and phrases, and ad copy for a pilot campaign.
Vireo Video makes a point of never jumping head-first into a video marketing campaign without testing the waters. They set up campaigns to thoroughly test a range of targeting strategies and demographics to predict CPCs and CPAs for your offering.
Once this pilot phase is complete, they present the results and suggest an informed strategy and budget to help you achieve your desired goals. Their campaign management includes regular A/B ad testing, copy and targeting overhauls, and implementation of any new strategies released by Facebook.
Marketing 360 is a full-service digital marketing agency. It places much emphasis on its marketing platform.
It includes a team who specializes in social media management that covers Facebook, Instagram, Twitter, LinkedIn, Pinterest, Google My Business, Houzz, and YouTube.
They also offer end-to-end management of your Facebook advertising, that utilizes their Social Targeting Ads Platform. You manage your Facebook ads, along with web management, email marketing, short message service (SMS) marketing, and customer relationship marketing (CRM) all from the single platform.
Marketing 360 will provide a dedicated marketing executive to manage your Facebook advertising. You can, of course, monitor the results through the platform. The company has an in-house team who will develop multiple versions of your ads that they will test with different audience segments. The platform uses an algorithm that will direct more of your budget towards performing ads and less towards those less successful.
MuteSix is a full-funnel ad agency. They create value for DTC brands with breakthrough creative, targeted media buying, and data-driven analysis leading to proven results.
One of their specialties is Facebook and Instagram advertising. They have a dedicated video studio and a graphic design team. These make them particularly suitable for firms wanting stunning, visually appealing Facebook ads.
MuteSix usually charges 15 percent of your Facebook Advertising expenditure. Their service includes ad production, ad targeting, ad optimization, and performance reports. They can also help you make suitable landing pages for your ads.
They make multiple versions of ads and carry out A/B tests on different audiences. They place a Facebook pixel on your website so they can track sales made as a result of the Facebook ads. You can also use the Facebook Pixel to assist with retargeting.
Pam Ann Marketers plays on its name, with flight-based imagery. They describe themselves as "your web traffic controllers," and use an airport control tower as part of their logo. President and Chief Web Traffic Controller is Pam Aungst, MBA, who recently featured in the list of "Best Women in SEO in 2019!"
The company describes itself as specializing in search engine optimization (SEO), pay-per-click advertising (PPC), and Google Analytics. This includes social media advertising, covering Facebook, YouTube, LinkedIn, and Twitter.
In terms of Facebook advertising, Pam Ann Marketing handles campaign set up, ad creation and demographic targeting, refreshing ad creative regularly, and managing bidding and maximizing the use of your budget.
They recognize the importance of matching your Facebook ads to your business goals. They recommend the best use of Facebook ads to achieve your particular business goals.
Tinuiti is the result of a recent series of mergers and acquisitions involving Elite SEM, CPC Strategy, Email Aptitude, and OrionCKB. This means that they now offer a wide range of digital marketing solutions. Their main areas of focus are paid media, Amazon services, CRM & email marketing, earned & owned media, and analytics & marketing services. They describe themselves as bringing together the acuity of a consultancy, the creativity of an agency, and the connectivity of an internal team to accelerate your digital growth.
Amongst all this, they include Facebook advertising services. They offer paid social solutions that drive results in lead generation, app downloads, sales, and more. They provide a full-funnel social strategy to align your customers with powerful brand messaging in real-time across social channels, including Facebook, Instagram, Snapchat, Twitter, Linkedin, Pinterest, and more.
Tinuiti works with your B2B or B2C in-house team to scale your business at every stage of the Facebook funnel from reaching new audiences to re-engaging past purchasers. They customize your ad campaign to your goals, your audience, and your vertical to make sure they are capitalizing on every ad dollar.
They enable partnerships with leading technology providers, including Nanigans, Kenshoo, and Smartly for deep data analysis. Based on their findings, they adjust your direct response advertising to drive winning results.
12. Viral in Nature
Viral in Nature believes in catching the power of social media. They split their services into web design, social media, and reputation management.
Their social media strategy follows five steps:
- Discovery and goal setting – they start with a discovery session where they learn about your business and your goals. They then tailor a social media strategy to achieve your goals.
- Content creation – they create content for you with regular photoshoots.
- Social media publishing – they work with a wide range of social networks, including of course Facebook
- Monitor and engage – they monitor and engage your audience from 9 am - 9 pm MST, seven days a week, 365 days a year. 24-hour monitoring is also optionally available.
- Social media advertising management – they provide robust social media paid advertising to go with your organic posting. Their Ad Manager used to work at Facebook in their advertising department.
Uproot runs laser-targeted campaigns for your business to connect with Facebook and Instagram users in your target demographic. From researching your customer personas and creating content around your brand to testing proven ad strategies that work, Uproot can help your business find success on social media.
They have a slightly eclectic client base, advertising that they have "helped many real estate agents, chiropractors, surgeons, attorney, and other small businesses find clients online." They have also helped franchises plan content across multiple locations.
They don’t just focus on marketing metrics and vanity data. They make sure their goals align with realistic business outcomes.
They have also expanded into using Chatbots for Facebook Messenger to engage and nurture a new audience to become loyal lasting customers.
14. Voy Media
Voy Media is a full-service Facebook and Instagram digital marketing agency. Their solutions set includes Facebook Ads, Instagram Ads, retargeting campaigns, eCommerce ads, mobile advertising and consulting. While this list appears to include much of the services that more sophisticated agencies offer, Voy Media offers a little more that, as they claim, no other agency is capable of providing.
According to their methodology, social media is more than just a collection of catchy ads and copy, it’s an opportunity to guide customers on a journey to discovering your product, loving your product and then becoming raving fans about your product. This approach is coupled with important performance marketing strategies and tactics like developing custom audiences, creative A/B testing and optimising and scaling campaigns using proprietary AI software, is what they find sets them apart.
Apart from having a strong handle on the core elements that make for engaging and effective social media content, Silverback also made the Inc. 5000 list once upon a time. Silverback’s approach to social media marketing and management is based on seeing the customer experience as a journey, with social media being a tool for brands to engage their audiences and build relationships that outlast the sale. To this, they add smart tactics like audience identification and targeted and growth-focused creative content to educate and entertain your customers.
They also offer strong and target-focussed paid advertising and social media management solutions and view transparency as a critical element for continued success. Together their services and values ensure that spend is utilised as efficiently as possible and you get the best bang for your buck. And their results don’t disappoint. They helped Long Roofing generate 300% more leads through a mobile-first social media campaign.
16. Big Leap
Big Leap’s offer is straightforward. They can help you boost engagement, increase web traffic and get more customers. They do this by offering a collection of social media marketing services. These include custom strategy, market research, competitor analysis, influencer outreach, audience profile optimisation, cross-network posting, monthly content calendar development, promotional campaigns and reviews, brand monitoring, A/B testing and monthly reporting.
They’ve also worked with well-known brands such as Workfront, Nomatic and Spoonful of Comfort. Altogether, Big Leap offers a rather complete social media service set, one that will help you quickly come to grips with your audience and develop goals that are growth focused.
17. PJB Marketing
PBJ Marketing is a full-service digital marketing agency. Their social media solutions set is focused on the impact of strong and strategic marketing. This includes paid advertising, a critical component given how challenging reach is to come by through organic social campaigns, the activation of your audience with targeted messaging, and the use of relevant KPIs to ensure that your brand experience positive results.
In addition to Facebook ads, PJB also offers Instagram and Twitter ad services. PJB Marketing social media success stories include generating 25x more leads for 357% less cost for Belcara Health and boosting ad clicks by 200% for Yale Medicine while reducing their CPC by 48%.
Rainmakers understands the importance of testing your Facebook ads. The one rule of Facebook advertising is that there are no set rules. You need to test each ad to establish whether it is effective with your target audience. Only with regular live testing can you see whether you need to tweak your ad, perhaps rewriting your copy, changing your visuals, or possibly rewording your Calls to Action on different colored buttons. Rainmakers is focused on delivering the best ROI on their clients' campaigns.
For the last fifteen years, Rainmakers has managed many Facebook PPC campaigns, helping their clients gain essential brand awareness, and gain invaluable word-of-mouth recognition and fully-targeted leads. They have assisted their clients in building strong connections, engaging with their target audiences, and making many eCommerce sales. In the process, they have saved their clients thousands of pounds, dollars, and euros in their Facebook PPC campaigns.
Rainmakers understand how vital social media can be to communicate with your target audience in real-time. However, relying on organic reach can be particularly tricky. The average organic reach for Facebook posts fell by 2.2% in 2019. This is even more important in these difficult times when potential customers need to understand how you can help them.
19. AMP Agency
AMP Agency offers one of the most unique and highly strategic approaches to social media marketing. As with other agencies, they too see the value of social and the importance of brands participating on Facebook to not only drive business, but stay top-of-mind. In their case, their X-factor is the deep research they perform and insights uncovered, all of which drive content creation and decision-making for their clients.
Their services include strategy and insights, creative campaigns, community planning and management, listening and engagement, content development and production, media amplification, influencer engagement, operational planning, and analytics and reporting.
Firebelly is a bespoke social media marketing agency. They've recently received a Clutch award and have been lauded for their proprietary research capabilities which have seen them identify to service companies and map their capabilities.
Their service range includes social media audits, social media management and paid ads. Along with these services, clients get to experience what makes Firebelly sought-after. Through the use of in-depth audience analysis and insights, competitor research and strong creative content, Firebelly is able to produce the right kind of social media campaigns that generate results. Some of their wins include helping Noble Roman, a pizza restaurant, generate 600% audience growth and 3x more average engagement on their social posts. But that’s not all, these results helped Noble Roman get recognised for five awards.
21. Loud Mouth Media
While Loud Mouth Media doesn’t call themselves a full-service agency, they offer all the right solutions to help brands grow. When it comes to Facebook, they’re focus is on advertising with conversion rate optimisation playing a pivotal part. Their work is based on strategic goals that help brands generate awareness, traffic and leads and sales.
Apart from Facebook, they also offer Instagram, Twitter and LinkedIn advertising services, making for a more comprehensive approach to leveraging social media for growth.
MediaForce offers Facebook advertising and management services. Like other agencies on our list, they base strategy on strong research and years of experience to guide decision-making. They also offer agile campaign creation and optimisation, an approach designed to optimise ads for the best possible results and least spend. As they offer a strong research-backed approach, they will also help you better define and uncover new audiences that best align with your brand, product and goals. This includes creating targeted remarketing campaigns for various personas along with different creative content to see which converts best.
Abacus began life as a Facebook and Instagram Advertising agency specializing in advanced social media performance. Their initial goal was to drive better ROI on their clients’ paid social ads. After two years, countless tests, and millions of dollars spent on digital media, they concluded that creative is the most important driver for social growth.
Abacus created Social Design Systems as the core link between the brand and the campaign. Social Design Systems empower advertisers to scale their mobile content by embracing ideas that produce continual high-performing content.
They believe in mobile-first solutions – most Facebook users now use mobile devices to check their Facebook accounts and engagement with others.
They create Social Design Systems - infrastructures for entire libraries of agile digital assets. This provides multiple pieces of content with a cohesive look and feel across all marketing channels. They think in terms of months of content and not just one or two hero videos. This includes tiers of campaign assets, ranging from high-level brand messaging to tactical conversion ads—and everything in between.
24. Social Media 55
Social Media 55 had a successful 2019. They were recognised for as a top social media agency by Agency Spotter and received an excellence award from UpCity. Social Media 55 offers a range of services including social media management and paid advertising. Like other full-service agencies, offering a gamut of services is a smart choice. While Facebook is a powerful channel, changes in policies, algorithms and the cost of advertising make for challenging conditions.
When you add social media management and paid ads to content marketing, email marketing and more, you begin to leverage more than just Facebook. And this holistic approach has served them well. They helped Top Maui Hotels grow their Facebook followers to over 23k within four months.
AdvertiseMint claims to be the #1 advertising agency for Facebook, Instagram, and Snapchat. They specialize in Facebook ads management. They generate more leads, customers, app downloads, and sales.
They include well-known brands amongst their clients, including CocaCola, Playboy, and AstraZeneca.
They believe you should advertise on Facebook for its massive user base, affordability, and exceptional ad targeting options. With Facebook targeting, you can serve ads to people according to demographics, connections, interests, custom audiences, and behaviors. You can display ads on the Facebook mobile news feed, desktop news feed, right column, Audience Network, Instant Articles, Messenger App, and Instagram. AdvertiseMint can help you determine which works best for your products and services.
Hibu is a digital media marketing agency, with a strong emphasis on social marketing, including Facebook. They promote that they will set up your Facebook Business Page and carefully craft targeted ads that will keep visitors coming back.
Hibu offers flexible pricing and services, meaning that they are prepared to customize what they offer you to meet your Facebook needs. This means that they are ideal for small businesses who may worry about whether they can justify the expense of an agency.
Hibu provides a dedicated digital specialist who will help create your social marketing plan. They begin with determining your goals for Facebook ads. They then generate ad variations to determine which best help meet your goals. Once your ads go live, Hibu analyses their performance, continuing to optimize the ads throughout the length of the campaign.
Frequently Asked Questions
What is a Facebook ad agency?
A Facebook ad agency is an advertising agency that offers services to clients, assisting them with their social media ads on Facebook. They are staffed by experienced professionals who understand the intricacies of running Facebook ads, usually creating and testing multiple versions of ads to discover the most successful for their clients.
Do Facebook ad agencies work with small businesses?
Like ad agencies in general, Facebook ad agencies target a wide variety of clients. Some focus on attracting corporate customers; however, others place their emphasis on the SMB (small and medium business) sector. It is worth checking the websites of individual Facebook ad agencies to establish their customer focus. Most small businesses don’t have massive advertising budgets, so they must ensure that they can gain the best results from their Facebook marketing, without costing a fortune in agency fees.
Are Facebook ads worth it?
Good Facebook ads work exceptionally well. However, Facebook advertising can be complicated, and you need to know what you are doing. This is one of the reasons that firms work with Facebook ad agencies – they are staffed by trained professionals who understand how the Facebook advertising system works. The key advantage of Facebook advertising is that you can fine-target prospective customers, using audience segmentation. You set a goal for your advertising campaign, creating and targeting the most suitable ads to reach your goal.
How do I advertise on Facebook?
The easiest way to advertise on Facebook is to work with one of the Facebook ad agencies. However, you can create and schedule your ads yourself in the Facebook Ads Manager:
Determine a campaign objective
Name your campaign and make some decisions, based on your objective
Target your audience – in fine detail if you choose
Set your ad placements – either Automatic Placement or manual selection
Set your budget and schedule
Create your ad in a Facebook ad format
How can I use Facebook ads to get clients?
The greatest advantage of Facebook advertising is that you can tightly target prospective customers. You can either employ a Facebook ad agency to do this or go into the Facebook Ads Manager to do this yourself. However, it is essential to remember that unlike Google Ads, you are not targeting people searching actively for your product. However, Facebook is smart enough to let you target the types of people who would like your product and not waste money on those people who would never consider making a purchase.
Why would I use a Facebook ad agency rather than do it myself?
The main reason you would use a Facebook ad agency, rather than do it yourself, is that targeting Facebook ads can be tricky. Although Facebook ads can lead to great success, they can also become costly if you don’t know what you are doing. Facebook ad agencies employ experienced ad managers, who understand the intricacies of the system, and know how to test and modify ads to generate the best results. They keep up to date with the cutting-edge advertising practices.