Top 30 Facebook Ad Agencies in the World
Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like SmartSites, Iron Roots, and Brighter Click undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Influencer Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like SmartSites, Iron Roots, and Brighter Click:
Meta's ad revenue is well over $131 billion, pointing to the immense potential that the platform holds for businesses.
However, Facebook ads can be quite complicated, particularly if you want to go into highly detailed targeting. Many businesses find it easier to have professional assistance when they choose to advertise on the platforms. In terms of Facebook ads, the agency takes a strategic approach to the service.
Some of these agencies have a narrow focus, concentrating solely on paid social media marketing. Others consider themselves more general and add social media advertising (on Facebook and elsewhere) to a comprehensive roster of advertised activities.
We discuss both types in our selection of the best Facebook ad agencies below.
1. SmartSites

Location: Paramus, New Jersey, USA
Minimum campaign size: $1,000
Industry: Various industries
Notable clients: Podiatry Center of NJ, Melrose, Hat Heaven
SmartSites is one of those agencies that prefer to take a broader marketing focus. That being said, the agency is a Meta Business Partner, making it a great choice if you simply want to focus all your attention on Facebook.
In addition to this prestigious title, it has also been recognized by review sites like GlassDoor for its Facebook marketing services. The recognition is well-deserved since SmartSites has exhibited its expertise through various successful campaigns.

SmartSites PPC marketing
2. Iron Roots

Location: Austin, Texas, USA
Minimum campaign size: $5,000
Industry: Various industries
Notable clients: Netflix, Stanford University, Gillette
As a full-service paid advertising agency, Iron Roots offers comprehensive campaign strategy, creative, targeting, and ongoing optimization.
The entire team, based in Austin, works in house and includes: campaign strategists, copywriters, designers, video pros, and dedicated project managers. The client experience is entirely guided by their team of experts, simplifying communication to allow for a close working relationship.
Read More3. Brighter Click

Location:
Cary / Raleigh, North Carolina, USA
Minimum campaign size:
$1,000+ ad spend or project size.
Industries:
eCommerce, SaaS, Healthcare
Notable clients:
- Great Wrap (eCommerce sustainability)
- Haggard Pirate (apparel/eCommerce)
- Rocket Fire (outdoor retail)
- Amazon Photos, Workvivo by Zoom, IL MAKIAGE, Gelato, Opencare…
Brighter Click is built for teams who treat Meta as a performance engine—not a “set-it-and-forget-it” channel. Their work leans heavily into structured experimentation: dedicated creative testing campaigns, a consistent testing budget, and a system for isolating what actually drives outcomes. Instead of rotating random new ads into evergreen campaigns, their testing approach is designed to protect account stability while still feeding the algorithm fresh winners—then scaling those winners intentionally through post ID–based scaling campaigns and controlled bidding.
Read More4. NinjaPromo

Location: New York | London | Dubai | Hong Kong | Singapore | Vilnius
Minimum campaign size: $5,000
Industry: B2B, fintech, crypto, SaaS, eCommerce, gaming, eSports, and mobile
Notable clients: Dash, BitForex, IronFX
NinjaPromo’s mission is to bring the “personal to digital” by creating powerful content that connects brands with their target audiences. Because its social media team offers 24-7 community management, the company has become a sought-after and multi-awarded marketing agency.
Read More5. Moburst

Location: New York City | San Francisco | Tel Aviv | London
Minimum campaign size: $5,000
Industry: Various industries
Notable clients: Samsung, Shopkick, Mailwise
Moburst started out as an app agency, but its suite of services has grown to include innovative solutions for social media and all other aspects of digital marketing. As a mobile-first agency, Moburst optimizes your Facebook mobile ad assets in a way that will convince visitors and followers to take specific action.

Moburst services
6. Sociallyin

Location: Atlanta, Georgia, USA
Minimum campaign size: $5,000
Industry: Various industries
Notable clients: TikTok, Nikon, Samsung
Sociallyin is a social media-first agency. They help clients expand and control their engagements on social media through strategy, content production, community management, paid social advertising, and influence management services.
The agency’s motto is that you should stop paying for ad waste. Instead, Sociallyin uses a concoction of data and strategic insight to ensure its clients always get the highest returns on ad spend.
Read More7. Lyfe Marketing

Location: Atlanta, Georgia, USA
Minimum campaign size: $1,000
Industry: Various industries
Notable clients: Domino’s Pizza, Hilton Hotels & Resorts, Egyptian Magic
LYFE Marketing specializes as a social media marketing and management agency. They offer social media services, search engine services, and website design services and can manage social media networks such as Twitter, Facebook, and Instagram on your behalf.
They recognize that Facebook is one of the major social media platforms where many of your very own customers went for advice, images, and reviews before they found you. Updated Facebook pages are imperative when consumers are on the hunt for a new product or service to meet their needs.
Read More8. WEBITMD

Location: Los Angeles | Miami | Sydney | London
Minimum campaign size: $5,000
Industry: Various industries
Notable clients: Ryanair, FCUK, Hyatt
WEBITMD distinguishes itself through a comprehensive, multi-channel approach to paid media management, specializing in Facebook Ads. The agency is characterized by a robust, three-step process that begins with an in-depth onboarding and buildout.
The initial deep dive involves an intricate exploration of the client’s business model, challenges, and opportunities, followed by an analysis of competitive and historical data. This thorough groundwork facilitates the creation of holistic campaigns characterized by customized landing pages, CRM integrations, and creative content, meticulously tailored to align with growth objectives.
Read More9. Disruptive Advertising

Location: Pleasant Grove, Utah, USA
Minimum campaign size: $5,000
Industry: Various industries
Notable clients: Crossover Symmetry, Three Bird Nest, Black Clover
Disruptive Advertising is among the top Facebook ad agencies in the world, with its award-winning in-house team and multiple accounts of success with names as big as KPMG. The agency’s distinguishing feature is its commitment to ensuring compatibility with clients.

Disruptive Advertising
Disruptive Advertising aims to exclusively work with clients who align with their core values and have similar expectations. In 2024, the agency introduced its “try before you buy offer,” which provides a free strategy to potential clients interested in putting Disruptive’s services to the test.

Disruptive’s new offer
10. Thrive Internet Marketing Agency

Location: Headquartered in Dallas, Texas, with numerous other offices across the US
Minimum campaign size: $1,000
Industry: Education, finance, medical, home services, and manufacturing
Notable clients: Nationwide Construction, Max Mechanical, Superior Plastics
If you’re a regular reader of Influencer Marketing Hub, you would be familiar with Thrive by now. It’s one of the top marketing agencies across various services. From digital marketing to web design to PPC management, Thrive basically does it all.
As for Facebook marketing, Thrive does a stellar job of it as well. The agency provides both organic and paid Facebook marketing services, giving businesses a complete solution for their social media needs.

Thrive Facebook marketing
11. Audiencly

Location: Düsseldorf | Hamburg | London
Minimum campaign size: $5,000
Industry: Gaming, lifestyle, and technology
Notable clients: ExpressVPN, Panasonic, NordVPN
Audiencly works with brands and influencers to build and maintain their social media presence. Its story began in 2018 creating ad campaigns in the gaming sector.
With several viral ad campaigns behind its belt, it shifted its focus and now also creates ad campaigns for brands from various segments. It also develops strategies for your promotion in the areas of PPC advertising, display ads, and branded content. Amongst the channels it works with is Facebook.
Read More12. Bamboo

Location: Headquartered in Seattle, Washington, USA, but operates fully remote
Minimum campaign size: $10,000
Industry: Various industries
Notable clients: Webflow, Adobe, Peloton
Bamboo describes itself as a full-service growth agency. Their clients are in the direct-to-consumer, mobile, subscriptions, marketplaces, and fintech sectors.
They split their services into managed services, creative services, and strategy services. Their managed services include paid search, which includes Facebook advertising.
Bamboo follows a mobile-first philosophy, and they target Facebook ads specifically for the mobile experience. They optimize all the Facebook ads they create for mobile performance.
Their Facebook services include mobile-first campaign strategy and management, creative production, and customized reporting. They test and optimize Facebook ads, focusing on the ads that achieve the best results.
Read More13. Vireo Video

Location: Vancouver, Canada
Minimum campaign size: $5,000
Industry: Various industries
Notable clients: Eckhart Tolle, The Novus Center
Vireo Video is primarily a video marketing agency specializing in video marketing and advertising on YouTube. However, they also offer video advertising services for Facebook.
Their expertise in social media marketing and video advertising on Facebook is an invaluable last step to achieving your content marketing objectives. Based on their findings from an initial scoping phase, they leverage new ways to capture the online audiences you’ve previously struggled to reach and test new audiences with high acquisition potential. These findings also inform the campaign structures, target keywords and phrases, and ad copy for a pilot campaign.
Read More14. MuteSix

Location: Culver City, California, USA
Minimum campaign size: $25,000
Industry: Various industries
Notable clients: Disney, Pinterest, Nutribullet
MuteSix is a full-funnel ad agency. They create value for DTC brands with breakthrough creative, targeted media buying, and data-driven analysis leading to proven results.
One of their specialties is Facebook and Instagram advertising. They have a dedicated video studio and a graphic design team. These make them particularly suitable for firms wanting stunning, visually appealing Facebook ads.
MuteSix usually charges 15% of your Facebook Advertising expenditure. Their service includes ad production, ad targeting, ad optimization, and performance reports. They can also help you make suitable landing pages for your ads.
Read More15. Tinuiti

Location: New York City, New York, USA
Minimum campaign size: Undisclosed
Industry: Various industries
Notable clients: Etsy, Converse, The Vitamin Shoppe
Tinuiti is the result of a recent series of mergers and acquisitions involving Elite SEM, CPC Strategy, Email Aptitude, and OrionCKB. This means that they now offer a wide range of digital marketing solutions. Their main areas of focus are paid media, Amazon services, CRM and email marketing, earned and owned media, and analytics and marketing services. They describe themselves as bringing together the acuity of a consultancy, the creativity of an agency, and the connectivity of an internal team to accelerate your digital growth.
Read More16. The Uproot Agency

Location: Cibolo, Texas, USA
Minimum campaign size: $1,000
Industry: Various industries
Notable clients: The Lasik Vision Institute, Jansen Optical, Purple Leef CBD
The Uproot Agency runs laser-targeted campaigns for your business to connect with Facebook and Instagram users in your target demographic. From researching your customer personas and creating content around your brand to testing proven ad strategies that work, Uproot can help your business find success on social media.
They have a slightly eclectic client base, advertising that they have “helped many real estate agents, chiropractors, surgeons, attorneys, and other small businesses find clients online”. They have also helped franchises plan content across multiple locations.
Read More17. Voy Media

Location: New York City, New York, USA
Minimum campaign size: $5,000
Industry: Various industries
Notable clients: Lacoste, Therabox, Lumin
Voy Media is a full-service Facebook and Instagram digital marketing agency. Their solutions include Facebook Ads, Instagram Ads, retargeting campaigns, eCommerce ads, mobile advertising and consulting. While this list appears to include much of the services that more sophisticated agencies offer, Voy Media offers a little more that, as they claim, no other agency is capable of providing.
Read More18. Silverback Strategies

Location: Arlington, Virginia, USA
Minimum campaign size: $5,000
Industry: Various industries
Notable clients: Cornell University, The Ritz-Carlton Residences, LexisNexis
Silverback’s approach to social media marketing and management is based on seeing the customer experience as a journey, with social media being a tool for brands to engage their audiences and build relationships that outlast the sale. To this, they add smart tactics like audience identification and targeted and growth-focused creative content to educate and entertain your customers.
Read More19. Big Leap

Location: Lehi, Utah, USA
Minimum campaign size: $1,000
Industry: Various industries
Notable clients: Aviv Clinics, United Credit, Urban Orthodontics
Big Leap’s offer is straightforward. They can help you boost engagement, increase web traffic and get more customers. They do this by offering a collection of social media marketing services. These include custom strategy, market research, competitor analysis, influencer outreach, audience profile optimization, cross-network posting, monthly content calendar development, promotional campaigns and reviews, brand monitoring, A/B testing and monthly reporting.
Altogether, Big Leap offers a rather complete social media service set, one that will help you quickly come to grips with your audience and develop goals that are growth focused.
Pros and cons:
- Good organizational skills
- Flexible team
- Slow turnaround time
20. PBJ Marketing

Location: New York City | Washington, D.C.
Minimum campaign size: $1,000
Industry: Various industries
Notable clients: Volkswagen, The Beekman School, University of Maryland
PBJ Marketing is a full-service digital marketing agency. Their social media solutions focuses on the impact of strong and strategic marketing. This includes paid advertising, a critical component given how challenging reach is to come by through organic social campaigns, the activation of your audience with targeted messaging, and the use of relevant KPIs to ensure that your brand experiences positive results.
Read More21. AMP Agency

Location: Boston | Los Angeles | San Francisco | New York City | Seattle
Minimum campaign size: Undisclosed
Industry: Various industries
Notable clients: Verizon, Xbox, Nike
AMP Agency offers one of the most unique and highly strategic approaches to social media marketing. As with other agencies, they too see the value of social and the importance of brands participating on Facebook to not only drive business, but stay top-of-mind. In their case, their X-factor is the deep research they perform and insights uncovered, all of which drive content creation and decision-making for their clients.
Read More22. Firebelly

Location: Chicago, Illinois, USA
Minimum campaign size: $5,000
Industry: Various industries
Notable clients: Planned Parenthood, Dollop, Halfwit Coffee Roasters
Firebelly is a bespoke social media marketing agency. They have been lauded for their proprietary research capabilities which have seen them identify service companies and map their capabilities.
Their service range includes social media audits, social media management and paid ads. Along with these services, clients get to experience what makes Firebelly sought-after. Through the use of in-depth audience analysis and insights, competitor research and strong creative content, Firebelly is able to produce the right kind of social media campaigns that generate results.
Pros and cons:
- Great understanding of strategy
- Administrative activities can be managed better
23. Loud Mouth Media

Location: Belfast | Dublin | Glasgow | London
Minimum campaign size: $1,000
Industry: B2B, B2C, and eCommerce
Notable clients: BMW, Harry Corry Interiors, Tourism NI
While Loud Mouth Media doesn’t call themselves a full-service agency, they offer all the right solutions to help brands grow. When it comes to Facebook, their focus is on advertising with conversion rate optimization playing a pivotal part. Their work is based on strategic goals that help brands generate awareness, traffic and leads and sales.
Apart from Facebook, they also offer Instagram, Twitter and LinkedIn advertising services, making for a more comprehensive approach to leveraging social media for growth.
Read More24. Mediaforce Digital Marketing Agency

Location: Ottawa | Toronto | Vancouver | New York City
Minimum campaign size: $1,000
Industry: Various industries
Notable clients: Ford, Xerox, Canadian Museum of History
Mediaforce offers Facebook advertising and management services. Like other agencies on our list, they base strategy on strong research and years of experience to guide decision-making. They also offer agile campaign creation and optimization, an approach designed to optimize ads for the best possible results and least spend.
As they offer a strong research-backed approach, they will also help you better define and uncover new audiences that best align with your brand, product and goals. This includes creating targeted remarketing campaigns for various personas along with different creative content to see which converts best.
Read More25. Abacus

Location: Toronto, Canada
Minimum campaign size: Undisclosed
Industry: Various industries
Notable clients: Starbucks, Lindt, Facebook
Abacus began life as a Facebook and Instagram advertising agency specializing in advanced social media performance. Their initial goal was to drive better ROI on their clients’ paid social ads. After two years, countless tests, and millions of dollars spent on digital media, they concluded that creative is the most important driver for social growth.
Abacus created Social Design Systems as the core link between the brand and the campaign. Social Design Systems empower advertisers to scale their mobile content by embracing ideas that produce continual high-performing content.
Read More26. Social Media 55

Location: Montreal | Toronto
Minimum campaign size: $1,000
Industry: Various industries
Notable clients: Arby’s, Century 21, Top Maui Hotels
Social Media 55 offers a range of services including social media management and paid advertising. Like other full-service agencies, offering a gamut of services is a smart choice. While Facebook is a powerful channel, changes in policies, algorithms and the cost of advertising make for challenging conditions.
When you add social media management and paid ads to content marketing, email marketing and more, you begin to leverage more than just Facebook. And this holistic approach has served them well.
Read More27. AdvertiseMint

Location: Hollywood, California, USA
Minimum campaign size: $10,000
Industry: Various industries
Notable clients: Coca-Cola, Viacom, Princess Polly
AdvertiseMint claims to be the #1 advertising agency for Facebook, Instagram, and Snapchat. They specialize in Facebook ads management and generate more leads, customers, app downloads, and sales.
They believe you should advertise on Facebook for its massive user base, affordability, and exceptional ad targeting options. With Facebook targeting, you can serve ads to people according to demographics, connections, interests, custom audiences, and behaviors.
Part of their approach is using tech. They embrace technology and work with Facebook and other platforms to leverage new technology, like AI, quickly.
Read More28. Hibu

Location: Cedar Rapids, Iowa, USA
Minimum campaign size: Undisclosed
Industry: Various industries
Notable clients: Boston Demolition & Removal, Truth Mechanical, Two Brothers Paving
Hibu is a digital media marketing agency, with a strong emphasis on social marketing, including Facebook. They promote that they will set up your Facebook Business Page and carefully craft targeted ads that will keep visitors coming back.
Hibu offers flexible pricing and services, meaning that they are prepared to customize what they offer you to meet your Facebook needs. This means that they are ideal for small businesses that may worry about whether they can justify the expense of an agency.
Read More29. Tilt Metrics

Location: Boston, Massachusetts
Minimum campaign size: $1,000
Industry: B2B
Notable clients: Frogslayer, AutoRaptor, CloudApp
If you’re seeking a Facebook Ad agency specializing in B2B digital marketing, Tilt Metrics is a standout choice. Their expertise in leveraging paid advertising and SEO to deliver substantial business opportunities makes them particularly adept for established B2B entities. Tilt Metrics excels in creating targeted Facebook ad campaigns that are not just about reaching a wide audience but about engaging and converting the right audience.
Read More30. Ernst Media

Location: Spokane, Washington, USA
Minimum campaign size: $1,000
Industry: Various industries
Notable clients: Mind Share Partners, KDRO Consulting, Silvertrac
Ernst Media is a boutique digital marketing agency that brings more than 15 years’ experience to the table. Previous clients have praised them for their creativity, communication, and patience.
When it comes to Facebook ads, their team of award-winning PPC management experts can help you with prospecting and remarketing. Optimization and continual testing are key to their process for which they charge a flat pricing structure (no setup fees). So, the only changes you can expect to see are the ones affecting your ROI positively.
Read More31. KlientBoost

Location: Two offices in the USA and one office in the UK
Minimum campaign size: $1,000
Industry: Various industries
Notable clients: Airbnb, Shipware, HiringSolved
KlientBoost is a performance marketing agency and can help you with all the elements that you need to create effective Facebook ads. Their long list of services includes installation of tracking pixel, retargeting, competitor research, ongoing bid improvement, and engagement rate optimization.
Alternatively, if you don’t want them to take over your Facebook ads management completely, you can simply take advantage of their one-time Facebook ad audit service. Using their data from more than 250 active clients, they will share a prioritized list of possible ad improvements.
Read MoreHow Can You Match With the Right Facebook Ad Agency?
To match with the right Facebook ad agency, you should consider the following.
Campaign Objectives
The Facebook Ads Manager gives you several ad objectives like:
- Awareness
- Traffic
- Engagement
- Leads
- App promotion
- Sales
You have to decide which of these is your ultimate goal. For instance, you may want to increase traffic on your website. Or you may want to drive more sales for your holiday campaign.
Whatever your need may be, that's the agency you should be working with. Make sure the agency specializes in the kind of services you need.
For example, if you want an agency to handle all your social media channels and run Facebook Ads, you can opt for SmartSites. Since it offers comprehensive social media solutions, you won't have to hire two separate agencies.
Industry
Not every agency works with businesses from every industry. Some may specialize in eCommerce while some may stick to B2B services. Others have a broader range of clients, but they might still not work with unconventional industries like crypto or fintech.
Either way, select an agency that has worked with clients in your industry or has a deep knowledge of your field. For example, Moburst is an excellent choice for app promotion because that's what it does best.

- Moburst clients
On the other hand, if you have a local business and want to tap into local Facebook Ads, SmartSites will be a good option.
Budget
This is a major one. When it comes to hiring a marketing agency specifically for Facebook Ads, you'll see that many have a minimum ad spend.
Contact multiple agencies to get an idea of the average prices in your area and industry. Some agencies might also offer flexible pricing plans to accommodate you.
Similarly, some of them aren't willing to work with businesses that can only spend a few hundred dollars. But then again, there are options like Thrive that cater to small businesses with low budgets, too (cue the law firm example above).
What Are The Benefits of Working With a Facebook Ad Agency?
Collaborating with a Facebook ad agency can be a game-changer for businesses aiming to boost their presence on the platform. These agencies bring specialized expertise and resources that can lead to more effective campaigns, saving time and optimizing costs.
Expertise and Experience
Facebook ad agencies bring a wealth of expertise and experience to the table, allowing businesses to navigate the platform's intricacies effectively. For instance, Disruptive Advertising's strategic approach helped KPMG Spark achieve a 2x ROI by focusing on highly targeted ads, something an in-house team might struggle to replicate without the same level of experience.
Time Efficiency
Managing Facebook ads can be time-consuming, but agencies like SmartSites streamline this process by handling everything from campaign setup to performance analysis. This allows businesses to focus on their core activities while SmartSites manages and adjusts campaigns, exemplified by their success with Club Barks, where they increased conversions by 1,800%.
Cost-Effectiveness
While hiring an agency may seem costly upfront, it often proves more economical in the long run. Thrive Internet Marketing Agency, for example, offers comprehensive services that include audience identification and campaign optimization, providing better results than hiring a full-time employee, as seen in their work with a law firm that saw a 5.7% increase in engagement with a modest budget.
Advanced Targeting Capabilities
Agencies leverage Facebook's advanced targeting options to reach the most relevant audiences. Moburst’s campaigns for Redefine Meat demonstrate this capability, achieving over 82.5 million impressions by precisely targeting demographics, interests, and behaviors to boost brand engagement.
Comprehensive Analytics and Reporting
Agencies provide detailed analytics and reporting, helping businesses understand what works and optimize campaigns for better ROI. Sociallyin's detailed tracking and analysis led to a 2.5x ROAS for Runway Rogue, showcasing the importance of a data-driven approach.
Creative and Resourceful Solutions
Agencies offer fresh ideas and strategies, as seen with Iron Roots, which provides full-service creative solutions for brands like Netflix and Stanford University. Their ability to innovate helps businesses stand out with engaging ad copy and visuals.
Retargeting Expertise
Effective retargeting is crucial for converting previous site visitors into customers. Agencies like Bamboo excel at implementing such strategies, using their expertise to craft campaigns that reconnect with potential buyers and boost conversion rates.
Staying Current with Trends
The digital landscape is ever-evolving, and agencies are dedicated to staying updated with the latest trends. This ensures that client campaigns remain relevant and effective. An example is Vireo Video, which continually tests and optimizes Facebook video ads to achieve the best results for clients.
What Can You Learn From Facebook Ad Case Studies and Success Stories?
Case studies are useful for more reasons than one. They’re about so much more than simply showing off results. A well-written case study also shares insights into the typical timeline and approach.
When it comes to case studies, KlientBoost is a leader. They’ve published more than 200 case studies and their own video case studies have generated them a cost per acquisition (CPA) of $60 before optimization. Here’s what their case studies reveal about their capabilities…
They’ve helped their clients to increase conversions by between 90% and 200% on average. For example, using Facebook lead ads, among other things, Mavenlink, a resource planning and management software solution, nearly to double conversions. A lot of this success was based on testing. They experimented with account-based marketing and tested key elements like video, animation, and calls to action. As for the timeline, the leads were generated in a matter of weeks.
For another client, Fund That Flip, KlientBoost generated even more impressive results. Using multiple platforms including Google, Bing, Facebook, and LinkedIn and leveraging features like Facebook lookalike audiences, their team increased conversions by 157%.
In some cases, KlientBoost managed to increase conversions by over 200% or even 300%. Though, when reading case studies, try to look and see if you can spot a pattern - an average. This way, you’ll have more realistic expectations.
Conversion rate is also only one aspect of a successful paid ads strategy. There are various other metrics that you can track like return on ad spend (ROAS), cost per click (CPC).
For example, when BEARPAW approached Sociallyin, a US footwear brand, the goal was to lower their CPC. This called for a comprehensive creative strategy. Sociallyin used BEARPAW’s website visitors and leveraged Facebook retargeting.
They also ran a number of promos and competitions during specific seasons and holidays to make the most of an increase in online sales. Then, using specific parameters, they could target different stages during the buyer’s journey to minimize ad spend and maximize conversion rate.
The result — a ROAS of 6.23. According to Intensify, a growth marketing consultancy, the industry benchmark for Facebook Ads for shoes are 2.56, making this result really impressive.
Success isn’t just about making more sales or paying less for your ads. Even if a campaign managed to generate only more traffic, especially if brand awareness was the main goal, it’s a positive result. “Lowering” your expectation to simply more traffic will be a logical next step if part of the project was to develop and design a new website, for example.
This was the case when SmartSites collaborated with Agape Health and Wellness. They had a new website and an informational landing page that needed to attract visitors. SmartSites used a targeted Facebook ad campaign. To help with the targeting, they created content in two languages - English and Spanish. After launching this campaign, the practice received over 540% more phone calls.
This is a great example to make your goals specific to your business and industry. For a company selling furry boots online, an increase in phone calls won’t mean a lot. In fact, it could possibly point to an issue with the product. However, for a health center where personal interaction is fundamental, more phone calls are welcomed.
What Should You Consider for Long-term Facebook Ads Partnerships?
Many of the agencies are flexible when it comes to the length of your contract. Using factors like the scope of your campaign and estimated time to generate a return on investment, they’ll tailor the duration of the partnership.
Meredith Kallaher, a paid traffic specialist, suggests that 30 days is generally a good indicator of whether your Facebook ads are working. If you haven’t seen significant results after this, go back to your strategy (not necessarily another agency).
If it’s proven successful, don’t stop the campaign. She suggests that you start to scale your spending to boost your return.
That said, one month is still pretty short. Amanda Robinson, a Facebook Ads expert and certified Meta Media Planning professional, estimates that you’ll need at least three months to see results. As you would’ve picked up, testing is foundational to running ads. You’ll need to adjust your targeting, try out different audiences, and edit your ad creatives. Sometimes videos work better than images and vice versa. For all this testing, you need time.
The reality is that you rarely see significant results when you use a new ad account and run your first ad campaign. As such, it’s best to set aside at least three months. For example, Sociallyin sets three-month long goals. You don’t necessarily need to sign a minimum contract for three months, but that’s the timeframe that they’ve set for themselves to reach certain goals.
Considering that it can take up to three months and that you’ve likely also paid a setup fee, it makes sense to think more long term when it comes to Facebook. While testing will be a crucial part of every campaign, after the first campaign you would’ve gathered a lot of valuable data. It would be a shame to stop after the first campaign.
What Do Facebook Ad Agency Pricing Models Look Like?
Digital marketing agencies typically charge a percentage of your ad spend as a fee as well as a monthly fixed fee. In some cases, agencies can also charge a one-off setup fee for creating ad accounts (and possibly a Facebook page from scratch) and setting up analytics software.
For example, here’s how LYFE Marketing structures their Facebook pricing:
- A one-time setup fee of $300
- A monthly fee of between $650 and $2,500 for managing the campaign and reporting
In the case of LYFE Marketing, you won’t be billed for your ad budget. However, they recommend that you spend a minimum of $300 on any paid ad campaign.
WebFX, on the other hand, chooses to charge a percentage (starting at 12%) of the ad spend per month. You’ll also require an initial campaign investment of about $2,000.
If you want their team to monitor your social ad comments, that can also be done for an extra fee of $300 per month.
In addition to the agency’s pricing model, you’ll also need to consider the CPC. There are various factors that can impact your ad spending with location, timing, and industry being three of the main ones.
According to Thrive Internet Marketing Agency, on average you’re looking at $0.97 per click to run a Facebook ad campaign (or $5 per day). WebFX estimates that it can be about half of that, with the average ranging between $0.26 and $0.50. For example, industries like apparel, travel, and retail are generally less expensive, with CPCs ranging between $0.45 and $0.70.
On the other hand, if you operate in the finance or B2B space, you can expect to pay more than triple that. Thrive estimates the CPC for the finance sector at $3.77, while B2B businesses can expect to pay closer to $2.50.
When it comes to measuring the value of advertising on Facebook, the vast majority of marketers are satisfied with the ROI. WebFX interviewed hundreds of US-based marketers and 81% of them were happy.
Our own Digital Marketing Benchmark report found similar results. While TikTok has overtaken Facebook in terms of popularity, Facebook still wins the efficacy battle. More than 27% marketers listed Facebook as the most effective platform for their marketing goals.
Comparing cost to value is tricky when it comes to social media marketing. In fact, it’s one of the biggest challenges in social media marketing. Over 12% struggle to prove ROI.
Instead, know that there are various pricing models. It’s not uncommon for an agency to charge more than 10% of your ad spend, along with a fixed monthly fee. One-time setup fees are also common practice (which makes long-term partnerships attractive).
That said, of all the paid social options, Facebook is still a firm favorite. Most are happy with the ROI. More importantly, compared to other social media platforms, it’s been rated as the most effective.
Wrapping Up
Running paid ads on Facebook, although effective, can be tricky. For a business on a budget, there's no room for too much trial and error either.
In such cases, it's best to hand over the reins to a professional Facebook ad agency. Such a service can help you make the most out of your Facebook marketing efforts.
Evan Weber, a social media expert with 20+ years in the field, forecasts that
"Facebook is still gaining in the mix. It's going to make more strides forward and will keep dominating. I expect more dollars to go into Facebook than anywhere else in social media."
Since all your competitors are most likely there, you should be, too. One of the Facebook ad agencies on our list can help you with just that.
Frequently Asked Questions
Comparing Facebook Ads Agencies
These agencies specialize in offering a range of Facebook advertising services, including campaign strategy, ad creation, audience targeting, analytics and reporting, and retargeting strategies. Explore the section below to discover other Facebook tools that you need for effective marketing:
- Top 55 PPC Agencies to Improve Your ROI
- Top 25 Facebook Tools for Businesses
- 11 Leading Facebook Audience Insights Tools Every Marketer Should Try
- Top 8 Tools to Schedule Posts on Facebook
- Top 25 Social Media Listening Tools
- Top 10 Facebook Analytics Tools to Get Complete Insight and Reporting
- Top 22 Instagram Management Agencies and Services
- Top 26 Instagram Marketing Tools
What is a Facebook advertising agency?
A Facebook ad agency is an advertising agency that offers services to clients, assisting them with their social media ads on Facebook. They are staffed by experienced professionals who understand the intricacies of running Facebook ads, usually creating and testing multiple versions of ads to discover the most successful for their clients.
Are Facebook ad agencies worth it?
Facebook ads are more effective than paid ads on other social media platforms and most marketers are satisfied with the ROI. However, Facebook advertising can be complicated and you need to know what you’re doing, making working with a Facebook ad agency worth it. Agencies have trained professionals who understand how the Facebook advertising system works. They know how to use audience segmentation, for example, and create and target suitable ads.
How much does a Facebook ad agency charge?
There are various pricing models that Facebook ad agencies can use, with many charging a percentage of your monthly ad spend along with a fixed, monthly management fee. You can expect to pay anything between $650 and $1,300 per month on average, but it’s not uncommon for agencies to charge much more than that. As for the percentage of the ad spend that you’ll be charged, this typically ranges between 10% and 15%.
How do I find a Facebook ad agency?
Review articles (like this one) can be a valuable resource for creating a shortlist of potential Facebook ad agencies. Then, to find the most suitable one, identify your goals and budget (many agencies require a minimum ad spend). Find an agency that creates the types of ads that will help you to reach your specific business goals and has worked with similar brands. Ideally, they should also be a Meta Business partner and have several case studies and testimonials available.
How much should I pay for someone to manage my Facebook ads?
The rate for Facebook ads management can be anything from $50 per hour or $1,000 per month to 10 times that in both cases. Variables like geographical location, scope of work/additional services and experience can all impact the rate.
How do I choose the right Facebook Ads agency?
Consider the agency's experience, track record, and specialization in your industry. Look for personalized service, creative expertise, and a clear understanding of your business goals. Checking client testimonials and case studies can also provide insights into the agency's effectiveness.
























