Top 32 Facebook Ad Agencies in the World

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Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Influencer Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Influencer Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Disruptive Advertising, Sociallyin, and SmartSites undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Influencer Marketing and beyond.

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Influencer Marketing Hub employs an expert-driven methodology to evaluate Influencer Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Influencer Marketing needs. Here’s how we assess the various agencies like Disruptive Advertising, Sociallyin, and SmartSites:

Strategic Analysis of Agency Capabilities: We start by examining each Influencer Marketing agency’s core competencies, such as SEO, PPC, content marketing, and social media strategy. Our focus is on identifying Influencer Marketing that not only offer a wide range of services but also demonstrate exceptional skill in executing high-impact Influencer Marketing campaigns.
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In many ways, Facebook has the most sophisticated social media advertising network. It is also an essential part of many firms' social media strategies, as it can be next-to-impossible to gain organic reach on Facebook if you're a business. Facebook ads can be quite complicated, however, particularly if you want to go into highly detailed targeting. Many firms find it easier to have professional assistance when they choose to advertise on the platform, turning to one of the Facebook ad agencies.

Just as some firms prefer to pay an agency to deliver influencer marketing results, others are happy to leave all their Facebook ads worries to a specialist Facebook ad agency. Some of these agencies have a narrow focus, concentrating solely on social media marketing. Others consider themselves more general and add social media advertising (on Facebook and elsewhere) to a comprehensive roster of advertised activities.

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Top Facebook Ad Agencies:


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facebook ad agencies
2024

1. Disruptive Advertising

Disruptive Advertising

Location: Pleasant Grove, Utah, USA

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Crossover Symmetry, Three Bird Nest, Black Clover

Disruptive Advertising is a performance marketing agency that includes various paid ad solutions in their services. Their focus is on optimizing advertisements to help their customers generate better results.

As a Facebook Business Partner, they’re a great choice if you want to zoom in Facebook specifically. Everything starts with a free marketing audit. Next, their team will identify areas for improvement and give you a full overview of how they plan to use Facebook ads to attract leads and sales as well as boost brand awareness. 

Disruptive also provides weekly maintenance and optimization of Facebook ad accounts. This ensures that brands maximize spend by constantly tweaking the performance of their ads to reach more people and generate better results.

Pros and cons:

? They’ve received hundreds of online reviews

? Organizational skills can be improved 

Disruptive Advertising Logo

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.

Company
Channels
Services
Company
team size

50+

region

Utah

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
eCommerce
B2B
SEM (Search Engine Marketing)
Google Ads Management
Microsoft Ads Management
Paid Search
Website optimization
Minimum Campaign Size: $5.000+
Disruptive Advertising Logo

Disruptive Advertising

New Offer: Try before you buy! First 30 days on us, with a 90-day no risk guarantee. Only qualifying brands. AUTHENTICITY WINS™ Disruptive Advertising is the best performance marketing agency for authentic brands and marketers.


2. Sociallyin

Sociallyin

Location: Atlanta, Georgia, USA

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: TikTok, Nikon, Samsung

Sociallyin is a social media-first agency. They help clients expand and control their engagements on social media through strategy, content production, community management, paid social advertising and influence management services.

According to their site, their approach is steeped in strategy, and backed by tests, measurements and optimization to generate results.

Pros and cons:

? Creative ability

? Strong focus on strategy

? Service delivery can be slow

? Feedback can be more constructive

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.

Company
Channels
Services
Company
team size

50+

region

Atlanta

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
LinkedIn
TikTok
Twitter (X)
YouTube
Services
Social Media Management
Influencer Marketing
Social Media Strategy
Community Management
Content Production
Paid Social Advertising
Social Selling
Minimum Campaign Size: $5.000+

Sociallyin

SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more.


3. SmartSites

SmartSites

Location: Paramus, New Jersey, USA

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Podiatry Center of NJ, Melroso, Hat Heaven

SmartSites is one of those agencies that prefer to take a broader marketing focus. That being said, they’re a Meta Business Partner, making them a great choice if you simply want to focus all your attention on Facebook. In addition to this prestigious title, they’ve also been recognized by review sites like GoodFirms, UpCity, and DesignRush for their Facebook marketing services. 

Their team of PPC specialists will help you to attract more qualified traffic using the most important search terms for your specific business. They can also help with all the other features offered by Facebook Ads like Facebook pixel tracking, Carousel Ads, behavior and interest targeting, demographic targeting, and video ads. Then, to measure the impact of your campaign, they’ll also provide transparent performance reports. 

As they’re a full-service social media management agency, their trained social media team can also help with various other Facebook-related tasks. From boosted posts to community management, there are various other ways that they can use to deliver higher engagement rates for your brand.

Pros and cons:

? They’ve received hundreds of online reviews

? Great communication

? Services are expensive

?Turnover times can be slow

Smartsites logo

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...

Company
Channels
Services
Company
team size

50+

region

New Jersey

Best for:

Small and Medium Size Businesses

Minimum Campaign Size: $1.000+
Channels
Amazon
Facebook
Google
Google Ads
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitter (X)
YouTube Advertising
Services
Website Design & Development
PPC Management
Paid Search (Google Ads, Microsoft Ads)
Paid Social (FB/Instagram, Twitter, LinkedIn, TikTok, etc.)
Organic SEO
Email Marketing
Social Media Management
Minimum Campaign Size: $1.000+
Smartsites logo

SmartSites

Outsmart the competition with best-in-class digital marketing services. With over 1,000 ⭐⭐⭐⭐⭐ reviews online, SmartSites is America's #1 rated digital marketing agency. Get more traffic. Acquire more customers. Sell more stuff. SmartSites w...


4. Moburst

Moburst

Location: New York City | San Francisco | Tel Aviv | London

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Samsung, Shopkick, Mailwise

Moburst started out as an app agency, but its suite of services has grown to include innovative solutions for social media and all other aspects of digital marketing. The agency has Facebook experts who can help your company navigate its nuances and exceed your KPIs. To come up with a customized strategy, Moburst studies your target audience and crafts the best ad message to grab their attention.

As a mobile-first agency, Moburst optimizes your Facebook mobile ad assets in a way that will convince visitors and followers to take a specific action. The agency takes advantage of the social channel’s rich analytics to track and measure ad campaigns.

It examines the best posting times for your ad, the type of ad format that users engaged with the most, and what kind of offer or call to action resulted in the highest excitement levels. Its team then reports and tweaks its strategy as necessary to ensure your company posts increase growth over the previous month.

Moburst also has app store optimization experts, proprietary methods, and tools to bring your app to the top rung of searches. If you’re looking to use Facebook ads to boost the number of your app downloads, this agency can support your goals. Moburst has generated over 140 million app installs for its clients, with more than 225 apps reaching the Top 10 charts.

Pros and cons:

? Attention to testing

? More creative guidance can be given

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...

Company
Channels
Services
Company
team size

10 - 50

region

New York, Florida, London, San Francisco, Israel

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Blog
Facebook
Google Ads
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitter (X)
YouTube
YouTube Advertising
Services
Content Creation
PPC Management
Email Marketing
SEO
Social Media Management
Facebook and Instagram Advertising
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
Influencer Marketing
YouTube Advertising
Digital Marketing
Social Media Marketing
Social Ads
Paid Ads
Branding
Ad Creative
Facebook Ad Buying
Google Ad Buying
Tik Tok Ad Buying
Pinterest Ad Buying
User Acquisition
Mobile App Performance Marketing
Ad Creatives Production
Website optimization
eCommerce
B2B
LinkedIn Advertising
Social Media Strategy
B2B Influencer Campaigns
Social Media Content Creation
Paid Social Creative Production
Organic Social Media Marketing
Market Intelligence
Minimum Campaign Size: $5.000+

Moburst

Moburst is a digital full-service, mobile-first marketing agency that helps companies to scale and become category leaders. We love solving the clients’ tough digital challenges and firmly believe that creative thinking, advanced technology, and da...


5. Thrive Internet Marketing Agency

Thrive Internet Marketing Agency

Location: Headquartered in Dallas, Texas with numerous other offices across the US

Minimum campaign size: $1,000

Industry: Education, finance, medical, home services, and manufacturing

Notable clients: Nationwide Construction, Max Mechanical, Superior Plastics

If you’re a regular reader of Influencer Marketing Hub, you would be familiar with Thrive by now. They’re one of the top marketing agencies across various services. From digital marketing to web design to social media marketing, they basically do it all. 

When it comes to Facebook marketing, they offer the same detailed approach. From creating a strategy to analyzing the performance of your campaign, they’ll be able to help you with every step of the process. 

Analytics also play a key role in their approach. They use data-tracking tools to gather insights and will keep you in the loop about their strategies (even those that didn’t work as planned). To them, transparency is critical and they believe that data analysis plays an integral role in testing and the overall learning process.

Pros and cons:

? Offer a long list of services

? SEO services are exceptional

? Services are expensive (but you can expect a good ROI)

? Some clients have experienced delays

Thrive-Logo

Thrive Internet Marketing Agency

Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl...

Company
Channels
Services
Company
team size

10 - 50

region

Arlington, Atlanta, Austin, Chicago, Cleveland, Dallas, Denver, Houston, Jacksonville, Kansas City, Los Angeles, Manhattan, Minneapolis, Orlando, Philadelphia, Portland, San Diego, San Antonio,

Best for:

Enterprises, Large and Small brands

Minimum Campaign Size: $1.000+
Channels
Blog
Facebook
Instagram
LinkedIn
Pinterest
Twitter (X)
YouTube
Services
Amazon Ad Management
PPC Management
Email Marketing
Social Media Management
Social Media Marketing
SMS Marketing
SEM (Search Engine Marketing)
Reputation Management
eCommerce Web Design
eCommerce Marketing
Amazon SEO
Minimum Campaign Size: $1.000+
Thrive-Logo

Thrive Internet Marketing Agency

Thrive is an online marketing agency with a passion to use the power of the Internet to grow your business. Thrive was founded on the conviction that businesses can successfully outshine their competitors with a strong website and an effective onl...


6. WEBITMD

WEBITMD

Location: Los Angeles | Miami | Sydney | London

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Ryanair, FCUK, Hyatt

WEBITMD distinguishes itself through a comprehensive, multi-channel approach to paid media management, specializing in Facebook Ads. The agency is characterized by a robust, three-step process that begins with an in-depth onboarding and buildout. 

The initial deep dive involves an intricate exploration of the client’s business model, challenges, and opportunities, followed by an analysis of competitive and historical data. This thorough groundwork facilitates the creation of holistic campaigns characterized by customized landing pages, CRM integrations, and creative content, meticulously tailored to align with growth objectives.

The agency’s expertise is particularly manifested in the execution phase, where campaigns are strategically deployed across search, social media, display and video, and marketplaces to foster awareness and drive conversions. A dynamic approach ensures that each campaign is optimized to meet prospects at various touchpoints, enhancing visibility and engagement. The agency is committed to not just generating likes and follows on social media platforms like Facebook, but ensuring a positive return on ad spend, building brand awareness and growing the client’s pipeline with targeted, top-of-the-funnel traffic.

Pros and cons:

? They’re a Meta Business Partner

? Communication can be improved

WEBITMD

WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.

Company
Channels
Services
Company
team size

10 - 50

region

Los Angeles, Miami, London, Sydney

Best for:

Small and Medium-sized Businesses

Minimum Campaign Size: $5.000+
Channels
Facebook
Google
Instagram
LinkedIn
YouTube
Services
The WEBITMD Growth Stack
eCommerce Marketing
Fractional CMO
HubSpot Implementation
Klaviyo Implementation
HubSpot Automation
HubSpot Marketing / Sales Trainings
Paid Media Management
Facebook and Instagram Ads
Google Ads
LinkedIn Ads
YouTube Ads
Creative Ad Design
Content Marketing
Email Marketing
Marketing Automation
Sales Coaching & Training
SMS Marketing
Branding
Messaging & Positioning
Web Design & Development
eCommerce Web Development
Minimum Campaign Size: $5.000+

WEBITMD

WEBITMD is digital growth agency focused on performance marketing & sales services tailored to drive growth for SMB's around the world. We are both a HubSpot Platinum Partner and Klaviyo Partner Agency.


7. Lyfe Marketing

Lyfe Marketing

Location: Atlanta, Georgia, USA

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Domino’s Pizza, Hilton Hotels & Resorts, Egyptian Magic

LYFE Marketing specializes as a social media marketing and management agency. They offer social media services, search engine services, and website design services and can manage social media networks such as Twitter, Facebook, and Instagram on your behalf.

They recognize that Facebook is one of the major social media platforms where many of your very own customers went for advice, images, and reviews before they found you. Updated Facebook pages are imperative when consumers are on the hunt for a new product or service to meet their needs.

LYFE Marketing believes that when you have an agency do your Facebook management for you, it opens up doors for you to focus on other parts of your business that need your attention. Their team uses a five-step process that includes ad strategy development, optimization, and reporting. You’ll also be assigned an experienced social media manager to your account for better results.

Pros and cons:

? Variety of social media ad packages available

? Difficulty sticking to deadlines

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.

Company
Channels
Services
Company
team size

10 - 50

region

Atlanta

Best for:

Small and Midmarket Businesses

Minimum Campaign Size: $1.000+
Channels
Facebook
Instagram
LinkedIn
Twitter (X)
Services
PPC Management
SEO
Social Media Management
Minimum Campaign Size: $1.000+

Lyfe Marketing

A leading social media management company that helps businesses grow online. LYFE Marketing helps clients increase leads and sales through social media marketing.


8. NinjaPromo

NinjaPromo

Location: New York | London | Dubai | Hong Kong | Singapore | Vilnius

Minimum campaign size: $5,000

Industry: B2B, fintech, crypto, SaaS, eCommerce, gaming, eSports, and mobile

Notable clients: Dash, BitForex, IronFX

NinjaPromo’s mission is to bring the “personal to digital” by creating powerful content that connects brands with their target audiences. Because its social media team offers 24-7 community management, the company has become a sought-after and multi-awarded marketing agency.

NinjaPromo helps brands succeed on Facebook by developing a strategy that combines highly engaging content, targeted ads, and campaign progress tracking. The agency depends on data to optimize your Facebook presence and hit your targets. Everything kicks off with in-depth research and audience targeting and ends with reporting and ongoing improvement.

Pros and cons:

? Emphasis on data, A/B testing, and content optimization

? Communication can be improved

ninja_promo (1)

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.

Company
Channels
Services
Company
team size

50+

region

London, New York, Dubai, Singapore, Hong Kong, Vilnius

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $5.000+
Channels
AppLovin
Blog
Facebook
Google
Google Ads
Instagram
LinkedIn
Medium
Pinterest
Podcast
Quora
Reddit
Snapchat
Telegram
TikTok
Twitter (X)
WhatsApp
YouTube
YouTube Advertising
Services
Content Creation
Influencer Marketing
Social Media Strategy
Profile Optimization
Platform Selection
Community Management
Reputation Management
Minimum Campaign Size: $5.000+
ninja_promo (1)

NinjaPromo

Established in 2017, NinjaPromo helps brands with different aspects of their social media marketing strategy and connects them with their customers by creating personal appearance in a digital world.


9. Vireo Video

Vireo Video

Location: Vancouver, Canada

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Eckhart Tolle, The Novus Center

Vireo Video is primarily a video marketing agency specializing in video marketing and advertising on YouTube. However, they also offer video advertising services for Facebook.

Their expertise in social media marketing and video advertising on Facebook is an invaluable last step to achieving your content marketing objectives. Based on their findings from an initial scoping phase, they leverage new ways to capture the online audiences you’ve previously struggled to reach and test new audiences with high acquisition potential. These findings also inform the campaign structures, target keywords and phrases, and ad copy for a pilot campaign.

Vireo Video makes a point of never jumping headfirst into a video marketing campaign without testing the waters. They set up campaigns to thoroughly test a range of targeting strategies and demographics to predict CPCs and CPAs for your offering.

Once this pilot phase is complete, they present the results and suggest an informed strategy and budget to help you achieve your desired goals. Their campaign management includes regular A/B ad testing, copy and targeting overhauls, and implementation of any new strategies released by Facebook.

Pros and cons:

? 5+ years experience

? Focuses only on video

Vireo Video

Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...

Company
Channels
Services
Company
team size

10 - 50

region

Vancouver

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Google Ads
YouTube
YouTube Advertising
Services
Video Marketing
YouTube Strategy
YouTube Optimization
Youtube Marketing
YouTube Advertising
Minimum Campaign Size: $5.000+

Vireo Video

Vireo Video is a video marketing agency specializing in Video Marketing and Advertising on YouTube for Smart Brands. Vireo provides experience and knowledge in YouTube and video marketing to accelerate audience growth and revenue for your business. ...


10. Audiencly

Audiencly

Location: Düsseldorf | Hamburg | London

Minimum campaign size: $5,000

Industry: Gaming, lifestyle, and technology

Notable clients: ExpressVPN, Panasonic, NordVPN

Audiencly works with brands and influencers to build and maintain their social media presence. Its story began in 2018 creating ad campaigns in the gaming sector.

With several viral ad campaigns behind its belt, it shifted its focus and now also creates ad campaigns for brands from various segments. It also develops strategies for your promotion in the areas of PPC advertising, display ads, and branded content. Amongst the channels it works with is Facebook.

It doesn’t matter which pricing model you prefer — CPA, CPC, CPI, or CPM, they’re comfortable creating and executing all types of online marketing campaigns. Thanks to connections with over 5,000 influencers, Audiencly is a great choice if you want to combine Facebook ads with influencer marketing.

Pros and cons:

? Relationships with a diverse range of influencers

? Little experience (only founded in 2018)

Audiencly

Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.

Company
Channels
Services
Company
team size

10 - 50

region

Düsseldorf, Hamburg, London

Best for:

Businesses of all sizes

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
TikTok
Twitter (X)
YouTube
Services
Content Creation
Influencer Marketing
Social Media Marketing
Social Ads
Paid Ads
Minimum Campaign Size: $5.000+

Audiencly

Audiencly is an influencer- and social media marketing agency based in Düsseldorf, Germany. At Audiencly, social media natives develop effective social media marketing strategies for companies from various industries.


11. Iron Roots

Iron Roots

Location: Austin, Texas, USA

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Netflix, Stanford University, Gillette

As a full-service paid advertising agency, Iron Roots offers comprehensive campaign strategy, creative, targeting, and ongoing optimization.

The entire team, based in Austin, works in house and includes: campaign strategists, copywriters, designers, video pros, and dedicated project managers. The client experience is entirely guided by their team of experts, simplifying communication to allow for a close working relationship.

As Iron Roots has such a versatile team, it means that they can take care of all aspects — writing, designing, and publishing — for a unified approach. The team also has the expertise to tackle more technical details like budget allocations and bidding strategy across Facebook and other major ad channels.

Pros and cons:

? Experience working with global brands

? Services are expensive

Iron Roots

Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department. This bolt-on model allows unmatched collaboration with complete done-for-you coverage on social me...

Company
Channels
Services
Company
team size

10 - 50

region

Austin, TX

Best for:

Startups and enterprises

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
Twitter (X)
YouTube
YouTube Advertising
Services
Full service Energy Strategy and creative
Social media management
Content production
Paid social advertising
Community Management
Minimum Campaign Size: $5.000+

Iron Roots

Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department. This bolt-on model allows unmatched collaboration with complete done-for-you coverage on social me...


12. Bamboo

Bamboo

Location: Headquartered in Seattle, Washington, USA, but operates fully remote

Minimum campaign size: $10,000

Industry: Various industries

Notable clients: Webflow, Adobe, Peloton

Bamboo describes itself as a full-service growth agency. Their clients are in the direct-to-consumer, mobile, subscriptions, marketplaces, and fintech sectors. 

They split their services into managed services, creative services, and strategy services. Their managed services include paid search, which includes Facebook advertising.

Bamboo follows a mobile-first philosophy, and they target Facebook ads specifically for the mobile experience. They optimize all the Facebook ads they create for mobile performance.

Their Facebook services include mobile-first campaign strategy and management, creative production, and customized reporting. They test and optimize Facebook ads, focusing on the ads that achieve the best results.

Bamboo stresses that they are, at their core, growth marketers. This means they utilize an agile framework (small tests, rapid iteration, and scaling what works) to drive compounding improvements over time.

Pros and cons:

? They’re an award-winning agency

? They’re a Meta Business Partner

? Services are expensive


13. Marketing 360

Marketing 360

Location: Fort Collins, Colorado, USA

Minimum campaign size: Undisclosed

Industry: Various industries

Notable clients: Webflow, Adobe, Peloton

Marketing 360 is a full-service digital marketing agency. It places much emphasis on its marketing platform.

It includes a team who specializes in social media management that covers Facebook, Google My Business, and LinkedIn.

They also offer end-to-end management of your Facebook advertising, which utilizes their Social Targeting Ads Platform. You manage your Facebook ads, along with web management, email marketing, short message service (SMS) marketing, and customer relationship marketing (CRM) all from the single platform. 

Marketing 360 will provide a dedicated marketing executive to manage your Facebook advertising. You can, of course, monitor the results through the platform. The company has an in-house team who will develop multiple versions of your ads that they will test with different audience segments. The platform uses an algorithm that will direct more of your budget towards performing ads and less towards those less successful.

Pros and cons:

? They’re a Meta Business Partner

? Offers a wide range of services

? Slow pace of implementation

? They work with small businesses only


14. MuteSix

MuteSix

Location: Culver City, California, USA

Minimum campaign size: $25,000

Industry: Various industries

Notable clients: Disney, Pinterest, Nutribullet

MuteSix is a full-funnel ad agency. They create value for DTC brands with breakthrough creative, targeted media buying, and data-driven analysis leading to proven results.

One of their specialties is Facebook and Instagram advertising. They have a dedicated video studio and a graphic design team. These make them particularly suitable for firms wanting stunning, visually appealing Facebook ads.

MuteSix usually charges 15% of your Facebook Advertising expenditure. Their service includes ad production, ad targeting, ad optimization, and performance reports. They can also help you make suitable landing pages for your ads.

They make multiple versions of ads and carry out A/B tests on different audiences. They place a Facebook pixel on your website, so they can track sales made as a result of the Facebook ads. You can also use the Facebook Pixel to assist with retargeting.

Pros and cons:

? They have numerous partnerships with top paid media platforms, including Meta

? They work with small businesses only


15. Pam Ann Marketing

Pam Ann Marketing

Location: Denville, New Jersey, USA

Minimum campaign size: Undisclosed

Industry: Various industries

Notable clients: The DSM Group, Tommy’s Toolbox, ABC Plastics

Pam Ann Marketers plays on its name with flight-based imagery. They describe themselves as “your web traffic controllers” and use an airport control tower as part of their logo.

The company describes itself as specializing in search engine optimization (SEO), pay-per-click advertising (PPC), and Google Analytics. This includes social media advertising, covering Facebook, YouTube, LinkedIn, and Twitter. 

In terms of Facebook advertising, Pam Ann Marketing handles campaign set up, ad creation and demographic targeting, refreshing ad creative regularly, and managing bidding and maximizing the use of your budget.

They recognize the importance of matching your Facebook ads to your business goals. They recommend the best use of Facebook ads to achieve your particular business goals.

Pros and cons:

? Specializes in PPC advertising

? Very little information is available about previous projects


16. Tinuiti

Tinuiti

Location: New York City, New York, USA

Minimum campaign size: Undisclosed

Industry: Various industries

Notable clients: Etsy, Converse, The Vitamin Shoppe

Tinuiti is the result of a recent series of mergers and acquisitions involving Elite SEM, CPC Strategy, Email Aptitude, and OrionCKB. This means that they now offer a wide range of digital marketing solutions. Their main areas of focus are paid media, Amazon services, CRM and email marketing, earned and owned media, and analytics and marketing services. They describe themselves as bringing together the acuity of a consultancy, the creativity of an agency, and the connectivity of an internal team to accelerate your digital growth.

Amongst all this, they include Facebook advertising services. They offer paid social solutions that drive results in lead generation, app downloads, sales, and more. They provide a full-funnel social strategy to align your customers with powerful brand messaging in real time across social channels, including Facebook, Instagram, Snapchat, Twitter, Linkedin, Pinterest, and more.

Tinuiti works with your B2B or B2C in-house team to scale your business at every stage of the Facebook funnel from reaching new audiences to re-engaging past purchasers. They customize your ad campaign to your goals, your audience, and your vertical to make sure they are capitalizing on every ad dollar.

They enable partnerships with leading technology providers, including Nanigans, Kenshoo, and Smartly for deep data analysis. Based on their findings, they adjust your direct response advertising to drive winning results.

Pros and cons:

? They use proprietary tech to help with return on ad spend

? Reporting can be more clear and regular


17. The Uproot Agency

The Uproot Agency

Location: Cibolo, Texas, USA

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: The Lasik Vision Institute, Jansen Optical, Purple Leef CBD

The Uproot Agency runs laser-targeted campaigns for your business to connect with Facebook and Instagram users in your target demographic. From researching your customer personas and creating content around your brand to testing proven ad strategies that work, Uproot can help your business find success on social media.

They have a slightly eclectic client base, advertising that they have “helped many real estate agents, chiropractors, surgeons, attorneys, and other small businesses find clients online. They have also helped franchises plan content across multiple locations. 

They don’t just focus on marketing metrics and vanity data. They make sure their goals align with realistic business outcomes.

They have also expanded into using chatbots for Facebook Messenger to engage and nurture a new audience to become loyal lasting customers.

Pros and cons:

? Interactions are personal, yet professional

? Slow pace of implementation


18. Voy Media

Voy Media

Location: New York City, New York, USA

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Lacoste, Therabox, Lumin

Voy Media is a full-service Facebook and Instagram digital marketing agency. Their solutions include Facebook Ads, Instagram Ads, retargeting campaigns, eCommerce ads, mobile advertising and consulting. While this list appears to include much of the services that more sophisticated agencies offer, Voy Media offers a little more that, as they claim, no other agency is capable of providing. 

According to their methodology, social media is more than just a collection of catchy ads and copy, it’s an opportunity to guide customers on a journey to discovering your product, loving your product and then becoming raving fans about your product. This approach is coupled with important performance marketing strategies and tactics like developing custom audiences, creative A/B testing and optimizing and scaling campaigns using proprietary AI software.

Pros and cons:

? A+ communication 

? Services are expensive


19. Silverback Strategies

Silverback Strategies

Location: Arlington, Virginia, USA

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Cornell University, The Ritz-Carlton Residences, LexisNexis

Silverback’s approach to social media marketing and management is based on seeing the customer experience as a journey, with social media being a tool for brands to engage their audiences and build relationships that outlast the sale. To this, they add smart tactics like audience identification and targeted and growth-focused creative content to educate and entertain your customers.

They also offer strong and target-focused paid advertising and social media management solutions and view transparency as a critical element for continued success. Together their services and values ensure that spend is utilized as efficiently as possible and you get the best bang for your buck.

Pros and cons:

? They take a collaborative approach

? Impressive analytical thinking 

? Services are expensive


20. Big Leap

Big Leap

Location: Lehi, Utah, USA

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Aviv Clinics, United Credit, Urban Orthodontics

Big Leap’s offer is straightforward. They can help you boost engagement, increase web traffic and get more customers. They do this by offering a collection of social media marketing services. These include custom strategy, market research, competitor analysis, influencer outreach, audience profile optimization, cross-network posting, monthly content calendar development, promotional campaigns and reviews, brand monitoring, A/B testing and monthly reporting.

Altogether, Big Leap offers a rather complete social media service set, one that will help you quickly come to grips with your audience and develop goals that are growth focused.

Pros and cons:

? Good organizational skills 

? Flexible team 

? Slow turnaround time


21. PBJ Marketing

PBJ Marketing

Location: New York City | Washington, D.C. 

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Volkswagen, The Beekman School, University of Maryland

PBJ Marketing is a full-service digital marketing agency. Their social media solutions focuses on the impact of strong and strategic marketing. This includes paid advertising, a critical component given how challenging reach is to come by through organic social campaigns, the activation of your audience with targeted messaging, and the use of relevant KPIs to ensure that your brand experiences positive results.

Everything that they suggest is based upon data-driven insights. In addition to quantitative research, they also draw upon their interactive expertise and their in-depth knowledge of their clients’ businesses. The latter is made possible by the fact that each client gets assigned a dedicated team.

Pros and cons:

? Knowledgeable team 

? Deep understanding of PPC management  

? Reporting isn’t that clear


22. AMP Agency

AMP Agency

Location: Boston | Los Angeles | San Francisco | New York City | Seattle

Minimum campaign size: Undisclosed

Industry: Various industries

Notable clients: Verizon, Xbox, Nike

AMP Agency offers one of the most unique and highly strategic approaches to social media marketing. As with other agencies, they too see the value of social and the importance of brands participating on Facebook to not only drive business, but stay top-of-mind. In their case, their X-factor is the deep research they perform and insights uncovered, all of which drive content creation and decision-making for their clients.

Their services include strategy and insights, creative campaigns, community planning and management, listening and engagement, content development and production, media amplification, influencer engagement, operational planning, and analytics and reporting.

Pros and cons:

? Open communication 

? Great company culture  

? Services are expensive


23. Firebelly

Firebelly

Location: Chicago, Illinois, USA 

Minimum campaign size: $5,000

Industry: Various industries

Notable clients: Planned Parenthood, Dollop, Halfwit Coffee Roasters

Firebelly is a bespoke social media marketing agency. They’ve recently received a Clutch award and have been lauded for their proprietary research capabilities which have seen them identify to service companies and map their capabilities. 

Their service range includes social media audits, social media management and paid ads. Along with these services, clients get to experience what makes Firebelly sought-after. Through the use of in-depth audience analysis and insights, competitor research and strong creative content, Firebelly is able to produce the right kind of social media campaigns that generate results.

Pros and cons:

? Great understanding of strategy  

? Administrative activities can be managed better


24. Loud Mouth Media

Loud Mouth Media

Location: Belfast | Dublin | Glasgow | London 

Minimum campaign size: $1,000

Industry: B2B, B2C, and eCommerce

Notable clients: BMW, Harry Corry Interiors, Tourism NI

While Loud Mouth Media doesn’t call themselves a full-service agency, they offer all the right solutions to help brands grow. When it comes to Facebook, their focus is on advertising with conversion rate optimization playing a pivotal part. Their work is based on strategic goals that help brands generate awareness, traffic and leads and sales.

Apart from Facebook, they also offer Instagram, Twitter and LinkedIn advertising services, making for a more comprehensive approach to leveraging social media for growth.

Pros and cons:

? They’re a Meta Business Partner 

? They have multiple offices  

? Pricing can be more transparent


25. Mediaforce Digital Marketing Agency

Mediaforce Digital Marketing Agency

Location: Ottawa | Toronto | Vancouver | New York City 

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Ford, Xerox, Canadian Museum of History

Mediaforce offers Facebook advertising and management services. Like other agencies on our list, they base strategy on strong research and years of experience to guide decision-making. They also offer agile campaign creation and optimization, an approach designed to optimize ads for the best possible results and least spend.

As they offer a strong research-backed approach, they will also help you better define and uncover new audiences that best align with your brand, product and goals. This includes creating targeted remarketing campaigns for various personas along with different creative content to see which converts best.

Pros and cons:

? They have over 20 years of experience 

? They have multiple offices  

? Response and turnaround times can be faster


26. Abacus

Abacus

Location: Toronto, Canada

Minimum campaign size: Undisclosed

Industry: Various industries

Notable clients: Starbucks, Lindt, Facebook

Abacus began life as a Facebook and Instagram advertising agency specializing in advanced social media performance. Their initial goal was to drive better ROI on their clients’ paid social ads. After two years, countless tests, and millions of dollars spent on digital media, they concluded that creative is the most important driver for social growth.

Abacus created Social Design Systems as the core link between the brand and the campaign. Social Design Systems empower advertisers to scale their mobile content by embracing ideas that produce continual high-performing content.

They believe in mobile-first solutions – most Facebook users now use mobile devices to check their Facebook accounts and engagement with others.

They create Social Design Systems – infrastructures for entire libraries of agile digital assets. This provides multiple pieces of content with a cohesive look and feel across all marketing channels. They think in terms of months of content and not just one or two hero videos. This includes tiers of campaign assets, ranging from high-level brand messaging to tactical conversion ads—and everything in between.

Pros and cons:

? They’re an award-winning agency  

? They focus only on a few services


27. Social Media 55

Social Media 55

Location: Montreal | Toronto

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Arby’s, Century 21, Top Maui Hotels

Social Media 55 offers a range of services including social media management and paid advertising. Like other full-service agencies, offering a gamut of services is a smart choice. While Facebook is a powerful channel, changes in policies, algorithms and the cost of advertising make for challenging conditions. 

When you add social media management and paid ads to content marketing, email marketing and more, you begin to leverage more than just Facebook. And this holistic approach has served them well.

When it comes to PPC campaigns, they believe in constantly tweaking and improving ads. They’ll work with you hand in hand and won’t put your ads on autopilot. Maximizing ad spend is important to them.

Pros and cons:

? A+ communication   

? Services are expensive


28. AdvertiseMint

AdvertiseMint

Location: Hollywood, California, USA

Minimum campaign size: $10,000

Industry: Various industries

Notable clients: Coca-Cola, Viacom, Princess Polly

AdvertiseMint claims to be the #1 advertising agency for Facebook, Instagram, and Snapchat. They specialize in Facebook ads management and generate more leads, customers, app downloads, and sales.

They believe you should advertise on Facebook for its massive user base, affordability, and exceptional ad targeting options. With Facebook targeting, you can serve ads to people according to demographics, connections, interests, custom audiences, and behaviors.

Part of their approach is using tech. They embrace technology and work with Facebook and other platforms to leverage new technology, like AI, quickly.

Pros and cons:

? They’re a Meta Business Partner   

? Services are expensive (but they’re transparent about pricing plans)


29. Hibu

Hibu

Location: Cedar Rapids, Iowa, USA

Minimum campaign size: Undisclosed

Industry: Various industries

Notable clients: Boston Demolition & Removal, Truth Mechanical, Two Brothers Paving

Hibu is a digital media marketing agency, with a strong emphasis on social marketing, including Facebook. They promote that they will set up your Facebook Business Page and carefully craft targeted ads that will keep visitors coming back.

Hibu offers flexible pricing and services, meaning that they are prepared to customize what they offer you to meet your Facebook needs. This means that they are ideal for small businesses that may worry about whether they can justify the expense of an agency.

Hibu provides a dedicated digital specialist who will help create your social marketing plan. They begin with determining your goals for Facebook ads. They then generate ad variations to determine which best help meet your goals. Once your ads go live, Hibu analyzes their performance, continuing to optimize the ads throughout the length of the campaign.

Pros and cons:

? They’ve 30 years of experience

? They’re a Meta Business Partner  

? Lack of professionalism 


30. Tilt Metrics

Tilt Metrics

Location: Boston, Massachusetts

Minimum campaign size: $1,000

Industry: B2B

Notable clients: Frogslayer, AutoRaptor, CloudApp

If you’re seeking a Facebook Ad agency specializing in B2B digital marketing, Tilt Metrics is a standout choice. Their expertise in leveraging paid advertising and SEO to deliver substantial business opportunities makes them particularly adept for established B2B entities. Tilt Metrics excels in creating targeted Facebook ad campaigns that are not just about reaching a wide audience but about engaging and converting the right audience.

Their approach is data-driven and results-oriented, focusing on attracting ideal customers, building trust, and converting qualified prospects into sales. This strategy is particularly effective on Facebook, where precise targeting can yield significant returns. Their proficiency in paid advertising promises a comprehensive and nuanced approach to Facebook campaigns.

Tilt Metrics understands the complexities of B2B marketing on Facebook. They are adept at tailoring their strategies to align with your specific business goals, regardless of what they might be. With Tilt Metrics, you’re not just launching ads; you’re investing in a strategic partner committed to your long-term success on the platform.

Pros and cons:

? Willingness to share their expertise

? Great analytical approach

? They work only with B2B businesses

? Limited information available on their website

tilt metrics logo

Tilt Metrics

Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & leads that turn into sales pipeline. We're a collective of marketing specialists that live and breath...

Company
Channels
Services
Company
team size

1 - 10

region

Boston, MA

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $1.000+
Channels
Facebook
Google
Google Ads
Instagram
LinkedIn
Quora
Reddit
Twitter (X)
YouTube
YouTube Advertising
Services
PPC Management
Social Media Management
Facebook and Instagram Advertising
YouTube Advertising
Social Media Marketing
Social Ads
Paid Ads
Facebook Ad Buying
Google Ad Buying
Tik Tok Ad Buying
Pinterest Ad Buying
User Acquisition
Ad Creatives Production
Website optimization
B2B
LinkedIn Advertising
Paid Social Creative Production
SEM (Search Engine Marketing)
Google Ads Management
Microsoft Ads Management
Paid Search
Minimum Campaign Size: $1.000+
tilt metrics logo

Tilt Metrics

Tilt Metrics is the B2B marketing agency that's all in on results. We leverage paid search and paid social ad campaigns to drive engagement & leads that turn into sales pipeline. We're a collective of marketing specialists that live and breath...


31. Ernst Media

Ernst Media

Location: Spokane, Washington, USA

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Mind Share Partners, KDRO Consulting, Silvertrac

Ernst Media is a boutique digital marketing agency that brings more than 15 years’ experience to the table. Previous clients have praised them for their creativity, communication, and patience.

When it comes to Facebook ads, their team of award-winning PPC management experts can help you with prospecting and remarketing. Optimization and continual testing are key to their process for which they charge a flat pricing structure (no setup fees). So, the only changes you can expect to see are the ones affecting your ROI positively.

Apart from Facebook, they can also help with Google Ads, Amazon Ads, and SEO. Alternatively, if you want to focus less on social ads and more on publishing content, their team can help you to create the right type of social media content that will keep your Facebook followers engaged.

Pros and cons:

? Professional attitude

? Communication can be better 

Ernst Media

Ernst Media has more than 15 years experience driving digital strategy for products and brands. The team consists of certified experts in Paid Search and Social Media Marketing

Company
Channels
Services
Company
team size

1 - 10

region

Spokane, WA

Best for:

Enterprise, Small and Midmarket Businesses

Minimum Campaign Size: $1.000+
Channels
Facebook
Instagram
LinkedIn
Twitter (X)
Services
PPC Management
SEO
Social Media Management
Minimum Campaign Size: $1.000+

Ernst Media

Ernst Media has more than 15 years experience driving digital strategy for products and brands. The team consists of certified experts in Paid Search and Social Media Marketing


32. KlientBoost

KlientBoost

Location: Two offices in the USA and one office in the UK

Minimum campaign size: $1,000

Industry: Various industries

Notable clients: Airbnb, Shipware, HiringSolved

KlientBoost is a performance marketing agency and can help you with all the elements that you need to create effective Facebook ads. Their long list of services includes installation of tracking pixel, retargeting, competitor research, ongoing bid improvement, and engagement rate optimization.

Alternatively, if you don’t want them to take over your Facebook ads management completely, you can simply take advantage of their one-time Facebook ad audit service. Using their data from more than 250 active clients, they will share a prioritized list of possible ad improvements. 

When it comes to their pricing, they offer just as much flexibility. Depending on what makes more sense for your requirements, you can either pay a percentage of your ad spend or a flat fee.

Pros and cons:

? They’re a Meta Marketing Partner

? Internal coordination and communication can be better 


Understanding Your Needs: Matching With the Right Facebook Ad Agency

To find the right agency for your Facebook advertising campaign, you need to have clarity on your goals. As you’ll see when you read case studies (more about this in the next section), there are various goals.

In the Ads Manager, you have the following ad objective choices:

  • Awareness
  • Traffic
  • Engagement
  • Leads
  • App promotion
  • Sales

First figure out what it is that you want to achieve and then look for an agency that has a proven track record of reaching those objectives. For example, if it’s to promote your app, Moburst that specializes in mobile-first marketing will be more suitable. 

Then, you’ll need to consider your budget too. This is a major one. When it comes to hiring a marketing agency specifically for Facebook Ads, you’ll see that many have a minimum ad spend. Some agencies aren’t willing to work with businesses that can only spend a few hundred dollars.


Case Studies and Success Stories: Learning From Real Results

Case studies are useful for more reasons than one. They’re about so much more than simply showing off results. A well-written case study also shares insights into the typical timeline and approach. 

When it comes to case studies, KlientBoost is a leader. They’ve published more than 200 case studies and their own video case studies have generated them a cost per acquisition (CPA) of $60 before optimization. Here’s what their case studies reveal about their capabilities…

They’ve helped their clients to increase conversions by between 90% and 200% on average. For example, using Facebook lead ads, among other things, Mavenlink, a resource planning and management software solution, nearly to double conversions. A lot of this success was based on testing. They experimented with account-based marketing and tested key elements like video, animation, and calls to action. As for the timeline, the leads were generated in a matter of weeks. 

For another client, Fund That Flip, KlientBoost generated even more impressive results. Using multiple platforms including Google, Bing, Facebook, and LinkedIn and leveraging features like Facebook lookalike audiences, their team increased conversions by 157%. 

In some cases, KlientBoost managed to increase conversions by over 200% or even 300%. Though, when reading case studies, try to look and see if you can spot a pattern - an average. This way, you’ll have more realistic expectations.

Conversion rate is also only one aspect of a successful paid ads strategy. There are various other metrics that you can track like return on ad spend (ROAS), cost per click (CPC). 

For example, when BEARPAW approached Sociallyin, a US footwear brand, the goal was to lower their CPC. This called for a comprehensive creative strategy. Sociallyin used BEARPAW’s website visitors and leveraged Facebook retargeting. 

They also ran a number of promos and competitions during specific seasons and holidays to make the most of an increase in online sales. Then, using specific parameters, they could target different stages during the buyer’s journey to minimize ad spend and maximize conversion rate. 

The result — a ROAS of 6.23. According to Intensify, a growth marketing consultancy, the industry benchmark for Facebook Ads for shoes are 2.56, making this result really impressive.   

Success isn’t just about making more sales or paying less for your ads. Even if a campaign managed to generate only more traffic, especially if brand awareness was the main goal, it’s a positive result. “Lowering” your expectation to simply more traffic will be a logical next step if part of the project was to develop and design a new website, for example.

This was the case when SmartSites collaborated with Agape Health and Wellness. They had a new website and an informational landing page that needed to attract visitors. SmartSites used a targeted Facebook ad campaign. To help with the targeting, they created content in two languages - English and Spanish. After launching this campaign, the practice received over 540% more phone calls. 

This is a great example to make your goals specific to your business and industry. For a company selling furry boots online, an increase in phone calls won’t mean a lot. In fact, it could possibly point to an issue with the product. However, for a health center where personal interaction is fundamental, more phone calls are welcomed.


Long-term Partnership Considerations: Beyond the First Campaign

Many of the agencies are flexible when it comes to the length of your contract. Using factors like the scope of your campaign and estimated time to generate a return on investment, they’ll tailor the duration of the partnership.

Meredith Kallaher, a paid traffic specialist, suggests that 30 days is generally a good indicator of whether your Facebook ads are working. If you haven’t seen significant results after this, go back to your strategy (not necessarily another agency).

If it’s proven successful, don’t stop the campaign. She suggests that you start to scale your spending to boost your return.

That said, one month is still pretty short. Amanda Robinson, a Facebook Ads expert and certified Meta Media Planning professional, estimates that you’ll need at least three months to see results. As you would’ve picked up, testing is foundational to running ads. You’ll need to adjust your targeting, try out different audiences, and edit your ad creatives. Sometimes videos work better than images and vice versa. For all this testing, you need time.

The reality is that you rarely see significant results when you use a new ad account and run your first ad campaign. As such, it’s best to set aside at least three months. For example, Sociallyin sets three-month long goals. You don’t necessarily need to sign a minimum contract for three months, but that’s the timeframe that they’ve set for themselves to reach certain goals.

Considering that it can take up to three months and that you’ve likely also paid a setup fee, it makes sense to think more long term when it comes to Facebook. While testing will be a crucial part of every campaign, after the first campaign you would’ve gathered a lot of valuable data. It would be a shame to stop after the first campaign.  


Cost vs. Value: Evaluating Facebook Ad Agency Pricing Models

Digital marketing agencies typically charge a percentage of your ad spend as a fee as well as a monthly fixed fee. In some cases, agencies can also charge a one-off setup fee for creating ad accounts (and possibly a Facebook page from scratch) and setting up analytics software.

For example, here’s how LYFE Marketing structures their Facebook pricing:

  • A one-time setup fee of $300
  • A monthly fee of between $650 and $2,500 for managing the campaign and reporting

In the case of LYFE Marketing, you won’t be billed for your ad budget. However, they recommend that you spend a minimum of $300 on any paid ad campaign.

WebFX, on the other hand, chooses to charge a percentage (starting at 12%) of the ad spend per month. You’ll also require an initial campaign investment of about $2,000.

If you want their team to monitor your social ad comments, that can also be done for an extra fee of $300 per month.

In addition to the agency’s pricing model, you’ll also need to consider the CPC. There are various factors that can impact your ad spending with location, timing, and industry being three of the main ones.

According to Thrive Internet Marketing Agency, on average you’re looking at $0.97 per click to run a Facebook ad campaign (or $5 per day). WebFX estimates that it can be about half of that, with the average ranging between $0.26 and $0.50. For example, industries like apparel, travel, and retail are generally less expensive, with CPCs ranging between $0.45 and $0.70.

On the other hand, if you operate in the finance or B2B space, you can expect to pay more than triple that. Thrive estimates the CPC for the finance sector at $3.77, while B2B businesses can expect to pay closer to $2.50.

When it comes to measuring the value of advertising on Facebook, the vast majority of marketers are satisfied with the ROI. WebFX interviewed hundreds of US-based marketers and 81% of them were happy.

Our own Digital Marketing Benchmark report found similar results. While TikTok has overtaken Facebook in terms of popularity, Facebook still wins the efficacy battle. More than 27% marketers listed Facebook as the most effective platform for their marketing goals.

Comparing cost to value is tricky when it comes to social media marketing. In fact, it’s one of the biggest challenges in social media marketing. Over 12% struggle to prove ROI.

Instead, know that there are various pricing models. It’s not uncommon for an agency to charge more than 10% of your ad spend, along with a fixed monthly fee. One-time setup fees are also common practice (which makes long-term partnerships attractive).

That said, of all the paid social options, Facebook is still a firm favorite. Most are happy with the ROI. More importantly, compared to other social media platforms, it’s been rated as the most effective.

Frequently Asked Questions

What is a Facebook advertising agency?

A Facebook ad agency is an advertising agency that offers services to clients, assisting them with their social media ads on Facebook. They are staffed by experienced professionals who understand the intricacies of running Facebook ads, usually creating and testing multiple versions of ads to discover the most successful for their clients.

Are Facebook ad agencies worth it?

Facebook ads are more effective than paid ads on other social media platforms and most marketers are satisfied with the ROI. However, Facebook advertising can be complicated and you need to know what you’re doing, making working with a Facebook ad agency worth it. Agencies have trained professionals who understand how the Facebook advertising system works. They know how to use audience segmentation, for example, and create and target suitable ads. 

How much does a Facebook ad agency charge?

There are various pricing models that Facebook ad agencies can use, with many charging a percentage of your monthly ad spend along with a fixed, monthly management fee. You can expect to pay anything between $650 and $1,300 per month on average, but it’s not uncommon for agencies to charge much more than that. As for the percentage of the ad spend that you’ll be charged, this typically ranges between 10% and 15%.

How do I find a Facebook ad agency?

Review articles (like this one) can be a valuable resource for creating a shortlist of potential Facebook ad agencies. Then, to find the most suitable one, identify your goals and budget (many agencies require a minimum ad spend). Find an agency that creates the types of ads that will help you to reach your specific business goals and has worked with similar brands. Ideally, they should also be a Meta Business partner and have several case studies and testimonials available.

How much should I pay for someone to manage my Facebook ads?

The rate for Facebook ads management can be anything from $50 per hour or $1,000 per month to 10 times that in both cases. Variables like geographical location, scope of work/additional services and experience can all impact the rate.

About the Author
Nadica Naceva, Head of Content at Influencer Marketing Hub, is a seasoned writer and reviewer with in-depth expertise in digital and content marketing. Leveraging her extensive experience in guiding content creation and strategic direction, Nadica brings a critical eye and analytical approach to reviewing articles and educational pieces. Her commitment to accuracy, integrity, and innovation with each review helps IMH grow as a leading source in influencer marketing. Her insights are backed by first-party data, ensuring content meets the highest standards of relevance.