Influencer Marketing Hub sets itself apart from conventional review platforms through the involvement of Digital Marketing experts such as Werner Geyser, Djanan Kasumovic, Camille Kennedy, Dave Eagle, and other notable industry figures. This expert team brings a profound understanding of the Digital Marketing landscape, assessing tools and platforms with an insider’s perspective on capabilities, experience, and industry acumen. Unlike user-generated review platforms, Influencer Marketing Hub’s evaluations are rooted in extensive firsthand experience and direct interactions with the tools and platforms in question. This ensures that the reviews are not only trustworthy but also deeply informed. High-caliber brands like Fresh Content Society, Sociallyin, and Iron Roots undergo rigorous monthly evaluations, highlighting the platform’s commitment to identifying and showcasing top-tier solutions in Digital Marketing and beyond.
Influencer Marketing Hub has consistently been recognized by leading media outlets for our authoritative data, findings, and insights within the Digital Marketing landscape. Our platform is frequently cited as a trusted source of information, demonstrating the value and impact of our work in shaping industry standards and practices.
Influencer Marketing Hub employs an expert-driven methodology to evaluate Digital Marketing agencies, ensuring that our recommendations are both reliable and comprehensive. This approach is designed to help businesses and individuals find the best agencies to meet their specific Digital Marketing needs. Here’s how we assess the various agencies like Fresh Content Society, Sociallyin, and Iron Roots:
One of the hard truths to accept in life is that you can’t do it alone. This is especially true if you’re running a business. In order for your business to thrive, there will come a time when you’ll have to start delegating (more).
Social media has turned how we do business upside down in many ways. Back in the day, you could get away with a few traditional ads to get the word out about your product, service, or project. Now, you’ll need ads as well as a solid online presence.
And, even a solid online presence isn’t even enough anymore. Along with your own social media presence, you’ll also need an engaged community of followers. To prevent your workload and community from getting out of hand, it’s highly recommended that you hire an experienced community management agency. Not only do they have the skills and experience, but usually also have remote teams in different time zones. This way, you can get some sleep, knowing that there’s always someone to take care of your followers.
Fresh Content Society stands tall as one of the premier digital marketing agencies with a distinct emphasis on community management services. Their range of services encapsulates comprehensive social media community management. They not only assist your brand in building a robust social media presence but also make it their priority to foster engagement. This encompasses addressing conversations and directing users to the relevant point of contact, in addition to monitoring all discussions related to your brand. Their community managers curate an effective engagement strategy which serves as a roadmap for their actions. The team tirelessly updates fresh content and contributes to online dialogues, thus keeping the community active and engaged. Their performance is assessed monthly, allowing for continuous improvement and growth in your social media community management. A standout feature of Fresh Content Society’s services is their around-the-clock community management service. This ensures a constant watch and quick responses to any online interactions, providing customer service support and sourcing user-generated content, all with an eye towards protecting and boosting your brand’s image. FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. 10 - 50 Chicago, IL, Portland, California, Texas, Boston, Best for: Mid-sized to Enterprise Businesses FCS is your in-house social media management team that helps design, manage, and grow your social media communities. Our award winning agency is family owned and operated and each client is treated like a partner. Sociallyin is one of the top digital marketing agencies. Their focus area — everything relating to social media. Included in their list of services is social media community management services. Not only will their team help you to build a social following, but they will also make it part of their mission to keep them engaged. This can include replying to conversations (or directing the user to the right person) and keeping tabs on conversations that are taking place around your brand. They’ll do this by creating an engagement strategy that their community managers will refer to as a guideline. This team of community managers will add fresh content and actively take part in online conversations. Each month, they’ll also review their performance and make the necessary adjustments. One of their unique selling points is that they can manage communities in several languages. So, if you already have a global following, they can be a good choice. SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. 50+ Atlanta Best for: Businesses of all sizes SociallyIn offers creative content tailored to each business, offering influencer marketing, social media solutions, social media advertising & more. Iron Roots is a creative social media agency with expertise in paid social media ads and boosting brands using highly engaged communities. The agency is based in Austin, Texas, and began as a digital marketing firm helping local businesses capture customers online. At first, they offered web design but eventually specialized in social media since it’s the easiest platform to reach and engage audiences. They help their clients uncover and understand the unique behaviors and needs of target customers using numerous data-driven tests. Iron Roots also taps the intrinsic motivations of customers to ensure clients can accurately relate to them. The agency is invested in data and analytics since it has an in-house technology data infrastructure that uses metrics to guide your decision-making process. They’ll ensure campaigns reach targeted audiences, segmented into the right demographics. They’re also a creative think tank because they have in-house copywriters, graphic artists, videographers, and editors who can craft the most compelling media assets your brand needs. Each social strategy they release is objective-driven and utilizes a unified content approach to ensure a cohesive brand presentation. Iron Roots’ expertise shines with the brands they’ve helped, both small and big enterprises. For instance, they’ve helped the Indigenous Cultures Institute (ICI) reach indigenous families and build their network. ICI is a non-profit organization that aims to drive awareness for the Miakan-Garza Band, a Texan native tribe. They have annual events like the Sacred Springs Powwow, showcasing native dances and outfits to honor the culture’s heritage. Iron Roots launched a year-long community-building strategy that increased attendance at this event by almost 4x. Additionally, it resulted in the biggest outdoor marketplace, with nearly triple revenue compared to the previous year. Iron Roots also knows how to tap niche markets to drive awareness for certain events. For example, they’ve helped DC Comics achieve box-office success for its Justice League movie by promoting the Gillette x Justice League razor kits. By working with comic book influencers and enthusiasts, Iron Roots helped generate interest from 5+ million Justice League fans across Instagram using the influencers’ syndicated posting of user-generated content. The movie earned $94 million in sales in its opening weekend, becoming the 56th-highest-grossing domestic movie launch of all time. If you’re a B2B company, Iron Roots also knows how crucial it is to have loyal customers who’ll purchase your products every time. They were instrumental in helping Glassnow, a wholesale glass packaging provider, grow its social media presence by 300%. They also helped the brand double the engagement on published content. To achieve these results, Iron Roots utilized a 4-point paid ads retargeting strategy. They first boosted posts to reach a broad target audience and then remarketed to those who engaged with the first ad. The result was a 3x increase in online revenue within 24 months. Saru Saadeh established Iron Roots in 2014 after identifying a need in his local community. At this time, he already completed his degree in Business Management and was pursuing a marketing career. He saw an opportunity to provide expert digital marketing services at a price that local businesses could afford. After several successful clients, Iron Roots attracted big brands like Stanford University, Netflix, Gopuff, and Warner Bros, who trusted their expertise in reaching the right markets. The company continued to grow and now has almost 50 expert employees. This expertise was proven when the team won the Gold Prize during the 2022 Viddy Awards for their short-form web entry, The Net Zero Hero of 2040. It’s a 2.5-minute video tackling climate change and what Hyzon Motors, their client, is doing to combat it. The video used emotional storytelling to show the scale of the problem and position Hyzon Motors’ product as a timely solution. The Viddy Awards is a well-respected award-giving body that selects the best and most creative video entries from over 50,000 entries worldwide. Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department. This bolt-on model allows unmatched collaboration with complete done-for-you coverage on social me... 10 - 50 Austin, TX Best for: Startups and enterprises Based in Austin, TX, Iron Roots is a leading social-first creative agency with a full service approach designed to operate like an in-house department. This bolt-on model allows unmatched collaboration with complete done-for-you coverage on social me... At the heart of Goat’s success lies a perfect blend of innovative solutions, technological insights, and nearly a decade of hands-on experience in community management. Their strategic process is data-rich: over 7 years of influencer performance data and insights from 1,000+ community-driven campaigns guide their decisions. Goat’s dedicated team excels in creating engaging, influencer-driven content tailor-made for social platforms. Their vast influencer network, spanning over 100,000 collaborations, and the meticulous tracking of 450,000+ posts, ensures businesses don’t just get visibility but real, measurable outcomes. In addition, Goat’s expertise in 24/7 community management across all platforms ensures brands constantly engage with customers. With this diverse capability, Goat remains a preferred choice for businesses, year after year. Goat’s multifaceted expertise stretches across an expansive spectrum of social media platforms including Facebook, Instagram, Twitter, LinkedIn, Snapchat, and Google Business. Their holistic approach to social media management is underscored by offerings such as in-depth social media audits, audience engagement, and advanced training consultations. Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... 50+ London, New York, Singapore Best for: Medium and Large Brands Goat is a global, award-winning social media and influencer marketing agency. We've worked with some of the world's most exciting brands including Dell, Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and Wayfair, helping them ... NewGen has emerged as a leading digital marketing agency, with a pronounced expertise in eSports and a comprehensive offering focused on community management. At the heart of their services is the management and active engagement of social media communities. Their dedicated team goes beyond establishing a digital presence and ensures ongoing interactivity and engagement with the audience. This involves steering conversations, channeling users to appropriate contacts, and keeping a vigilant eye on any dialogue associated with the brand. To maintain and increase engagement, NewGen community managers deploy a well-researched strategy. This enriches channels with fresh content, diving into online conversations, and always keeping the brand narrative alive and active. Their monthly performance evaluations ensure that their strategy remains fluid and adaptive to the ever-changing dynamics of online communities. A distinctive feature that sets NewGen apart is their proficiency in catering to the gaming community through tailor-made services such as VERSUS, a customizable tournament management software. That makes NewGen an excellent choice for brands seeking to expand their footprint in this community. NewGen is the social-first creative and creator agency that has been redefining the industry for the past ten years. 1 - 10 London, Manchester, New York Best for: Small and Medium Companies NewGen is the social-first creative and creator agency that has been redefining the industry for the past ten years. Viral Nation, a leader in social-first marketing, is a standout agency when it comes to community management. They have been at the forefront of social media and influencer marketing for over 10 years. During that time, they began offering community management services thanks to their expertise in all things social media-related.
“Since 2014, Viral Nation has led the charge in influencer marketing, evolving from an early talent agency into a powerhouse in social-first transformation. This ranking from The Globe and Mail’s Report on Business Magazine is the culmination of our accomplishments and reflects our commitment to driving the future of social-first marketing.”
An example of this approach in action is their collaboration with Bud Light. Being America’s leading beer brand, Bud Light partnered with Viral Nation to reaffirm their commitment to California’s Hispanic community. Since Bud Light is brewed in LA, the goal was to reach and re-establish meaningful connections between the brand and the Hispanic community. Focusing on community management through influencer marketing, Viral Nation carefully selected 11 Hispanic influencers, like Solace Rose and Oscar Miranda, and commissioned them to create Instagram Stories and share their love of Bud Light. The results from this approach were highly effective. Achieving 7.9 million interactions on socials, they surpassed the initially agreed goal by almost 5 million and exceeded projections by 250%. Bud Light case study results Viral Nation’s commitment to embedding brands into cultural conversations through social listening is particularly noteworthy. It ensures that their clients are not just participants in conversations but active contributors, boosting both brand awareness and relevance in a crowded digital space. One of the key strengths of Viral Nation’s community management services is their focus on elevating the customer journey. They recognize that every interaction is an opportunity to build positive sentiment, which is crucial for maintaining brand loyalty – an approach that worked for Bud Light. Their community management service is also highly proactive, particularly in customer guidance and crisis communications. Viral Nation enhances a client’s customer service by embedding their own teams into the client’s framework, providing a streamlined escalation process that is both timely and effective. ICUC.Social is dedicated to crafting and nurturing vibrant online communities. Their comprehensive suite of services ensures brands can effectively attract, engage, and retain customers across the globe, any hour of the day, in over 52 languages. ICUC goes beyond the management of online brand communities; they are experts in actively cultivating these spaces. They achieve this by meticulously refining your brand’s persona, fostering customer loyalty, and broadening your brand’s visibility via prompt, nuanced online interactions. With ICUC, no digital engagement — be it an Instagram comment, a Discord message, a Tweet, or a chatbot inquiry — goes unnoticed. Understanding the dynamic and crowded online environment, ICUC positions your brand to capture and maintain the attention of the right customers at the most opportune moments. This global reach ensures your brand is always in touch with its audience, offering a seamless extension of your in-house team. ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and counting, our team of multilingual content and community specialists manage, moderate, monitor, and a... 50+ Best for: Enterprise and Medium Size Brands ICUC is the global leader in social media community management and digital customer care. Available 24-hours a day, 365 days-a-year for 19 years and counting, our team of multilingual content and community specialists manage, moderate, monitor, and a... With offices in the US and India, Curventus is perfectly positioned to offer 24/7 community management services. Instead of labeling themselves as a type of marketing agency, they choose to describe themselves as an IT company that offers enterprise solutions to help you protect your IT investment. Needless to say, community management plays a critical role in that. From mobile apps to marketing to graphic design to growth, they offer a wide range of services. With regards to community management specifically, they can help you to maintain and monitor your brand image on several social channels. TokenMinds is a full-service crypto agency that offers leading crypto consulting services and has helped clients like Atlant and IOTW. As part of their consulting services, they can offer advice for what would be the best solution to achieve your projected growth. If community management is the answer, it offers a number of community management packages that you can check out. The services will ultimately depend on the package that you select, but all packages offer dedicated community managers who will take care of round-the-clock community management as well as offer daily support. In their mid-level and top-tier package, you’ll also get content creation for social media, and organic growth of your Twitter followers. One of their big selling points is that unlike many other agencies that provide reporting only on a monthly basis, when you partner with TokenMinds you can expect weekly reporting. In fact, they set weekly milestones for themselves to make sure that you enjoy organic and sustainable growth. If you need help to manage a community for a crypto or fintech project, you can check out Flexe.io. Based in Silicon Oasis, Dubai, the agency was founded only a few years ago but already they’ve worked with hundreds of clients. Their team of expert community managers can help you to attract and engage with a diverse group of customers and investors. In addition to keeping the conversation flowing, they’ll also be able to educate your network with the help of educational videos or a quick Skype call. Similarly to TokenMinds, they also group their full-stack community management services into different packages. Included in all packages are: For example, when Swinca approached them to launch moderation and community management for Telegram from scratch, they assigned two managers from two different time zones to ensure round-the-clock support. The result — more than 35,000 new followers and nearly 250,000 views. Along with Coinbound, Lunar Strategy is one of the top NFT and crypto marketing agencies that can specifically help with Web3 community management. Using your business goals, they will create a marketing plan to help you create and maintain an active community. If you don’t already have a profile on Discord and Telegram, this will also be one of their first focus areas. Once they know your objectives and your communities on these platforms are ready to start welcoming users, they’ll put in place automations that will encourage engagement and monitor the interactions. These are the jobs that are set aside for the first two weeks. Another key area with which they can help is community events. In week three of the collaboration, they aim to launch the first event, followed by a second event the following week. All in all, they plan a minimum of two events per month. On their home page, Hype Partners state that “community is the future of brand building”. So, you can rest assured knowing that they understand the importance of community management. They believe that transparency and open communities will drive the future of the internet and Web3 specifically. Their team of 160+ creatives, community builders, strategists, and technologists specialize in Web3 and the metaverse. Their primary goal — to supercharge growth for Web3 companies. For help specifically with social media community management, you can turn to Socially Powerful. Trusted by brands like The Body Shop, Evian, and Tencent, they’re one of the biggest agencies and work with all the main social media platforms. According to their website, their goal is to help their clients be “culturally relevant” across all platforms. Much of their success they attribute to their real-time connection to what’s happening across the globe. What makes them a great agency to partner with is that they go beyond simply managing your current communities. Instead, they start by creating a community strategy which includes analyzing your attention. In fact, their community management strategy underpins everything that they do. We understand attention.
What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil... 50+ London, New York, Beijing Best for: Medium and Large Brands We understand attention.
What began as an influencer marketing agency has transformed into a global social agency built to help brands untangle the complex interplay of social media platforms, influencer marketing, paid media and advertising, whil... Coinbound is one of the top crypto marketing agencies that can help brands in this niche to go viral. One way that they can do this is with the help of community set up and management. They’ve helped names like Galaxy Arena to increase their member count by nearly 700%. Though, follower count means very little if there’s no engagement. In that department, they also have a proven track record. For Metamoose NFT, Coinbound’s community management team helped to increase their engagement rate from just over 7% to 60%. Their team is well versed in Discord, Telegram, and Twitter specifically. They can help you to set up your server and see to it that it has the right channels and roles. If you need help with Twitter, they can take over complete management of your account and typically increase engagement by 400%. Single Grain is one of the leading SaaS marketing agencies and offers a long list of marketing services. From content marketing to conversion rate optimization to community management and much more, they work with many other industries in addition to SaaS. Boasting more than 12 years of experience, they can help companies that operate in the Web3, NFT, and crypto space to create very targeted communities. Not only do they have an impressive list of clients to show for their work, but their CEO, Eric Siu, also leads by example. On Discord, he has a community of more than 4,000 members. Their dedicated team of community managers can help you to plan and implement strategies to grow your community and improve the online presence of your brand. Another benefit of hiring their services is as they have a content production team, they’ll also be able to create high-quality, publish-ready content. Crowdcreate is an award-winning blockchain, NFT and crypto marketing agency. During their time in business, they’ve completed hundreds of successful projects which have helped them to earn recognition from Clutch and Forbes as one of the top crypto marketing firms. Included in their list of services is community management. For the past five years, they’ve built NFT and crypto communities on popular channels like Reddit, Telegram, and Discord. As they understand that the next big project in the industry will be led by the community, they take this service seriously. 1. Fresh Content Society
Other key services include:
Fresh Content Society
Fresh Content Society
2. Sociallyin
Other key services include:
Sociallyin
Sociallyin
3. Iron Roots
Featured Case Studies
The Leadership and Team
Other key services include:
Iron Roots
Iron Roots
4. The Goat Agency
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The Goat Agency
The Goat Agency
5. NewGen (formerly Kairos Media)
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NewGen (formerly Kairos Media)
NewGen (formerly Kairos Media)
6. Viral Nation
7. ICUC.Social
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ICUC.Social
ICUC.Social
8. Curventus
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9. TokenMinds
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10. Flexe.io
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11. Lunar Strategy
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12. Hype Partners
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13. Socially Powerful
Other key services include:
Socially Powerful
Socially Powerful
14. Coinbound
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15. Single Grain
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16. Crowdcreate
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What Does Community Management Involve?
Community management focuses on improving online communities’ communication and engagement by creating inclusive platforms.
It plays a critical role in the crypto industry, in particular. When it’s applied in this niche, it can help to educate investors and customers on popular mediums like Reddit, Discord, Telegram, and Twitter.
Whether you need a community management agency for social media or crypto marketing, here are some of the main responsibilities that they’ll take on:
- Creating content to be published in online communities
- Responding to questions and comments posted by users
- Gathering feedback from users
- Keeping an eye on how followers and other users behave in your online communities and moderate where needed (this might mean the removal of some members)
- Deleting spam
- Organizing events
- Drafting community guidelines and policies
- Creating and sharing performance reports
What to Look for in a Community Management Agency?
Considering that how you manage your community can have a critical impact on your brand and the success of future marketing campaigns and projects, you’ll want to take your time to find the right agency. While you’re doing your homework, ask yourself the following questions:
As you’ll see when you get to our list of the top community management agencies, some agencies focus on crypto companies, while others are happy to help brands in other industries with their social media management. If you specifically need help with a crypto project, choose an agency that has the relevant industry experience.
Speaking of experience, also ask how many years of experience they have. Sure, it's key that they’ve helped clients in your industry before, but ideally, they should’ve been doing it for a few years already.
What do their clients say about them?
Testimonials, reviews, and other forms of social proof also matter when you’re choosing an agency to take over your community management. Just like you’ll read a couple of restaurant reviews before reserving a table, make sure that you find out what their past clients are saying about their service.
And, don’t just limit it to the reviews that they’ve shared on their own website. You should also check out third-party review sites, like Clutch and DesignRush, Google My Business as well as social media.
In addition to reviews, it can also be worthwhile to read case studies that they’ve published on their own website. Not all agencies do it, but those that do include helpful info about their approach and strategy that will give you better insight into what you can expect.
Wrapping Things Up
If you’re operating in the crypto space in particular, it’s best to get a community management agency once you plan your first initial coin offering (ICO). This way, you can start to gain the right customers and maximize investment.
Even if you don’t operate in this industry, you’ll most likely find that building authentic relationships with your followers while also ensuring that your followers get along with one another is a full-time job. So, whether you’re selling software, high-end fashion, or cheap and cheerful children’s toys, get a dedicated team of community managers on board.
Frequently Asked Questions
What is community management and examples?
Community management is about building an authentic community among a business’ customers, employees and partners through interactions online and in person. The brand uses in-person and online opportunities to engage with their audience to create a stronger network.
What Does a community manager do?
A community manager works as the online face of the company. They handle communications in both directions. Community managers are involved in communications, PR, social media, events and content creation.
What is community management social media?
Social media community management is a process where your business engages with its audience on social media. You can engage with your own followers or other industry-related pages.
What are the 5 examples of community resources?
These 5 community resources have smaller groups and individuals within them:
- Physical and mental health services
- Youth services
- Financial services
- Entertainment services
- Religious services
