If your business has a LinkedIn presence, you can use it as a valuable marketing tool. However, to establish the success of your efforts, you will want to use some analytics tools and software to measure your progress. You can use these LinkedIn tools to show how successfully you have met your social media marketing goals.
You can gather some measures using LinkedIn's native analytics tools, which you can find on your company's LinkedIn page. However, you will find many third-party analytics tools and software, some of which cater to multiple social media networks, while others are LinkedIn-specific. Unlike the LinkedIn native analytics, some of the third-party apps give some data relating to LinkedIn profiles, as well as your company's pages.
LinkedIn Analytics Tools and Software:
LinkedIn Native Analytics
You will find a reasonable quantity of data in LinkedIn itself. To view your page's data, you need to have Administrator status. Go to your company page and click on the Analytics tab. This will give you four options:
- Visitors
- Updates
- Followers
- Employee Advocacy (this is a comparatively recent addition to LinkedIn's analytics)
Each of these tabs gives you information about the performance of your LinkedIn page. The Visitors tab tells you about the people who have checked out your page. The Updates page gives you high-level data about how people have reacted to your shared content – clicks, comments, engagement, etc. The Followers page gives you an understanding of the types of people who have chosen to follow your page. The Employee Advocacy tab allows you to gauge trends in employee and member engagement.
You can also gain information from the Activity tab on your company's page. This gives you detailed information about requests, comments, mentions, posts, shares, and reactions.
Brand24 stands out as a Social Media Analytics and Listening service, offering comprehensive brand monitoring and analysis. Beyond platforms like Facebook, Instagram, and others, Brand24 delves into LinkedIn, providing an array of essential features for individuals and brands. One such crucial feature is monitoring your LinkedIn performance, encompassing traffic, views, and engagement metrics. Its AI listening tool can analyze LinkedIn mentions into positive, negative, or neutral, aiding in precise brand perception assessment. Additionally, it facilitates the creation of comprehensive reports, allowing you to measure and report your LinkedIn PR coverage effectively. With robust hashtag tracking capabilities, Brand24’s tool allows you to monitor your brand on LinkedIn and reach audience engagement levels like never before. SocialInsider is a social media analytics and reporting tool for social media managers, agencies, and enterprises. You can use it to track your performance on Facebook, Instagram, Twitter, YouTube, TikTok, and LinkedIn. You can use SocialInsider to measure your LinkedIn performance and track analytics for your business page. Measure KPIs such as leads, traffic, and engagement. Track page KPIs to learn how to grow your online presence. By doing this, you develop a better content strategy. You can discover crucial information about your target audience. Learn about where they come from, when they view your content, and the type of content that captures their emotions. Promo Republic’s Local Marketing Intelligence Platform empowers businesses, franchises, and marketing agencies to optimize their LinkedIn presence and focus on growth and networking. At its core, Promo Republic harnesses the power of data intelligence to fuel your local marketing strategies on LinkedIn. The ability to gather over 300 data points, including reach, impressions, engagements, and rankings, provides a comprehensive view of your LinkedIn performance. This data is then transformed into actionable insights through their Intelligence Engine, allowing you to uncover hidden opportunities and make data-backed decisions for marketing growth. Marketing professionals use Whatagraph to track campaign results across different channels, including LinkedIn. You can easily visualize your LinkedIn audience growth, interactions, engagement metrics, and more. Whatagraph’s LinkedIn reporting software automatically pulls up-to-date audience, page, post, and engagement insights. Use their pre-made widgets to build comprehensive, easy-to-read performance reports. You can add your company logo, build custom color schemes, and use stunning visuals to illustrate your data. You can choose the LinkedIn metrics that you think are most important and present them in an eye-catching, user-friendly way. Klipfolio offers three products: You can create LinkedIn dashboards to track your social media marketing KPIs and metrics. Develop custom dashboards using LinkedIn’s API or use pre-built metrics and dashboards to get value fast. Combine your LinkedIn data with services like Facebook, Google Analytics, Twitter, and more to build dashboards. You can connect your LinkedIn account to the social media scheduling tool, Hootsuite, to measure how your LinkedIn analytics compare across your social media platforms. Hootsuite includes tools to analyze the data behind your posts, which you can, in turn, compare to the data on your other social channels. You can measure organic, owned, and earned metrics. You can use the Metrics Library to select, collect, and display the metrics you want to measure in your reports. Unlike a number of the other tools listed here, Hootsuite supplies metrics for both LinkedIn pages and LinkedIn profiles (if you have a Business or Enterprise plan.) As its name indicates, Inlytics specializes in LinkedIn. It offers two products, a LinkedIn analytics tool and a LinkedIn scheduling tool. You can visualize your private profile’s LinkedIn statistics in Inlytics’ dashboard. It provides you with vital growth insights that help you take your influence to the next level. You will find all your LinkedIn data in one place. DrumUp primarily discovers and helps you share great content to your social media accounts so you can start meaningful conversations with your followers. However, it is also a social media analytics platform to boost social media engagement. You can measure the success of your social content strategy on Facebook, Twitter, and LinkedIn using DrumUp social media analytics platform. Analyze like, share, comment, and click-through data to monitor and refine your content performance. Shield provides all your analytics for LinkedIn. You can see all your metrics in one place. Check your views, reactions, comments, and engagement rate, and follow your growth month after month. You can connect with your audience and understand who’s consuming your content, what they do, and where they come from. Access team leaderboards and see your top performers and best posts. You can use Shield to work with data across multiple personal profiles on LinkedIn, making it ideal for teams and agencies. As its name indicates, ReportGarden creates and automates a wide range of reports. These include AdWords reports, Facebook reports, PPC reports, SEO reports, Google Analytics reports, Twitter reports, Facebook reports, and LinkedIn reports. You can compile Facebook, Twitter, and LinkedIn metrics into one client report. You can benchmark your own numbers against your competitors and derive an optimal social media strategy. ReportGarden lets you present impressions, reach and fan growth to help your clients create better campaigns and strategy. The Cross-Channel Report measures the performance of multiple brands across different social networks. This report adds in your Pinterest and Instagram accounts as well as Facebook, Twitter, and LinkedIn.1. Brand24
2. SocialInsider
3. Promo Republic
4. Whatagraph
5. Klipfolio
6. Hootsuite
7. Inlytics
8. DrumUp
9. Shield
10. ReportGarden
