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LinkedIn is a goldmine for businesses. It is one of the most popular lead generation networks for both B2B and B2C companies. LinkedIn has more than 675 million users in 200 countries with 30 million registered companies. This makes it a perfect social networking platform for businesses.
It is the number one channel to distribute content and the most effective B2B lead generation platform. Businesses report that over 80% of social media leads come from LinkedIn:
You can connect with businesses, engage with the community, and improve your brand reputation. This can turn out to be challenging. If you are new to LinkedIn marketing, you need to hire a LinkedIn marketing agency. It will save resources and will help you get started immediately. You don’t have to spend resources on testing and tweaking.
Agencies have the experience, tools, and expertise to run and manage the LinkedIn marketing campaign for your business. Not sure what’s the right LinkedIn agency for your business? Here is a list of the best LinkedIn marketing agencies that will help your brand stand out from the crowd.
Best LinkedIn Marketing Agencies:
If you are looking for a LinkedIn advertising agency that is experienced in social ads and PPC, Disruptive Advertising is the agency you should get in touch with. It specializes in digital advertising of all types including PPC and social advertising. It was founded in 2011 so it is an experienced agency from Utah that is sure to help you with LinkedIn marketing and advertising.
Disruptive Advertising can help you generate B2B leads from LinkedIn ads. It has developed software for PPC management that makes it extremely easy for clients to monitor the progress of their campaigns. This is one area where this agency takes the lead as most of the other agencies don’t have such types of tools for its clients.
It is a famous and very cost-effective marketing agency with more than 100 reviews on Clutch with an average rating of 4.8. You should get a free proposal for LinkedIn ads from Disruptive Advertising and see what they have to offer you.
Moburst is a full-service digital marketing agency with unmatched experience in the social media sphere. The company manages social media campaigns for their clients in all major platforms, including LinkedIn, where their experts can help create appropriate content for B2B companies to match the target audience.
They provide a comprehensive solution to your LinkedIn marketing needs, including strategy, design, content creation, and analysis. Each month, they study what worked and what didn’t, making adjustments according to what the data shows. The process is very results-oriented and meticulous, so you get your money’s worth.
They have a 4.8 rating on Clutch and an array of marketing awards from around the world. You can contact them to request for a quote based on your goals and budget, as pricing is not available on their website.
Directive is a performance marketing agency that specializes in LinkedIn marketing, with its headquarters located in Irvine, Califormia. The agency is dedicated to driving qualified brand awareness, pipeline, and revenue for both B2B and B2C clients across various sectors. With a deep understanding of Total Addressable Market (TAM) and persona modeling, the agency ensures smart capital allocation and transforms buyer intent into a tangible pipeline through SQLs, demos, and trials.
Directive’s unique approach focuses on Customer Generation rather than mere lead generation. The agency has mastered the art of integrating buyer intent and firmographic targeting on LinkedIn, thereby bypassing Marketing Qualified Leads (MQLs) and driving a direct, qualified pipeline.
The agency offers two core LinkedIn marketing services:
- Performance Paid Social
- Advertising Technology Integration
In addition to these, Directive offers a suite of other marketing services tailored to meet the unique needs of each client. The agency’s pricing is customized, making it an ideal choice for businesses of all sizes, including those with limited marketing budgets. With a proven track record of success and a reputation for delivering results, Directive stands out as a leading LinkedIn marketing agency.
SociallyIN is a leading social media marketing agency headquartered in Alabama. It works on a result-driven social marketing strategy which is what exactly clients are interested in. It serves businesses of all sizes in all sectors. It offers multiple social media marketing services including:
- Community management
- Content development
- Social media strategy
- Social advertising
You can use SociallyIN to handle your LinkedIn marketing as well as advertising. It can also support you with LinkedIn marketing strategy development and execution that will help you reach your target audience on LinkedIn, connect with them, and generate leads and sales. The pricing is variable and depends on the service you need from these guys. Generally, the prices are on the high-end.
Cleverly is a specialist LinkedIn marketing agency offering LinkedIn lead generation, LinkedIn paid advertising, LinkedIn candidate recruiting, and white-label lead generation. In addition, it creates proven outbound B2B lead generation campaigns. The agency can manage all your LinkedIn campaigns, from targeting, design, copy, lead magnets, and bidding to maximize your conversions.
They follow a four-step process when executing high performing LinkedIn ad campaigns:
- Identify your ideal customer – Cleverly learns about your business, best clients, and campaign goals to segment your target audiences for better personalization
- Write and design your ads – they write persuasive ad copy and design high performing creative that aligns with your brand
- Launch your ad campaigns – they build your funnel with multiple ad types, retargeting campaigns, automated email follow-ups, and CRM integrations
- Optimize to scale your results – finally, they A/B test the lowest performing ads with fresh creatives and schedule regular strategy calls to maximize conversions at scale
Cleverly offers three plans for managed LinkedIn ads, each providing the same services for different levels of monthly ad spend. The higher plans also provide more regular strategy calls.
6. Viral Nation
Viral Nation describes itself as being creators of the unconventional. However, it also caters to the traditionally more conservative B2B industry.
The company began in 2014 as a talent agency, focusing primarily on the “influencer” side of influencer marketing. They specialized in helping the growth of the emerging talent into different platforms, brand deals, and understanding their personal trajectory. However, before long, their co-founders saw an opportunity to work with brands directly to bring more value to the brands through influencer marketing. This was the beginning of their move to a full service, award-winning influencer marketing agency.
Although Viral Nation gained its success in the B2C influencer marketing industry, they have leveraged their insight from this into the B2B sector. They specialize in integrating multiple marketing channels and functions into one cohesive strategy that is entirely ROI driven and proven to produce actionable results for their clients.
They believe their campaigns are powered by insights, optimization, and tailored to your brand. Their B2B services include:
- Brand Strategy
- Influencers (including influencers who operate primarily on LinkedIn)
- Content Creation
- Paid Media (LinkedIn is part of this strategy)
- Earned Media
- CRM Implementation
- Marketing Audit
- Research Audit
- Paid Placements
- Sponsorships and Experiential
- Email Lead-Gen
For Influencers: If you are looking for agencies to represent you click here.
Lyfe Marketing is a social media management agency headquartered in Atlanta, GA. It offers a wide range of services and serves both B2C and B2B clients. It serves all types of industries including ecommerce, healthcare, real estate, nonprofits, and several others. They create a customized marketing strategy for their clients so it doesn’t matter what industry you are in, you’ll get a customized marketing plan that will be perfect for your business needs.
It offers two major types of LinkedIn marketing services:
- LinkedIn management
- LinkedIn advertising
Besides, they offer a wide range of other marketing and advertising services including email marketing, SEO, PPC, content marketing, consultation, and more. Lyfe Marketing has customized pricing which makes it suitable for businesses of all sizes including small businesses with limited marketing budgets. With a 4.8 rating on Clutch, you can’t ignore this LinkedIn marketing agency.
Thrive is a Dallas based digital marketing agency that was founded in 2005. Its small but dedicated team has helped the agency win several awards including Agency of the Year 2019 by AdWorldMasters and Top Digital Agency 2019 by Clutch. Thrive offers a wide range of services to its clients:
- Digital marketing
- Web development
- Social media marketing
- Reputation management
- Ecommerce and Amazon services
You can use Thrive for LinkedIn account management, optimization, reputation management, and to run LinkedIn ads. It is one of the few agencies that offer you a reputation management service which includes review management, reputation repair, and access to their reputation management software. If you want to improve your brand’s reputation on LinkedIn, Thrive is the perfect agency you should consult.
NeoReach is a world-class digital marketing agency that specializes in influencer marketing and social media marketing. Since 2013, it has been helping top brands and various Fortune 500 global companies—like Netflix, Amazon, AirBnb, Honda, Walmart, and more—amplify their social media initiatives.
Tailor fitting campaigns to specific digital channels is one of the agency’s core strengths. It can help you design a data-driven LinkedIn strategy, customize different forms of content that’s suitable for the platform, optimize ads to run on the channel, and engage with LinkedIn influencers who match your target audience and can help you efficiently achieve your KPIs. At present, NeoReach has already expanded its network to cover over 250 million creators. Whether you want to run ads on LinkedIn, strengthen your content game on the site, or find creators who have a strong LinkedIn audience, NeoReach is an agency worth considering.
For Influencers: If you are looking for agencies to represent you click here.
Sculpt describes itself as being a B2B social media marketing agency with hustle and heart. They help B2B marketing and business leaders acquire and delight customers predictably with proven social media marketing systems.
The agency believes that social media marketing is how you stay top-of-mind online. It’s where customers build a relationship with your brand—and give you instant feedback through robust analytics.
They split their social media marketing services into three strands:
- Social media strategy and consulting
- Social media community management
- Paid social campaigns
LinkedIn is one of Sculpt’s three leading platforms for paid ads. They suggest you can use it to reach decision-makers, target job seekers, and capture high quality leads from the most robust database of professionals in the world. Expect higher average CPCs and higher caliber leads.
Engagements start at $3500/month for paid ads and $5000/month for social media management.
Firebelly Marketing is a small social media marketing agency located in Indianapolis. It has been serving clients since 2007 with a team of 6 employees who are dedicated and loyal. It has won several awards over the years including Sprout Social’s Cultivate Award, Davey Award, and Muse Creative Award. It offers multiple social media marketing services:
- Social media audit
- Social media management
- Social advertising
It can offer you a highly personalized and cost-effective LinkedIn marketing service. You can hire these guys for LinkedIn account audit and management, and to run and manage LinkedIn ad campaigns. The biggest advantage of hiring this LinkedIn marketing agency is that it works closely with its clients. Having a small team means you get a chance to communicate effectively with the agency which improves marketing effectiveness.
Boostability is a specialized SEO company based in Utah. It was founded in 2009 with an aim to help small and mid-sized businesses with their marketing needs. Today, it has more than 250 employees and is one of the leading marketing agencies that offer a wide range of marketing services, including LinkedIn marketing.
It is mainly focused on small businesses and resellers and uses both online and offline marketing channels to help its clients reach their target audience. Boostability can help you in LinkedIn account optimization, management, content writing, generating leads, and acquiring backlinks from relevant businesses via LinkedIn.
The pricing is flexible and depends on what you want from these guys. You’ll get a customized marketing plan with custom pricing based on what type of service you need. With several awards under its belt, Boostability is a perfect marketing agency for businesses that want to use LinkedIn to boost their search engine visibility.
13. PBJ Marketing
PBJ Marketing is a full-fledged digital marketing agency with its headquarters in Washington DC. It has under 50 employees who are experienced and skilled professionals. It has won several awards including Clutch Top Advertising and Marketing Agency 2019 and UpCity Top PPC Agency 2019. It offers a wide range of marketing and advertising services to its clients including:
- Social advertising
- Ecommerce marketing
- Search engine optimization
- Website design
PJB Marketing will work best for you if you are interested in running LinkedIn ads, driving targeted traffic to your website via LinkedIn, or using LinkedIn to acquire natural backlinks to improve your website’s ranking. It is a bit expensive agency that’s more suitable for established businesses having a high marketing or advertising budget. If you own a small business (or a startup) with a limited marketing budget, PJB Marketing won’t be a good fit.
Silverback Strategies is a leading performance marketing agency that was founded in 2007. It has its headquarters in Alexandria and another office in Philadelphia. With its 40+ employees, it offers varied digital and social marketing services to mid-sized businesses and enterprises across all industries. It offers the following services:
- Web design
- Social advertising
- Content and social marketing
You can use Silverback Strategies for LinkedIn management and optimization, social posting, LinkedIn advertising, and content production for LinkedIn. It focuses on sales instead of other metrics, so you are more likely to see results with these guys. However, it is one of the most expensive agencies in this list and this is due to the fact they rely on performance.
You can get a free quote based on your LinkedIn marketing needs and see what they offer. If you can afford these guys, give them a try.
MediaForce is a digital marketing agency based in Canada having offices in London and New York. With 40+ staff, it has served a lot of clients in all parts of the world. It offers multiple marketing and advertising services including:
- Website design
- Digital marketing
- Social media marketing
- Artificial intelligence (e.g. chatbots)
Yes, that’s a lot of services from a digital marketing agency. MediaForce can take control of your full LinkedIn marketing strategy. You can hire them for account management, LinkedIn ads, and automation via AI. Its AI-based digital marketing service is something you should try as it will help you in generating leads from LinkedIn on autopilot.
The pricing is on the high-end but the service these guys offer is amazing. They put a lot of hard work in whatever they do.
Infographic World was founded in 2009 by Justin Beegel as a visual marketing agency focusing on infographic marketing. It has an office in NY and Fla that serves clients from all industries with a focus on IT, healthcare, advertising, and business sectors. Over the years Infographic World has won several awards:
- Best infographic of 2011 and 2013.
- Entrepreneur 360 Award in 2017 and 2018
- Top 30 startups to watch by Entrepreneur in 2015
Its LinkedIn marketing service will help you generate leads for your B2B company. They follow a systematic 3-step process for LinkedIn marketing service:
- Strategy and audit
- Development of LinkedIn marketing ecosystem for your business
- Campaign management
You can also hire these guys for specific LinkedIn marketing services such as LinkedIn content strategy, LinkedIn account optimization and management, LinkedIn advertising, etc. You’ll get a customized marketing plan for your brand based on your specific requirements and budget. It is a bit of an expensive agency, so it isn’t suitable for businesses with limited resources.
Formerly called LinkNLearn, Impactable is ranked as the top LinkedIn experts on Upwork. From their offices in the United States, they’ve worked with over 1,500 B2B brands that include global names like Nike, PayPal, and Dolce & Gabbana. And, the results that they’ve generated for their clients speak for themselves… For example, for Altium, a global tech company, they managed to triple their number of conversions while decreasing the cost per conversion by 65%.
While they’ve worked with some pretty big brands, they also ensure that their pricing remains reasonably priced so that startups can also take advantage of their specialized services as well. What’s more, to help keep their services affordable and accessible, they’ve grouped their offerings in such a way that their services can be mixed and matched to create a solution that will match your unique requirements.
Not only is their pricing transparent, but they will also ensure that you stay up to speed with progress by including weekly video reporting of your account in their packages. Plus, if you opt for an upper-tier package, you’ll also be able to take advantage of tools and features like ad scheduling, visitor identification, omnichannel retargeting, and interactive audience tuning.
Their services for LinkedIn include:
- LinkedIn outreach
- Content generation
- LinkedIn paid ads
- Ongoing testing and improvements
- Company page optimization
- LinkedIn Ads audit
- Follower boost
- Campaign segmentation
- Advanced reporting
- Ad scheduling
KlientBoost helps companies make more money through intelligent digital advertising and creative conversion rate optimization. They view themselves as a PPC agency, an SEM agency, a conversion agency, a conversion optimization agency, and a landing page agency, reflecting their three key focuses: pay-per-click, conversion, and design.
LinkedIn is just one of the PPC management channels they work with, along with Google AdWords, Bing Ads, Facebook, Twitter, DoubleClick, 7Search, BuySellAds, SiteScout, and more.
LinkedIn is also one of KlientBoost’s SEM agency channels. The agency believes that when your SEM agency handles both the traffic and conversion, it allows them to move much quicker to bring you faster results.
KlientBoost also believes that when you pair conversion rate optimization with PPC management, then you create a powerful two-punch ROI combo. Higher conversion rates mean more wiggle room on the PPC side to get more aggressive with bids and average positions to increase conversion volume, without paying more per conversion.
Division of Labor makes a point of emphasizing that they are an ad agency, not a government agency. It adds a cheeky tagline, “So we won’t ignore the virus and pretend everything is normal.”
However, they also stress that although they are an ad agency, they are also a social media agency, digital marketing company, video production company, and freelance hub. They have flexible staffing and very little overhead. So, their clients only pay for the stuff they need. Division of Labor is a collection of writers, designers, art directors, developers, producers, “strategy wonks” and “media dorks” from all over the USA.
Their LinkedIn services are primarily part of their social campaigns.
They operate both full service and freelance campaigns. Division of Labor partners with specialists in every facet of advertising and digital marketing: design, media, strategy, production, SEO, photography, editorial, IT, as well as creative partners, writers, and art directors from all around the world.
One of their freelance options is a $9,950 fixed rate social campaign package. They will initially present you with two to three campaign ideas and multiple executions across pre-agreed upon social media platforms. They then revise your chosen campaign idea based on your comments to include three to five executions, sized for two to three social media platforms. Final revisions will be made based on your comments and copy finalized for all posts.
AdVenture claims to have been hired by over 550 e-commerce and service businesses to make their online advertising more profitable. Although they don’t significantly highlight their LinkedIn work in their marketing (indeed they place it in a section of their website named Facebook Ads Management), AdVenture does help those clients wanting to advertise in this way. They observe that “Facebook ads account for 18.4% of global digital ad spending. Add YouTube, LinkedIn, and Twitter, and you have an enormous opportunity to reach your customers where they’re hanging out online.”
Their in-house team of social media advertising experts will help plan your marketing budget based on a cost per sale or lead that you need to hit to maximize your profitability. They design your ads, set up your campaigns, analyze the data regularly, and optimize performance to increase revenue and leads over time.
They have a dedicated LinkedIn account management team they meet regularly in NYC. This team helps AdVenture find new audience segments for their clients and gives them access to advertising features still in private beta.
21. Volume Nine
Volume Nine (V9) loves B2B brands. They believe that in taking a deep-dive, custom approach to your B2B digital marketing needs, they can help you identify and address themes, customer pain points, funnel fall-offs, new audience segment opportunities, and more that are specific to your company. From there, they will start creating a marketing roadmap that’s just right for your B2B brand and its true audience.
Each of their B2B engagements starts by listening to the client and its sales force talk about your business, industry, and desired target audiences. Then V9 taps into what people are saying online about the brand and its services, as well as the competition. Using relevant data and analytics, they also examine where existing leads are coming from, what they’re interacting with, and where the company is losing them. Using the information they collect from this deep dive, V9 analyzes everything so they can develop and categorize emerging themes, customer pain points, shortcomings in existing funnels, important brand topics, and new audience segment opportunities. From there, they start creating a roadmap that’s just right for the B2B brand and its true audience.
In terms of social media marketing, V9 has a four-pronged approach:
- Social media audit
- Social media management
- Social media advertising
- Influencer engagement
WebMechanix understands that with digital marketing, results are everything, and strongly stand by the results of their campaigns. They offer a wide range of digital marketing services, including social media. They specialize in strategy development, targeted social media advertising services, and content creation.
The agency particularly targets clients in the Baltimore, Maryland, DC, and Virginia area. Their social media advertising services can help your business attract a real audience that will, in turn, spread the word about your brand.
Their social media marketing division will help you build your social brand and generate leads with proven PPC strategies to lower cost per acquisition (CPA). They also help you reveal the value of your social media efforts and understand your audience with cross-channel reporting.
WebMechanix offers a free eBook on its website, called the LinkedIn News Feed Retargeting Hack that offers 22 secrets to mastering LinkedIn for B2B marketing.
WideFoc.us Social Media is another US-based digital marketing agency with a focus on social media and content marketing. Since 2007, the company has helped thousands of brands and businesses with their social media reach, using both paid and organic traffic. Their clients include B2C and B2B businesses in various industries such as real estate, information technology, and consumer products and services.
WideFoc.us provides executive LinkedIn profile audits to ensure that their clients get the most out of the platform. They believe that earning the public’s trust and projecting industry expertise are two of the vital goals of LinkedIn marketing.
If you are looking for an agency to achieve your LinkedIn marketing goals, take a look at some of the services offered by WideFoc.us Social Media:
- Social media audits
- Customer service monitoring
- Competitive analysis
- Blog writing
- Thought leadership development
- Content planning
- Social advertising campaigns
- Multi-channel community management
For something a little different but innovative, there’s Dux-Soup. Dux-Soup is an agency that offers LinkedIn Automation. Founded in 2015 by Will van der Sanden, Dux-Soup is made up of a talented team of software developers and business analysts. This makes the agency a perfect combination of technology that drives growth for enterprises.
The LinkedIn Automation tool was created because of Will’s frustration at having to spend so much time nurturing LinkedIn contacts. Now, businesses can shave hours off their LinkedIn tasks. Dux-Soup can automatically engage with selected LinkedIn contacts, under your control and monitoring. Dux-Soup accelerates lead generation.
The agency offers their LinkedIn Automation tools in a variety of packages, so you can find out what is suited to your needs. The two basic plans are:
- Pro Dux – the most popular and the cheapest plan (after the free 14-day starter trial)
- Turbo Dux – access to all features of LinkedIn Automation, including campaign statistics analysis and several lead management features
Each version can be modified for either an individual, team, or agency.
Based in Canada, Marketika is a digital-native marketing agency that provides a range of creative services for businesses that serve consumers in North America. Headquartered in Montreal, the agency employs a bilingual team and can offer social media services in English and French.
Creatives will love the services offered by Marketika. Run by millennials, the agency specializes in creative content for:
- Web design
- Social media
Marketika prides itself on a constantly evolving process to help their clients in the best way possible. This includes regular reviews and reports, communications planning, and community growth and management.
SevenAtoms offers a wide range of digital marketing services for B2B clients, including eCommerce, SaaS, and PPC management. Their LinkedIn marketing services also go beyond lead generation:
- LinkedIn ad strategy – to ensure that your ads reach the right target market effectively
- Sponsored updates and direct sponsored content – SevenAtoms creates effective sponsored ads and landing pages that pull prospective clients further down the sales funnel
- Sponsored InMail – personalized emails with engaging content are sent to active LinkedIn profiles to increase click-through rates and conversions
- Content creation – crafted especially for LinkedIn, SevenAtoms creates content that you can use across social media to generate buzz around your brand
- Integrated analytics – because companies rarely only utilize one platform, SevenAtoms integrates LinkedIn marketing and analytics with other platforms, so you have a clearer picture of the overall campaign performance
Headquartered in the San Francisco Bay Area, SevenAtoms is a Google Premier Partner. Their experience, coupled with updated industry knowledge, makes them the preferred agency of many B2B companies.
SmartSites offers a wide range of digital marketing services aimed at B2B clients. Their 10+ years of experience, combined with their proprietary tools, have helped B2B companies build brand awareness, manage their online reputation, generate website traffic, and expand their influence. With regards to LinkedIn specifically, they can help with:
- Profile optimization
- Interactive posts
- LinkedIn groups
- Custom graphics
- Hashtag research
- Competitor research
What makes them such a popular choice is that they prioritize engagement. They’ll respond to comments on your behalf, follow key profiles (or unfollow irrelevant ones, if needed), and send invites to new leads to follow you on LinkedIn. Plus, if you’re interested in expanding your social media presence beyond LinkedIn, they’ll also sit with you to identify the platforms that will be a sensible choice for your specific business.
LinkedIn marketing isn’t something that you can’t do in-house, sure you can. However, you have to do a lot of testing and tweaking, and you need a lot of resources to get the ball rolling. You might need a lot of time to make LinkedIn marketing work for your business due to a lack of experience, resources, and data.
A professional LinkedIn marketing agency will get to work right from day one without wasting your time and resources on testing and guesswork. Agencies have the resources, tools, manpower, and experience to make it work for you. It knows what to do and how to do it, and this puts you on the right path immediately.
Hire the LinkedIn marketing agency that’s right for your business today.
Businesses can use LinkedIn to market to a predominantly professional audience. There are 690 million professionals on LinkedIn, and LinkedIn ads can be invaluable for lead generation. The most common ads are PPC sponsored ads that work in a similar way to Facebook Ads. You bid for ad spots, served to a finely-targeted audience. You can either use their self-service interface or work with an agency to create an overall LinkedIn marketing campaign. LinkedIn also offers sponsored messaging, text ads, and dynamic ads. LinkedIn makes money from three main services: Talent Solutions, Marketing Solutions, and Premium Subscriptions. Talent Solutions is the formal name LinkedIn gives to its recruitment services, i.e., the money it receives from firms promoting jobs on LinkedIn. This includes money it makes from its online courses. Marketing Services is LinkedIn's advertising platform and includes their profits from all the ads they sell (sponsored content, sponsored messaging, text ads, and dynamic ads). Some members pay Premium Subscriptions for access for additional access privileges. LinkedIn combines a recruitment platform with a social network for professionals. This makes it ideal for B2B marketing purposes. You can either use their self-service interface or work with a LinkedIn marketing agency to prepare your advertising campaigns. Where LinkedIn has an advantage for B2B marketing is that you will find many business decision makers using the platform. Most content shared on LinkedIn is business-related and valued by all management levels. You can easily identify your audience and target your marketing accordingly. LinkedIn is ideal for business advertising. It is one of the most popular lead generation networks. LinkedIn has more than 675 million users and 30 million registered companies. It is the perfect channel to distribute content and the most effective B2B lead generation platform. Surveyed businesses report that over 80% of social media leads come from LinkedIn. You can target your ads, ensuring you reach the best audience for your campaign. You can work with an agency to fine-tune this process. Not all businesses sell goods or services suitable for consumers. In many cases, a business's target market is other businesses—this is known as B2B (business to business) marketing. The purpose of B2B marketing is much the same as B2C (business-to-consumer) marketing, namely sell your firm’s goods or services. The difference is simply who your intended customer is – in the case of B2B marketing, the intended customer is other businesses. LinkedIn offers a range of ad formats. They all have their advantages and disadvantages, so the "best" will depend on your advertising objectives. If you choose to work with a LinkedIn marketing agency, then they will probably advise you what they believe is best for your situation. The LinkedIn ad formats are Sponsored Content (native advertisements within the LinkedIn feed), Sponsored InMail (targeted ads sent to specific active LinkedIn members), and Text Ads (PPC ads that display on the side rail or inline).
Frequently Asked Questions
What is a LinkedIn marketing campaign?
How does LinkedIn make money?
How does LinkedIn use B2B marketing?
Is LinkedIn good for advertising?
What is the purpose of B2B marketing?
Which LinkedIn ad format is best?
Businesses can use LinkedIn to market to a predominantly professional audience. There are 690 million professionals on LinkedIn, and LinkedIn ads can be invaluable for lead generation. The most common ads are PPC sponsored ads that work in a similar way to Facebook Ads. You bid for ad spots, served to a finely-targeted audience. You can either use their self-service interface or work with an agency to create an overall LinkedIn marketing campaign. LinkedIn also offers sponsored messaging, text ads, and dynamic ads.
LinkedIn makes money from three main services: Talent Solutions, Marketing Solutions, and Premium Subscriptions. Talent Solutions is the formal name LinkedIn gives to its recruitment services, i.e., the money it receives from firms promoting jobs on LinkedIn. This includes money it makes from its online courses. Marketing Services is LinkedIn's advertising platform and includes their profits from all the ads they sell (sponsored content, sponsored messaging, text ads, and dynamic ads). Some members pay Premium Subscriptions for access for additional access privileges.
LinkedIn combines a recruitment platform with a social network for professionals. This makes it ideal for B2B marketing purposes. You can either use their self-service interface or work with a LinkedIn marketing agency to prepare your advertising campaigns. Where LinkedIn has an advantage for B2B marketing is that you will find many business decision makers using the platform. Most content shared on LinkedIn is business-related and valued by all management levels. You can easily identify your audience and target your marketing accordingly.
LinkedIn is ideal for business advertising. It is one of the most popular lead generation networks. LinkedIn has more than 675 million users and 30 million registered companies. It is the perfect channel to distribute content and the most effective B2B lead generation platform. Surveyed businesses report that over 80% of social media leads come from LinkedIn. You can target your ads, ensuring you reach the best audience for your campaign. You can work with an agency to fine-tune this process.
Not all businesses sell goods or services suitable for consumers. In many cases, a business's target market is other businesses—this is known as B2B (business to business) marketing. The purpose of B2B marketing is much the same as B2C (business-to-consumer) marketing, namely sell your firm’s goods or services. The difference is simply who your intended customer is – in the case of B2B marketing, the intended customer is other businesses.
LinkedIn offers a range of ad formats. They all have their advantages and disadvantages, so the "best" will depend on your advertising objectives. If you choose to work with a LinkedIn marketing agency, then they will probably advise you what they believe is best for your situation. The LinkedIn ad formats are Sponsored Content (native advertisements within the LinkedIn feed), Sponsored InMail (targeted ads sent to specific active LinkedIn members), and Text Ads (PPC ads that display on the side rail or inline).