Top Free Marketing Tools for Brands on a Budget in 2023

Advertising Disclosure

Advertising disclosure:

Our partners compensate us. This may influence which products or services we review (also where and how those products appear on the site), this in no way affects our recommendations or the advice we offer. Our reviews are based on years of experience and countless hours of research. Our partners cannot pay us to guarantee favorable reviews of their products or services.

Whether you’re new to marketing or already have a couple of successful campaigns under your belt, you’ll need a good collection of tools that you can rely on. From the initial research phase right till it’s time to start analyzing those results, there’s basically an app for everything. 

Some of these tools are comprehensive social media management apps, while others are much simpler. Even if it can do only one thing, like generating hashtags or titles, don’t be too quick to dismiss it. After all, considering how many hashtags you’ll have to create (you can do the math), you’ll be only too grateful for a tool that can do that for you. Plus, all the marketing tools in our list are free. So, there’s no harm in trying it, right? 


48 of the Best Free Marketing Tools for Brands on a Budget:


Research


1. SurveyMonkey

SurveyMonkey

You’ve probably already completed a survey that was generated by SurveyMonkey. It’s one of the leading survey software solutions and, according to their website, a whopping 20 million questions get answered daily. All in all, it’s a great tool for conducting market research. You can, for example, use it to test ideas, monitor brand sentiment or simply check in with your target audience. It has many sample templates that you can use or, if you prefer, you can use it to create surveys from scratch. 


2. Make My Persona by HubSpot

Make My Persona by HubSpot

Whether you’re marketing craft drinks or vacuum cleaners, one of the first steps is to create buyer personas. HubSpot has created a free tool that helps you to create personas in seven straightforward steps. It only takes a couple of minutes and the end result is a professional-looking visual overview that you can download or export. If you feel that it’s not as comprehensive, you’re also free to add your own sections. Alternatively, you can simply change the color scheme to match your branding before you share it with your client or team members.   


3. Google Trends

Google Trends

Google Trends is such a versatile tool. Whether you need to research new product ideas or you’re busy brainstorming your next blog post, Google Trends can make the job much easier. What makes it so great is that all the info it collects is grounded directly in search results. It analyzes a percentage of keyword or topic searches by factoring in the time and location to determine which topics are currently trending.

💰Paid tools for marketers with bigger budgets: SEMrush


Content Marketing


4. BuzzSumo

BuzzSumo

If you want to be successful at content marketing, it’s key that the content that you create actually appeals to your audience. To do this, you need to know which type of content performs well in your niche. 

Meet BuzzSumo. You can use it to generate topic ideas for your content pieces that your target audience will find interesting. That being said, make no mistake, it’s one powerful tool that can help you with a lot more than just content research. You can also use it for influencer searches, competitor intelligence, and monitoring to mention only a few use cases.  

BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.4
Support
4.4
Overall Score
4.5
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Impact Scoring
Influencer Tracking
Reputation Management
Trend Tracking
Price starting at:$99
Pros and Cons
Excellent tools to build high-performing content
Powerful content suggestion tool
Easy-to-navigate interface
Expensive price points
Interface can be confusing when more features are added in
Best for: Publishers, brands, and agencies
BuzzSumo
4.5 out of 5 stars
BuzzSumo is a leading content marketing tool. This platform helps provide content research and performance insights worldwide. BuzzSumo partners with Facebook, Twitter, Pinterest and Reddit and also scans content, incluenders, trending news stories, and more.

5. Hemingway Editor

Hemingway Editor

If you’re looking for a tool that can help you to improve the readability of your blog posts, be sure to try out Hemingway Editor. In short, the app will highlight hard-to-read sentences and common errors. It can also help with word choice as it will make suggestions for which words to replace. As passive voice is generally discouraged when writing for the web, the app will also mark which sentences should be changed to active voice.


6. Grammarly

Grammarly

Not everyone will admit that they use Grammarly from time to time (or possibly every day). If you really haven’t used it yet, here’s what it does in a nutshell. From basic grammar mistakes to the occasional typo to advanced suggestions, Grammarly can help you to correct your writing mistakes and improve aspects like sentence structure and vocabulary. You can also use it to detect plagiarism which can be useful if you’re creating content for brands. All in all, it’s one of the most popular online language editing tools. 


7. After the Deadline

After the Deadline

If Grammarly and Hemingway Editor are too complicated for you and you’re simply searching for a tool that can help you to check spelling, grammar, and style, you can also try After the Deadline. It uses AI and natural language processing technology to identify writing mistakes and offer smart suggestions.


8. Content Idea Generator

Content Idea Generator

The name is pretty self-explanatory. It was created by Ed Rivis for busy marketers. If you have writer’s block, you can use it and it will generate hundreds of blog post ideas that you can use for your next campaign. 


9. Blog Ideas Generator by HubSpot

Blog Ideas Generator by HubSpot

As the name suggests, Blog Ideas Generator is very similar to Content Idea Generator. It’s a great tool if you’re searching for more blog ideas. All you have to do is enter up to five nouns and it will give you a number of blog ideas.


10. TikTok Hashtag Generator

TikTok Hashtag Generator

Hashtags are key for social media campaigns. While it used to be more synonymous with Twitter, nowadays it’s also used on other platforms like Instagram and TikTok. With the right hashtags, you can improve the reach of your videos and boost engagement so that you can take advantage of the hype that currently surrounds TikTok. To help you generate relevant hashtags, you can use Influencer Marketing Hub’s TikTok Hashtag Generator. All you need to do is upload your file and it will generate the hashtags automatically. 


11. HeadlineAnalyzer by CoSchedule

HeadlineAnalyzer by CoSchedule

They might be short, but headlines can sometimes feel like the biggest challenge. Plus, considering how important they are and that your headlines need to catch the attention immediately, there’s a lot of pressure. To help you take off some of that stress, you can check out HeadlineAnalyzer by CoSchedule. It will help you to craft more powerful headlines that are backed by data. From checking the word balance to gauging the emotions that it communicates to measuring the reading-grade level, it can help you to drive more traffic and get more shares. 

💰Paid tools for marketers with bigger budgets: frase.io


SEO


12. On-page optimization tool

On-page optimization tool

Internet Marketing Ninjas’ on-page optimization tool analyzes the existing on-page SEO and is useful for taking a closer look at your page content, internal links, and meta information. Basically, it helps you to see the data of your website like the search engine spider views your data. It also includes a keyword density tool that you can use to find out more about on-page SEO keyword statistics for unlinked and linked content.

💰Paid tools for marketers with bigger budgets: Ahrefs


Video Editing 


13. Biteable

Biteable

With videos becoming more common digital marketing assets, all marketers should have a solid video editing software solution in their arsenal. You can use Biteable to create videos using photos, animation, stock footage and other elements like text. All in all, it’s simple to use and offers a good collection of templates to simplify the process even further. 

4 out of 5 stars
Biteable is a video creation tool specifically built for marketers, HR reps, agencies and entrepreneurs. This platform can help build optimized videos for Facebook and Instagram ads, commercials, and more using customizable templates.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.4
Ease of Use
4.5
Support
4.1
Overall Score
4
Features & Pricing
3D Video Editing
Audio Tools
Brand Overlay
Collaboration
Media Library
Speed Adjustment
Split / Merge
Supports HD Resolution
Text Overlay
Collaborative editing
Unlimited video exports
Royalty-free music
1 million images
Custom uploads
Custom watermarks
Video resizer
Convert image to video
Price on request
Pros and Cons
New clips, animations and templates added each month
Easy video conversions for social formats
Ready-made templates
Affordable price points
Video export can be slow
Shutterstock resources have a limit
Platform may be slow to use
Best for: HR representatives, agencies, and entrepreneurs
4 out of 5 stars
Biteable is a video creation tool specifically built for marketers, HR reps, agencies and entrepreneurs. This platform can help build optimized videos for Facebook and Instagram ads, commercials, and more using customizable templates.

14. Powtoon

Powtoon

Powtoon is a visual communication platform that you can use to design fully customized videos. If you prefer creating animated videos, it’s a great choice as you don’t need any design skills and it offers over 15,000 animated assets. It also offers a big selection of royalty-free HD videos, GIFs, fonts, music, and backgrounds. Also, as it integrates with platforms like Facebook, Instagram, and YouTube, you can upload videos directly to your clients’ social media accounts. 

4.3 out of 5 stars
Powtoon helps empower people with no video skills to turn everyday communication into visual pieces. Their tools help beginners edit video that achieve measurable results.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.2
Ease of Use
4.3
Support
4.4
Overall Score
4.3
Features & Pricing
3D Video Editing
Media Library
Video Capture
Price on request
Pros and Cons
Highly customizable and flexible
Professional and dynamic template options
Powerful content design platform
Limited free options
No mobile editing
Lack of sufficient layers in the timeline
Best for: HR, internal comms, marketing, sales
4.3 out of 5 stars
Powtoon helps empower people with no video skills to turn everyday communication into visual pieces. Their tools help beginners edit video that achieve measurable results.

15. Wistia

Wistia

If you want to improve the videos that you create for social media, Wistia is a useful tool that’s packed with features. It offers powerful video SEO tools, marketing automation integrations, video analytics, and heatmaps to mention only a few of its features. It also lets you customize the video player so that it matches your branding. 

What’s more, you can also use its features for podcasting. You can, for example, use it to create a professional series page for your entire podcast so that it matches your branding. They also make it easy to distribute your podcast to the main platforms like Apple Podcasts and Spotify. Alternatively, if you simply want to share a podcast episode on your blog, their tool makes it easy to embed an episode (or your entire podcast) on your website.  


16. YouTube Title Generator  

YouTube Title Generator  

While it’s not a video editing tool, every edited video needs a good title if you want it to stand out on YouTube. Influencer Marketing Hub’s Free YouTube Title Generator can help you to craft great title ideas for YouTube videos. It’s very straightforward to use. All you need to do is enter your video’s subject and the tool will automatically generate a number of attention-grabbing titles that you can tweak further, if needed. 

💰Paid tools for marketers with bigger budgets: Lightworks


Design


17. Canva

Canva

Canva remains one of our favorite design tools. In fact, many of our visuals that you see were created with the help of Canva. It’s an intuitive drag-and-drop graphic design platform that you can use to create a wide range of visuals. From infographics to Facebook posts to LinkedIn banners to YouTube channel art, it offers a huge selection of templates. One of the benefits of using a tool like Canva is that it makes it a lot easier to ensure that every asset that you create is in line with your branding.


18. Free Image and Photo Resizer

Free Image and Photo Resizer

If you need to resize photos or images, be sure to check out our free resizer tool. All you have to do is upload a photo, change the width and height, select a filter, and choose a social network. As each social media network has its own ratio guidelines, using a tool that can resize photos and images to best fit the standard sizes for a specific network can really save loads of time. 


Stock Photography


19. Pixabay

Pixabay

Whether you’re creating a blog post or a Facebook post, virtually all types of content that you create for marketing purposes will need a visual. Pixabay offers a great collection of photos, illustrations, vectors, and videos. What’s more, you can also use it to search for royalty-free music, audio tracks and sound effects. 

Often these types of platforms claim they have millions of high-quality free images only to find that there are maybe a handful that you could possibly make work. This is not the case with Pixabay. Their collection of free images is pretty decent. If we aren’t creating our own visuals, we regularly turn to Pixabay.  


20. Pexels

Pexels

While not as good as Pixabay, you can also check out Pexels. They don’t have any audio clips, but you can use it to find royalty-free videos in addition to images. We also use it from time to time, but prefer Pixabay.


21. Unsplash

Unsplash

Unsplash is one of the most popular platforms for finding free images and integrates with a number of third-party apps. It also has an easy-to-use search function so that you can actually find the relevant images among its millions of quality stock images. 

💰Paid alternatives for marketers with bigger budgets: Shutterstock


Email Marketing


22. Sendinblue

Sendinblue

Sendinblue offers many useful features and a huge selection of fully responsive email templates. When you use Sendinblue, you need no CSS or HTML knowledge to craft professional emails. Basically, all you need to do is choose a template and customize the elements with the help of its easy-to-use drag-and-drop tool. You can also use its WYSIWYG HTML editor if you would like to make changes to any HTML email templates that you downloaded.

4.4 out of 5 stars
Sendinblue helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.6
Overall Score
4.4
Features & Pricing
Segmentation
Email Marketing
SMS Marketing
Chat
Shared Inbox
CRM
Marketing Automation
Landing Pages
Signup Forms
Facebook Ads
Transaction Email
Price starting at:$25
Pros and Cons
Deliver time-sensitive information quickly
Advanced Automation included in freemium
Track all customer interactions on one platform
Support can be slow
Bad deliverability rate.
Limited freemium and lite plan.
Bad Drag and drop options.
Best for: Email marketing and marketing automation tools
4.4 out of 5 stars
Sendinblue helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

23. Sumo

Sumo

Not to be confused with BuzzSumo, Sumo is a free email capture tool. Collecting email addresses can be a pain, but with Sumo’s list builder feature it becomes much easier to grow your subscriber list and ultimately boost your website traffic. From scroll boxes to pop-ups, it offers you various ways that you can collect email addresses. It also offers a couple of eCommerce features like discount codes and cart abandonment.  


24. Segment

Segment

With the help of Segment, you can personalize every interaction, making it a great tool for email marketing specifically. You can use it, for example, to personalize your emails using suggestions based on user behavior. Another useful feature offered is the ability to create custom cart abandonment campaigns. 

💰Paid alternatives for marketers with bigger budgets: Sleeknote


Landing Pages


25. Hello Bar

Hello Bar

Hello Bar is a useful free tool for collecting leads and can help you to convert your landing page visitors into customers. It basically creates a banner that floats at the top or bottom of the browser screen that you can use to share a lead magnet, grow your email list, or offer a promo. It’s similar to a pop-up, but unlike a pop-up it remains on the screen as your visitors continue to browse your landing page. 

💰Paid alternatives for marketers with bigger budgets: Optimizely


Twitter


26. Followerwonk

Followerwonk

Followerwonk is one of the best tools if you need to monitor brand mentions and can also be used for auditing how you perform on Twitter. It’s also useful for searching Twitter bios, connecting with influencers and ranking them by criteria like follower count, location, or authority.


27. TweetDeck

TweetDeck

Unlike Followerwonk, TweetDeck can’t help you with brand monitoring. Instead, you can use it to manage your Twitter account and stay on top of mentions and hashtags. You can also use it to create Twitter lists and schedule tweets. Overall, it’s one of the most popular management tools designed specifically for Twitter. 


28. Tweriod

Tweriod

Tweriod is designed specifically for Twitter and can help you to optimize your tweets so that you reach a bigger audience. In short, it will analyze your tweets to help you identify the best times to tweet. While it sounds very basic, knowing when your target audience is typically online so that you find the best times to post can make a huge difference. What’s more, if you use Buffer (which we’ve covered), you can sync it with your Buffer account too!

💰Paid alternatives for marketers with bigger budgets: SocialPilot


Facebook


29. ViralLyft

ViralLyft

If you look past its name, ViralLyft can help you to boost your performance on Facebook. There’s nothing advanced about it. You simply enter your Facebook page and it will analyze your page to give you a LikeScore. It also gives you detailed info about the problems it identified and shares suggestions for what you can do to improve your page. You can also use it to keep track of and compare your Facebook marketing efforts to competitors. 


30. Fanpage Karma

Fanpage Karma

Fanpage Karma offers a free plan that you can use for Facebook analytics and reports. You’ll get access to 28 days’ history making it useful for monthly audits.


31. Facebook Page Barometer

Facebook Page Barometer

Facebook Page Barometer is a free tool created by Agorapulse which we cover later. You can use it to learn how your Facebook page performs compared to the average performances of over 67,000 pages that have been added to their tool. 


32. Wolfram|Alpha

Wolfram|Alpha

Wolfram|Alpha is another tool that you can use to analyze the activity on your own Facebook page. You can, for example, use it to collect information about the global reach of your network, the topics that you discuss the most, the times that you’re most active, and what your most popular photos are.  

💰Paid tools for marketers with bigger budgets: Sprout Social


LinkedIn


33. Socialoomph

Socialoomph

Socialoomph is a social media management tool that you can use for a number of tasks like content management, conversion tracking, keyword filtering, bulk import, and post scheduling. It connects to LinkedIn, which surprisingly not all the tools do. With its Free plan (the Personal Suite plan) you get access to one social profile, basic posting features, and unlimited scheduled posts (but you may not schedule more than three posts in an hour).

Socialoomph
3.7 out of 5 stars
SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.4
Ease of Use
4.0
Support
3.8
Overall Score
3.7
Features & Pricing
Content Management
Conversion Tracking
Keyword Filtering
Post Scheduling
Price starting at:$55
Pros and Cons
Extensive integrations
Lifetime free account
Competitive features for post publishing and use
Bulk scheduling feature
Fast billing cycle every 2 weeks
​Basic reporting features for some platforms
Best for: Social media users
Socialoomph
3.7 out of 5 stars
SocialOomph is a social media scheduling platform for businesses. This solution helps schedule posts for Facebook, Twitter, Pinterest, Tumblr, and LinkedIn. In addition, you can monitor your posts and engagement.

34. Crowdfire

Crowdfire

Crowdfire is one of the most powerful social media scheduling platforms. In addition to scheduling, you can also use it for content curation, analytics, and customized reporting to mention a few of its other features. Its content curation feature deserves special mention. All you need to do is to enter a topic you want to curate and it will find relevant articles and images to post. Considering that long-form content performs quite well on LinkedIn, it can be useful for improving your LinkedIn strategy. You’ll also love its clean interface which makes it easy to use. 

Crowdfire
3.8 out of 5 stars
Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick!
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.2
Ease of Use
4.3
Support
4.0
Overall Score
3.8
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Price starting at:$7.48
Pros and Cons
Automated scheduling suggestions
Tailor posts to each platform in one view
Manage multiple accounts
Not easy to link accounts
Some processes can take time to set up
Best for: Social Media Managers, agencies, brands, individuals, enterprises and startups
Crowdfire
3.8 out of 5 stars
Crowdfire works to make your social media maangement simple. This tool lets you discover and schedule content in your niche as well as manage all your social accounts from one platform. Think of them as your marketing sidekick!

35. Later

Later

Later is a social media marketing platform that offers a range of services that include analytics, automated publishing, content management, multi-account management, post scheduling, and reporting. You can use it to post to Twitter, Facebook, Pinterest, and Instagram. As it places a strong emphasis on Instagram, it’s a great tool to use if you mainly focus on Instagram marketing. Just like Instagram, you need to start with your visual first and then you can add your text. 


Social Media Management

Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.5
Support
4.3
Overall Score
4.3
Features & Pricing
Analytics
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$18
Pros and Cons
Easy to use, simple interface and media gallery
Competitive pricing plans
"Best time to publish" feature
You need business accounts on social
Limited features compared to competition
Free version has basic features
Best for: Businesses of all sizes
Later
4.3 out of 5 stars
Later is a calendar-focused social media scheduling platform with a drag-and-drop interface. Their planning and scheduling tools make it easy to visualize your social media management. Features include photo editing, publishing for stories, and more.

36. Buffer

Buffer

Buffer is an easy-to-use social media management app that connects to Facebook, Instagram, LinkedIn, Twitter, and Pinterest. You can use it for scheduling content and Buffer will then publish the content at the time that you’ve selected. It also offers reporting and analytics. All in all, it’s a great tool if you work with a number of clients as you can group related social accounts together. You can also use it to add other team members for more effective collaboration. 

Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.5
Overall Score
4.4
Features & Pricing
Automated Publishing
Content Management
Multi-Account Management
Post Scheduling
Reporting/Analytics
Price starting at:$5
Pros and Cons
Simple cross-posting
Straightforward calendar view
Integrates with almost every social platform
Buffer Analyze may be too basic for some
Buffer may glitch with Instagram
Arbitrary character limits for Facebook, Twitter
Pay-as-you-go packaging
Best for: Publishers, mid-stage startup teams, non-profits, higher education, sports teams, e-commerce, solopreneurs, businesse
Buffer
4.4 out of 5 stars
Buffer is one of the most popular social media scheduling platforms. This software helps drive engagement and traffic on social media with the help of their scheduling, engagement, and analytics tools.

37. AgoraPulse

AgoraPulse

Agorapulse is a full-featured social media management platform that you can use to publish content, schedule posts, and keep track of brand mentions. You can also use it to get a better idea of the influencers in your field. All in all, it’s very user-friendly and easy to get started. If you do get stuck, there are tutorials that will help you to learn how to make the most of the different features.

AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.8
Overall Score
4.5
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Keyword Filtering
Multi-Account Management
Post Scheduling
Reporting/Analytics
Social Media Monitoring
Competitive Analysis
Scheduling
Social Media Calendar
Social Media Management
Team Workflow & Collaboration
Social Media Listening
Price starting at:$49
Pros and Cons
Easy social media management
Simple platform
Makes it easy not to double reply etc
Lack of post editing features
Limited third party integrations
Engagement platform can be difficult to use
Best for: Mid-sized agencies, mid-sized businesses and some enterprise brands.
AgoraPulse
4.5 out of 5 stars
Agorapulse is a social media management platform stocked full of features for individuals, businesses, and enterprises. Their added listening tool helps users monitor brand mentions. Features include a variety of ways to publish content, reporting, analytics, and more.

38. Hootsuite

Hootsuite

Hootsuite is one of the leading social media management apps. It can connect with Facebook, Twitter, YouTube, LinkedIn, Instagram, and Pinterest. You can use it for a wide range of services such as: analytics, automated publishing, contact management, content management, conversion tracking, customer targeting, keyword filtering, multi-account management, post scheduling, brand tracking, customer engagement, multi-user collaboration, reporting, and social media monitoring. Its Free plan is limited, but a good place to start if your needs are basic. 


Website Analysis and Optimization

Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.8
Ease of Use
4.8
Reporting
4.3
Overall Score
4.6
Features & Pricing
Analytics
Automated Publishing
Contact Management
Content Management
Conversion Tracking
Customer Targeting
Keyword Filtering
Multi-Account Management
Post Scheduling
Brand Tracking
Customer Engagement
Multi-User Collaboration
Reporting/Analytics
Social Media Monitoring
Price starting at:$99
Pros and Cons
Customizable feeds show you all the social posts you need to see—no filler
Highly flexible post composer and scheduler, with a bulk option, drastically simplifies the most challenging part of the job
Inbox consolidated every message, comment, and mention—you’ll never miss a conversation
No demo- or psychographic data for the audience
Best for: Small, Medium, and Large Businesses
Hootsuite
4.6 out of 5 stars
One of the first platforms designed to streamline social media management, Hootsuite continues to be one of the market leaders.

39. Website Grader by HubSpot

Website Grader by HubSpot

Website Grader isn’t a new tool. More than 10 years ago, HubSpot created its first Website Grader. Since their first version, they’ve graded more than 1 million unique websites for performance, SEO, design, and security. They recently updated their system and technology to give you a more accurate score and also created a free video course consisting of five lessons that show you how you can improve the grade that you received. 


40. SharedCoun

SharedCoun

SharedCount can give you holistic engagement data for your website content. You can use it to find out which content drives the best engagement and where you can focus your efforts to optimize your ROI. To help you digest the data, you can export the CSV data to Google Sheets, Excel, or another analytics platform. 


41. Hotjar

Hotjar

If you want to gain better insight into what visitors are doing on your website, you’ll need to invest in a heatmap tool. With Hotjar, you can see where users clicked, how far they scrolled, which elements caught their attention, etc. Another useful feature is that you can use it to watch full real-time recordings of website visitors. This will help you to pinpoint problems that need to be fixed if you want to deliver a better user experience. Alternatively, you can also use it to create on-site or external surveys to find out directly from visitors about their experience. 


42. Siteliner

Siteliner

The premise behind Siteliner is simple. You enter your website URL and it will find internal duplicate content and broken links. As these issues can negatively impact the quality of your website and its search rankings, it’s a task, albeit mundane, that you need to complete from time to time. If there’s a broken internal link, it will highlight it for you so that you can fix it easily to improve the user experience and keep the search engines happy.  


Brand Monitoring


43. Mention

Mention

Mention can be used for real-time brand monitoring, competitive analysis, custom insights, social media publishing, and automated reporting. It’s a useful tool to have in your arsenal if you need to manage your brand’s reputation online and engage with your audience. 

All in all, its interface is very easy to use making it an ideal choice for those who are new to brand monitoring. Plus, it also offers a basic Free plan that you can use for monitoring on blogs, forums, Instagram, and Twitter. 

💰Paid tools for marketers with bigger budgets: Falcon


Project Management and Productivity

Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.6
Ease of Use
4.7
Support
4.7
Overall Score
4.7
Features & Pricing
Audience Segmentation
Competitive Analysis
Configurable Alerts
Customer Engagement
Dashboard
Influencer Tracking
Reputation Management
Sentiment Analysis
Trend Tracking
Price starting at:$49
Pros and Cons
Great brand monitoring options
Clean, intuitive interface
Free 30-day trial without credit cards
Limited features at lower tiers
Customer support can be slow
Lack of learning tools
Best for: Agencies
Mention
4.7 out of 5 stars
Mention is a brand monitoring and social listening platform. The tool combs through millions of web, social and online sources to deliver insights that help your team manage your brand's online presence.

44. LinkFolio

LinkFolio

LinkFolio is more than just a link-in-bio tool. You can also use it to create a professional-looking portfolio for your Instagram and TikTok bio quickly. This will help you to drive traffic, keep tabs on your audience growth (a feature that many similar tools don’t offer), and sell merch. All in all, it’s a great toolkit that you can use to take advantage of your personal brand. As it’s completely customizable, you can ensure that your branding gets reflected accurately.  

LinkFolio
4.8 out of 5 stars
LinkFolio is a link-in-bio service and digital media kit for influencers and businesses. This platform lets you build a designed portfolio in seconds for your social media accounts.
Ratings
Features & Pricing
Pros and Cons
Ratings
Rating
4.8
Overall Score
4.8
Features & Pricing
Unlimited Links
Contact Form
Page View Analytics
Link Click Analytics
Live Fan Counts
Audience Insights
Automatic Top Social Posts
Custom Domain
Price starting at:$8
Pros and Cons
Deep audience insights, just like the brands see
Brand outreach tool puts you in contact with the right people
Engage with and sell directly to fans
Very limited customisation of the LinkFolio pages
Best for: Bloggers and social media influencers
LinkFolio
4.8 out of 5 stars
LinkFolio is a link-in-bio service and digital media kit for influencers and businesses. This platform lets you build a designed portfolio in seconds for your social media accounts.

45. Trello

Trello

Trello is a great tool if you work as part of a bigger marketing team (and one of the go-to tools of yours truly). You can use boards, lists, or cards to stay on top of projects and boost efficiency. You can also use it to add comments, attachments or due dates.


46. WeTransfer

WeTransfer

As a marketer, you’ll need to send big files at some stage. With WeTransfer, you can upload files of up to 2 GB and send them via email or with a quick link. 

In addition to file sharing, it also offers two other creative tools: Collect and Paste. 

You can use Collect to save ideas that inspire you. If you’re part of a bigger marketing team, you can then share all these sources of inspiration with team members via a single link.

If you want to create slides, you can also check out Paste. After all, who still uses PowerPoint in this day and age?


Miscellaneous


47. Bitly

Bitly

When it comes to URL shorteners, Bitly is one of the tools that stand out. Not only do shorter links just look better, but you can also use it to track the journey of your customer conveniently via a single dashboard. 

With its Free plan, you can shorten links using the Bit.ly domain. However, if you would like to use a custom branded link instead (which we recommend), you’ll need to sign up for one of its paid plans. Pricing starts at $8 per month when billed annually. 


48. QRCode Monkey

QRCode Monkey

At some stage, you’ll need to create a QR code. Whether it’s to generate a print-quality code for a business card or share the address of a website, QR codes can come in pretty handy. QRCode Monkey offers a few benefits. The codes are high-resolution meaning that they’re fit for printing, they don’t have an expiration date, and you can also use it to add a logo image. If you don’t want to add your logo but still want to customize it, you change the form and shape, use your own colors, and even add a gradient color. It’s especially useful if you have multiple marketing campaigns running simultaneously as you can also scan statistics to see how people are using your codes. 


Frequently Asked Questions

What are the best free marketing tools?

These are the most powerful free marketing tools:
Research
Content Marketing
SEO
Video Editing
Design
Stock Photography
Email Marketing
Landing Pages
Twitter
Facebook

What are free digital marketing tools?

There are dozens of free digital marketing tools. Here are some of the most powerful ones to help grow your business:
Research
Content Marketing
SEO
Video Editing
Design
Stock Photography
Email Marketing
Landing Pages
Twitter
Facebook

How can I do free marketing?

Here are ten ways to promote your business online for free:
Research
Content Marketing
SEO
Video Editing
Design
Stock Photography
Email Marketing
Landing Pages
Twitter
Facebook

What are the tools for marketing?

These are some of the most common marketing tools:
Digital marketing
Print ads
SEO
Social media marketing
Press releases
Commercial ads
Brand reputation marketing
Customer loyalty programs
Discounts

What are online marketing tools?

These online marketing tools can help boost your business:
Email marketing
Social media marketing
SEO
Display ads
Search engine marketing
Online events
A/B testing
Website optimization
Content marketing