13 of the Best Email Marketing Templates for 2022

Have you ever run an email marketing campaign and struggled to get the desired ROI? This may be because people didn’t respond to your emails or click on the call-to-action (CTAs) as you had hoped. 

Have you wondered what is keeping you from getting the desired engagement with your emails? The answer, in most cases, is poor email design.

Your emails simply aren’t engaging enough for people to want to read and take the desired action. Poorly designed emails often go unnoticed and unread, wasting all of your effort spent on your email marketing campaign. This is where expert-designed, beautiful email templates can help you. These templates are designed by experts who know what works and what doesn’t. And, there are tons of websites that provide such email templates for free. All you need is to know exactly where to find these hidden gems.


13 of the Best Sources to Get Email Marketing Templates:


Where Can You Find the Best Email Marketing Templates?

In this post, we have curated a list of 13 of the best online sources where you can find free email templates that you can use for your campaigns. 

Check out these sources and select the ones whose design aesthetics match with your brand’s aesthetics. Or, you can simply pick any template that you like and customize it per your brand’s guidelines.

So, read on and find tons of unique email templates to take your email campaigns a notch higher.

1. Sendinblue

Sendinblue offers more than 60 fully responsive email templates (and even if you choose to sign up for its Free plan, you’ll still get full access to its template gallery). With this tool, no CSS or HTML knowledge is required to create beautiful emails. In short, you just pick a template and use its drag-and-drop tool to rearrange the different elements or add new ones. 

However, if you would like to use HTML email templates that you’ve downloaded, you’re more than welcome. For this approach, you can use its WYSIWYG HTML editor to make any changes.

sendinblue email marketing software

4.4 out of 5 stars
Sendinblue helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.6
Overall Score
4.4
Features & Pricing
Segmentation
Email Marketing
SMS Marketing
Chat
Shared Inbox
CRM
Marketing Automation
Landing Pages
Signup Forms
Facebook Ads
Transaction Email
Price starting at:$25
Pros and Cons
Deliver time-sensitive information quickly
Advanced Automation included in freemium
Track all customer interactions on one platform
Support can be slow
Bad deliverability rate.
Limited freemium and lite plan.
Bad Drag and drop options.
Best for: Email marketing and marketing automation tools
4.4 out of 5 stars
Sendinblue helps businesses grow and build relationships through their marketing tools. Scale faster with marketing automation, email campaigns, and more.

2. Omnisend

Another email marketing tool you should be on the lookout for is Omnisend. With their free plan, you can access free email templates which are more than enough to support small and medium businesses. The email templates are designed to save time and be customizable while driving sales

They offer a drag-and-drop user interface for emails with additional features like pop-ups and landing pages that help you increase your customer base.  While there are available templates to select from, you can also design your email from scratch using layouts with the help of an editor. That’s not all—you can save your finalized templates for later use and even customize them for specific campaigns.

Omnisend Email Marketing Software

4.4 out of 5 stars
This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
3.8
Ease of Use
4.7
Support
4.7
Overall Score
4.4
Features & Pricing
A/B Testing
Analytics/ROI Tracking
Customizable CTAs
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Sales Intelligence
Segmentation
Social Marketing
Website Visitor Tracking
Email Marketing
Marketing Automation
SMS
Web push notifications
Popups & Forms
Reports
Audience sync for ads
Price starting at:$16
Pros and Cons
SMS marketing integration
Contact sync for ads
eCommerce integrations
No RSS feature limits blog connectivity in campaigns
Support can be slow
Unlimited email sends only offered in Pro plan
Best for: E-commerce marketers
4.4 out of 5 stars
This all-in-one email marketing automation platform is focused around helping ecommerce companies grow. Omnisend makes it easy to create personalized emails and automate your email marketing to focus on converting visitors to customers.

3. Campaigner

If you are looking for an extensive email marketing template, then you should check out Campaigner. With over 900 email templates, they offer features that will take your company’s email campaigns to the next level. The free trial is accessible to enable businesses to test the tool before making any commitments.

One of their best features is the unlimited number of emails available per month depending on the plan selected, which is generous when compared to similarly priced tools.

What additional features can you get? Campaigner offers an advanced industry-leading A/B testing, responsive design, advanced reporting, API integration, and email workflows, which provide resellers, agencies, and corporate senders with the functionality needed to successfully track and monitor email marketing campaigns.

Campaigner email marketing software

4.5 out of 5 stars
Campaigner helps you drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. It even offers a version for eCommerce firms that features Shopify and Magento integration.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.4
Ease of Use
4.4
Support
4.6
Overall Score
4.5
Features & Pricing
Dynamic Content
Segmentation
Landing Pages
Email Templates
Automation Workflows
Conversion Tracking
Drag & Drop Builder
Reusable Content Blocks
Advanced Segmentation
Forms
Reputation Defender
Content Blocks
Geolocation
Conditional Content
Preference Management
Price starting at:$59
Pros and Cons
Lengthy free review period
Intuitive interface and user-friendly
Wide range of features
No forever-free plan for small users
Accessing the free trial isn't always as simple as you'd expect
Template navigation can be challenging
Best for: Small to medium-sized businesses (SMBs), although also viable for larger companies
4.5 out of 5 stars
Campaigner helps you drive sales and revenue using advanced marketing automation, intuitive reporting, and powerful personalization through email and SMS. It even offers a version for eCommerce firms that features Shopify and Magento integration.

4. EmailOctopus

This is a lesser-known source that also has a good selection of free email templates. Their template designs are mobile-responsive and look just as good on mobile devices as they do on laptops.

While they do not boast a large selection of templates, their designs are minimal and can be used by anyone. Their 11 unique email templates are enough to meet your basic email design needs and get you started. However, unlike some other sources listed here, there aren’t dozens of options by category. So, either you like their design or you don’t, there’s not much to choose from.

4.4 out of 5 stars
EmailOctopus is a low-cost email marketing platform that helps individuals and companies grow their mailing list and engage their audiences. Their simple platform empowers users to build effective campaigns with a personal touch for less.
Ratings
Features & Pricing
Pros and Cons
Ratings
Features
4.0
Ease of Use
4.6
Support
4.6
Overall Score
4.4
Features & Pricing
Analytics/ROI Tracking
Drip Campaigns
Dynamic Content
Landing Pages/Web Forms
Segmentation
List Management
Segmentation and Tags
Import Email Lists
Drag and drop Email Editor
Developer API
App Integrations
GDPR Compliant
Campaigns builder
Landing page builder
Analytics integrations
Automation
Reporting
Price starting at:$8
Pros and Cons
Affordable pricing with good pro plan.
Great Customer Service with email and live chat.
Good responsiveness to different devices.
No landing page builder.
Limited Segmentation.
Direct integration not available.
Best for: Organisations and businesses
4.4 out of 5 stars
EmailOctopus is a low-cost email marketing platform that helps individuals and companies grow their mailing list and engage their audiences. Their simple platform empowers users to build effective campaigns with a personal touch for less.

5. Mailchimp

Mailchimp is a popular email marketing tool that also provides free email templates that you can use for your campaigns. The website has a collection of 100+ predesigned templates that you can use to send different types of emails.

The designs are completely customizable, so you are not stuck with all design elements if you use one of their templates. All you need to do is pick a layout that fits best with your message, and then customize it per your needs. 

What’s even better? You don’t need to start from scratch, but you also don’t need to force-fit your message in fixed templates. Overall, it is a brilliant way to create engaging emails quickly.

Marketing, Automation & Email Platform _ Mailchimp

Key Features: CRM, Email Marketing,

Channels: Facebook, Twitter, Youtube, Linkedin, Instagram, Pinterest


6. Campaign Monitor

This is another good place to find free mobile-responsive email templates that work well with different types of devices. 

They provide 50+ email templates for you to choose from. These email templates are further classified into several categories based on the type of email.

From announcements to newsletters to welcome emails, you have a template for all your business needs. This provides a lot of flexibility while designing your email campaigns as you can select a predesigned template for different types of emails and modify it. It helps save time while also helping you create engaging emails.

Campaign Monitor email template


7. ZOHO Campaigns

ZOHO Campaigns also provides a wide selection of free email templates for any business. They categorize their templates by occasions like holidays or birthday. 

They also have a separate category call “business” where you can find different types of email templates for your business. This category itself has 25+ email templates for different kinds of business emails. You can choose the layout that fits best with your message and then customize it according to your needs. 

ZOHO Campaigns free email templates


8. SendGrid

This is another excellent source for free email and newsletter templates with a mobile-responsive design and layout. They provide a whole gallery of customizable email templates that you can modify using their design editor.

If you want to design your own email templates, then you can do that as well using their “marketing campaign” dashboard. Given their wide range of 40+ template designs, you don’t really need to start from scratch.

Email Marketing Templates _ SendGrid


9. Cakemail

This is another source where you will find free email and newsletter templates that you can use for your campaigns. The templates are available for different kinds of emails that your business might send like welcome emails or deals and offers. This source is especially good for finding newsletter templates as they have quite a few unique designs. 

Are these templates right for you? They can be used by businesses from different industries, as these templates can be easily customized.

cakemail free email and newsletter templates

Still not satisfied with the selection of templates provided by the sources mentioned above? 


10. Stripo

If you prefer to look at multiple design options and don’t want to put much effort into customisation, then this is the source for you. With over 300 email template designs you’d want for nothing more. Whatever kind of email you want to send, you will find several email templates for it. This is an excellent source for email templates for marketers that are looking for tons of unique design ideas. 

They also provide customised email templates for different industries. So, all you need to do is use a template predesigned for your industry and you won’t need much customisation. Of all the sources listed here, this is probably the biggest in terms of their collection of email templates. And, after you look at their selection, chances are, you won’t need to look any further.

Stripo Free HTML Email Template


11. ActiveCampaign

ActiveCampaign is another popular email marketing tool that also provides free email templates. They have tens of email template designs for different kinds of business and personal emails. They use different color schemes, layouts, and designs to make engaging email templates that are ready-to-use. You can scroll through their selection and see which layout will work best for your email. You can also customize these designs and make these comply with your brand aesthetics.

email marketing tool ActiveCampaign


12. BEE Free

Still looking for more great email marketing templates? BEE Free is a great source for finding unique and vibrant email templates suited for all occasions, both for personal and business use. They have a selection of 200+ designs that you can choose from, depending on the type of email that you want to send. They also categorize their email templates by industry and type of email, so it is easier for you to find something that you can use as-is, without modification. 

And, given their selection of templates, there will hardly be any need for you to check out any other sources. This is not a popular email marketing tool. In fact, not many people know about it. It is kind of a hidden gem. And you can use to your advantage.

1210+ Free HTML Professional Email Templates - BEE


13. Colorlib

This is a website that boasts thousands of email templates and design assets. They provide 39 of these free of cost that are available for download by anyone. These cover templates for different kinds of emails that you need to send in the course of your business. So, scroll through their selection and see if anything catches your eyes. Also, all these templates have a responsive design, so these will work well with any kind of device. 

Because a lot of people check their emails on the go. So, that is one less thing that you need to worry about, and you can use any of these templates as-is.

Colorlib Responsive HTML Email Template


Which One Will You Choose?

With our curation of sources for free email templates, you can now access hundreds of designs for your business emails. All of these have a good collection of templates that you can choose from. So, take your pick while keeping your brand aesthetics in mind and design beautiful and engaging emails that deliver the desired results.

What are you waiting for? Start creating successful and engaging email campaigns now with these templates.

Frequently Asked Questions

Where can you find the best email marketing templates?

In this post, we curated a list of 13 of the best online sources to find free email templates that you can use for your campaigns. The sites we found are:

  • Mailchimp
  • Campaign Monitor
  • ZOHO Campaign
  • SendGrid
  • Constant Contact
  • Cakemail
  • Email Octopus
  • Stripo
  • ActiveCampaign
  • BEE Free
  • Colorlib
  • Omnisend
  • Campaigner

Between these sites and tools, you can access hundreds of designs for your business emails. Take your pick while keeping your brand aesthetics in mind and design beautiful and engaging emails that deliver the desired results.

Which is the best email marketing tool?

There is no definitive best marketing tool. It all depends on the size and needs of your business. For example, Mailchimp is excellent for small to medium-sized firms. As we have described in this article, it provides more than 100 predesigned templates that you can use to send different types of emails. However, it would not be the best choice for an enterprise-level company with complex needs. In that case, something like Salesforce Pardot may better meet your needs.

Where do I find Mailchimp templates?

Mailchimp comes with more than 100 pre-built templates, and you can create others yourself. You typically begin a campaign with one of Mailchimp’s templates. Mailchimp shows you Featured templates. These recommend what to include in your campaign. To view Featured templates within Mailchimp, navigate to the Templates page, and click Create Template. Featured templates are in the Layouts tab. Mailchimp’s Basic templates use the drag-and-drop editor to help you add your own content to a blank, mobile-friendly email layout. You can also code your own.

How can I email market for free?

Inevitably, most email marketing tools cost money. However, some have a free plan you can use until you are successful enough to jump up to a paid plan. Be aware that MailChimp has changed its focus from email marketing, so it is now less suitable for free email marketing. Benchmark offers a free email marketing plan, perfect for businesses getting started. This provides essential email marketing tools for up to 250 emails per month. You can even do basic drip campaigns.

What are email marketing tools?

You can’t just mass email from an everyday email account. If you tried, they would quickly flag your account as potential spam. Therefore, if you wish to engage in email marketing, you need to use a specialist tool. You use these to create, send, test, optimize, and report on your email campaigns. Many include templates to help you create attractive emails to use in your mailshots. Quite a few of the places we have included in this article are email marketing tools.

Is email marketing still effective?

Email marketing is a comparatively old online marketing method, yet it is still one of the most effective. Sure, people often feel bombarded with unsolicited email messages. But if you structure your emails carefully (and send them to an appropriate audience), then it still works for most businesses. It is vital that you use your email marketing cleverly and not overdo it. There is a fine line between people being interested in your emails and feeling overpowered by them.

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