11 of the Best Email Marketing Templates for 2020

Have you ever run an email marketing campaign and struggled to get the desired ROI? This may be because people didn’t respond to your emails or click on the call-to-action (CTAs) as you had hoped. 

Have you wondered what is keeping you from getting the desired engagement with your emails? The answer, in most cases, is poor email design.

Your emails simply aren’t engaging enough for people to want to read and take the desired action. Poorly designed emails often go unnoticed and unread, wasting all of your effort spent on your email marketing campaign. This is where expert-designed, beautiful email templates can help you. These templates are designed by experts who know what works and what doesn’t. And, there are tons of websites that provide such email templates for free. All you need is to know exactly where to find these hidden gems.

11 of the Best Sources to Get Email Marketing Templates:


Where Can You Find the Best Email Marketing Templates?

In this post, we have curated a list of 11 of the best online sources where you can find free email templates that you can use for your campaigns. 

Check out these sources and select the ones whose design aesthetics match with your brand’s aesthetics. Or, you can simply pick any template that you like and customise it per your brand’s guidelines.

So, read on and find tons of unique email templates to take your email campaigns a notch higher.


1. Mailchimp

Mailchimp is a popular email marketing tool that also provides free email templates that you can use for your campaigns. The website has a collection of 100+ predesigned templates that you can use to send different types of emails.

The designs are completely customisable so you are not stuck with all design elements if you use one of their templates. All you need to do is pick a layout that fits best with your message and then customise it per your needs. 

What’s even better? You don’t need to start from scratch, but you also don’t need to force-fit your message in fixed templates.Overall, it is a brilliant way to create engaging emails quickly.

Image Source: MailChimp


2. Campaign Monitor

This is another good place to find free mobile-responsive email templates that work well with different types of devices. 

They provide 50+ email templates for you to choose from. These email templates are further classified into several categories based on the type of email.

From announcements to newsletters to welcome emails, you have a template for all your business needs. This provides a lot of flexibility while designing your email campaigns as you can select a predesigned template for different types of emails and modify it. It helps save time while also helping you create engaging emails.

Image Source: Campaign Monitor


3. ZOHO Campaigns

ZOHO Campaigns also provides a wide selection of free email templates for any business. They categorise their templates by occasions like holidays or birthday. 

They also have a separate category call “business” where you can find different types of email templates for your business. This category itself has 25+ email templates for different kinds of business emails. You can choose the layout that fits best with your message and then customise it according to your needs. 

Image Source: ZOHO Campaigns


4. SendGrid

This is another excellent source for free email and newsletter templates with a mobile-responsive design and layout. They provide a whole gallery of customisable email templates that you can modify using their design editor.

If you want to design your own email templates then you can do that as well using their “marketing campaign” dashboard. Given their wide range of 40+ template designs, you don’t really need to start from scratch.

Image Source: SendGrid


5. Constant Contact

Looking for a large selection of email templates for different kinds of business emails? This is the place for you. This website provides numerous templates for each category of business email. 

Some of the main email categories include:

  • Announcements
  • Newsletters
  • Event invites
  • Sales emails

From welcoming a new customer to engaging them with offers, event invites, and more, you can find a template for it all. This makes running drip email campaigns look like a piece of cake.

Image Source: Constant Contact


6. Cakemail

This is another source where you will find free email and newsletter templates that you can use for your campaigns. The templates are available for different kinds of emails that your business might send like welcome emails or deals and offers. This source is especially good for finding newsletter templates as they have quite a few unique designs. 

Are these templates right for you? They can be used by businesses from different industries as these templates can be easily customised.

Image Source: Cakemail

Still not satisfied with the selection of templates provided by the sources mentioned above? 


7. Email Octopus

This is a lesser-known source that also has a good selection of free email templates. Their template designs are mobile-responsive and look just as good on mobile devices as they do on laptops.

While they do not boast a large selection of templates, their designs are minimal and can be used by anyone. Their 11 unique email templates are enough to meet your basic email design needs and get you started. However, unlike some other sources listed here, there aren’t dozens of options by category. So, either you like their design or you don’t, there’s not much to choose from.

Image Source: Email Octopus


8. Stripo

If you prefer to look at multiple design options and don’t want to put much effort into customisation, then this is the source for you. With over 300 email template designs you’d want for nothing more. Whatever kind of email you want to send, you will find several email templates for it. This is an excellent source for email templates for marketers that are looking for tons of unique design ideas. 

They also provide customised email templates for different industries. So, all you need to do is use a template predesigned for your industry and you won’t need much customisation. Of all the sources listed here, this is probably the biggest in terms of their collection of email templates. And, after you look at their selection, chances are, you won’t need to look any further.

Image Source: Stripo


9. ActiveCampaign

ActiveCampaign is another popular email marketing tool that also provides free email templates. They have tens of email template designs for different kinds of business and personal emails. They use different colour schemes, layouts, and designs to make engaging email templates that are ready-to-use. You can scroll through their selection and see which layout will work best for your email. You can also customise these designs and make these comply with your brand aesthetics.

Image Source: ActiveCampaign


10. BEE Free

Still looking for more great email marketing templates? BEE Free is a great source for finding unique and vibrant email templates suited for all occasions, both for personal and business use. They have a selection of 200+ designs that you can choose from, depending on the type of email that you want to send. They also categorise their email templates by industry and type of email, so it is easier for you to find something that you can use as-is, without modification. 

And, given their selection of templates, there will hardly be any need for you to check out any other sources. This is not a popular email marketing tool. In fact, not many people know about it. It is kind of a hidden gem. And you can use to your advantage.

Image Source: BEE Free


11. Colorlib

This is a website that boasts thousands of email templates and design assets. They provide 39 of these free of cost that are available for download by anyone. These cover templates for different kinds of emails that you need to send in the course of your business. So, scroll through their selection and see if anything catches your eyes. Also, all these templates have a responsive design so these will work well with any kind of device. 

Because a lot people check their emails on the go. So, that is one less thing that you need to worry about and you can use any of these templates as-is.

Image Source: Cololib


Which One Will You Choose?

With our curation of sources for free email templates, you can now access hundreds of designs for your business emails. All of these have a good collection of templates that you can choose from. So, take your pick while keeping your brand aesthetics in mind and design beautiful and engaging emails that deliver the desired results.

What are you waiting for? Start creating successful and engaging email campaigns now with these templates.

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