There was a time when B2B marketing was all about cold calls and networking events. However, this trend has changed over the years, with the consumers' increasing presence on social media mandating B2B marketers to shift their focus to digital platforms. So, it's no surprise that 48% of B2B marketers see LinkedIn as an integral social media platform for marketing.
But why limit yourself to LinkedIn when other social media platforms have also introduced several B2B-friendly features? From using Facebook Live as a medium for webinars to running X (formerly Twitter) ads, B2B marketers have many ways to use major social media platforms.
What you need is a solid B2B social media strategy to fully capitalize on the potential of social media for attracting new clients. If you're just starting out, no worries! We'll walk you through the basics of building a B2B social media strategy below.
The Benefits of B2B Social Media Marketing
There are over 5.17 billion social media users in the world right now. So, it won't be wrong to assume that your target audience (decision-makers and industry professionals) is among this massive figure. While it's understandable to reach them through traditional marketing methods, adding social media to the mix further increases the number of touchpoints to engage with your potential customers.
But how does this approach benefit B2B companies? Let's take a look at the specific advantages of a B2B social media marketing strategy.
Increased Brand Awareness
The first benefit that B2C companies share with their B2B peers in social media marketing is increased brand awareness. Now that over half the world is on social media, it's important for businesses to be there, too.
A strong social media presence increases your B2B brand's visibility by bringing you in front of more eyes. Think of it as having a storefront on the busiest street in town. People may not come in and shop, but they at least know you exist. When they need a product you sell, you'll definitely be on their list of options.
In the same vein, it's also imperative for your brand to have a personality. People no longer just go for the physical aspect of a product; they also consider the vibe associated with the brand behind it. Jennifer Aaker's brand personality framework groups brand personalities into five categories:
- Sincerity: Brands known to be honest, down-to-earth, wholesome and cheerful
- Excitement: Brands that are playful, trendy, and daring
- Competence: Brands that are reliable, intelligent, hard-working, and successful
- Sophistication: Upper-class, charming, and glamorous brands
- Ruggedness: Outdoorsy, masculine, and tough brands
Source: researchgate.net
Ideally, your brand should fit into one or a combination of these personality types. The least favorable scenario is for you to be forgettable and unrelatable.
To give an example, OpenAI falls under the competence category. Their messaging and branding are straightforward and intelligent, which reinforces their reputation as a leader in artificial intelligence.
Similarly, one of the best B2B marketing examples in the excitement plus sincerity categories comes from Hootsuite, a social media management tool provider. The brand has over 200k followers on Instagram and gets thousands of views on its Reels.
Part of the reason Hootsuite's strategy works is that they have made B2B marketing fun. They use a mix of informational and entertaining posts to keep their audience engaged. For example, in one post, they'd explain the merits of their social listening feature. In the next, you'll see their red owl mascot taking part in a viral social media trend.
Enhanced Customer Engagement
A well-implemented B2B marketing strategy for social media also helps improve customer engagement, especially through comments, likes, shares, reposts, and messages. Back in the day, customers had to hop on a call or send an email to reach a brand. But now, they can simply leave a comment on brand posts and get a response almost instantly.
You can use social media to collect customer feedback through polls or comments. For example, just post a question like "What features would you like to see in our next product?" and get direct responses from your target audience.
Salesforce is a good example of how to engage your customers through social media. On Instagram, the company uses fun images and informative posts to cater to all its audience segments. They also respond to comments, which helps build a community around their social media presence.
Lead Generation and Conversion
B2B social media use doesn't always have to be fun-coded; it can also help generate leads. One of the most effective B2B lead generation strategies in this regard is sharing valuable content that further entices prospects to share their contact information.
You can use gated content, such as whitepapers or conferences, that require users to fill out a form before they can access the material. That's what Mailchimp is doing on Threads.
Sharing B2B user-generated content is another way to generate leads. You can share testimonials or case studies that show how your product has helped other businesses. This social proof nudges your social media audiences to explore your offerings. For example, Zendesk shares customer success stories on its LinkedIn page to show how its product has helped businesses improve their customer service.
If organic content isn't cutting it, you can always turn to targeted social media advertising. Paid ads are available on every social media platform, with options to pinpoint the audience you want to target based on everything from their age and gender to interests and income level.
Cost-Effective Marketing
Compared to traditional advertising, which is not only costly but also time-consuming, social media marketing is relatively more affordable. Most platforms offer free business accounts, which means you can kickstart your social media marketing strategy for practically free.
So, you can increase your brand awareness and reach without any upfront investment as long as you're willing to invest time and effort into building relationships through community management and UGC creation. You can also engage your audience by responding to their comments, answering DMs, running polls, and creating interactive posts. This engaged audience is also relatively easier to convert once you start implementing your lead-generation strategies.
You only need to invest in paid advertising if you want to reach a larger audience quickly. Even then, you can set a budget for your campaigns to control how much you spend.
Social media marketing strategies also boost return on investment (ROI) since you're hyper-targeting your audience instead of shooting in the dark with traditional methods. You can track your social media analytics periodically to make prompt adjustments.
Best Practices For B2B Social Media Strategy
We looked at the social media strategies of some of the brands that are ruling in the B2B space. From their strategies, we have gathered some best practices that can help you create a winning B2B social media strategy.
1. Define Your Objectives
For your B2B social media strategy to be a success, it needs to be backed by clear and defined goals. These will help you create a roadmap for your strategy and also serve as a motivation to keep going on the social media road.
Here are some common B2B social media marketing objectives:
- Brand awareness
- Lead generation
- Thought leadership and industry authority
- Customer engagement
Irrespective of the goal, make sure it's SMART. To spell it out:
- Specific: Don't make it a vague goal like "increase lead generation." Instead, be specific as to how many leads you want to generate.
- Measurable: Vague and undefined goals cannot be measured because there are no tangible milestones. You should set up measurable goals so that you can later analyze your outcomes.
- Attainable: The goal you set for your social media marketing should be achievable. Don't say you'll get a million followers on LinkedIn in 2 months. When you set unachievable goals, your team may get demotivated and abandon the strategy altogether.
- Relevant: Your objectives should align with your overall business goals. Suppose you want to establish yourself as a leader in your niche. Your goal can be building thought leadership.
- Time-Bound: Whatever goal you set, it should have a deadline. Deadlines keep you on your toes and also give direction to your strategy.
Keeping all these factors in mind, here are some examples of goals you can set:
- Increase brand awareness by 20% in the next 6 months through social media marketing efforts.
- Generate 500 leads through LinkedIn in the next quarter.
- Establish thought leadership by publishing 2 blog posts per week for the next 3 months.
As you can see, all these goals have a specific, measurable objective and a timeline. Based on this information, you can define actionable steps. For example, for the third goal, you'll create a B2B content plan, select a social media scheduling tool, and establish a content approval process.
You can also appoint a team member to respond to comments and engage with the audience on social media. These specific actions will help you achieve your goal of establishing thought leadership in your niche.
2. Understand Your Audience
Since all your B2B strategies are ultimately targeted towards your audience, you should know them well. By understanding your audience, we mean you should be familiar with their pain points and how your product or service solves them. Simply put, what is the value that you can provide to your audience?
More importantly, you should know your audience inside out, pertaining to their demographics, behaviors, online habits, and preferences. For example, as a B2B company, you should know which industry your target audience is in, what their company size is, what their job titles are, and how they consume information.
Further, you should know which platform they’re most active on. That’s where you need to establish a presence to ensure you’re reaching them through your content. Posting content on a platform where your audience is absent or rarely active is a waste of your marketing budget.
Not only that, but you must also know what time they are most active so that you can post your content at the most opportune time. For example, if your audience is mostly active on LinkedIn on weekdays and business hours, it would be futile to post your content on weekends in the late evenings. You need to be right where and when your target audience is.
Also, what type of social media content do they engage with the most? Are they videos, infographics, blog posts, or case studies? You should uncover this information about your audience to create the most effective and engaging content for them.
One way to learn more about your audience is through market research. Use surveys, focus groups, questionnaires, and audience research software to understand who your audience is and what they want from you.
Based on the information you gather, create detailed buyer personas. A buyer persona is a profile for your customer. It includes their demographics, interests, pain points, and goals.
Take EY as an example. As an IT services and consulting firm, they know that their audience wants to keep up with advancements in tech, AI, and IT. So, that's what they share on their LinkedIn account.
Similarly, Asana, a work management platform, understands that their audience is interested in productivity and collaboration tips. That's why they share relevant content on LinkedIn, such as team building, employee onboarding, workflow management, and similar tips.
They also post a variety of content to cater to their different buyer personas. For example, one of Asana's buyer personas could be a manager at a tech company with 100 to 150 employees who wants to improve team collaboration and productivity. They would find the aforementioned content quite helpful.
3. Analyze Your Competitors
Your competitors can also inspire your B2B social media marketing strategy or at least provide you with some guidance.
Competitor analysis is quite beneficial in its own right, as it helps you identify your strengths and weaknesses in relation to your competition. You can see where you may be lagging behind and where you excel, which can help you make strategic decisions for your social media presence.
Start by conducting a digital marketing competitor analysis to see which digital channels and strategies your competitors are using. Maybe they've branched out from LinkedIn to TikTok and Instagram, and it's going quite well for them. Since you share the same target audience and industry, you can learn a thing or two from their social media presence on the new platforms and avoid making mistakes you would have made without a reference.
Quite the contrary, you may notice that your competitor did give TikTok a shot but hasn't posted in a year and only has a couple hundred followers. It means that their efforts on that platform didn't pay off. Again, the similarity of your target audience and industry means that you can expect similar results and should focus your resources elsewhere.
Then, view your competitors' successful social media pages in particular to see what type of content they share and how often. Analyze their engagement rates and follower growth to understand the effectiveness of their strategies. Competitor analysis software are helpful in this regard, as they also let you benchmark your performance against your competitors.
For more details, check out our thorough guide on conducting a social media competitive analysis (free template included).
4. Choose the Right Platforms
To no one's surprise, LinkedIn comes up as the first platform for a B2B social media marketing strategy. But don't limit yourself to it.
As Ryan Doser, VP of Inbound Marketing at Empathy First Media, says,
"LinkedIn remains the powerhouse for B2B marketing. However, TikTok and Twitter (or X) should not be dismissed, especially for establishing thought leadership in B2B industries. In terms of effective social media strategies for B2B companies, video content is king. Think video testimonials, live product/service demos, and educational webinars. Video content builds trust with an audience and makes your brand appear more authentic."
Doser's advice is legit, considering many B2B companies are now using Instagram and TikTok to put out video content. Leadpages is one such example. They post Reels on their Instagram account, where they show animations of their platform's features or show how their offering can serve businesses.
The key is to be present on the platform where your audience is active. That’s a sure-shot way to ensure your content reaches the people it’s intended for. Here's a look at the potential of each major social media platform for B2B social media marketing.
LinkedIn is where all your thought leadership content should go. Besides, you can share customer testimonials, client stories, upcoming event announcements, industry insights, and user-generated content here. LinkedIn influencer marketing is also an option, as most professionals have a strong presence on the platform.
Learn more in our guide on LinkedIn B2B Marketing Strategies.
YouTube
YouTube is suitable for long-form video content. Here, you can post your webinars, podcast episodes (if any), interviews, customer testimonials, and even product demos. Categorize your content into playlists so that it's easier for users to find what they're looking for.
That's what Cisco does. They've created playlists for their industry solutions, service providers, security offerings, data cloud, collaborations, and more. You can even see their case studies on the platform.
Facebook is great for showing your company culture, values, events you host or participate in, and team members. You can also share relevant content from other industry leaders to establish yourself as a knowledge hub.
For example, Disruptive Advertising shares updates about the industry events their team attends on Facebook. They also post about their team members' individual accomplishments to build credibility.
X and Threads
Due to their bite-sized and visual nature, these platforms are perfect for quick product demos, behind-the-scenes looks at your company, customer reviews, and industry insights. You can also build professional relationships on the platform. If your business has a podcast, share updates about new episodes on X. That’s what Greenlight Guru, a medtech B2B company, does.
"A design file is not just for launch; it’s a living document that supports the entire lifecycle of a device..." - Laura Maher
Listen to the full episode: https://t.co/EmP7MQCHKz#podcast #medicaldevicepodcast #greenlightguru #medtech #medicaldevices #designcontrols
— Greenlight Guru (@greenlightguru) August 22, 2024
Even better, X is ideal for B2B influencer marketing since influencers or thought leaders in the corporate world are most active on X and LinkedIn.
Instagram is the go-to platform for posting visual content. Use Reels to show your product, company culture, customer reviews, new features, etc. The platform is also suitable for posting trending content that would get you attention from the algorithm. HubSpot does just that, and the strategy has worked out well for them.
You can also use Stories to post real-time updates, such as behind-the-scenes for an event currently happening or for showing product features and usage tips.
TikTok
TikTok B2B marketing has become a thing now, and the sooner you start leveraging it, the better. You can use TikTok to present your product or service in a fun way or respond to user queries through video content. TikTok also offers a unique opportunity to target a younger audience, so if your brand caters to Gen Z or millennials, this platform should definitely be on your radar.
For example, Shopify uses TikTok to introduce its new features to customers and jump on TikTok-viral trends. The brand also highlights businesses that have gained success through its platform. Some of their videos get millions of views, thanks to their large audience of over 300k.
@shopifyfind new customers with Shop Campaigns. only pay when a customer converts.♬ original sound - Shopify
5. Utilize Analytics And Tools
Even with the best B2B social media strategy, you wouldn't know if it's working unless you track and measure your efforts. That's where platform analytics and third-party tools come in.
All social media platforms have built-in analytics for business accounts that you can use to measure audience engagement, conversions, and other metrics. For more in-depth analytics, third-party social media analytics tools like Sprout Social and Hootsuite are always available.
Create a schedule for how often you'll measure analytics and how you'll go about using that information to adjust your strategy. Don't do it too often, though. Give every strategy sufficient time to fully play out before you start making changes.
Check out our list of the best B2B marketing software to find more tools.
B2B Social Media Strategy Tactics
B2B companies should be familiar with social media strategy tactics that can make their campaigns effective. Here are some of them.
Develop a Consistent Brand Voice
A consistent brand voice cultivates familiarity and brand recall, which helps you build long-term relationships with potential customers. You can definitely adapt your tone to different audience segments to get the core message across, but don't stray from the brand personality you've built.
As we've previously mentioned, the key is to develop a recognizable personality for your brand. For example, when you hear ''Apple,'' your mind instantly goes to the brand rather than just a fruit. That's the power of brand recognition.
You could build this through consistent use of language or visuals. For example, Shopify's green shopping bag logo sporting an 'S' has become synonymous with its brand. The same goes for Gmail's colorful logo. You might not know the color scheme by heart, but you'd certainly recognize it if you saw it.
Why is this important, though? In a study, 45% of adults said they recognize brands by their logos, and over 20% said they're more likely to buy products from brands whose logos they recognize.
There's a psychological affinity for us to be more trusting of something we're familiar with, and brand recognizability is a key ingredient in developing that trust. Whether it's through a certain tone, a mascot, a tagline, or a logo, your brand personality should help you stand out. And once you've perfected it, you can go on to maintain it across all social media platforms.
For example, Order.co, a spend-efficiency platform, uses a mix of casual and professional tome on its LinkedIn page. You'll see a few emojis here and there, but the overall tone is rather formal.
They also usually start their post captions with a question to keep the reader intrigued. Most of their posts are also accompanied by visuals. These elements are consistent in all their social media posts, making them easy to recognize and differentiate from other companies.
Optimize Your Content Strategy
B2B social media content doesn't only have to be thought leadership material. It can be anything that educates, informs, or entertains your audience. For example, you can post case studies, whitepapers, and blog posts to show your expertise. Similarly, post webinars, expert interviews, podcast snippets, and case studies to exhibit your industry knowledge.
As for visual content, images, videos, infographics, and GIFs are all great options to break the monotony of text-based posts. Just make sure they're relevant and high-quality so they don't damage your brand image.
As Ryan Doser explains,
"To position themselves as industry leaders, B2B companies should focus on creating high-quality content on social media that provides value and provokes discussion. The key is consistency, and sharing your thoughts about industry trends, case studies, or data-driven insights can set B2B companies apart as forward thinking. Realize that most B2B companies don't post anything on social media so taking action and just posting content consistently is a good start."
However, don't simply post content and forget about it. The optimization part has to do with constantly monitoring how your content is performing and making necessary changes to improve its effectiveness. Whatever content you choose to lead with, track its engagement to see how your audience is responding to it. This will give you insights into what type of content resonates with them the most and what can be improved.
Similarly, optimize your content for every platform. For example, you may be able to post a lengthy blog post on LinkedIn, but it may not perform well on X where brevity is key. So, create shorter versions of your content or take important snippets to post on X. You can then link back to your blog post for those interested in reading more.
Again, keep experimenting to see which content formats are most suitable for your chosen platforms. For example, post a mix of infographics, videos, and text posts. Then, see which of them brings in the most engagement and leads. Create a strategy emphasizing that content format, and then measure its performance again to ensure the first time was not a fluke and to see if you can boost it even further.
Templafy, a template and document management software, does a great job of optimizing its content strategy. They post a blend of educational and entertaining content on their LinkedIn page, including videos, slideshows, text posts, and images. It’s likely that they’ve found a variety of content formats to be resonating with their audience, so they don’t particularly stick to one type.
Building Online Communities
To further engage your audience, you can build online communities on social media platforms. For example, if you're a SaaS business, you may create a Discord or Slack channel for your users to connect and share their experiences. LinkedIn groups are also a good option.
However, creating these communities is just the beginning. Next comes community engagement, which you can achieve through various strategies.
- Sentiment Analysis: Use sentiment analysis tools to understand how your community is feeling about your brand or product/service.
- Community-Driven Content: Depending on the type of community you have, you can curate content that your members are interested in and share it with them. This could be anything from podcast appearances and case studies to testimonials and discussions. For example, Buffer publishes Community Spotlight posts on Instagram to show how its community members use the tool. However, note that this only works if your community is actively discussing and sharing content amongst themselves.
- Brand Ambassador Programs: You can also involve your community members, social media influencers, or loyal customers in promoting your brand through an ambassador program. For example, BibRave, an endurance marketing agency, used Keyhole, a sentiment analysis tool, to find conversations to take part in. The tool also helped them find influencers who could contribute the most to the ROI of their campaign.
Community-building helps cultivate relationships for B2B brands that eventually have a scope of turning into business partnerships. It also encourages user-generated content, which you can use to further boost your brand image and credibility.
In the words of Alexis Quintal, CEO & Owner of Rosarium PR & Marketing Collective,
"Participating in industry-specific groups, commenting on posts, and engaging in discussions is crucial for building a presence. These interactions not only expand your network but also increase visibility among potential clients and partners. LinkedIn's algorithm favors active engagement, meaning the more you interact, the more visible your content becomes to your connections and beyond."
Employee Advocacy
Who better than your own employees to advocate for your B2B brand? Encourage your employees to share company updates, product launches, and other related content on their personal social media pages.
Since your employees also have their own social networks where they may have a large number of connections and followers, their advocacy can greatly increase the reach and credibility of your brand. You can further capitalize on this reach and engagement by running paid ads since the traffic brought in by employees will already be targeted and relevant.
Employee advocacy tactics don't only amplify your reach but also show potential clients that your employees believe in the brand and its products. Since credibility and authenticity are imperative for a B2B brand, a good word from an employee goes a long way in establishing trust with potential clients.
Plus, when your employees rave about their workplace, industry talent can see that your company is a great place to work. This can help attract top talent for future business growth.
For example, Larissa Williams, the VP of Performance Marketing at Directive Consulting, posted about an industry event sponsored by the agency. In her words, it
"was one of the best-run events I've experienced."
Then, she goes on to explain in detail why. Directive Consulting has reposted this on their LinkedIn page. They do the same with employee milestones and campaigns their employees post about.
User-Generated Content (UGC)
User-generated content is not just for B2C brands; B2B brands can benefit from it just as much. You can repost content from your clients that are relevant to your brand.
For example, if a client has posted about how your platform helped them reduce their customer acquisition costs (CAC) by 25%, you can repost that on your social media pages. This highlights the value of your product and also serves as a testimonial from a satisfied customer.
UGC works wonders because it's typically more believable than what a brand says about itself. As a customer, you'll also be more likely to trust a product or service that has been recommended by another user rather than just the brand's advertising.
This is especially true in the B2B space, where decision-making processes are generally more complex. If a potential client sees that their peers are satisfied with your product or service, they will take interest and consider it as a viable option for their own business.
UGC doesn't always have to be from clients. It can be from other social media users, too. For example, on Monday, a project management software company reposted pictures from Clear Channel Sweden, an outdoor media agency, on their X page.
File under: moments we'll never forget
Incredible places, unforgettable messages - from Amsterdam, Stockholm, Paris and Zurich to Sydney, our billboards spanned continents.
Did you catch us?
Photo credit: Clear Channel Sweden, Eric Camus Dulac pic.twitter.com/aI48KQZB5L
— monday.com (@mondaydotcom) July 15, 2024
You can also use UGC to show your product’s capabilities. For example, Notion’s LinkedIn post includes a roundup of some user-generated content pieces that highlight the tool’s features.
Influencer Partnerships
B2B influencers are individuals whose recommendations and insights are trusted by your potential clients. You can partner with these influencers to build credibility for your brand. Since these influencers typically have large followings on social media, you also get extensive exposure.
The key to acing B2B influencer marketing is finding the right influencers for your brand. Make sure your brand and the influencers are on the same page in terms of values and voice. We've already emphasized the importance of a brand personality. You have to keep that in mind in your influencer campaigns, too.
The influencers you choose to work with should embody your brand's personality and values so their audience will see a natural fit between your brand and the influencer.
There are plenty of influencer marketplaces you can use to find influencers in your niche. Many of these tools also have native influencer management and campaign tracking features. Plus, they offer fraud detection capabilities to ensure the influencers you're partnering with have genuine followers.
Partnering with the right influencer brings a lot of reach and credibility to a B2B brand, especially if the influencer is a thought leader in your industry. These partnerships can also lead to collaborations for content creation, event participation, and other marketing activities.
However, influencer marketing isn't for every brand. It requires a significant investment in terms of time and budget. Plus, not all industries or target audiences are receptive to influencer endorsements.
So how do you determine if influencer marketing is the right fit for your B2B brand? The answer lies in understanding your target audience and industry.
For example, influencer marketing works quite well in fintech or tech, in general, since these industries have a strong presence on social media and are open to new ideas. However, in more traditional industries, such as manufacturing, influencer marketing may not be as effective.
Another determinant is if your well-established competitors are using influencer marketing. If they are, you could give it a try and see how it works for your brand.
If you need some inspiration, check out our compilation of B2B influencer marketing examples.
Start Your B2B Social Media Journey
Marketing your B2B brand on social media doesn't have to be challenging. Once you start, you can navigate the landscape through competitor analysis and market research. Stay on top of B2B marketing trends and incorporate them into your social media strategy.
Don't just suffice with LinkedIn. Expand your presence to other platforms, such as X, Facebook, Instagram, YouTube, and TikTok, to diversify your reach. Each platform offers unique opportunities for engagement and audience targeting, so don't limit yourself to just one. More importantly, understand the conventions for each platform to ensure your content is well-received.
Measure your strategy's performance across all platforms. Besides their own analytics features, use specialized social media analytics tools for deeper insights. Then, optimize your strategy based on this data to get desirable results.
Frequently Asked Questions
What is B2B social media strategy?
A B2B social media strategy is a plan of action to use social media for reaching and connecting with a B2B audience.
Which social media platform is best for B2B?
LinkedIn, Facebook, YouTube, X (Twitter), and Instagram are the “big five” social media platforms for B2B.
What is B2B vs. B2C social media strategy?
While a B2B social media strategy focuses on establishing authority and generating leads, a B2C strategy focuses on generating instant sales.
How do you grow B2B social media followers?
You can grow your B2B social media followers by consistently providing value through informative and thought leadership content. Plus, engage with your audience by responding to their comments and posting interactive content. You should also follow the current trends and conventions of the social media platforms you use to get noticed by the algorithm.
Why do B2B companies use social media?
B2B companies use social media because their audience is on social media. It’s an effective channel for attracting and connecting with their target audience. Social media also provides B2B companies an avenue to show their brand's personality and establish thought leadership in their niche. It's a cost-effective way to reach out to potential clients and build brand awareness. The targeting options for paid advertisements on social media further help B2B businesses reach their audiences.
How often should I post on social media for my B2B business?
Consistency is key. The optimal frequency varies by platform, but generally, posting 2-3 times per week on LinkedIn, 1-2 times daily on X, and 3-4 times per week on Facebook can keep your audience engaged without overwhelming them.
How can I measure the success of my B2B social media strategy?
You can use multiple metrics to measure your B2B social media strategy’s success. These include but are not limited to engagement rates (likes, comments, shares, reposts), website traffic, lead generation, and conversion rates.
Should I use paid ads for my B2B social media strategy?
Targeted paid ads help you reach specific B2B audience segments, based on their job titles, demographics, pain points, and interests. You can use paid ads to expand your reach on LinkedIn, X, Facebook, and other social media platforms.
How do I create engaging content for B2B social media?
Focus on creating content that provides value to your target audience, such as industry insights, case studies, how-to guides, webinars, and expert interviews. Visual content, such as infographics and short videos, also works well to increase engagement. You can also take inspiration from your competitors and create content that seems to be working for them.
