Social media is the new mall where people go for a lot of reasons including shopping, getting inspiration, or even learning something. There’s a lot that you can do on social media to attract these users and build a solid social presence for your brand.
In this post, we have listed some of the best social media post ideas for you to experiment with, in 2020. Use these and see which ones work the best for your audience.
15 Top Social Media Post Ideas :
1. DIY Tips and Tricks
We will start our list of social media post ideas by one of the most common types of posts on most platforms—DIY posts. A lot of people turn to social media for DIY hacks, tips, and tricks that they can try at home. Social media platforms do not disappoint these people looking for some DIY inspiration as these are full of such posts.
In fact, there are several social media accounts dedicated to just this. Here’s an example of a social media post on a DIY home decor idea.
Humour is undoubtedly one of the most popular content types on social media. And, in the last few years, memes have become very popular, especially on Instagram.
There are Instagram accounts dedicated to posting only memes and other humorous content. Even brands and influencers post such content, from time to time, to drive audience engagement.
Therefore, if your goal is to simply engage your audience, then memes should definitely be a part of your social media content calendar.
Here’s an example of an Instagram post featuring a meme.
Unlike your blog, where you should only post original content, social media allows you to curate content as well. You don’t always need to create your social media posts from scratch, but can repost something that you liked from another user or account, (as long as you have their permission).
This flexibility has led to the popularity of sharing screenshots as social media posts. These screenshots could be of your own posts from other social media platforms that you want to share on a different platform. These could also be posts from other users that you simply took a screenshot of and shared.
In fact, you can practically take a screenshot of anything on the web and share it on social media.
Here’s an example of a person who posted a screenshot of a tweet on Instagram.
4. Unboxing Video
Unboxing videos have become quite popular in recent years and have a whole viewer base of their own. These usually have a person unboxing a product and then showing its various features.
This kind of videos can be created for any type of product that comes packed in a box. In fact, a lot of brands also collaborate with influencers to create such videos of their products.
This solves multiple purposes at once. For one, it creates excitement about the product that is about to be unboxed. Second, it works as a “how-to” video showing ways to use the product and to list its features. Third, by partnering with an influencer, you can reach a much broader audience.
Overall, if you have launched a new product or want to inform people about an innovative product, try these videos. Also, collaborate with influencers to get a broader reach.
Quotes are simple, inspiring, and engaging all at the same time. You don’t need to think about what content to create as you can simply copy and paste a quote that your audience might like.
Everyone likes reading a good and inspiring quote while scrolling aimlessly through their social media feeds. A good quote can immediately grab attention and drive engagement for your brand.
The only thing that you need to take care of is to keep these relevant to your brand or niche. You should know your audience and post the kind of quotes they might like. While we are not suggesting posting a quote daily, but you can do this once in a while to keep your posts’ engagement rates high.
A lot of people actually find out about the happenings of the world through their social media feeds. In a generation where fewer people actually read a newspaper, sharing news posts is a great way to get their attention.
One added benefit of sharing news is that you can also give your opinion on it and support or oppose a cause. People connect with brands better if they have similar ideologies.
So, sharing a news post from something in your industry or relevant to your brand is a great way to drive audience engagement.
Twitter and LinkedIn are usually the best platforms for such posts, however, this type of content can also be shared on Instagram, Facebook, and others as well. Here’s an example of a news tweet.
The DC Housing Authority’s plans to redevelop its #NoMa HQ are generating new scrutiny. Critics from @tweetelissa to @LegalAidDC can’t understand why it doesn’t include more deeply affordable units and see political favoritism at play in the project. https://t.co/j1ADkIlK1q
— Alex Koma (@AlexKomaWBJ) December 19, 2019
7. Caption This Post
These posts have become quite popular on Instagram, but can be easily used for other social media platforms as well. You need to simply share an interesting picture and ask people to write a caption for this.
This is like a fun exercise that gets you comments on your post and keeps your followers entertained.
8. Informative Articles
Social media is not all fun and games but can be used to promote your blog or other content as well. You can share informative content in the form of a social media post that links back to the original content.
Twitter and LinkedIn are both very good for sharing such posts. These will not only establish you as a thought leader but will also direct traffic to your website.
Here’s an example of a LinkedIn post about an article on another website, with a link to direct traffic there.
9. Tutorial Video
These videos show a product in use, along with a detailed step-by-step tutorial on how to use it the right way. Such videos are especially popular in the beauty industry to show how to create different makeup or hair looks. However, these can be used for practically any type of product.
The best part is that you can use such videos for different platforms like YouTube, Instagram, Facebook, etc. And, a tutorial video is not necessarily for just B2C products but can be made for B2B products like software as well.
Infographics are the perfect combination of information and visual appeal as they provide information in a visual manner. These can be posted on almost any platform and can be used to provide a lot of information in less space.
Additionally, their visually-appealing nature makes these stand out from other content. So, you can use these to grab audience attention, while also providing information in an easy-to-grasp manner.
Here’s an example of an infographic shared on LinkedIn.
11. Ask a Question
Another great way to get more comments on your social media posts is to ask your audience a question and encourage them to write their answers in the comments. This is a simple, yet effective technique to engage your audience and get more comments.
However, this only works if your question is interesting enough for people to want to answer. So, you need to understand your audience first and then pose a question that will grab their attention. Needless to say, that it should be related to your brand or niche as well.
12. Industry Facts
If you are totally out of ideas for what to post on your social media, just share a fact related to your industry or niche. It does not require much effort and establishes you as an industry expert, while also getting audience attention.
Here’s an example of one such post from Twitter.
In addition to its positive environmental benefits, the recycling industry is responsible for more than 531,500 jobs and an overall economic impact of nearly $110 billion. Learn more about the industry by checking out this short video.#Recycle #Industryhttps://t.co/hSCEdjA0dw pic.twitter.com/6xf801DoFe
— Earth911.com (@Earth911) December 26, 2019
13. Product Pictures
Instagram and Facebook have emerged as social commerce platforms from simply a social media platform and several brands are using these as such. These businesses do that by posting product pictures and adding a link to where people can actually buy that product.
So, if you have a B2C product-based business, this should be the type of social media post that you should definitely use. Even if you can’t add a link with all product pictures, you can share the product name or code to make it easier for people to find it on your website. Here’s an example of how H&M does it.
14. Cute Animal Pictures or Videos
If you want a fail-proof, filler content that always grabs audience attention, post cute animal pictures or videos. These work because everyone likes looking at these, it’s just as simple as that. However, do not use such posts regularly, but only as fillers in between the more relevant posts.
15. Quiz, Contest, Giveaway
We have saved the best for last as this kind of social media posts are tried and tested and always deliver the desired results. No one can resist a good quiz or contest, especially if you’re offering something exciting as a prize.
While Instagram and Facebook are already filled with such posts, these can work on other platforms like Twitter or LinkedIn as well. Here’s an example of a contest post on LinkedIn.
These are some of the best social media post ideas to drive audience engagement and strengthen your social media presence. Use these to ace your social media marketing game in 2021.