Have you been itching to add more into your video marketing strategy without wanting to break the bank outsourcing work? You’re not alone.
More and more people are recording videos on their mobile devices every single day. Even though recording videos on smartphones is more accessible than it used to be 20 years ago, recording can still be difficult for most people.
How can recording video on your smartphone be easier? A mobile video editing app.
Why should you invest in a reliable video editing app? Simply put, a mobile video editing app offers multiple creative layers. These kinds of apps eliminate all the single-track applications that only allow you as an entrepreneur to make small clips end to end. They can add an audio track, text on top of it, and even tons of special effects!
It doesn’t matter where you’re publishing your beautiful video. Whether it’s on Instagram of TikTok, you can easily create amazing videos everybody will want to watch. Not sure which mobile editing app to invest in? Here are 10 of the top mobile video editing apps for small business owners and startups you should look into.
The Top 10 Mobile Video Editing Apps for Small-Business Owners:
CyberLink ActionDirector has quite a few video editing options for a mobile application. You can create a video by combining photos and videos with dozens of filters and transitions to choose from. It is important to remember that not all of those unique and interesting filters and transitions are not free. Some packages are purchased separately.
Video editing is relatively easy, with a timeline where clips follow each other and a clear button to assign transitions between clips. These clips can be adorned with effects, texts, and stickers and even applied "beauty mode."
With Adobe Premiere Clip, you can create a video byconjoini photos or videos and add music and labels.
It is relatively easy to create a video in this way. There are few options for customizing the result, with a single style for the labels and no transitions beyond a fade between scenes.
One aspect of being appreciated is that the final result can be in FullHD and without any watermark. You can also add your watermark to the video if you wish.
InShot Video Editor is a complete video editor hidden under a great interest in monetizing the application. If it were a game, we would say that it is Pay2Win. As it is not, we will limit ourselves to saying that it shows you advertising and encourages you to pay as soon as you can.
Clip editing does not have many options but classics such as trimming clips, adding texts and music (also effects and voice-over), or modifying the speed. There are approximately 50 filters available, some of them paid, although the Android version does not have transitions.
FilmoraGo is the video editor for WonderShare, known for its Dr.Fone app and the desktop version of Filmora. Its video editor for Android is a simplified version that stands out for being quite easy to use.
You can create a video from photos and videos. These are displayed at the bottom of the window as icons. By tapping on one of these clips, you can do things like:
- Add new layers on top
- Add voice-overs
- Put in titles
- Choose filters
- Modify video speed
Adding transitions between clips is just as easy. The app provides you with about 20 ready-to-use transitions and around 50 filters for your clips.
Note: Not all of these cool transitions and filters are free. In the store, you will find packages with filters and transitions for around 2 euros.
The little sister of Premiere Pro, Adobe Rush, unfortunately, is only compatible with about twenty slightly muscular Android smartphones like the Galaxy S8.
It can be downloaded for free on Android and iOS but only allows three assembly exports. Beyond that, you must subscribe (around € 12 / month) or have subscribed to Premiere Pro to enjoy it for free. Rush offers three video tracks and three audio tracks, the most basic transition effects, and a nice automatic audio ducking function (intelligent adjustment of the music level under the interviews).
Not to mention a nice library of customizable animated titles, compatible with Adobe's .mogrt templates. Concretely, you can create or customize a title in Premiere Pro (with Adobe fonts exclusively), save it as a mogrt template, and import it into Rush. Compatibility (via Adobe's cloud) with Premiere Pro is the main interest of Rush.
CT (pronounced "city pro") is an application without equal.
We like to present CTPro as the "Mojo application suite." It combines the functions of a professional camera, a fast report editing tool (complete and automated), and streaming (including in a Multicam environment). The icing on the cake, CTPro, manages the XML export of its reports to Adobe Premiere Pro (Mac / PC) or FCP X via theSansdik iXpand USB sticks.
E-Facto, its publisher, even offers to manufacture and integrate into the app. The charted synths of the channel, or the broadcaster, hence its economic model: the subscription, at an amount a little higher than that of consumer apps.
Moreover, CTPro even has a kind of exceptional grip, the X-Rig, designed by its creator, which almost makes the iPhone 11 Pro look like a TV camera.
Developed by Korean company Nextstreaming, Kinemaster is the most popular featured editing app in the Android world.
It offers several layers that vary according to the processor capacities of the smartphone that uses it. In terms of ergonomics, its historical peculiarity is its inability to glue the rushes to each other on the layers above the main track. This helps the rushes that are linked in get cut, be superimposed slightly, and obtain visual slots on the timeline.
Kinemaster’s functions go a long way:
- Chroma key to overlay by erasing a color on the green background
- Keyframes to add key images to animate certain elements
- Special effects to quickly create kitsch graphics
Kinemaster can be used free of charge by embedding its trademark filigree.
It also offers a host of free content to buy from the application: music, skin elements, and fonts.
Originally designed to continue the development of Pinnacle Studio on iPad, LumaFusion has become the most advanced editing tool today on mobile devices. It has functions similar to Premiere Pro and Final Cut Pro X.
This futuristic app can export its montages with an optional module! LumaFusion offers 12 tracks in total, including 6 for videos (with their audio, of course), plus 6 for audio.
Enough to achieve all kinds of things, including "splits screens" easily. It can import TrueType fonts and any content (images, videos, music, and others) from a cloud, from SanDisk iXpand USB keys, or Western Digital Passport WiFi external hard drives in particular.
It's even possible to subscribe to royalty-free content from the Story Blocks catalog from within the app for $7/year.
With keyframes, LumaFusion editing functions go far beyond those of all other applications. Several pro videographers have swapped their computer or their Android for an iPhone (large format) or even an iPad to only mount on this application for several years.
A historical competitor of Kinemaster, PowerDirector, offers somewhat similar functions for carrying out "professional" subjects. With this essential difference that on its two video layers (in addition to the basic track), the rushes stick to each other without a problem.
Among its advantages, I would cite the possibility of adding fonts to personalize the synths, a gradient option to split the screen in a more "soft" way, and especially the compatibility with the eponymous software on PC.
If you take out the subscription for its Premium version (with hosting projects in the cloud), you can start setting up a plan on your smartphone and then import it into the "big" software on your PC complete post-production.
New to the small world of editing apps on Android and iOS, VN could make its hole quickly since it is the only genuinely free app.
It has functional features that can be used by anybody needing to edit their videos:
- Add a main track
- Up to 5 video layers
- Add TrueType fonts of your choice
- Download music to use in your montages
- Animate the shots with keyframes
- Regulate slow down
- Accelerate with simple curves to use
These mobile video editing apps are great for those who want to create and quickly post their beautiful creations on various social networks.
Video is a powerful marketing tool. When planned and integrated into a content marketing funnel, they can elevate your brand message, attracting, educating, and converting more buyers into leads and sales. If you’re yet to take the leap and invest in video marketing, take the time to learn as much as you can about your audience.
If you’re looking for more, here are the best mobile video editing apps of 2020.