While TikTok is newer than other social media apps, this new kid on the block has quickly gained tremendous popularity, especially among younger audiences. What’s more, it already boasts about its user loyalty. According to the official statistics of TikTok, 90% of its users use the app several times per day.
In this article, we’re showcasing 30 social media influencers on TikTok across various niches. From cosplay to comedy, here are the faces behind some of the world's most viral videos.
30 of the Biggest Social Media Influencers on TikTok Right Now:
- 1. Khabane Lame (@khaby.lame)
- 2. Bella Poarch (@bellapoarch)
- 3. Charli D’Amelio (@charlidamelio)
- 4. Addison Rae (@addisonre)
- 5. Kylie Jenner (@kyliejenner)
- 6. Nikita Dragun (@nikitadragun)
- 7. Michael Le (@justmaiko)
- 8. Bretman Rock (@bretmanrock)
- 9. Isabella Avila (@onlyjayus)
- 10. Zach King (@zachking)
- 11. Fernan Floo (@fernanfloo)
- 12. Dimpey (@dimpey6)
- 13. Celeste Barber (@celestebarber)
- 14. Corey Whelan (@threedotcorey)
- 15. Kris HC (@kallmekris)
- 16. Darian Rojas (@darianrojasc)
- 17. Ralf Morales (@ralf)
- 18. Sebastien Andrade (@ayesebastien)
- 19. Sisca Kohl (@siscakohl)
- 20. B. Dylan Hollis (@bdylanhollis)
- 21. Nicholas Philmon (@nicholasphilmon)
- 22. Cale Brown (@calebrown)
- 23. Thomas Simons (@tommyinnit)
- 24. Lele Pons (@lelepons)
- 25. Adin Ross (@adinross)
- 26. Kimberly Loaiza (@kimberly.loaiza)
- 27. JoJo Siwa (@itsjojosiwa)
- 28. Daniel LaBelle (@daniel.labelle)
- 29. Sienna Mae Gomez (@siennamae)
- 30. Dixie D’Amelio (@dixiedamelio)
Khabane Lame (aka Khaby) was born in Senegal, but moved to Italy at the age of one where he still currently resides. The former CNC machine operator posts short comedy skits on TikTok about people who make simple tasks more difficult than they have to be. Popular across various social channels, his biggest following is on TikTok where he has more than 80 million followers and 1 billion likes.
With close to 75 million followers and 1.7 billion likes on TikTok, Bella Poarch is a US Navy veteran who turned social media influencer. The Filipino-American regularly posts content about gaming and cosplay. Though, it is her lip-syncing of “Sophie Aspin Send” by Millie B that got the heads nodding and thumbs liking. In May 2021, she released her debut single, “Build a Bitch”.
After her dance videos on TikTok went viral, Charli D’Amelio had several opportunities that came knocking on her door. She opened with Bebe Rexha for the Jonas Brothers, appeared on The Tonight Show, and had a voice role in an animated film StarDog and TurboCat to mention only a few of the highlights in her career. The 16-year-old also has one of the best influencer merch stores where she sells her designs.
Addison Rae shot to fame when she started to upload her dance videos to TikTok in 2019. In fact, just a couple of months after joining the platform, she managed to get one million followers. Thanks to the popularity of her dance videos, she has landed an appearance on The Tonight Show and will be starring in He’s All That, a teen romcom that is currently in production. She has also worked with American Eagle to help them improve their presence on TikTok and started a cosmetics company, Item Beauty, in partnership with Madeby Collective.
Kylie Jenner needs no introduction. According to D’Marie Analytics, one of the posts funded by her ads is worth over $1 million, making her one of the most influential female influencers on Instagram. The influence that she and her sister, Kendall, have among youth on social media has been recognized by Time magazine when the pair was listed as one of the most influential teens across the globe in 2015. Two years later, Forbes also included her on its Celebrity 100 list.
Nikita Dragun (aka Nikita Nguyen) is a model and American YouTuber. She shares candidly about her experience transitioning. Like several of the other social media influencers on our list, she also has her own cosmetics line, Dragun Beauty, that is aimed at the mainstream as well as transgender community. Her fame online has landed her a role in The Real Housewives of Beverly Hills as well as a couple of music videos.
Michael Le (aka JustMaiko) is a social media personality and American dancer. He is one of the “oldest” TikTok influencers and started uploading videos to the platform in 2016 when it was still called Musical.ly. He often collaborates with his younger siblings who dream of following in his dancing footsteps. In 2020, he started another collaboration with his younger brother and four friends. Together the team of five created Shluv House, a collab house in Los Angeles where they create their videos together.
Bretman Rock (Sacayanan) is a Filipino-American social media personality and beauty influencer. Before focusing on creating beauty-related content, he tried his hand at comedy and memes on YouTube. In addition to starring in Instant Influencer, the YouTube Originals series by James Charles, he also had a small part in the music video of Bella Poarch’s debut single. Most recently, he won an MTV Movie and TV Award for the Breakthrough Social Star category.
Isabella likes to share informational skits that deal with psychology and science that got her the title of “The Psychology Facts Girl”. Though, in 2021, she came under fire after screenshots of old texts with racial and antigay slurs surfaced. While she publicly apologized via TikTok, many black creators felt that it was insincere.
Before Zach King (aka Zachary Michael Kings) became one of the top TikTok social media influencers to follow, his YouTube channel reached viral status. Here, he shared tutorials about Final Cut Pro, a video editing software. In 2016, he expanded his online presence to TikTok where he continued the success of his “digital sleight of hand” videos. His videos have won him several awards including the YouTube’s NextUp Creators Contest.
Fernan Floo (aka Luis Fernando Flores Alvarado) hails from El Salvador. While his biggest following is on YouTube where he is mainly known for his humorous gaming videos, he has built a substantial following on TikTok, where he mostly shares dancing videos with his fan base of nearly 10 million followers.
Dimpey rose to internet fame in 2019 when he started sharing videos on TikTok. Here, he likes to share his comedic skits with his following of 6.2 million. One of the American short-form comedy creator’s most popular videos on TikTok was created in celebration of Earth Day and was viewed over 41 million times. Other than that, much about this aspiring social media personality is still unknown.
Celeste Barber is an Australian media personality with more than 500,000 followers on TikTok. She has starred in a number of TV shows, but felt herself drawn to comedy. A lot of her content makes fun of how women are supposed to complete everyday activities.
Corey Whelan (aka threedotcorey) is an American social media influencer known for his lip-sync and transition videos. Not only is he funny, but he also has a muscular body to flaunt. His shirtless dance videos have helped him to attract the attention of close to five million followers. His videos regularly get more than a million views, with one of his most recent videos boasting close to 20 million views.
Kris Collins is a former Canadian hairdresser who turned to TikTok during the pandemic. She mostly shares lip-sync videos with funny facial expressions and witty captions with her followers of more than 31 million. She has created a few popular personas that include a fed-up mom and tiny-handed toddler.
Darian Rojas (aka Darian Fernanda Rojas Crawston) first joined TikTok in 2020. In just over a year, she has managed to gain more than 26 million followers. The social media influencer from Mexico likes to post comedy videos in which she often lip-syncs and dances. She is also part of the Prive Crew, a collective of short-form creators.
Just like Darian Rojas, Ralf (aka Marco Antonio Morales de la Pena) is also a Mexican social media star and a member of the Prive Crew. He mostly shares lip-sync videos and was included in TikTok’s Rising Stars list in 2018. Fast-forward three years and he boasts over 15 million followers with his videos regularly getting more than 1 million views.
Sebastien Andrade often shares point-of-view videos (POV) and comedic content about relationships. To date, he has over 5 million followers and close to 200,000 likes.
Sisca is mainly known for the food-related content that she has been sharing on TikTok for the past three years. Hailing from Indonesia, this social media celebrity likes to share videos in which she shows off her wealth. Along with her sister, the pair went viral for making ice cream from different types of food.
Dylan Hollis is a Bermudian internet personality and musician who posts virtually anything on TikTok, but especially likes to post cooking videos. According to his LinkedIn page (yes, he is one of the few TikTok influencers with a presence on LinkedIn), he boasts a weekly viewership of 10 million.
Nicholas Philmon joined TikTok in March, 2020 and, in just over a year, he managed to grow his fan base to 2.5 million followers. He is an outspoken music creator who shares a love for drag queens. He is mostly seen wearing some outfit he got from Goodwill.
Cale Brown is a content creator known for his dances. The American dance sensation has close to 4 million followers and his videos on average get millions of views. While his first TikTok video does not feature any dancing, all his other videos since then all show him strutting his dance moves, most of the time outside.
Thomas Simons (aka TommyInnit) is a YouTuber and Twitch streamer known for sharing videos about Minecraft. In 2021, he set a Guinness World Record for the most followed Minecraft channel on Twitch as well as the most viewers of a Minecraft gameplay live-stream on Twitch. While he is mostly known on Twitch and YouTube, he managed to get more than 8 million followers and 85 million likes on TikTok since he joined in 2020.
Lele Pons (aka Eleonora Pons Maronese) is one of the most successful Latin American influencers and YouTubers. In fact, in 2016, she was included in Time’s list of the 30 Most Influential People on the Internet. When she is not pranking others in her videos, you can get a glimpse of her in movies and music videos. She stars in The Secret Life of Lele Pons and hosts her own podcast, Best Kept Secrets with Lele Pons.
Adin is another Twitch streamer who has found notoriety on TikTok. Here, he mostly shares personal clips and has been known for attracting criticism from other influencers. On average, his videos get millions of views
According to HypeAuditor, Kimberly Loaiza is currently the third biggest TikTok influencer from Mexico. Before she built a following of over 45 million on TikTok, the Mexican influencer and singer created an equally successful YouTube channel. In fact, she managed to get 100,000 subscribers in her first week after joining YouTube.
JoJo (aka Joelle Joanie) Siwa is an actress, singer, and dancer. The American YouTube personality first captured attention when she starred in Dance Moms with her mother. Her singing career has also taken off and she has released two singles already. On TikTok, she boasts more than 34 million “Siwanatorzs” (her affectionate name for her followers). On top of that, her videos in which she mostly dances have received more than 1.1 billion likes.
Daniel is an athlete who mostly shares short-form physical comedy videos on TikTok. Before rising to internet fame on TikTok, he worked as a professional photographer. In 2020, he also launched his first merch.
Sienna is a competitive dancer and one of the biggest influencers on TikTok. She actually has two accounts on TikTok, both with millions of followers. Thanks to her massive following on TikTok, she entered into a partnership with Maybelline. While she is known for creating body-positive content, in 2021 she was embroiled in some negativity when she was accused of sexually assaulting her ex, Jack Wright.
Dixie is the older sister of Charli D’Amelio. Unlike her sister, she has chosen to focus more on music. In June 2020, she released her first single which was at one time the number one trending video on YouTube. Since then, she has gone on to release four other singles. In 2020, she and her sister were nominated as The Social Star of 2020 by the People’s Choice Awards, but, ultimately, Emma Chamberlain was crowned as the winner.