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Preview for Top 21 TikTok Influencers in 2025  (+ Campaign Examples)

Top 21 TikTok Influencers in 2025  (+ Campaign Examples)

TikTok has transformed from being an informal video sharing platform for lip syncing to your favorite tune to the real deal. It’s a must-use social media platform to reach younger audiences. Our TikTok Marketing Report 2024 found that 65% of marketers work with TikTok influencers with an additional 25% planning to do so. 

Here’s an introduction to the top TikTok influencers, based on follower counts and engagement. Discover the platform’s earning potential and the effective marketing strategies these followers have used to grow their follower count (and bank balance) with millions. 


Top 10 American TikTok Influencers

TikTok Influencer

Number of Followers

155.7 million

107 million

94.3 million

88.5 million

82.1 million

75.3 million

74.7 million

69.4 million

65.2 million

58.1 million


Top 10 Female TikTok Influencers

TikTok Influencer

Number of Followers

Charli Damelio

155.7 million

Bella Poarch

94.3 million

Addison Rae

88.5 million

83.1 million

76.7 million

Billie Eilish

69.4 million

Selena Gomez

58.1 million

56.8 million

55.4 million

54.8 million


Top 10 Most-liked TikTok Influencers

TikTok Influencer

Number of Likes

Charli Damelio

11.8 billion

Addison Rae

5.2 billion

Domelipa

4.9 billion

Kimberly Loaiza

4.1 billion

Dixie Damelio

3.3 billion

2.5 billion

Bella Poarch

2.4 billion

1.7 billion

Mr Beast

1.5 billion

Kylie Jenner

1.5 billion


Top 5 Highest Paid TikTok Influencers

TikTok Influencer

Annual Estimated Earnings

Charli Damelio

$17.5 million

Dixie Damelio

$10 million

Addison Rae

$8.5 million

Bella Poarch

$5 million

$5 million


1. @khaby.lame

Khabane Lame’s rags-to-riches story proves the massive potential that TikTok offers. He joined TikTok after losing his job as a factory mechanic during the coronavirus lockdown. Fast-forward four years and he’s the TikTok influencer with the most followers, boasting over 162 million followers. According to Forbes, his creator earnings as of September 2023 added up to $16.5 million. 

His content features comedy skits mocking complex tips. His trademark gesture—a shrug to conclude his videos. This trademark gesture along with the fact that he shares short, silent videos has landed him comparisons to Charlie Chaplin. 

One more thing he has in common with Chaplin is that he’s also heading to Hollywood. Khaby is set to appear in his first Hollywood film, OOKhaby, an action comedy.  

Movie deals aside, he’s also signed a deal with Binance, the cryptocurrency exchange in 2022, and partnerships with Hugo Boss and the Paris Saint-Germain (PSG) Football Club. For example, his videos that he has created for Hugo Boss have generated millions of views and hundreds of thousands of likes.

@boss Style on the edge of your seat. #KhabyLame is iconic in signature BOSS tones and our sleek monogram print #BeYourOwnBOSS ♬ original sound - BOSS


2. @charlidamelio

With over 155 million TikTok followers, Charli D’Amelio is the best known female TikTok influencer in terms of followers. Like Khaby, her online stardom has also landed her an acting role and she joined the Broadway cast of the musical & Juliet at the end of October 2024 for three months.  

While she’s slightly behind Khaby in terms of TikTok follower count, she trumps him in earnings. Forbes estimates her creator earnings at $17.5 million as of September 2023. 

Her revenue sources include:

  • Her casual clothing brand, Social Tourist
  • The Hulu show Charli vs. Dixie
  • Brand deals with Dunkin’ and Invisalign

For example, in 2020, Dunkin’ partnered with her to create the professional campaign, ‘The Charli’. This involved placing her favorite beverage on the brand’s nationwide menu under her name. 

@dunkin @charlidamelio 17th bday means a present for you!! 😎🎁 Stay tuned. #charlidunkinremix #dunkin ♬ original sound - Dunkin'


3. @mrbeast

MrBeast (Jimmy Donaldson in real life) is one of the most popular content creators on YouTube and the highest-earning YouTube star in 2023 with earnings of about $82 million. On TikTok, he has also made a name for himself with his absurd content.

In his most popular TikTok video, he pledges to recreate Squid Games in real life if the post attracts 10 million likes. The video ended up generating 20 million likes! Like the TV show, this real-life experiment, though, came with a lot of controversy with contestants claiming that they received inadequate treatment. 

Controversy aside, he’s landed video sponsorships from names like ZipRecruiter and paid partnerships with Shopify. For example, the video he created for Shopify generated over 8,000 comments, showing that he knows how to crack the code to engagement. 

@mrbeast Show me your dream job! @ZipRecruiter and I want to help you find it :~) #ZipRecruiterPartner #PutZipRecruiterToWorkForYou ♬ original sound - MrBeast

@mrbeast The list of flavors though 🫢 @shopify and I are flying one entrepreneur out to North Carolina to meet me and to be in one of my next videos. Stitch this video by Monday, April 24 at 11:59PM EST with #pitchmrbeast ♬ original sound - MrBeast


4. @bellapoarch

Bella Poarch (Denarie Bautista Taylor in the offline world) rose to TikTok fame with her video in which she lip syncs to Millie B’s M to the B song. Fast-forward four years and it’s still her most popular video (and one of the top most-liked TikTok videos ever).

@bellapoarch😆ok it was actually fun making this one♬ The Banjo Beat, Pt. 1 - Ricky Desktop

That said, she doesn’t stick to lip syncing. In 2021, Warner Records released her debut single Build a Bitch which ended up being the biggest debut on YouTube for a new artist. 

In the same year, HyperX, a leader in gaming and eSports, also signed her up as brand ambassador and microphone campaign spokesperson. More recently, she’s also been seen in brand collabs with Vans, for example. Her paid partnership with the footwear brand features a video in which she shares how she wasn’t able to afford a pair of vans growing up and having to settle for an oversized pair from a thrift shop. It’s a great example of why authentic, honest content remains one of the TikTok trends brands should prioritize. 

@bellapoarch My @Vans Story💗 #vanspartner ♬ original sound - Bella Poarch


5. @addisonre

Best known for her dance videos, it took Addison Rae only a few months to get her first million followers. What’s even more impressive is that in just five years, she managed to grow her TikTok following to over 88 million followers, making her one of the female TikTok influencers with the most followers. 

Like several of the other TikTok influencers, her content has also landed her exposure on other offline platforms like a guest appearance on The Tonight Show.  

As for brand partnerships, she’s worked with brands like American Eagle and Nerds Candy. For example, her paid partnership with Nerds Candy was watched over 36 million times. In the 15-second clip, she’s seen coaching a mystery dance student. The teaser concludes with Addison snacking on some Nerds candy.  

@addisonre Guess who I’m coaching…?! 🪩🕺🕺🎶🍬  tune in to find out!! @Nerds Candy 2.11 #ad ♬ original sound - Addison Rae


6. @zachking

Zach King (aka Zachary Michael Kings) is an illusionist and award-winning content creator who’s no stranger to using video. Before becoming one of the most famous male TikTok influencers, his YouTube videos landed him great recognition. 

He has worked with household food and beverage brands like Chipotle and Pepsi. For Chipotle, Zach created Chipotle delivery ads to market the return of Free Delivery Sundays using the branded hashtag #TikTokTimeout. These ads targeted Gen Z and had to compete against traditional ads. 

@zachking Was that a catch? We’re gonna need instant replay… @chipotle delivers a touchdown #TikTokTimeout #ad ♬ Yummy - Justin Bieber

Zach’s video ad generated millions of likes. The secret recipe—creating ads that entertain. 

For Pepsi, he replicated the same formula and success. In his ad created for Pepsi, he turns the Sphere in Las Vegas into a drinkable Pepsi. 

@pepsi @Zach King making our wildest dreams come true, sipping Pepsi Wild Cherry out of @Sphere! 🍒 #GetWild ♬ original sound - Pepsi


7. @kimberly.loaiza

Like Zach King, Kimberly Loaiza’s success also began on YouTube where she started vlogging in 2016. In fact, in just her first week after joining YouTube she managed to grow her channel to 100,000 subscribers. 

Four years later, she shared her first TikTok video to market her song and the rest is history. It took her only a few years to grow her presence on TikTok where she’s more known for her dance and music content to over 82 million followers. The influencer marketing platform Collabstr calculates her TikTok engagement rate at 2.32%. 

Billboard explains that the recipe to her TikTok success is that she has collaborated with other influencers and leveraged viral dance challenges. In an interview with the music and entertainment magazine, she lists transparency and creating content that your followers want to see (more specifically, ask for in the comments) as how she manages to stand out from all the other aspiring female TikTok influencers. 


8. @domelipa

Domelipa (Dominik Elizabeth Reséndez Robledo in real life) hails from Mexico, like Kimberly Loaiza. Similarly to her fellow Mexican TikTok influencer, the video sharing platform has also helped her to grow her music career. 

She’s also not dependent only on TikTok for exposure. In 2024, Domelipa signed with Westwood Entertainment to release her debut studio album, showing what’s possible with an engaged following on TikTok. 

In an interview with Billboard during the 2024 Billboard Latin Music Week, she revealed that being true to yourself has helped her to grow her following to over 76 million followers. She explains that while you have to adapt, you need to continue sharing what your followers liked in the beginning. 


9. @cznburak

CZN Burak is a Turkish celebrity chef and the owner of Hatay Civilizations Table, a chain of restaurants. His claim to fame is his gigantic-sized portions and ear-to-ear smile.  

He has also collaborated with huge names like Khaby Lame and Cristiano Ronaldo. The short clip that sees him chopping onions with Khaby Lame known for his hacks has generated over 7 million likes and 41,000 comments, illustrating the power of creator collaborations. 

@cznburak Czn Burak vs Czn @khaby.lame ❤️😂🙈 #cznburak #tiktok ♬ orijinal ses - cznburak

His TikTok video in which he’s seen posing next to the soccer legend Ronaldo, both of them holding a giant pancake, is one of his most popular videos to date with over 44 million views. For this video, he combined what makes his content unique (his huge portions and smile) with celebrity collaboration. This way, his content stays authentic, but he also leverages the audience of a fellow celebrity influencer.

@cznburak Cristiano Ronaldo ve Czn Burak Dubai🤗❤️ #cznburak #ronaldo #dubai ♬ original sound - Laibybaby - LaibaShah


10. @willsmith

Will Smith’s success on TikTok shows that the platform can also be for older generations. In one of his most recent viral videos, he sneaks into a movie theater to watch Bad Boys with unsuspecting fans. This video illustrates the genuine connection he has with fans, both online and offline.

@willsmithI snuck into Bad Boys in Baldwin Hills last night. It was SPECTABULOUS! Where should I go next?♬ original sound - Will Smith

Boasting over 75 million TikTok followers, his content has generated more than 560 million likes. 

Aside from using the platform to grow his own name further and generate a buzz around his movies, he also uses TIkTok to recruit talent for his media company Westbrook. 


11. @therock

The Rock (formally known as Dwayne Johnson) is one of the top fitness influencers with just shy of 75 million followers. Aside from his wrestling, acting and (now TikTok influencer) career, he’s also launched his own range of Men’s skincare and grooming products, PAPATUI. 

His PAPATUI and Target partnership on TikTok saw him surprise guests in one of Target’s physical stores. Not only did it generate a lot of in-store excitement, but also online hype. Just one of the videos generated over 44,000 likes. 

@therock Her high pitched SCREAM 😱 concerned me for a second 😅😳 Another @Papatui SURPRISE 🤯 at @target 🎯 in DALLAS, TEXAS 🇺🇸 Awesome and fun to see all the shocked faces and hand our Papa products and Papa Joy 🤩 Life is noisy, busy and can be super negative, I know it sounds corny AF, but man there ain’t nothing like delivering positivity & JOY. Positive energy & mana always reverberates in a powerful way. ENJOY YOUR PAPA and I’ll see ya at your local TARGET soon! 🎤 🫱🏾‍🫲🏼 #PAPATUI ♬ original sound - The Rock

In addition to PAPATUI, he’s also launched his own training shoe collection—Project Rock. Thanks to being one of the male fitness influencers with the most followers on TikTok, he can also use this platform to build his shoe brand. 

@therock 🚨 Awesome Alert 🚨 That our @ProjectRock PR7 shoe as the “PERFECT TRAINER” in the @Men’s Health 2024 Sneaker Awards 👟💪🏾   Innovation, technology, fit and VIBE of this shoe are important engineering tenets for us to deliver for YOU and your workouts. THANK YOU to our ever growing #ProjectRock community💥   Level up your training, and enjoy the shoe! ~ dj #founder #projectrock   #ProjectRock #PR7 #MensHealth #2024SneakerAwards ♬ Timeless - The Weeknd & Playboi Carti


12. @bts_official_bighit

The South Korean band BTS serves as an example of how TikTok influencer success doesn’t need to be limited to individual creators. The band’s official TikTok account has nearly 67 million followers, showing that there’s strength in numbers and that groups can use the platform to build their brand. 

According to HypeAuditor’s data about the top 1,000 TikTok influencers in South Korea, the band’s content generates on average:

  • 2.8 million views
  • 898,000 likes
  • 19,900 comments
  • 14,000 shares

They first joined the platform in 2019 and became the account to reach 1 million followers the fastest. 

In 2023, they collaborated with TikTok itself to celebrate the band’s 10-year anniversary. To market this collaboration, a new BTS hashtag challenge was created with one video generating 3 million likes alone. 

@bts_official_bighit 💜'Take Two' Release💜 #10yrsWithBTS #NewMusic #BTS #방탄소년단 #TakeTwo ♬ Take Two - BTS


13. @billieeilish

Billie Eilish is another music star who has used TikTok to grow her online audience further. Her official TikTok account has just shy of 70 million followers. 

Like BTS, Billie Eilish has also worked with the platform itself. She was used to market its “Fan Spotlight” and “Flip Stories” features. The “Fan Spotlight” feature was launched by the singing sensation as part of her #HITMEHARDANDSOFT TikTok takeover. With the “Flip Stories” feature, musical artists can connect with fans by treating them to TikTok-exclusive content drops. 

Other brand collaborations saw Billie working with Amazon Music which featured a special acoustic live performance of the album.

@billieeilish did some little acoustic live performances of the album with some of my friendsssss 🙈🙈 @Amazon Music ♬ original sound - BILLIE EILISH


14. @jasonderulo

Jason Derulo is an American singer, songwriter and dancer. Like Billie Eilish and BTS, he too could leverage his offline celebrity status to become one of the biggest TikTok influencers.

With 65.9 million followers, Jason is one of the male singers with the most TikTok influencers to date. He’s also one of the highest paid influencers on the platform. In an interview with The TMZ Podcast, he reveals that he has received as much as $1.4 million for a single post. 

Sure, while he could leverage his celebrity status, he revealed in an interview with Variety that it’s a matter of “calculated strategy”. 

He, for example, collaborated with Hotwire as content judge when the brand launched their first travel-related hashtag challenge. He has also collaborated with Jack In The Box by celebrating every new million followers on TikTok with a signature “Milli Meals”. 

@jasonderulo Thanks for 49 million! #millimeals ♬ Acapulco - Jason Derulo


15. @selenagomez

While Selena Gomez boasts just over 58 million followers on TikTok, she’s not protected from negative comments. Speculations about plastic surgery have forced the actor-musician to use TikTok to slam body shamers in addition to sharing her beauty content. 

Like The Rock, she’s also used TikTok to promote her own brand— Rare Beauty. According to the Bloomberg Billionaires Index, she’s worth $1.3 billion with the bulk being linked to her beauty brand. 

To give you an idea of her TikTok success, when TikTok Shop planned its first-ever IRL popup, they partnered with Selena’s Rare Beauty to co-host the event. This collaboration example also once again shows how digital and IRL success is often interdependent.  

@tiktokshop_us it's RARE BEAUTY SUPER BRAND DAY TAKEOVERRRR @selenagomez #rarebeauty #softpinch #superbrandday #rarebeautyblush ♬ original sound - TikTok Shop 🇺🇸


16. @williesalim

Willie Salim is a digital creator with 58.7 million TikTok followers. According to HypeAuditor's data about the top 1,000 TikTok influencers in Indonesia, his content generates on average:

  • 4.6 million views
  • 233,000 likes
  • 3,300 comments
  • 3,100 shares

He mostly shares comedic sketches and pranks and discusses pop culture. Other than that, not much is yet known about this up-and-coming TikTok creator. 


17. @kyliejenner

On TikTok, Kylie Jenner has nearly 57 million followers.

Like Selena Gomez, the Keeping Up with the Kardashians star is also known for her beauty content and has also founded her own cosmetics company, Kylie Cosmetics. Plus, she too has become the subject of concern over her appearance with TikTok fans commenting about her weight recently. 

While the nature of Kylie’s niche means that she’s often seen wearing concealer, she likes to keep it real by regularly sharing behind-the-scenes peeks into family life and her routine. 

@kyliejennerwhat i eat in a day 🤍♬ need to know x goosebumps longer version DJ Lilli - DJ LILLI

Like The Rock, her brand has also worked with Target. That said, when Target launched Kylie Cosmetics in collaboration with Ulta, it was a bit of a miss. 

@julieturkel #greenscreen Target is launching Kylie Cosmetics in a collab with Ulta. Do I really have to ask what you think about this collab? #target #kylie #kyliejenner #kyliecosmetics #ultabeauty #collab ♬ original sound - Julie Turkel

Other more successful collabs include with Crumble Cookies to launch their new Skin Tint Blurring Elixir. The one-day, pop-up party had hundreds of guests lining up with some queueing for as long as nine hours. 

@trishlikefish88 Thank youuuuu @Crumbl Cookies x @Kylie Cosmetics ♬ original sound - trishapaytas


18. @dixiedamelio

Dixie D’Amelio is an American singer and the older sister of Charli D’Amelio listed earlier. On TikTok, she has over 55 million followers with her content generating more than 3 billion likes in total thus far. 

Forbes reports that since 2020, the sister pair have generated over $70 million by working with brands like Amazon, Abercrombie, and Prada. As of the end of October 2024, Forbes estimates just her own creator earnings at $14.6 million

The marketing campaigns she has shot for Valentino are some of her most popular videos. For example, for the paid partnership with Valentino Beauty, her one video generated 1.6 million views and over 22,000 likes. 

@dixiedamelio the @Valentino.Beauty twin liner is my go to makeup accessory for the holiday ♥️ #valentinobeautypartner @sephora ♬ original sound - dixie


19. @youneszarou

Younes Zarou is an illusionist like Zach King. On TikTok, he has nearly 56 million followers with his most popular video boasting over 103 million views. 

He has worked with brands like Hugo Boss in the #BeYourOwnBOSS campaign. He’s also collaborated with Khaby Lame with the video of the duo generating 80.6 million views. 

@boss Hitting it right every time: #YounesZarou is up next to practice his shot #BeYourOwnBOSS ♬ original sound - BOSS

@youneszarou How many times did that happened with friends/family ?😂😂 Love you Bro! @khaby.lame #yzfamily ♬ Basbousa song - user30080829332

While he’s worked with big names like these, he keeps a relatively low online profile (excluding TikTok, of course) with little information being available about this German TikTok influencer. 


20. @spencerx

Spencer X calls himself the Mouth Music Man and if you watch one of his videos, you’ll quickly understand why. His beatbox skills, which have won him just over 55 million followers on the platform, are next level. 

He’s worked with brands like Nickelodeon, Minute Maid, HBO, and Sony. For example, the one video that he’s created as part of his paid partnership with Minute Maid has attracted nearly 150,000 likes. It’s highly entertaining, showing that with the right influencer you don’t even need a video script.  

@spencerx #minutemaidpartner Beatboxers need to stay hydrated 🗣️🎶💦Minute Maid Aguas Frescas really know how to fuel my beats! Go get yours today at a local grocey store or goPuff! #ad ♬ original sound - Spencer X


21. @bayashi.tiktok

Bayashi is a Japanese TikTok influencer with 55.6 million followers. According to HypeAuditor’s data about the top 1,000 TikTok influencers in Japan, his content generates on average:

  • 3.5 million views
  • 275,000 likes
  • 1,500 comments
  • 2,600 shares

He’s known for his ASMR cooking content with his most popular video boasting 337 million views. 

In an interview with Tasting Table, he shares that he saw a gap in the market when he noticed that mukbang content rarely looked at carbohydrate-restricted diets. That’s why most of his food videos use mostly meat, egg, and cheese. 

About the Author
The Influencer Marketing Hub Team brings together a diverse group of experts with a passion for influencer marketing, digital trends, and social media strategies. Each piece of content crafted by this team is researched and written to provide valuable insights, tips, and updates for our readers. Our authors are dedicated to delivering high-quality, informative, and engaging articles that help businesses and influencers thrive in this rapidly changing digital world.