While they might seem a bit daunting, statistics are key to understanding the ins and outs of digital marketing. They give you an insider's view of what's happening in the digital marketing world.
Whether you're a solo digital marketing or an agency, you must stay on top of the latest stats to remain competitive in this cut-throat space.
Let's look at some digital marketing agency statistics that you can use in designing your campaigns and strategies.
115 Digital Marketing Agency Statistics:
What Are Digital Marketing Agency Statistics?
In simple terms, digital marketing agency statistics are data points that provide insights into different aspects of digital marketing. These could be:
- Content marketing
- Email marketing
- Paid advertising
- Social media marketing
- Search engine optimization (SEO)
Where Do Digital Marketing Agency Statistics Come From?
These statistics come from different sources, some of which include:
- Research studies
- Surveys
- Industry reports
- Case studies
For example, HubSpot releases an annual report on the state of inbound marketing. Similarly, consultancies and publications like Deloitte, McKinsey, Forbes, Gartner, and eMarketer publish reports on digital marketing.
Additionally, digital marketing agencies themselves may also conduct internal research or gather data from their own campaigns to generate insights and statistics.
Why Are Digital Marketing Agency Statistics Important?
As a digital marketing agency, these statistics are important because they inform your campaigns. For example, if a report finds that X% of marketers use a blend of TikTok marketing and SEO to reach Gen Z, that's an insight you can use to design campaigns for your clients targeting that demographic.
Digital marketing statistics are also representatives of the latest trends. For example, if statistics show that investment in social commerce has grown, it indicates the rise of platforms like Instagram and TikTok shopping.
You can also use statistics to benchmark your agency's performance against industry standards. If a report shows that the average click-through rate for Facebook ads is 1%, you can use it to judge your own campaign.
See if you fare well against the average. If not, it's time to tweak your strategy.
115 Must-Know Digital Marketing Agency Statistics
We have categorized the top digital marketing agency statistics into different categories. You can either go through them all or skip to the section that interests you the most.
Digital Marketing & Advertising Industry Size and Spend
1. In 2021, the global spend on digital advertising was $506.43 billion, a figure that increased to $667.58 in 2024 and is expected to reach $870.85 by 2027. (Statista)
2. The digital advertising and marketing market in the US is valued at $460 billion. (PR Newswire)
3. In 2023, companies in North America and Northern and Western Europe allocated 9.1% of their business revenues to marketing. (Statista)
4. In a survey, 43% of chief marketing officers (CMOs) and business leaders from North America and Northern and Western Europe reported planning to increase their digital marketing spend. (Statista)
5. Nearly half of marketing leaders plan to increase their digital marketing budgets for online video ads, influencer marketing, and social advertising. (Statista)
6. About one-fifth of the marketing leaders plan to reduce their digital marketing spend on digital audio ads, digital out-of-home (DOOH) media, search engine marketing, and search ads. (Statista)
7. In North America and Northern and Western Europe, marketing leaders allocate 25.6% of their marketing budget to paid media. The trend has remained consistent from 2018 to 2023, with a quarter of the digital marketing spending going to this segment. (Statista)
8. Marketing technology (MarTech) spending has increased in the past few years, making up 25% of the total marketing budget for companies. (Statista)
Most Creative Digital Marketing Agencies
9. Publicis, a Milan-based digital marketing agency, was ranked as the most creative in the world with 793 points. (Statista)
10. Oglivy, FCB, and DCB Worldwide are hailed as the most creative ad agency networks in the world. (Statista)
11. The US is the most creative advertising market worldwide, with over 7.8 points in the creativity ranking. It is followed by the UK, France, Australia, and Brazil. (Statista)
Growth of Digital Marketing
12. Digital marketing is expected to grow at a compound annual growth rate (CAGR) of 9% from 2020 to 2026, reaching a valuation of $786.2. (PR Newswire)
13. The fastest and most popular growing digital marketing regions are the US, Europe, Canada, and Japan. (PR Newswire)
14. The digital advertising spending spiked by 10.9% between 2023 and 2024. (Oberlo)
15. The largest annual growth in digital ad spending worldwide came in 2021, with a 29.8% year-over-year increase. (Oberlo)
16. B2B product marketers allocate 57.1% of their marketing budgets to digital marketing, compared to 55.9% for B2B service marketers. (Web Strategies)
17. In the B2C product industry, 61.1% of the total marketing budget goes to digital marketing. (Web Strategies)
18. In the B2B service field, 58.5% of the budget is allocated to digital marketing. (Web Strategies)
19. Digital marketing growth is higher than average in communications/media, consumer services, and technology industries, where the budget spend is 90%, 86.7%, and 70.3%, respectively. (Web Strategies)
20. In 2024, digital marketing is the fastest-growing skill in demand. Jobs in the digital marketing sector are expected to increase by 6% by 2032, much higher than the average job growth rate. (Forbes)
21. Digital marketing is forecasted to be a $1.5 trillion industry by 2030. (Forbes)
22. Search marketing managers and customer marketing managers are listed as the fastest-growing jobs in the US. Both jobs pay in the six-figure range and have a high growth potential. (CNBC)
Source: glassdoor.co.uk
Content Marketing Statistics
Content marketing is one of the key strategies in digital marketing. Here are some statistics that showcase its importance and effectiveness.
Blog Posts and Articles
Blog posts are extremely popular among marketers, with 90% of content marketers using them to fulfill their content marketing objectives. (SEMrush)
23. About 43% of content marketers use AI writing tools to generate blog ideas. Only 3% write complete blog posts using AI tools, while 28% use them to generate content outlines. (Orbit Media)
24. Every one in four content marketers says that blogs offer ''strong'' results for their marketing campaigns. (Orbit Media)
25. Companies that have a blog on their website generate 67% more leads than those that don't have a blog. (Demand Metric)
26. Over 37% of marketers believe content-led websites are the best way to engage customers. (Demand Metric)
27. In 2023, content marketers take 3.51 hours on average to create a blog post, compared to 2.24 hours in 2014. (Orbit Media)
28. The average length of a blog post is 1,427 words, which is 77% longer compared to 10 years ago. (Orbit Media)
29. While 80% of customers are happy to learn about a brand through their personalized content, 68% of consumers spend their time learning about companies they are interested in. (Demand Metric)
Video Content
30. 34% of content marketers report that video drives strong results in their blogs. Video content is only second to audio (38%) in this regard. (Orbit Media)
31. In 2024, 91% of businesses use video marketing, the highest since 2016. About 88% of marketers view video as an important part of their digital marketing strategy (Wyzowl)
32. The most common type of video created by marketers is live action (48%), which is followed by screen recorded (22%) and animated (24%). (Wyzowl)
33. To improve conversions, 41% of businesses add CTA, email capture forms, and annotation links to their videos. (Wistia)
34. The optimal length of a video is 1 to 3 minutes, as reported by 36% of video marketers, whereas 27% of marketers believe 4 to 6 minutes to be the perfect length. (HubSpot)
35. The most common use case for video marketing is customer testimonials, used by 39% of marketers. It is followed by explainers, social media, presentation, product demo, and sales videos. (Wyzowl)
36. Short-form video content is the most commonly produced video type in content strategies. (HubSpot)
37. 26% of marketers plan to invest more budget in short-form video than other video formats. Moreover, 57% of marketers who already use video content marketing plan to increase investments in this format in 2024. Similarly, 30% of marketers who did not use short-form video before will start using it in 2024. (HubSpot)
Audio Content
38. Only 3% of digital marketers have used an audio chat room in their profession. (HubSpot)
39. Around 222.7 million people, or 74% of all US internet users, listen to digital audio. By 2026, this number will go to 234.2 million, at a 1.6% increase. (eMarketer)
40. Compared to other channels, 86% of consumers recall the ads they hear on podcasts. More so, 65% of listeners have bought a product or service from a company they heard about in audio advertisement. (Audacy Inc)
41. Unlike TV ads, which only 19% of viewers watch till the end, 61% of audio listeners hear the whole ad till the end. (Audacy Inc)
42. By 2028, digital audio advertising ad spending will reach $13 billion, compared to $10 billion in 2023. (Statista)
43. By 2029, there will be 1.5 billion users in the digital audio advertising market. Digital advertisers spend US $9.74 per listener on audio ads. (Statista)
Influencer Marketing Statistics
Since customers are increasingly becoming trusting of word-of-mouth recommendations, and because influencer marketing is based on trust, it comes as no surprise that the industry is booming. Let's look at some influencer marketing statistics.
44. The global influencer marketing value is $24 billion. (Statista)
45. 37.6% of businesses worked with up to 10 influencers in 2024, compared to 14.7% who worked with more than 1,000 influencers. (Statista)
46. The global influencer marketing spend is $34.08 billion, while US businesses spend $26.09 billion on influencer marketing. (Statista)
47. In 2024, 59.4% of businesses plan to increase their budget allocation for influencer marketing. (Influencer Marketing Hub)
48. 8.9% of businesses spend $50 to $100k on influencer marketing, while 8.3% spend $100k to $500k. About 14.5% of businesses spend more than $500k on influencer marketing. (Influencer Marketing Hub)
49. 63.2% of businesses work with the same influencers, while 36.8% work with new influencers on each campaign. (Influencer Marketing Hub)
50. In 2024, 63% of businesses plan to use AI in their influencer marketing campaigns. (Influencer Marketing Hub)
51. While 44% of businesses will mostly use nano-influencers in 2024, 25.7% plan to work with micro-influencers. (Influencer Marketing Hub)
52. There are more than 100,000 TikTok influencers in the US, and most of them have 50,000 to 100,000 followers. (Statista)
Social Media Marketing Statistics
Social media platforms have billions of active users, making them a powerful tool for businesses. According to Influencer Marketing Hub’s Digital Marketing Benchmark Report, social media has the highest ROI among all marketing channels, followed by affiliate marketing, email marketing, and content marketing.
Here are some useful social media marketing statistics to consider.
53. Facebook gets the third most web traffic of any website in the world, behind only Google and YouTube. (Similar Web)
54. Facebook has 3.065 billion monthly active users, making it the most used social media site. (Statista)
55. In 2023, Facebook made $135 billion in ad revenue. (Statista)
56. Of the internet users in the US who take their news from social media, 30% use Facebook. (Pew Research)
57. 59% of Facebook users have contacted a brand through the platform. 46% of these messages have been about customer care. (Khoros)
58. The majority (24.4%) of Facebook users are aged between 25 and 34. (Statista)
59. Facebook has 56.3% of male users and 43.7% female users. (Statista)
60. The average click-through rate for Facebook ads is 2.50% for lead generation ads. The CTR varies across industries, with medical, arts, real estate, and sports sectors having a CTR of 3%. The travel industry has a CTR of 6% on Facebook. (Wordstream)
61. There are 1.4 billion active users on Instagram. The figure is expected to reach 1.44 billion by 2025. (Statista)
62. 55% of marketers use Instagram as a digital marketing channel, and 29% report getting the highest return on investment (ROI) from Instagram compared to other social media platforms. (HubSpot)
63. The average engagement rate on Instagram is 6.01%. Video posts do the best on the platform. (Mention)
64. While the global average engagement rate is at 6.01%, engagement in North America is up to 6.05%. (Mention)
65. Including a caption in your Instagram posts can increase the engagement rate by 5.38% to 6.7%. (Mention)
66. Gen Z Instagram users in the US spend five hours on the platform per week. (Statista)
67. Global marketers selected Instagram as the second most important social media platform for digital marketing campaigns. (Statista)
X
68. There are 550 million users on X, and 58% of them are under the age of 35. (Exploding Topics)
69. X has a 2:1 male-to-female ratio. (Exploding Topics)
70. On average, a user spends 34.5 minutes on X. (Exploding Topics)
71. 60% of brands have a presence on X, but only one-third of them feel that it benefits their business. (Hootsuite)
72. Only 30% of social media marketers believe they get a positive return on investment from X. (Hootsuite)
73. On average, the media industry has an engagement rate of 1.66% on X. (Hootsuite)
74. Pinterest has 498 active monthly users. (Pinterest)
75. 46% of weekly Pinterest users discover a new brand or product on the platform. (Pinterest)
76. Pinterest ads are 2.3 times more efficient in terms of cost per acquisition. Ads on the platform also see a two times higher return on ad spend. (Pinterest)
77. Ads on Pinterest bring in 11.4 times more prospects compared to other social media platforms. (Pinterest)
78. LinkedIn generated a revenue of $15 billion in the last four months of 2023. (LinkedIn).
79. Marketers see two times higher conversion rates on LinkedIn than on other platforms. LinkedIn also brings in 2 times higher engagement rates. (LinkedIn)
80. Long-form content containing 1900 to 2000 words gets the most engagement on LinkedIn. Similarly, posts with headings also do better than single-heading posts. (Noah Kagan)
81. Images in LinkedIn posts generate 98% more comments than text-only posts. (LinkedIn)
Snapchat
82. Snapchat has more than 414 million daily active users. (Statista)
83. Teenagers in the US consider Snapchat to be the most important social media platform of their generation. (Statista)
84. Nearly half (48%) of US internet users between the ages of 15 and 25 use Snapchat. (Statista)
85. Snapchat users spend 30 minutes on average on the social media platform. (The Social Shepherd)
86. Snapchat reaches 90% of the population aged 13 to 24 years of age and 75% of the population aged 13 to 34 in more than 25 countries. (Snapchat)
TikTok
87. There are over 1 billion TikTok users, and the platform has been downloaded over 4.1 billion times. (Backlinko)
88. In the US, TikTok has 150 million monthly users. Americans over the age of 18 spend 55.8 minutes on the platform every day. (Backlinko)
89. 65% of TikTok users say they rely on creator recommendations and online reviews to inform their online buying decisions. (TikTok)
90. 70% of TikTok users say the platform's ads are enjoyable, while 72% say they find TikTok ads to be inspiring. (LocalIQ)
91. TikTok reached 55.3% of the US population in 2024. (Statista)
92. TikTok generated $3.8 billion in revenue in consumer spending. (Statista)
93. 52% of the TikTok users in the US are male, and 48% are female. (Statista)
94. The US has the largest TikTok audience, followed by Indonesia and Brazil. (Statista)
Search Engine Optimization Statistics
Digital marketing efforts are incomplete without SEO. Check out these statistics to learn about the state of SEO in digital marketing.
95. On average, the conversion rate across e-commerce websites for all industries is a little over 2%. (Statista)
96. The food and beverage industry has a conversion rate of 3.7%, and the beauty sector has a conversion rate of 3.3%. (Statista)
97. Google accounts for more than 95% of the worldwide mobile search market share. (StatCounter)
98. The click-through rate of the top-ranking result on Google is 9.28% on average, while the second and third results have an average click-through rate of 5.82% and 3.11%. (Research Gate)
99. 96.55% of the search results on Google do not get any traffic. Only 1.94% of Google search results get one to 10 search visits per month. (Ahrefs)
100. 32% of SEO specialists believe that Google Business Profile is the most integral ranking factor for local SEO. (BrightLocal)
101. The number one organic search result on Google is 10 times more likely to get a click than the number 10 result. (Backlinko)
102. The top result on Google SERPs gets 27.6% of organic clicks. (Backlinko)
103. Only 0.63% of Google users go to the second page to search for anything. (Backlinko)
104. Search results that move up a single position in Google SERPs see a 32.3% higher click-through rate. (Backlinko)
Paid Marketing Statistics
Paid advertising or pay-per-click (PPC) campaigns are another way to drive traffic and visibility for your website. Here are some PPC statistics to keep in mind.
105. 63% of Google users have clicked on an ad. (Demandsage)
106. Small to medium businesses (SMBs) spend 7x more on PPC marketing than SEO. (Agency Analytics)
107. On average, the click-through rate for Google Ads is 4% to 6%. (Wordstream)
108. Having the first organic and ad position drives 49% of all Google clicks to your page. (Agency Analytics)
AI Use in Digital Marketing
One of the most recent trends in digital marketing is the use of AI. The following statistics show how digital marketers are using AI in their strategies.
109. 64% of marketers report using AI tools in one way or another in their profession. 21% of marketers say they use AI tools extensively. (HubSpot)
110. The #1 challenge marketers face when using generative AI is inaccurate information production. (HubSpot)
111. 67% of marketers say AI saves them time, 50% say it improves their content quality, and 49% say AI helps personalize their content. (HubSpot)
112. 48% of marketers use AI to conduct research, while 45% use it for analyzing data. (HubSpot)
113. 61.4% of businesses have used AI in marketing operations. (Influencer Marketing Hub)
114. Of those who are not using AI in marketing, 49% cite lack of understanding as the main reason. (Influencer Marketing Hub)
115. While 35.6% of marketers believe that AI will take their jobs, the same percentage also believes the opposite. 28.8% of marketers are not certain about the implications of AI for marketing professionals. (Influencer Marketing Hub)
Conclusion
Now that you have a list of digital marketing agency statistics to reference, you can start to improve your own marketing strategy. Keep in mind that these statistics are constantly changing as the digital landscape evolves.
New reports and benchmark studies come out every year. You should continue to keep an eye on these statistics to make sure your marketing strategy stays relevant.
For reports about influencer marketing, head over to Influencer Marketing Hub to stay updated on our latest research and insights.
