When Beast Industries began searching for a Head of TikTok earlier this year, the company...
Social Media Marketing News and Resources
Influencer Marketing Hub offers you all the latest Social Media news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of digital marketing.
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FlightStory’s Grace Miller to Explore Failure as a Growth...
Grace Miller has a job title designed to challenge conventional thinking. As Head of...
Derral Eves to Explore Smarter YouTube Growth at VidSummit 2026
Derral Eves will bring his YouTube growth expertise to VidSummit 2026 as one of the...
Hammer Media’s Mika Castro to Discuss the Systems Behind...
A creator can build an impressive audience and still operate a vulnerable...
Best DTC Marketing Agencies for Paid Social Growth
Customer acquisition has become one of the biggest challenges facing DTC brands. Paid...
Meta Wants Every Reel to Become a Storefront
"The era of link in bio is finally over." That was how Nicola Mendelsohn, Meta's Head...
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Social Media Dashboard Examples: Dashboard Types, Metrics, and...
Social media reporting has become increasingly fragmented as brands manage organic...
Brand Sentiment Analysis: How to Measure, Track, and Improve...
Cracker Barrel unveiled a stripped-down logo on August 19, 2025. One week later, it...
Brand Tracking Explained: Metrics, Methods, and Tools
Brand perception no longer forms in a single place. Consumers now discover, evaluate, and...
Sprinklr vs Hootsuite: Enterprise Social Media Management...
Enterprise social media management has evolved beyond scheduling and basic engagement...
Sprout Social vs Sprinklr: Social Media Management for Global...
Enterprise social media management is no longer a single team scheduling posts. It is a...
Introducing GeeLark: The Cloud Phone Platform Reshaping Social...
Most social media tools were built for a very different version of the internet. They...
Snapchat Introduces AI Sponsored Snaps, Turning Conversations...
Chat is no longer just a communication layer. It is rapidly becoming a conversion...
TikTok and Visa Launch Creator Card to Fix Influencer Cash Flow...
Nearly half of creators struggle with delayed payments, a friction point that directly...
TikTok Is Now the #1 Platform for Beauty Influencer Marketing
New data from WeArisma signals a clear shift in beauty influencer marketing: TikTok is...