InfluencerMarketing.AI

InfluencerMarketing.ai (IMAI) has evolved into a robust, AI-driven influencer marketing platform that caters to the diverse needs of brands, agencies, and e-commerce businesses. With a database encompassing over 400 million influencers across platforms like Instagram, TikTok, YouTube, Twitter, Twitch, and Snapchat, IMAI offers comprehensive tools for influencer discovery, campaign management, performance tracking, and ROI analysis. Its user-friendly interface and advanced features make it a valuable asset for businesses aiming to optimize their influencer marketing strategies.

InfluencerMarketing.AI

Created by ad tech agency Leaders, IMAI offers a full suite of tools built with other agencies in mind—which means it has everything a brand could need, too.

Pros and Cons

Unified dashboard for discovery, campaigns, and analytics – no more dual logins

400M+ influencer profiles with advanced filters and real-time analytics

Performance Score and Audience Score help brands evaluate potential impact and audience quality before engagement.

Predictive analytics for impressions, clicks, sales, and ROI before the campaign begins

Real-time attribution for reach, engagement, conversions, and revenue

Influencer payments handled directly in-platform with secure, traceable systems

Influencer dashboards show individual performance, including sales generated and earnings

AI-powered brief and outreach generation tailored to campaign goals

Brand safety module flags risky content or profiles based on historical data and sentiment

Comment sentiment analysis and toxicity detection to protect brand reputation

Competitive benchmarking and social listening for market insights

Interface can lag slightly with large influencer lists

Supports 20 languages

Best for: Small, Medium, and Large Brands, and Agencies

Ratings

Features

4.8

Ease of Use

4.8

Reporting

5.0

Overall Score:

4.8

IMAI Review:

Pricing

IMAI’s pricing structure has stayed true to its modular philosophy. You’re not buying tiers stacked with filler—each module is a focused tool built for specific needs. That said, the real magic kicks in when you combine them.

• Starter Plan: $99/month – Includes access to 50 influencer credits per month.
• Expert Plan: $499/month – Provides 350 influencer cre credits month.
• Professional Plan: $2,500/month – Unlimited credits.
• White Label option:  $2,000 one-time set up fee

The Details

IMAI’s AI agentic discovery process begins with precise demographic, geographic, and audience quality filters, followed by keyword targeting if needed. This allows marketers to identify influencers not just by topic, but by potential to deliver results.

Once influencers are selected, users input the campaign structure (e.g., 3 Reels, 2 Stories) and IMAI estimates reach, engagement, and eCommerce-driven KPIs such as sales, link clicks, and conversions. The system leverages two powerful AI indicators:

• **Performance Score** – Predicts how well an influencer is likely to convert.
• **Audience Score** – Validates the quality, authenticity, and engagement of their followers.

With three clicks, campaigns go live: one to launch, one to assign influencers, and one to auto-generate a campaign brief using AI trained on real-world campaigns. Influencer negotiation and communication happens in-platform. No back-and-forth in email.

Influencers receive tasks via a branded mobile app or browser dashboard, where they can view briefs, upload content, and most importantly, see how much sales they’ve driven. The dashboard empowers creators and eliminates ambiguity.

Marketers track all live results: impressions, reach, click-through rate, and even revenue. Sales attribution is tracked by influencer, with full visibility into who drives ROI and who underperforms.

Brand safety tools scan content and engagement history for problematic behavior, while sentiment analysis flags toxic or off-brand responses before they escalate. The result is not just reach, but protected reputation.

 The platform also offers competitive benchmarking. Want to see what your competitors are doing in a certain region? Just plug in their brand names and get a full analysis of creators, hashtags, and engagement trends.

Conclusion

IMAI isn’t trying to win you over with hype. It doesn’t need to. This is software built by people who’ve run real campaigns, with real budgets, for real clients. It shows. From influencer search to campaign execution to ROI proof, every step feels considered, battle-tested, and obsessively improved.

If you’re managing influencer campaigns with a mix of duct-taped tools and hope, IMAI is your upgrade. It doesn’t just let you run campaigns. It lets you run them like you’ve already seen the future—and you probably have, if you're using this platform.