- CreatorWeek Macao 2025 runs October 24–28, bringing together 180 creators, 50 speakers, and 20 music acts.
- The event is hosted by MGTO and Branded, with support from Macao’s six integrated resort operators and global partners like YouTube.
- Six themed zones—from conferences to wellness workshops—blend business insights with fan engagement.
- Macao’s unique access to both Chinese and global platforms makes it an ideal hub for cross-cultural collaboration.
- The event positions Macao as a global creator economy hub, bridging East and West in digital culture and commerce.
The event positions Macao as a meeting point for Chinese and global platforms, creators, and brands.
This October, Macao will take center stage in the international creator economy with CreatorWeek Macao 2025, a five-day festival designed to showcase the power of digital culture, content creation, and cross-border collaboration.
Running from October 24 to 28, the event is being staged at a pivotal time when the global creator economy is accelerating and creators are increasingly shaping how audiences consume culture, commerce, and entertainment.
By hosting the event, Macao is deliberately moving beyond its reputation as a tourism and entertainment hub and positioning itself as a strategic bridge between East and West. Unlike most cities, Macao is the only market where both Chinese platforms—like Douyin, WeChat, and RedNote—and international giants—TikTok, YouTube, Instagram, Facebook—coexist without restriction.
That rare openness provides the ideal backdrop for a week dedicated to creators, platforms, and brands that want to collaborate across geographies and audiences.
Event Structure and Programming
CreatorWeek Macao 2025 blends fan-facing activations with business-oriented conferences, giving it both a festival feel and a professional edge. The program is divided into six thematic zones designed to reflect the multiple layers of today’s creator economy.
@macaotourismgov ✨ Ready to see Macao like never before? 🔗Mark your date and register now: www.creatorweek.live Follow @macaotourismgov and stay tuned for more exciting news about CreatorWeek Macao 2025! #CreatorWeekMacao2025 #CWMacao #ExperienceMacao #Macao #Macau #discovermacau #Macaotravel #Macautravel #discovermacao #MGM #GalaxyMacau #SandsChina #OnlyatWynn #sjmresorts #Melco
- Business Conference Zone will host panels and sessions led by creators, executives, and digital entrepreneurs from around the globe. Topics will include monetization strategies, cultural trends, and platform dynamics.
- Creator Fan Wellness Zone integrates lifestyle and wellness, with interactive sessions designed to help fans and creators connect beyond the screen.
- Fan Meet-and-Greet Zone emphasizes direct engagement, offering opportunities for audiences to build authentic relationships with their favorite digital personalities.
- Creator Artist Showcase Zone puts live performance at the heart of the program, spotlighting both international and local music acts to underscore Macao’s cultural crossroads identity.
- Creator Academy Zone will deliver workshops and practical sessions, offering skill-building opportunities for both emerging and established creators.
- Large-scale opening and closing ceremonies will bookend the event, highlighting creativity and cross-cultural exchange as unifying themes.
This blend of zones ensures that CreatorWeek is not just a celebration of online culture, but also a space for professional development, community building, and cultural dialogue.
Who’s Behind the Event
CreatorWeek Macao 2025 is a joint initiative of the Macao Government Tourism Office (MGTO) and international media production company Branded. Their combined efforts bring credibility, resources, and global networks to the project.
The event is also backed by Macao’s six integrated resort operators: MGM, Sands, Wynn, Galaxy, SJM, and Melco. Their support ensures the program has the necessary infrastructure and scale to host world-class activations, from conferences to live performances.
Global partners such as YouTube and Gushcloud International add further reach, connecting CreatorWeek to hundreds of millions of potential fans and followers.
Scale and Participation
Organizers expect more than 250 international participants, including 180 creators, 50 expert speakers, and 20 music acts. Collectively, this roster represents a digital footprint of more than 300 million followers worldwide, amplifying the event’s visibility far beyond Macao itself.
In addition, CreatorWeek has launched a local ambassador program to ensure Macao’s own creative community benefits from the influx of global talent. Twenty selected residents will co-create content and itineraries with international influencers, giving local voices a platform and building deeper cultural integration.
Why Macao, Why Now
The timing and location are strategically significant. The creator economy has emerged as one of the fastest-growing industries worldwide, and Macao’s unique positioning makes it an ideal venue to bring together creators and platforms from both sides of the digital divide.
By hosting CreatorWeek, Macao reinforces its historic role as a cultural crossroads, now extended into the digital era. The city’s ability to provide open access to both Chinese and global digital ecosystems makes it a testing ground for collaborations that might otherwise be hindered by regulatory or market barriers.
CreatorWeek Macao 2025 isn’t just another industry festival—it’s a stage for negotiating the future of global creator culture. It reflects the evolution of creators from niche influencers to full-scale cultural and commercial forces who now drive consumer behavior, entertainment formats, and brand strategies.
For brands, the event provides a way to understand shifting patterns of digital consumption, particularly among younger audiences. For creators, it offers a rare opportunity to network across borders and gain access to new audiences. And for Macao itself, it’s a chance to demonstrate that its economic future is not limited to gaming and tourism but extends into the high-growth digital economy.
A Global Stage for Creativity and Commerce
Ultimately, CreatorWeek Macao 2025 underscores how far the creator economy has come—and how much further it can go. By uniting platforms, creators, brands, and fans across East and West, the event is more than a showcase; it’s a catalyst for global collaboration.
The gathering reflects a world where cultural exchange and digital innovation are inseparable, and where Macao is positioning itself as a central meeting point for the next era of content creation.
