James Street is the Co-Founder and Co-CEO of Whalar Group, the world’s first global, independent, end-to-end Creator ecosystem on a mission to liberate the creative voice. Whalar Group believes the future belongs to Creators—bold dreamers and modern storytellers who shape vibrant culture, build value-driven communities, and redefine the global economy.
Recognizing the transformative power of the Creator Economy, James has championed Whalar Group’s innovative ecosystem—a suite of six unique companies tailored to empower Creators and brands alike. This includes the world’s largest independent Creator agency, a 360° talent management company, an IRL Creator campus, a groundbreaking gaming studio, a venture studio, and Foam, a digital operating system for talent managers.
James has driven Whalar Group’s vision to empower Creators and brands, championing innovations such as a pioneering gaming studio and 16th Sports, which redefines how Athletes collaborate with brands to build IP and forge long-term partnerships. Since co-founding Whalar in 2016, James has partnered with leading brands and platforms, connecting Creators directly to the communities brands want to engage.
This Creator-first approach has propelled Whalar Group to become the most awarded Creator company, including Fast Company’s Most Innovative Workplaces, Ad Age’s Social Media/Influencer Agency of the Year, Campaign’s Social Media Agency of the Year, Streamy Awards Agency of the Year, and Adweek’s Creator Agency of the Year.
