Jim Tobin

Jim Tobin

Jim Tobin is an established leader in digital marketing with more than 18 years of experience building and scaling social-first agencies. As CEO of Ignite Social Media and president of Carusele, he has helped top consumer brands adopt smarter, data-backed approaches to content and influencer strategy. His thinking blends creative insight with rigorous performance methodology, earning industry awards for both agencies. Jim’s published work spotlights the changing landscape of social engagement, brand trust, and platform behavior. He remains a trusted advisor to marketers navigating the evolving intersection of organic content, paid amplification, and creator partnerships.

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Jim Tobin is a pioneering social media strategist and one of the earliest agency leaders to formalize social marketing as a discipline. He founded Ignite Social Media in 2007, guiding it to industry recognition as the first dedicated social media agency in the United States. In 2015, he launched Carusele, an influencer content agency built on performance testing and real-world business impact. Jim is also the author of two influential books on social media marketing, distilling nearly two decades of hands-on experience into actionable frameworks for brands. His work continues to shape how major organizations approach content, creator partnerships, and platform-driven growth.

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