Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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Best Time to Post on TikTok in 2024 [+ Free Calculator]
Best Time to Post on TikTok in 2024 [+ Free Calculator]
TikTok is blowing up! At the current time of writing, TikTok has more than 1.6 billion users globally and more than 300 million monthly active users. And if you’re already a TikTok influencer or...
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in the Chinese city of Wuhan. Initially, it only affected China, but its effects are now...
The State of Influencer Marketing 2020: Benchmark Report
The State of Influencer Marketing 2020: Benchmark Report
We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. We repeated the exercise last year, and have now made our study an annual...
Creator Economy
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The Ultimate Guide to Podcast Trends and Statistics in 2024
The Ultimate Guide to Podcast Trends and Statistics in 2024
While consumers are wired to respond to visuals, the podcast industry has grown significantly over the years. One reason for its success is the convenience that it offers. Considering that...
Creator Earnings: Benchmark Report 2023
Creator Earnings: Benchmark Report 2023
The global influencer market has grown tremendously since 2019, now worth over $21 billion this year compared to $16.4 billion in 2022. This growth has been paralleled by the evolution and expansion...
The State of Affiliate Marketing: Benchmark Report (2023)
The State of Affiliate Marketing: Benchmark Report (2023)
Notable Highlights Affiliate Marketing Industry is set to grow to approximately $14.3 Billion in 2023 globally and $15.7 Billion by 2024 Affiliate marketing companies raised over $1.5 Billion...
eCommerce
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Best Amazon Marketing Agencies for 2025
Best Amazon Marketing Agencies for 2025
Amazon as an online marketplace has become a juggernaut and Amazon statistics reveal that it has a market share of nearly 10.40%, with over $127 billion in net sales. With over 150 million mobile...
Everything You Need to Know About Live Shopping on TikTok
Everything You Need to Know About Live Shopping on TikTok
Live shopping on social media has boomed as a direct result of the pandemic. Between March 2020 to July 2021 only, live commerce purchases around the world rose by 76%, and the live commerce industry...
Top 14 Amazon Listing Optimization Tools To Help You Sell More
Top 14 Amazon Listing Optimization Tools To Help You Sell More
Amazon sold its first book online in 1995. Within its first month, it was generating $20,000 per week in sales. The world's largest eCommerce store has long since widened its product range from...
Affiliate Marketing
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Best Affiliate Marketing Websites for 2025
Best Affiliate Marketing Websites for 2025
Over the years, affiliate marketing has steadily increased in popularity as a cost-effective strategy for business growth. Today, 4 out of 5 brands implement some form of affiliate program...
Ultimate Guide to Affiliate Marketing on TikTok In 2024
Ultimate Guide to Affiliate Marketing on TikTok In 2024
We have regularly looked at the benefits of the affiliate marketing model and have even previously written a general Ultimate Guide to Affiliate Marketing. In short, affiliate marketing involves...
Top Affiliate Marketing Statistics for 2023
Top Affiliate Marketing Statistics for 2023
As an entrepreneur or business owner, you'd want your brand to reach a wider audience and meet its sales targets. Achieving these goals requires a lot of time, effort, and resources. Fortunately...