Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in the Chinese city of Wuhan. Initially, it only affected China, but its effects are now...
10 of the Biggest Instagram Marketing Trends for 2021
10 of the Biggest Instagram Marketing Trends for 2021
Earlier, Instagram marketing used to be limited to branded posts and content. Then came the era of influencer marketing. With the addition of Instagram Stories, brands found another format to market...
How Much do YouTubers Make? + YouTube Earnings Calculator
How Much do YouTubers Make? + YouTube Earnings Calculator
Ever since creators like PewDiePie and Zoella broke the internet with their huge YouTube earnings, people have been curious about just how much money YouTubers actually make. On average, a YouTuber...
Creator Economy
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The State of Affiliate Marketing: Benchmark Report (2023)
The State of Affiliate Marketing: Benchmark Report (2023)
Notable Highlights Affiliate Marketing Industry is set to grow to approximately $14.3 Billion in 2023 globally and $15.7 Billion by 2024 Affiliate marketing companies raised over $1.5 Billion...
The Latest Discord Statistics: Servers, Revenue, Data, and More
The Latest Discord Statistics: Servers, Revenue, Data, and More
You've likely come across Discord if you've needed a fast and efficient way of communicating online. Discord is a popular chat app. Although Discord initially found its niche as a way for gamers...
Everything You Need to Know NFT Domains
Everything You Need to Know NFT Domains
If you’ve been lurking around the web for some time now, chances are you’ve probably come across the term “NFT” and wondered what in the world it is. Non-fungible tokens, or NFTs, are unique...
eCommerce
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53 Social Proof Statistics & Trends for 2024
53 Social Proof Statistics & Trends for 2024
​​Imagine shopping for a new couch and finding two options that look perfect in the pictures. They seem to be the right material and color that you’re looking for and you’re trying to decide...
Top Customer Loyalty Trends for 2025
Top Customer Loyalty Trends for 2025
Many businesses use loyalty programs, affiliate marketing, and discounts to retain customers. However, understanding what your customers truly want in 2025 is crucial for these strategies to be...
Top 13 TikTok Shop Stats for 2024
Top 13 TikTok Shop Stats for 2024
TikTok has been embracing online shopping and businesses over the last few years, paving the way for TikTok Shopping to become a reality. They have moved a long way from being merely an app where...
Affiliate Marketing
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Top Affiliate Marketing Statistics for 2023
Top Affiliate Marketing Statistics for 2023
As an entrepreneur or business owner, you'd want your brand to reach a wider audience and meet its sales targets. Achieving these goals requires a lot of time, effort, and resources. Fortunately...
Ultimate Guide to Affiliate Marketing on TikTok In 2024
Ultimate Guide to Affiliate Marketing on TikTok In 2024
We have regularly looked at the benefits of the affiliate marketing model and have even previously written a general Ultimate Guide to Affiliate Marketing. In short, affiliate marketing involves...
Best Affiliate Marketing Websites for 2025
Best Affiliate Marketing Websites for 2025
Over the years, affiliate marketing has steadily increased in popularity as a cost-effective strategy for business growth. Today, 4 out of 5 brands implement some form of affiliate program...