Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in the Chinese city of Wuhan. Initially, it only affected China, but its effects are now...
Best Time to Post on TikTok in 2024 [+ Free Calculator]
Best Time to Post on TikTok in 2024 [+ Free Calculator]
TikTok is blowing up! At the current time of writing, TikTok has more than 1.6 billion users globally and more than 300 million monthly active users. And if you’re already a TikTok influencer or...
Creator Earnings: Benchmark Report 2023
Creator Earnings: Benchmark Report 2023
The global influencer market has grown tremendously since 2019, now worth over $21 billion this year compared to $16.4 billion in 2022. This growth has been paralleled by the evolution and expansion...
Creator Economy
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The State of Affiliate Marketing: Benchmark Report (2023)
The State of Affiliate Marketing: Benchmark Report (2023)
Notable Highlights Affiliate Marketing Industry is set to grow to approximately $14.3 Billion in 2023 globally and $15.7 Billion by 2024 Affiliate marketing companies raised over $1.5 Billion...
The Ultimate Guide to Podcast Trends and Statistics in 2024
The Ultimate Guide to Podcast Trends and Statistics in 2024
While consumers are wired to respond to visuals, the podcast industry has grown significantly over the years. One reason for its success is the convenience that it offers. Considering that...
Everything You Need to Know NFT Domains
Everything You Need to Know NFT Domains
If you’ve been lurking around the web for some time now, chances are you’ve probably come across the term “NFT” and wondered what in the world it is. Non-fungible tokens, or NFTs, are unique...
eCommerce
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53 Social Proof Statistics & Trends for 2024
53 Social Proof Statistics & Trends for 2024
​​Imagine shopping for a new couch and finding two options that look perfect in the pictures. They seem to be the right material and color that you’re looking for and you’re trying to decide...
Top 13 TikTok Shop Stats for 2024
Top 13 TikTok Shop Stats for 2024
TikTok has been embracing online shopping and businesses over the last few years, paving the way for TikTok Shopping to become a reality. They have moved a long way from being merely an app where...
Everything You Need to Know About Live Shopping on TikTok
Everything You Need to Know About Live Shopping on TikTok
Live shopping on social media has boomed as a direct result of the pandemic. Between March 2020 to July 2021 only, live commerce purchases around the world rose by 76%, and the live commerce industry...
Affiliate Marketing
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Top Affiliate Marketing Statistics for 2023
Top Affiliate Marketing Statistics for 2023
As an entrepreneur or business owner, you'd want your brand to reach a wider audience and meet its sales targets. Achieving these goals requires a lot of time, effort, and resources. Fortunately...
Ultimate Guide to Affiliate Marketing on TikTok In 2024
Ultimate Guide to Affiliate Marketing on TikTok In 2024
We have regularly looked at the benefits of the affiliate marketing model and have even previously written a general Ultimate Guide to Affiliate Marketing. In short, affiliate marketing involves...
Best Affiliate Marketing Websites for 2025
Best Affiliate Marketing Websites for 2025
Over the years, affiliate marketing has steadily increased in popularity as a cost-effective strategy for business growth. Today, 4 out of 5 brands implement some form of affiliate program...