Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in the Chinese city of Wuhan. Initially, it only affected China, but its effects are now...
Top Micro-Influencer Agencies Every Brand Should Know About [UPDATED]
Top Micro-Influencer Agencies Every Brand Should Know About [UPDATED]
A common misconception some people have of influencer marketing is that you must work with big-name influencers like Kim Kardashian. Perpetuated by mainstream media, this notion costs businesses a...
Influencer Marketing Benchmark Report 2025
Influencer Marketing Benchmark Report 2025
For marketers, consultants, and creators, the era of passive adaptation has ended.  The influencer marketing ecosystem stands at an inflection point, reshaped by unprecedented technological...
Creator Economy
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Creator Earnings: Benchmark Report 2023
Creator Earnings: Benchmark Report 2023
The global influencer market has grown tremendously since 2019, now worth over $21 billion this year compared to $16.4 billion in 2022. This growth has been paralleled by the evolution and expansion...
The Latest Discord Statistics: Servers, Revenue, Data, and More
The Latest Discord Statistics: Servers, Revenue, Data, and More
You've likely come across Discord if you've needed a fast and efficient way of communicating online. Discord is a popular chat app. Although Discord initially found its niche as a way for gamers...
The Ultimate Guide to Podcast Trends and Statistics in 2024
The Ultimate Guide to Podcast Trends and Statistics in 2024
While consumers are wired to respond to visuals, the podcast industry has grown significantly over the years. One reason for its success is the convenience that it offers. Considering that...
eCommerce
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Top 13 TikTok Shop Stats for 2024
Top 13 TikTok Shop Stats for 2024
TikTok has been embracing online shopping and businesses over the last few years, paving the way for TikTok Shopping to become a reality. They have moved a long way from being merely an app where...
53 Social Proof Statistics & Trends for 2024
53 Social Proof Statistics & Trends for 2024
​​Imagine shopping for a new couch and finding two options that look perfect in the pictures. They seem to be the right material and color that you’re looking for and you’re trying to decide...
Everything You Need to Know About Live Shopping on TikTok
Everything You Need to Know About Live Shopping on TikTok
Live shopping on social media has boomed as a direct result of the pandemic. Between March 2020 to July 2021 only, live commerce purchases around the world rose by 76%, and the live commerce industry...
Affiliate Marketing
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The State of Affiliate Marketing: Benchmark Report (2023)
The State of Affiliate Marketing: Benchmark Report (2023)
Notable Highlights Affiliate Marketing Industry is set to grow to approximately $14.3 Billion in 2023 globally and $15.7 Billion by 2024 Affiliate marketing companies raised over $1.5 Billion...
Top Affiliate Marketing Statistics for 2023
Top Affiliate Marketing Statistics for 2023
As an entrepreneur or business owner, you'd want your brand to reach a wider audience and meet its sales targets. Achieving these goals requires a lot of time, effort, and resources. Fortunately...
Ultimate Guide to Affiliate Marketing on TikTok In 2024
Ultimate Guide to Affiliate Marketing on TikTok In 2024
We have regularly looked at the benefits of the affiliate marketing model and have even previously written a general Ultimate Guide to Affiliate Marketing. In short, affiliate marketing involves...