Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in the Chinese city of Wuhan. Initially, it only affected China, but its effects are now...
Influencer Marketing Benchmark Report 2025
Influencer Marketing Benchmark Report 2025
For marketers, consultants, and creators, the era of passive adaptation has ended.  The influencer marketing ecosystem stands at an inflection point, reshaped by unprecedented technological...
42 of the Most Important LinkedIn Statistics for 2024
42 of the Most Important LinkedIn Statistics for 2024
With over a billion users, LinkedIn has spanned across 200+ countries and territories. What was previously a platform solely for professional networking and recruitment has now evolved into a...
Creator Economy
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The Latest Discord Statistics: Servers, Revenue, Data, and More
The Latest Discord Statistics: Servers, Revenue, Data, and More
You've likely come across Discord if you've needed a fast and efficient way of communicating online. Discord is a popular chat app. Although Discord initially found its niche as a way for gamers...
Creator Earnings: Benchmark Report 2023
Creator Earnings: Benchmark Report 2023
The global influencer market has grown tremendously since 2019, now worth over $21 billion this year compared to $16.4 billion in 2022. This growth has been paralleled by the evolution and expansion...
20 Brands Leaping into the Metaverse
20 Brands Leaping into the Metaverse
With the metaverse forecasted as the future of social media, brands are quick to strategize new marketing campaigns. The metaverse is a complex experience of virtual and augmented realities where...
eCommerce
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Conversational Commerce Explained: Types, Benefits, and Examples Explored
Conversational Commerce Explained: Types, Benefits, and Examples Explored
Before a customer makes a purchase, there’s typically first a conversation about it. Often this is an internal dialogue justifying the purchase.  With conversational commerce, brands can become...
Top Trending Products on Amazon for 2025 + Free Sellers Tools
Top Trending Products on Amazon for 2025 + Free Sellers Tools
You can buy pretty much anything on Amazon. With more than 12 million products on the platform, it's easily the largest online retail store worldwide. Moreover, Amazon holds 37.8% of the global...
Top 30 Customer Data Platforms to drive data-centric marketing campaigns in 2025
Top 30 Customer Data Platforms to drive data-centric marketing campaigns in 2025
Gone are the days when the buyer journey was a simple linear path down the sales funnel. With consumers using multiple devices to engage in multiple channels, the buyer journey now seems more like a...
Affiliate Marketing
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Top Affiliate Marketing Statistics for 2023
Top Affiliate Marketing Statistics for 2023
As an entrepreneur or business owner, you'd want your brand to reach a wider audience and meet its sales targets. Achieving these goals requires a lot of time, effort, and resources. Fortunately...
How to Use AI to Automate Affiliate Marketing
How to Use AI to Automate Affiliate Marketing
We recently evaluated examples of marketing automation software. While these tools cover all types of online marketing, Upfluence offer ways affiliate marketers can use AI to automate their marketing...
Affiliate Marketing for eCommerce Brands: What, Why, and How
Affiliate Marketing for eCommerce Brands: What, Why, and How
One of the major challenges of marketing is that you need to spend money first before you can start making money. But what do you do if cash flow is a bit tight right now? Ignore marketing? But...