Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
View All
10 of the Biggest Instagram Marketing Trends for 2021
10 of the Biggest Instagram Marketing Trends for 2021
Earlier, Instagram marketing used to be limited to branded posts and content. Then came the era of influencer marketing. With the addition of Instagram Stories, brands found another format to market...
Best Time to Post on TikTok in 2025 [+ Free Calculator]
Best Time to Post on TikTok in 2025 [+ Free Calculator]
TikTok is blowing up! At the current time of writing, TikTok has more than 1.6 billion users globally and more than 300 million monthly active users. And if you’re already a TikTok influencer or...
Influencer Marketing Benchmark Report 2025
Influencer Marketing Benchmark Report 2025
For marketers, consultants, and creators, the era of passive adaptation has ended.  The influencer marketing ecosystem stands at an inflection point, reshaped by unprecedented technological...
Creator Economy
View All
The State of Affiliate Marketing: Benchmark Report (2023)
The State of Affiliate Marketing: Benchmark Report (2023)
Notable Highlights Affiliate Marketing Industry is set to grow to approximately $14.3 Billion in 2023 globally and $15.7 Billion by 2024 Affiliate marketing companies raised over $1.5 Billion...
Creator Earnings: Benchmark Report 2023
Creator Earnings: Benchmark Report 2023
The global influencer market has grown tremendously since 2019, now worth over $21 billion this year compared to $16.4 billion in 2022. This growth has been paralleled by the evolution and expansion...
The Ultimate Guide to Podcast Trends and Statistics in 2024
The Ultimate Guide to Podcast Trends and Statistics in 2024
While consumers are wired to respond to visuals, the podcast industry has grown significantly over the years. One reason for its success is the convenience that it offers. Considering that...
eCommerce
View All
Top Customer Loyalty Trends for 2025
Top Customer Loyalty Trends for 2025
Many businesses use loyalty programs, affiliate marketing, and discounts to retain customers. However, understanding what your customers truly want in 2025 is crucial for these strategies to be...
The Top Direct-To-Consumer (DTC) Brands to Follow in 2025
The Top Direct-To-Consumer (DTC) Brands to Follow in 2025
Direct-to-consumer (DTC) brands are transforming the retail industry by selling products directly to customers, bypassing traditional intermediaries like wholesalers and retailers. This approach...
Everything You Need to Know NFT Domains
Everything You Need to Know NFT Domains
If you’ve been lurking around the web for some time now, chances are you’ve probably come across the term “NFT” and wondered what in the world it is. Non-fungible tokens, or NFTs, are unique...
Affiliate Marketing
View All
Top Affiliate Marketing Statistics for 2023
Top Affiliate Marketing Statistics for 2023
As an entrepreneur or business owner, you'd want your brand to reach a wider audience and meet its sales targets. Achieving these goals requires a lot of time, effort, and resources. Fortunately...
Best Affiliate Marketing Websites for 2025
Best Affiliate Marketing Websites for 2025
Over the years, affiliate marketing has steadily increased in popularity as a cost-effective strategy for business growth. Today, 4 out of 5 brands implement some form of affiliate program...
Ultimate Guide to Affiliate Marketing on TikTok In 2024
Ultimate Guide to Affiliate Marketing on TikTok In 2024
We have regularly looked at the benefits of the affiliate marketing model and have even previously written a general Ultimate Guide to Affiliate Marketing. In short, affiliate marketing involves...