Marketing News and Resources

Influencer Marketing Hub offers you all the latest Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing.

Influencer Marketing
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Everything You Need to Know About B2B Influencer Marketing
Everything You Need to Know About B2B Influencer Marketing
In today's fast-paced digital world, the average consumer or corporate decision-maker is more savvy, demanding, and discerning than ever. So, what does this mean? Well, in a nutshell, it means...
The State of Influencer Marketing 2020: Benchmark Report
The State of Influencer Marketing 2020: Benchmark Report
We carried out our first influencer marketing survey in 2017, giving us excellent insight into the state of the industry. We repeated the exercise last year, and have now made our study an annual...
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
Coronavirus (COVID-19) Marketing & Ad Spend Report (Updated July 2021)
COVID-19 has shocked the world and sent economies spinning. It was late-2019 when the virus first appeared in the Chinese city of Wuhan. Initially, it only affected China, but its effects are now...
Creator Economy
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The Ultimate Guide to Podcast Trends and Statistics in 2024
The Ultimate Guide to Podcast Trends and Statistics in 2024
While consumers are wired to respond to visuals, the podcast industry has grown significantly over the years. One reason for its success is the convenience that it offers. Considering that...
Creator Earnings: Benchmark Report 2023
Creator Earnings: Benchmark Report 2023
The global influencer market has grown tremendously since 2019, now worth over $21 billion this year compared to $16.4 billion in 2022. This growth has been paralleled by the evolution and expansion...
NFTs Statistics – Sales, Trends and More [2023]
NFTs Statistics – Sales, Trends and More [2023]
While non-fungible tokens (aka NFTs) might be confusing to many, one thing is clear (even to newbies) – NFTs are growing rapidly in popularity. Over the years, there were some interesting...
eCommerce
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Top 14 Amazon Listing Optimization Tools To Help You Sell More
Top 14 Amazon Listing Optimization Tools To Help You Sell More
Amazon sold its first book online in 1995. Within its first month, it was generating $20,000 per week in sales. The world's largest eCommerce store has long since widened its product range from...
Free Amazon Keyword Research Tool – A guide to Amazon Keyword Research
Free Amazon Keyword Research Tool – A guide to Amazon Keyword Research
If you've ever created website content, you will understand the importance of search engine optimization (SEO) to your online success. If your content isn't visible, nobody will see it, regardless of...
Everything You Need to Know About Live Shopping on TikTok
Everything You Need to Know About Live Shopping on TikTok
Live shopping on social media has boomed as a direct result of the pandemic. Between March 2020 to July 2021 only, live commerce purchases around the world rose by 76%, and the live commerce industry...
Affiliate Marketing
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Top Affiliate Marketing Statistics for 2023
Top Affiliate Marketing Statistics for 2023
As an entrepreneur or business owner, you'd want your brand to reach a wider audience and meet its sales targets. Achieving these goals requires a lot of time, effort, and resources. Fortunately...
The State of Affiliate Marketing: Benchmark Report (2023)
The State of Affiliate Marketing: Benchmark Report (2023)
Notable Highlights Affiliate Marketing Industry is set to grow to approximately $14.3 Billion in 2023 globally and $15.7 Billion by 2024 Affiliate marketing companies raised over $1.5 Billion...
Ultimate Guide to Affiliate Marketing on TikTok In 2024
Ultimate Guide to Affiliate Marketing on TikTok In 2024
We have regularly looked at the benefits of the affiliate marketing model and have even previously written a general Ultimate Guide to Affiliate Marketing. In short, affiliate marketing involves...