Streaming ad spend’s surge into CTV has prompted social giants to rethink how vertical...
Micro-Influencer Pods: Scaling UGC Volume on a Startup Budget
As paid ad fatigue rises and creator costs climb, marketers face two urgent...
Report Says Luxury Faces First Prolonged Downturn in 15 Years:...
Bain & Company diagnoses the sector’s initial sustained slowdown since 2008–09...
TikTok Shuts Down #SkinnyTok but Unhealthy Diet Trends Persist
Even with the #SkinnyTok hashtag blocked and searches rerouted to eating-disorder...
Top Crypto & NFT Promotional Strategies Used by Leading...
The crypto and NFT marketing landscapes are evolving faster than the value of your...
What TikTok Community Fest Reveals About the Future of Instant...
With 8 million LIVE shopping hours and a 120 % YoY sales bump in the U.S., the fest...
The 5-Part UGC Campaign Framework: From Trend Discovery to...
In an industry where audiences increasingly tune out polished commercials and lean into...
A/B Testing Creative Hooks Inside Spark Ads (Template Included)
Are you unsure which creative hook will truly capture your audience’s attention—and...
Meta Unveils AI Branding and Video Generation at Cannes Lions...
At the Cannes Lions Festival, Meta showcases Advantage+ AI branding and Video Generation...