RJ Larese

RJ Larese

RJ Larese is the US President of Sixteenth, a leading 360° Creator talent management company that champions “good influence” by cultivating the careers of top Creators through strategic, purpose-driven partnerships. At Sixteenth, part of the global Creator company Whalar Group, RJ leads a team of 20 Talent and operations managers and two Partners supporting over 250 Creators that are shaping culture across fashion, finance, food, wellness, gaming, and social impact. Under his leadership, Sixteenth continues to grow at the intersection of content, commerce, and community.

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RJ Larese is the U.S. President of Sixteenth, a 360° creator talent management company within Whalar Group, where he leads a 20-person team supporting more than 250 creators across culture-shaping industries. With two decades of experience in entertainment, media, and consumer brands, he previously served as VP of Talent and Influencer Marketing at Paramount Global, leading creator strategy across major franchises and platforms. His career includes senior roles at Disney, ABC, ITV America, PopSugar, and others, alongside creator campaigns for brands like Sephora, Target, and Delta. An advocate for equity in entertainment, RJ serves on Curate Capital’s advisory board and has been recognized by Variety, Adweek, and the Shorty Awards, with an Emmy nomination for his work.

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