The deal pairs Bespoke’s league connections with Publicis’s data and creative scale...
Digital Marketing
Influencer Marketing Hub offers you the latest trends, insights, and best practices in the world of digital marketing. Our aim is to help you stay ahead of the curve and achieve your marketing goals by leveraging the power of digital channels!
LATEST
CTV Goes Commerce‑Driven in First WPP‑Criteo Partnership
Advertisers can now activate shopper audiences on Roku, Samsung, Scripps, and any...
Shop Smarter in Google Chrome with Instant AI Store Reports
When you’re weighing where to buy a new gadget or wardrobe staple, the usual routine...
ArcSpan’s Toolkit Aims to Turn Publisher Audiences into...
The startup’s AI‑driven platform simplifies segmentation, PMP activation, and quality...
How Chips Ahoy Used Stranger Things AR Gamification to Drive...
A limited‑edition treat and AR adventure turn snack time into a Hawkins‑inspired...
The Gamification Strategy Driving Viral UGC and Gen Z Loyalty:...
Wendy’s and Netflix join forces to flip the fast‑food script with a goth‑inspired...
More Articles
Best Digital Marketing Agencies in Texas
In Texas, agency fit hinges on operational proof, not promise. Procurement teams are...
Best Digital Marketing Agencies in New York
Media costs soar faster in NY than in any other U.S. market, and a single compliance...
Best Digital Marketing Agencies in Florida
Selecting a Florida agency isn’t about daily posting; it’s about ingesting...
Best Digital Marketing Agencies in California
With somewhere between 5.11 and 5.46 billion people using the internet, the potential...
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
WPP vs. Publicis: Inside the Billion-Dollar Battle Reshaping...
With Mars and Coca-Cola lost to Publicis, WPP is hitting back, accusing its rival of...
Why Gaming Ads Are Overconcentrated – Gaming’s Ad...
A tiny fraction of gaming ads are commanding over half of marketers’ budgets—what...
Old Navy’s Campaign Blends Celebrity Comeback with Activewear...
By pairing nostalgia with generational reach, Old Navy repositions itself in the...