Strategic partnerships expand authenticated CTV reach and premium inventory, attracting...
Digital Marketing
Influencer Marketing Hub offers you the latest trends, insights, and best practices in the world of digital marketing. Our aim is to help you stay ahead of the curve and achieve your marketing goals by leveraging the power of digital channels!
LATEST
Google’s Merlin & Meta’s AI Tools Are Replacing Ad...
Explore how AI-driven toolboxes from Alphabet and Meta are automating the entire digital...
How Snapchat’s Seven Wonders Series Is Changing Educational TV...
See how Snapchat and SandStone Global reimagine classroom-style learning through an...
Google’s AI Mode Levels Up: PDF Uploads, Live Video Search...
Discover how AI Mode transforms search into an interactive workspace with file uploads...
Publicis Groupe Acquires Bespoke to Boost Sports Marketing Power
The deal pairs Bespoke’s league connections with Publicis’s data and creative scale...
CTV Goes Commerce‑Driven in First WPP‑Criteo Partnership
Advertisers can now activate shopper audiences on Roku, Samsung, Scripps, and any...
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ADCE Awards 2025: 5 Fresh Categories Fuel Europe’s Creative...
With additions like AI and influencer marketing, ADCE keeps pace with emerging industry...
$13.5 Billion Omnicom-IPG Merger Gets FTC Approval With an Ad...
The deal moves forward provided the combined holding group doesn’t collude to favor or...
UK Publishers File EU Antitrust Complaint Over Google’s AI...
Independent media allege Google’s AI summaries siphon traffic and demand an opt-out for...
DAIVID Launches AI-Powered Ad Analytics API to Maintain Creative...
As AI ad production soars, DAIVID’s solution ensures each generated spot meets...
How Cloudflare’s Pay-Per-Crawl Marketplace Protects Publishers
A dual strategy of opt-in blocking and micropayments aims to restore fair compensation...
Google’s AI Podcast Feature in Search
Google’s Audio Overviews pilot brings spoken, dual-host summaries to select search...
IAB’s Gaming Ad Framework Helps Brands Measure ROI Across...
Why brands now have the tools to evaluate display, video, audio, and custom gaming ads...
Zero-Click Shockwaves: How B2B and DTC Brands Are Rethinking...
In recent months, industry observers have noted a profound shift in how prospects and...
72-Hour Countdown Content Calendar
How can brands harness the final 72 hours before launch to ignite explosive engagement...