eCommerce Tools and Resources

Influencer Marketing Hub offers you all the latest eCommerce Marketing news, tools and resources to enable businesses and marketers to connect and harness the power of eCommerce.

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TikTok Live-Shopping Drop Playbook

eCommerce • Influencer Marketing

TikTok Live-Shopping Drop Playbook

What if you could consistently engineer 6-figure sell-outs on TikTok Live by applying the...

Inside Lowe’s Creator Network: From Mr. Beast to 17K Influencer Partnerships

eCommerce • Influencer Marketing

Inside Lowe’s Creator Network: From Mr. Beast to 17K...

With over 17,000 creators already enrolled—including MrBeast’s curated...

Amazon Supercharges Influencer Earnings for Prime Day

eCommerce • Influencer Marketing

Amazon Supercharges Influencer Earnings for Prime Day

Influencers can earn up to twice their normal rates across key categories during the...

Prime Day Goes Live in London: Sam Ryder and Jill Scott Ignite Pop-Up Festivities

eCommerce

Prime Day Goes Live in London: Sam Ryder and Jill Scott Ignite...

An immersive “Prime in a Box” experience brings surprise performances and football...

How CPG Brands Are Merging Cultural Relevance with Performance Media: Coca-Cola's Campaign

eCommerce • Influencer Marketing • Social Media

How CPG Brands Are Merging Cultural Relevance with Performance...

Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...

83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys

eCommerce • Social Media

83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys

With eight out of ten shoppers finding new products on every visit, TikTok Shop has...

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How TikTok Shop’s New Badges Will Drive In-App Sales

eCommerce • Social Media

How TikTok Shop’s New Badges Will Drive In-App Sales

Enhanced transparency through real-time seller stats could turn TikTok’s growing...