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Inside Lowe’s Creator Network: From Mr. Beast to 17K Influencer Partnerships

eCommerce • Influencer Marketing

Inside Lowe’s Creator Network: From Mr. Beast to 17K...

With over 17,000 creators already enrolled—including MrBeast’s curated...

Amazon Supercharges Influencer Earnings for Prime Day

eCommerce • Influencer Marketing

Amazon Supercharges Influencer Earnings for Prime Day

Influencers can earn up to twice their normal rates across key categories during the...

Prime Day Goes Live in London: Sam Ryder and Jill Scott Ignite Pop-Up Festivities

eCommerce

Prime Day Goes Live in London: Sam Ryder and Jill Scott Ignite...

An immersive “Prime in a Box” experience brings surprise performances and football...

How CPG Brands Are Merging Cultural Relevance with Performance Media: Coca-Cola's Campaign

eCommerce • Influencer Marketing • Social Media

How CPG Brands Are Merging Cultural Relevance with Performance...

Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...

83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys

eCommerce • Social Media

83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys

With eight out of ten shoppers finding new products on every visit, TikTok Shop has...

How TikTok Shop’s New Badges Will Drive In-App Sales

eCommerce • Social Media

How TikTok Shop’s New Badges Will Drive In-App Sales

Enhanced transparency through real-time seller stats could turn TikTok’s growing...

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