Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
eCommerce Tools and Resources
Influencer Marketing Hub offers you all the latest eCommerce Marketing news, tools and resources to enable businesses and marketers to connect and harness the power of eCommerce.
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83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys
With eight out of ten shoppers finding new products on every visit, TikTok Shop has...
How TikTok Shop’s New Badges Will Drive In-App Sales
Enhanced transparency through real-time seller stats could turn TikTok’s growing...
Publicis Groupe Taps Captiv8 to Power AI-Driven Social Commerce
Publicis Groupe has made a significant move in the influencer marketing space with the...
Top TikTok Shop Campaigns Revolutionizing Sales for Electronics...
The electronics industry is officially making waves on TikTok Shop, and it's not just...
Top TikTok Shop Strategies That Are Shaping the Future of Beauty...
TikTok Shop is transforming the beauty and skincare industry. With $2.49 billion in sales...
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Top TikTok Shop Strategies for Fashion & Apparel Brands to...
The future of fashion e-commerce? It’s happening on TikTok Shop. With a global GMV of...
Top TikTok Shop Campaigns Transforming Beauty & Skincare...
TikTok Shop isn't just playing in the e-commerce sandbox—it was making its own rules...
Top TikTok Shop Campaigns Fashion & Apparel Brands Can Take...
TikTok Shop didn’t just dip its toes into fashion and beauty—it dove in headfirst...
TikTok Introduces AI-Powered Seller Assistant to Streamline...
TikTok is stepping up its game by introducing the Seller Assistant, an AI-powered tool...
The TikTok Effect: How Supermarkets are Adapting to Viral Food...
TikTok has rapidly evolved from a platform of viral dances and lip-syncing videos to one...
TikTok Outlines Best Practices for High-Quality Product Listings
TikTok has made a significant push to improve the shopping experience on its platform...
Top TikTok Shop Campaigns Revolutionizing Luxury Brands and...
Luxury brands are facing a reckoning. Once untouchable symbols of heritage and prestige...
Fashion Marketing Trends for 2025: What Snapchat Data Reveals...
The apparel industry is undergoing a significant transformation—not just in what people...
TikTok Shop Jewelry Strategies That Drive Real Sales (and 50x...
TikTok Shop isn’t just for dance challenges and makeup hacks anymore—it's becoming...