What happens when affiliate links stop being just clickable breadcrumbs and start...
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Maybelline Taps Miley Cyrus for a New Era of Beauty Campaigns
Cyrus reimagines the brand’s iconic jingle while fronting flagship product...
Sephora’s Biggest Launch Yet: Rhode Hits $15M in a Day
Hailey Bieber’s minimalist skincare brand dominates Sephora’s retail landscape with...
Sephora Bets on Creator Commerce With New Affiliate Storefront
The launch signals Sephora’s intent to expand its digital and social commerce...
Instagram Reels Monetization After “Bonuses”
The question hanging over every marketer right now is simple: What happens to Instagram...
Types of Influencer Marketing Campaigns
Influencer marketing has matured from experimental partnerships into a structured channel...
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6 TikTok Brand Awareness Campaigns
Heard of a skincare brand turning TikTok into a full-funnel sales machine during Ramadan...
BookTok Trend Strategy: Operationalizing Roleplay, Sounds, and...
What happens when a backwards hat, a half-whispered line, or a flipped book page becomes...
High-Converting Drop Landing Pages
Limited-edition drops can vanish in hours. The challenge isn’t just driving...
Top Social Media Trends Shaping the Future of Organic &...
The rise of sustainability in consumer products has shifted the spotlight to organic and...
What Is Influencer Mapping and Why Does it Matter
Influencer marketing is evolving from one-off shout-outs to data-driven network...
LTK Unveils Creator-First Social Features: What It Means for...
Public profiles, two-way messaging, and upgraded search turn LTK into a collaborative...
Decoding Visibility in ChatGPT and Perplexity
Discover why appearing in LLM responses matters as much as traditional search...
Google’s AI Mode Levels Up: PDF Uploads, Live Video Search...
Discover how AI Mode transforms search into an interactive workspace with file uploads...
Product Bundles & Starter Kits that Boost AOV
Why do shoppers happily grab $25 “mystery” bags, three-step shower routines, or...