As anticipation builds for the final season of Stranger Things, brands are once again...
Beverage
LATEST
Johnnie Walker Reimagines Scotch Marketing Through Music
A strategic tie-up aligns her album launch with the brand’s push to stay culturally...
How Sprite Used Pop Culture and Physical Experiences to Reinvent...
The lemon‑lime soda teams with McDonald’s, Takis, Buldak and more to amplify—not...
Study Finds Language, Imagery & Follower Size Drive...
A study by Woodroof et al. unveils how agreeableness in captions, authentic influencer...
Coca-Cola and Star Wars Unite for AR-Powered Collectible Bottles
Limited‐edition Coke and Coke Zero Sugar packaging bring 30 iconic Star Wars characters...
Olipop’s UGC Strategy: 5¢ Drops and Hotel Experiences That...
Far beyond free cans, the brand’s summer campaign blends immersive travel and...
More Articles
How CPG Brands Are Merging Cultural Relevance with Performance...
Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
Sanpellegrino’s ‘Ciao!’ Social Media Campaign Strategy
A lesson in casting, culture, and comedy, Sanpellegrino’s Sopranos-starring rollout...
Sprite’s Real-Time Ad Strategy Is a Masterclass in Contextual...
By aligning ads with rising temps and real-world discomfort, Sprite turns seasonal heat...
Celsius’ Biggest Campaign Yet Signals a Shift in Functional...
The LIVE. FIT. GO. campaign rewrites the energy drink playbook—targeting lifestyle...
How Sprite Turned Social Listening Into a New Product Launch
Sprite has once again demonstrated its knack for innovation, launching its latest...
Top Social Media Trends in Healthy Snacks & Drinks You...
The healthy snacks and drinks industry is exploding, and social media is driving the...
Top Social Media Marketing Trends for Specialty Coffee &...
For specialty coffee and tea brands, creating buzz isn’t just about a great...
Top Trends Shaping Social Media for Alcohol & Spirits Brands
The future of alcohol marketing is being written on social media—and it’s all about...