Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Beverage
LATEST
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
Sanpellegrino’s ‘Ciao!’ Social Media Campaign Strategy
A lesson in casting, culture, and comedy, Sanpellegrino’s Sopranos-starring rollout...
Sprite’s Real-Time Ad Strategy Is a Masterclass in Contextual...
By aligning ads with rising temps and real-world discomfort, Sprite turns seasonal heat...
Celsius’ Biggest Campaign Yet Signals a Shift in Functional...
The LIVE. FIT. GO. campaign rewrites the energy drink playbook—targeting lifestyle...
How Sprite Turned Social Listening Into a New Product Launch
Sprite has once again demonstrated its knack for innovation, launching its latest...
More Articles
Heineken’s “Social Off Socials” Marketing...
In an age dominated by constant social media interaction, Heineken’s new campaign...
6 Standout Influencer Marketing Campaigns Food & Beverage...
If you haven’t noticed by now, influencer marketing isn’t just a trend—it’s a...
Top 6 TikTok Marketing Strategies Driving Growth for Food and...
Let’s face it: TikTok isn’t just for viral dances and DIY life hacks anymore. It’s...
Top 6 TikTok and Instagram Food & Beverage Marketing...
The world of TikTok and Instagram marketing in the food and beverage sector is serving up...
6 Must-Try Influencer Marketing Strategies for Food &...
Influencer marketing in the food and beverage industry isn’t just a passing...
Top 6 TikTok Marketing Strategies Every Health & Wellness...
TikTok is no longer just a hub for viral dances and lip-syncs—it’s a powerhouse for...
Top Vegan & Plant-Based Foods Social Media Marketing...
The vegan and plant-based food sector is on a roll, with a global market valued at $16.55...
Standout Social Campaigns from the Specialty Coffee & Tea...
The specialty coffee and tea sector is brewing up something big. With the global...
Top Social Media Marketing Campaigns for Alcoholic Beverages
The global alcoholic beverage market is bubbling up faster than you can say “cheers!”...