Spark Ads have become the fastest-growing TikTok ad format, with brands increasingly...
Digital Marketing
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What Is Influencer Mapping and Why Does it Matter
Influencer marketing is evolving from one-off shout-outs to data-driven network...
Influencer Marketing and Paid Media Guide
What if your next TikTok isn’t just a post, but a revenue engine? How do...
Inside TikTok’s $1.5M Commitment to MrBeast’s TeamWater...
The platform empowers 84 countries of creators to hit a $40M fundraising goal with new...
Retail Affiliate Loops: The Overlooked Monetization Trick for...
Influencers everywhere chase virality and one-off brand deals—but what if the most...
How Amazon’s Roku and Disney Deals Fueled a 22% Surge in Ad...
Strategic partnerships expand authenticated CTV reach and premium inventory, attracting...
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Meta’s Restyle AI Tool Is Reshaping Short-Form Video Creation
As Meta rolls out its first generative video-edit features, creators get free access to a...
Your Meta AI Chats Aren’t Private: How Public Feeds Expose...
With users unwittingly sharing medical, legal, and personal dialogs to a global audience...
Indemnity & Liability Caps in Influencer Contracts Explained
Why are nano-creators suddenly being asked to carry $1 million in general liability...
Multi-Channel Repurposing Rights (TV, OOH, CTV)
What happens when a TikTok that spikes on Friday must run as a six-second pre-roll on...
83% Product Discovery: Why TikTok Shop Is Winning Impulse Buys
With eight out of ten shoppers finding new products on every visit, TikTok Shop has...
Automate Influencer Contracts with Zapier, DocuSign &...
Influencer programs increasingly hinge on speed and clarity: are manual contract...
Contract Negotiation Playbook for Agency Account Leads
What do you say when a brand offers $600 but your creator needs $800, and still wants...
DAZN’s Billion-Dollar Bet on TikTok Fans for FIFA Club World...
With Gen Z in mind, DAZN turns to TikTok to turn eyeballs into loyalty and livestreams...
WPP vs. Publicis: Inside the Billion-Dollar Battle Reshaping...
With Mars and Coca-Cola lost to Publicis, WPP is hitting back, accusing its rival of...