What does it take to stand out when millions of shoppers, ads, and algorithms collide in...
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Google Analytics Adds Meta and TikTok Cost Data Imports
Advertisers can now sync ad spend from Meta and TikTok directly into Google Analytics for...
Duolingo Turns Its App Into a Brand Playground With “Duolingo...
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Instagram Launches “Rings” to Celebrate Creative Courage
The new award honors creators who shift culture through originality and risk-taking...
YouTube Shopping Affiliate: BF/CM Christmas Sales Levers for...
How do creators turn YouTube videos into live storefronts during the year’s most...
Creator-Led Storefronts & “Affiliate-Plus” Models
What happens when affiliate links stop being just clickable breadcrumbs and start...
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Sephora Bets on Creator Commerce With New Affiliate Storefront
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Top Pinterest AI Ad Tools to Power Smarter Campaigns
What happens when creative demand outpaces a marketing team’s bandwidth? And how do...
How Pinterest’s Where-to-Buy Links Redefine CPG Advertising
The update connects upper-funnel inspiration to lower-funnel conversions with built-in...
Publicis Expands Influential Into Australia
The rollout reflects growing demand for end-to-end influencer marketing...
New Platform Targets UGC Demand in Social Media Marketing
Content Depot is designed to help brands cut costs and production delays while staying...
Creators Power the Full Holiday Purchase Funnel (Study Confirms)
From discovery to conversion, creator content is influencing in-store browsing, online...
EU Becomes TikTok’s Growth Engine, Despite U.S. Uncertainty
Europe and Latin America doubled TikTok’s revenue since 2022, underscoring its...
TikTok Shop Struggles to Gain Ground in Japan’s E-Commerce...
Cultural caution, trust concerns, and production hurdles slow adoption of the...