Advertisers can now sync ad spend from Meta and TikTok directly into Google Analytics for...
Retail
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Duolingo Turns Its App Into a Brand Playground With “Duolingo...
The language-learning giant debuts an in-house ad platform blending humor, character...
Instagram Launches “Rings” to Celebrate Creative Courage
The new award honors creators who shift culture through originality and risk-taking...
YouTube Shopping Affiliate: BF/CM Christmas Sales Levers for...
How do creators turn YouTube videos into live storefronts during the year’s most...
Creator-Led Storefronts & “Affiliate-Plus” Models
What happens when affiliate links stop being just clickable breadcrumbs and start...
Pinterest Publishes Four-Step Framework to Optimize Pin Listings
A structured process designed to help advertisers align campaigns with user...
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Publicis Expands Influential Into Australia
The rollout reflects growing demand for end-to-end influencer marketing...
New Platform Targets UGC Demand in Social Media Marketing
Content Depot is designed to help brands cut costs and production delays while staying...
Creators Power the Full Holiday Purchase Funnel (Study Confirms)
From discovery to conversion, creator content is influencing in-store browsing, online...
EU Becomes TikTok’s Growth Engine, Despite U.S. Uncertainty
Europe and Latin America doubled TikTok’s revenue since 2022, underscoring its...
TikTok Shop Struggles to Gain Ground in Japan’s E-Commerce...
Cultural caution, trust concerns, and production hurdles slow adoption of the...
Gen Z Influencer Marketing
Gen Z didn’t inherit trust in institutions—they built their own, creator by creator...
FraudOnTok: How Scammers Hijack TikTok Shop With Clone Sites and...
Threat actors blend fake storefronts, AI-generated promos, and malware to steal...
Retail Affiliate Loops: The Overlooked Monetization Trick for...
Influencers everywhere chase virality and one-off brand deals—but what if the most...
Google’s AI Mode Levels Up: PDF Uploads, Live Video Search...
Discover how AI Mode transforms search into an interactive workspace with file uploads...