ABOUT

The Sulfur Group

The Sulfur Group is a Los Angeles–based influencer marketing agency delivering creator-led campaigns for mid-sized and enterprise brands across major social platforms.

The Sulfur Group partners with brands to build influencer programs grounded in cultural insight and platform-native execution. Rather than treating influencer marketing as a standalone channel, the agency integrates creators into broader brand and marketing strategies.

Its work spans creator discovery, campaign architecture, content production, and performance analysis, with each activation tailored to audience behavior and platform dynamics. By combining creative direction with data-informed planning, The Sulfur Group helps brands develop creator partnerships designed to drive relevance, consistency, and long-term audience connection.

The agency specializes in marketing in the following areas:
Services:
  • Influencer marketing strategy & campaign planning
  • Creator discovery, vetting, and talent sourcing
  • Paid and organic influencer activations
  • Creative direction & platform-native content production
  • Influencer seeding & product launches
  • Long-term ambassador and creator partnership programs
  • Campaign management & execution
  • Performance tracking, reporting, and insights
  • Cultural trend mapping & audience relevance analysis
  • Offices:
    Los Angeles
    Brands we have worked with:
    As featured in: