User-generated content has become a foundational element of modern marketing, not just a...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Best Influencer Database Software in 2026
Influencer database software has become a core part of how brands identify and evaluate...
CRM As Your Next Influencer Database: Using First-Party Data...
Why are brands pulling back on influencer spend in 2026? As the creator economy nears...
How to Run an Influencer Audit: Metrics and Tools Marketers Use
Influencer audits have become an essential step for brands before launching creator...
How an Affiliate Creator Engine Generated $10M in TikTok Shop...
Influencer marketing has long been associated with awareness. Brands partner with...
Brand Deals Explained: How Influencers Work With Brands and...
Brand deals have become one of the most common ways creators turn social media content...
More Articles
The 5 Rules For Working With Creators In 2026
After years on the brand side, the agency side, and now talent management, all deeply...
Inside Target’s Social-First Campaign for Its Woolrich...
Target swaps studio shoots for influencer-led storytelling, redefining how luxury...
YouTube’s Big Update Brings a New Player, Voice Replies, and...
The latest refresh streamlines navigation while introducing new ways for creators to...
Snapchat Unveils Lens Studio AI, Spectacles Commerce, and AR...
The tenth annual event introduces AI-led creation tools, in-Lens payments, and next-gen...
Threads Expands Messaging With Group Chats and EU Rollout
The app’s latest update strengthens its shift toward community and private engagement...
Will Reels and DMs Take Over Instagram’s New App Design?
Instagram’s latest UI test prioritizes video and messaging, signaling a deeper shift...
Top 5 UGC Video Editing Tools With Built-In Music Libraries for...
Music is no longer a finishing touch in UGC ads. It is a performance lever. As paid...
Facebook Reintroduces Local Job Listings to Marketplace and...
The feature lets users search and apply for nearby jobs while enabling small businesses...
Top 5 UGC Software for High-Converting Product Demos
What makes a product demo actually convert today, and why are so many brands abandoning...