TikTok’s fastest-rising creators aren’t just filming dances or voiceovers anymore —...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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How to go Viral on Tiktok (Weekly)
Every marketer knows the feeling: a clip unexpectedly spikes, comments pour in, the save...
How to Track Influencer Marketing Campaigns
How well do marketers really understand the pulse of their influencer campaigns? Are...
Sabrina Carpenter and TikTok Orchestrate Album Launch Through...
A multi-layered campaign transforms music discovery into interactive fan...
Publicis Expands Influential Into Australia
The rollout reflects growing demand for end-to-end influencer marketing...
Customers Trust Each Other Over Influencers, New Akeneo B2C...
A new Akeneo survey reveals that peer reviews, not influencers, are shaping trust and...
More Articles
Creator Earnings Report 2025
Influencer Marketing Hub, in partnership with NeoReach, brings you this in‑depth 2025...
Inventory Forecasting From UGC-Driven Demand Surges
How can brands anticipate inventory spikes driven by viral UGC before traditional sales...
Dynamic Budget Re-allocation Framework (Weekly Sprints)
How can marketers ensure every euro of influencer spend drives maximum impact? What if...
Viral Coefficient Model: Predict Referral Loops From UGC
Are you confident in forecasting which pieces of UGC will ignite referral loops and drive...
Budget Allocation Matrix: Influencer vs Paid Social vs UGC Ads
Consumers today expect authentic storytelling at every touchpoint, yet brands grapple...
Elasticity Modeling: How CPM Changes With Creator Tier
Influencer marketing budgets are at a crossroads: how can brands ensure every dollar...
Reach & Impressions Projection Strategy (No-Code)
How can agencies and brands escape the guesswork of influencer budgeting and...
Paid Follower Removal Guide (TikTok & IG)
Are bot followers silently sabotaging your influencer campaigns on TikTok and...
Contract Clauses That Kill Fraud Fast
In an era where influencer fraud schemes, from sophisticated pump‑and‑dump stock...