How can brands scale global gifting programs without drowning in warehouse logistics...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Global Launch Checklist: Multi-Timezone Drop Coordination
How can brands orchestrate a synchronized, influencer-powered global drop without leaving...
Legal Release Forms for Gifted UGC
Are your gifted UGC collaborations truly safeguarded against legal and financial...
Adidas Originals Celebrates Cultural Trailblazers With New...
From Run-D.M.C. to GloRilla, a multigenerational cast underscores the Superstar’s...
Co-Designed Capsule Collections: IP & Revenue Splits
As creators move from brand endorsers to brand builders, capsule collections are becoming...
TikTok Live-Shopping Drop Playbook
What if you could consistently engineer 6-figure sell-outs on TikTok Live by applying the...
More Articles
Playground.com TikTok Campaign Breakdown: a High-Retention Funnel
Speed, proof, and compliance now decide whether a TikTok-first launch makes money or...
How YouTube Shorts Shopping Stickers Will Transform Shoppable...
Early tests show Shorts with sticky product tags drive 40% more clicks, proof that...
LTK x Pinterest Partnership Expands Reach for Shoppable...
By distributing high-quality, styled LTK content to Pinterest’s 570 million users...
UTM & Click-ID Setup for Boosted Influencer Posts
Influencer boosting has become a staple tactic for brands seeking rapid reach and...
Optimizing for Conversions vs. Engagement: Campaign Objective...
What drives more value for brands: paid amplification that targets measurable...
How Fashion Nova’s Influencer Strategy Became a Billion Dollar...
How did a single Los Angeles mall boutique, since it was founded in 2006, morph into a...
How CPG Brands Are Merging Cultural Relevance with Performance...
Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Amazon Live Stream Shopping Is Evolving with Real-Time Data
By integrating live-shopping metrics into AMC, brands gain real-time insights on which...
Brand Safety & Comment Moderation for Paid Influencer Ads
In paid influencer advertising, 2 pressing questions surface: How can brands...