Savvy marketers face a pivotal choice: Should you invest in sustained, Always‑On...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
CareerTok Is the New Career Center: Why Gen Zs Trust TikTok...
Seven in ten young adults now scout jobs and education paths on social platforms...
Aligning Influencer KPIs With OKRs: A Practical Guide
Are you still celebrating follower spikes while creators, PR coordinators, and legal...
Scenario-Modeling Workbook: Best, Base, Worst-Case Outcomes
What happens when a “small, intimate” backyard launch suddenly swells in headcount...
Executive ROI Narrative Framework: Story Arcs That Unlock Budget
What makes a CMO sign the IO when influencer rate cards look unhinged and half the...
From Ads to Episodes: Why Brands Are Betting on Creator‑Led...
Social‑first formats now rival TV, forcing marketers to brief, fund, and measure...
More Articles
How Influencers Are Using Soulbound Tokens for Identity and...
Influencer marketing is entering a new era where on-chain credentials replace static...
NFT Campaign Metrics: How to Measure Success Beyond Floor Price
What if your NFT campaign’s true performance lay not in transient floor-price movements...
Influencer Marketing for Generative Art NFTs: What Makes It Work
As generative art moves from niche experimentation to mainstream NFT marketplaces, two...
How to Build Sustainable NFT Campaigns with Micro-Influencers
Are you still chasing the next viral NFT drop only to watch engagement fizzle out days...
How Influencers Are Driving NFT FOMO—and When It Backfires
TikTok’s fast-paced environment has become the epicenter for NFT hype, but with...
NFT Whitelisting Campaigns: A New Funnel for Influencer Lead Gen
NFT whitelisting has evolved from a simple presale perk into a strategic lead-generation...
Influencer Gathering on a Tennis Court Fuels Buzz Around ASOS...
Creative theming and diverse talent combined to make this launch event truly...
How to Evaluate Influencer Fit for NFT Campaigns
As NFT campaigns shift from speculative JPEG drops to utility-driven experiences...
The Legal Risks of Promoting NFTs: What Influencers and Brands...
Influencer-driven NFT campaigns are rapidly evolving from niche collectibles into...