Vodafone’s AI model reflects why companies are turning to virtual personas for precise...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Tubi Launches Creator Program to Compete With TikTok and Prime
By investing in long-form creator content, Tubi expands its library and strengthens ties...
Peach & Lily’s Unconventional Influencer Strategy:...
Peach & Lily’s latest campaign flips the traditional influencer model, putting...
TikTok Shop Promo Codes: Why Brands Are Betting on...
Why are some TikTok Shop affiliates pulling in five-figure monthly payouts while others...
Create Tiktok Effects Tips and Tricks
TikTok’s fastest-rising creators aren’t just filming dances or voiceovers anymore —...
How to go Viral on Tiktok (Weekly)
Every marketer knows the feeling: a clip unexpectedly spikes, comments pour in, the save...
More Articles
Balancing Brand-Lift vs Direct Sales ROI
As influencer marketing matures, agencies and brands face two pivotal questions: How...
Marketing Mix Modeling Lite: 90-Day Pilot for Creators
In a time where virtual avatars and micro‑creators generate measurable sales lifts, how...
Always-On vs Burst Campaign Influencer ROI Showdown
Savvy marketers face a pivotal choice: Should you invest in sustained, Always‑On...
CareerTok Is the New Career Center: Why Gen Zs Trust TikTok...
Seven in ten young adults now scout jobs and education paths on social platforms...
Aligning Influencer KPIs With OKRs: A Practical Guide
Are you still celebrating follower spikes while creators, PR coordinators, and legal...
Scenario-Modeling Workbook: Best, Base, Worst-Case Outcomes
What happens when a “small, intimate” backyard launch suddenly swells in headcount...
Executive ROI Narrative Framework: Story Arcs That Unlock Budget
What makes a CMO sign the IO when influencer rate cards look unhinged and half the...
From Ads to Episodes: Why Brands Are Betting on Creator‑Led...
Social‑first formats now rival TV, forcing marketers to brief, fund, and measure...
The Creator Founders Are Here: Building Partnerships That...
TikTok Shops, Amazon programs, and incubators lower barriers for creator brands; make...