As short‑form video and live commerce surge to the forefront of digital marketing...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Legal Risk Assessment Checklist for Influencer Licensing Deals
Are you unintentionally relinquishing control of your brand assets or paying hidden costs...
Paid Amplification Clauses: Budgeting for Usage Fees
Effective paid amplification strategies bridge the gap between creator creativity and...
How to Leverage Micro-Influencers in Emerging Markets for...
The Unstoppable Rise of Micro-Influencers in Emerging Economies Consumer electronics...
Clearing Music & Third-Party IP in Creator Content
How do you scale influencer campaigns without triggering takedowns or demonetization...
Brandtech: Chorus Translates AI Recommendations into Creator...
Insights into LLM preferences inform which influencers and content will sway AI-powered...
More Articles
Global Influencer Agreement for Multi-Territory Campaigns
In 2025, influencer negotiations follow two unmistakable patterns. First, creators have...
Automate Influencer Contracts with Zapier, DocuSign &...
Influencer programs increasingly hinge on speed and clarity: are manual contract...
Contract Negotiation Playbook for Agency Account Leads
What do you say when a brand offers $600 but your creator needs $800, and still wants...
Ownership vs License – The IP Framework Every Influencer...
Are you unknowingly locking your brand into “forever” usage of influencer content...
Payment Terms, Milestones – The New Standard for...
Are your Net-30 terms really Net-90 in disguise? Have you ever delivered on a campaign...
TikTok Converts 75% of Traffic vs. Meta’s 20%
Metricool data shows TikTok’s 74.8% conversion share dwarfs Meta’s 19.7%...
Termination & Non-Compete Clauses That Make or Break...
Influencer partnerships are only as strong as the contracts that underpin them. Are your...
Safeguard Your Brand Campaigns with Morals & Force Majeure...
Every day, brands entrust their image to creators whose every post can amplify, or...
Influencer Usage-Rights Clause Library: 9 Copy-Paste Options for...
Are you confident that every piece of influencer-generated content your team commissions...