Influencer partnerships are no longer as simple as “here’s a post, thanks for...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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TikTok Brand Awareness Strategy Architecture
Marketers entering TikTok’s ecosystem often ask the wrong questions: “How do...
Twitter Influencer Marketing Guide
Every week, brands flood Twitter with creator callouts—and yet the same problems...
Twitter Influencer Marketing Strategies
The biggest shifts in Twitter influencer marketing aren’t happening in ads—they’re...
Brand Exclusivity in Influencer Marketing
Marketers are renegotiating what “exclusive” means on creator channels. Creators...
Gen Z Influencer Marketing
Gen Z didn’t inherit trust in institutions—they built their own, creator by creator...
More Articles
Legal Release Forms for Gifted UGC
Are your gifted UGC collaborations truly safeguarded against legal and financial...
Adidas Originals Celebrates Cultural Trailblazers With New...
From Run-D.M.C. to GloRilla, a multigenerational cast underscores the Superstar’s...
Co-Designed Capsule Collections: IP & Revenue Splits
As creators move from brand endorsers to brand builders, capsule collections are becoming...
TikTok Live-Shopping Drop Playbook
What if you could consistently engineer 6-figure sell-outs on TikTok Live by applying the...
Inside Lowe’s Creator Network: From Mr. Beast to 17K...
With over 17,000 creators already enrolled—including MrBeast’s curated...
Teaser Seeding Before the Drop
What if you could ignite a groundswell of anticipation before your next product drop...
Exclusive Discount Code Architecture for Product Drops
How can brands leverage exclusive discount codes to catalyze rapid drops without...
Amazon Supercharges Influencer Earnings for Prime Day
Influencers can earn up to twice their normal rates across key categories during the...
Creator Waitlist Strategies That Outperform Paid Social
Creators aren’t just amplifiers, they’re high-precision lead-gen engines. How can...