Influencer‑driven giveaways have become a cornerstone of modern UGC strategies—but...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Shadowban-Risk Scan Before You Sign
Have you ever signed an influencer agreement only to discover your hero creator’s posts...
Geo-Mismatch Audit: Spotting VPN-Spoofed Audiences
Marketers today face a critical paradox: campaigns optimized for precise markets often...
Comment-Quality Scorecard: Signal vs Spam Ratio
How confident are you that every comment on your influencer content is true brand...
Influencer Tool Showdown: HypeAuditor vs Modash vs FYI
Are you still trusting raw follower counts when vetting creators? Do manual gifting...
Bot Farm Detection Checklist for Instagram & TikTok
Influencer programs on Instagram and TikTok promise explosive reach, but how confident...
More Articles
Regulated-Industry UGC Briefs: Staying Compliant in Health...
In an era where health and financial brands must navigate a minefield of regulatory...
Storytelling Arcs for UGC: Framework Beyond the 15-Second Hook
Every scroll-stopping UGC clip starts with a hook, but what keeps viewers invested beyond...
Employee-Generated Content Brief: The EGC Framework That...
Employee-generated content (EGC) has rapidly shifted from an experimental tactic to a...
How to Use Social Listening to Write Creator Briefs That Power...
In today’s fragmented influencer landscape, marketers face critical questions: Are...
The 5-Part UGC Campaign Framework: From Trend Discovery to...
In an industry where audiences increasingly tune out polished commercials and lean into...
Designing Brand-Lift Surveys That Don’t Bore Respondents
Have you ever launched a brand-lift survey only to see completion rates stall or drop off...
How to Calculate Influencer Costs the Right Way (CPM, CPE &...
In an era when influencer campaigns can deliver millions of impressions overnight, two...
Look-Alike & Custom Audience Tactics Post-Launch
In the aftermath of a successful launch, two pressing questions emerge for performance...
Playground.com TikTok Campaign Breakdown: a High-Retention Funnel
Speed, proof, and compliance now decide whether a TikTok-first launch makes money or...