Every marketer knows the feeling: a clip unexpectedly spikes, comments pour in, the save...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
How to Track Influencer Marketing Campaigns
How well do marketers really understand the pulse of their influencer campaigns? Are...
Sabrina Carpenter and TikTok Orchestrate Album Launch Through...
A multi-layered campaign transforms music discovery into interactive fan...
Publicis Expands Influential Into Australia
The rollout reflects growing demand for end-to-end influencer marketing...
Customers Trust Each Other Over Influencers, New Akeneo B2C...
A new Akeneo survey reveals that peer reviews, not influencers, are shaping trust and...
TikTok’s “See Where Music Takes You” Campaign Doubles Down...
A global push underscores TikTok’s dominance as the launchpad for viral hits and...
More Articles
Coupon Codes vs Tracking Links: Which Converts Best?
In the battle for influencer‑driven performance, two incentive mechanics dominate:...
Recruiting High-Intent Affiliates via Creator Marketplaces
What if you could tap into a dynamic pool of ready‑to‑sell creators without sifting...
Hybrid Commission Models: CPA + Fixed Fee Structures
When influencers oscillate between feast‑or‑famine payouts and flat‑rate retainers...
How TikTok Is Elevating Brand Safety and Mental Well‑Being
Exploring TikTok’s expanded mental‑health tools, ad‑credit fund, and in‑app...
ADCE Awards 2025: 5 Fresh Categories Fuel Europe’s Creative...
With additions like AI and influencer marketing, ADCE keeps pace with emerging industry...
Revenue-Share vs Flat Fee Licensing Models
Influencer marketers face two fundamental choices when structuring influencer deals:...
Licensing Emerging Formats: Shorts, Reels, Live Shopping
As short‑form video and live commerce surge to the forefront of digital marketing...
Legal Risk Assessment Checklist for Influencer Licensing Deals
Are you unintentionally relinquishing control of your brand assets or paying hidden costs...
Paid Amplification Clauses: Budgeting for Usage Fees
Effective paid amplification strategies bridge the gap between creator creativity and...