Are you confident in forecasting which pieces of UGC will ignite referral loops and drive...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Budget Allocation Matrix: Influencer vs Paid Social vs UGC Ads
Consumers today expect authentic storytelling at every touchpoint, yet brands grapple...
Elasticity Modeling: How CPM Changes With Creator Tier
Influencer marketing budgets are at a crossroads: how can brands ensure every dollar...
Reach & Impressions Projection Strategy (No-Code)
How can agencies and brands escape the guesswork of influencer budgeting and...
Paid Follower Removal Guide (TikTok & IG)
Are bot followers silently sabotaging your influencer campaigns on TikTok and...
Contract Clauses That Kill Fraud Fast
In an era where influencer fraud schemes, from sophisticated pump‑and‑dump stock...
More Articles
Retainer-Based Creator Contracts: Win-Win Pricing Models
What if your top-performing creator could double your output next month, without...
Micro-Influencer Pods: Scaling UGC Volume on a Startup Budget
As paid ad fatigue rises and creator costs climb, marketers face two urgent...
TikTok Shuts Down #SkinnyTok but Unhealthy Diet Trends Persist
Even with the #SkinnyTok hashtag blocked and searches rerouted to eating-disorder...
Regulated-Industry UGC Briefs: Staying Compliant in Health...
In an era where health and financial brands must navigate a minefield of regulatory...
Storytelling Arcs for UGC: Framework Beyond the 15-Second Hook
Every scroll-stopping UGC clip starts with a hook, but what keeps viewers invested beyond...
Employee-Generated Content Brief: The EGC Framework That...
Employee-generated content (EGC) has rapidly shifted from an experimental tactic to a...
How to Use Social Listening to Write Creator Briefs That Power...
In today’s fragmented influencer landscape, marketers face critical questions: Are...
The 5-Part UGC Campaign Framework: From Trend Discovery to...
In an industry where audiences increasingly tune out polished commercials and lean into...
Designing Brand-Lift Surveys That Don’t Bore Respondents
Have you ever launched a brand-lift survey only to see completion rates stall or drop off...