A strategic pivot toward quick commerce and data-driven creator campaigns underpins the...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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Peach & Lily’s Skincare Strategy: From Master Classes to...
By prioritizing master classes and science-driven content over viral stunts, Alicia Yoon...
How YouTube Showcased Creators as Brand Powerhouses in Cannes
From Neal Mohan’s keynote to global Creator Collectives, YouTube framed creators as...
How Influencers Are Using Soulbound Tokens for Identity and...
Influencer marketing is entering a new era where on-chain credentials replace static...
NFT Campaign Metrics: How to Measure Success Beyond Floor Price
What if your NFT campaign’s true performance lay not in transient floor-price movements...
Influencer Marketing for Generative Art NFTs: What Makes It Work
As generative art moves from niche experimentation to mainstream NFT marketplaces, two...
More Articles
Top TikTok Shop Campaigns That Are Making Jewelry Brands Shine
The jewelry market is shining brighter than ever, with projections putting its value at a...
DTC Product-Launch Influencer Brief Creation Guidelines
A DTC product launch isn’t the time for vague creative direction. You’re operating in...
TikTok’s Album Campaigns for Jin, Avicii, and Damiano David...
TikTok has long been known for its ability to make songs go viral, but the platform is...
Top TikTok Campaigns Shaping the Future of the Music Industry
If you haven’t noticed yet, TikTok is the place for music discovery in 2025. With over...
How Sprite Turned Social Listening Into a New Product Launch
Sprite has once again demonstrated its knack for innovation, launching its latest...
LinkedIn Study Finds Thursday Evening Is the Best Time to Post
The timing of your posts on LinkedIn has never been more critical. According to a 2025...
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Posts with Links Boost Engagement by 13% – new LinkedIn...
A recent LinkedIn study from Metricool has shaken up long-held assumptions about the...
Captiv8 and Perplexity Partner to Revolutionize Influencer...
In a significant move to transform the influencer marketing landscape, Captiv8, a leading...
Threads Rolls Out Multi-Link Bios: What This Means for Creator...
In a move that could shake up social media, Instagram's Threads has introduced a new...