With additions like AI and influencer marketing, ADCE keeps pace with emerging industry...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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Revenue-Share vs Flat Fee Licensing Models
Influencer marketers face two fundamental choices when structuring influencer deals:...
Licensing Emerging Formats: Shorts, Reels, Live Shopping
As short‑form video and live commerce surge to the forefront of digital marketing...
Legal Risk Assessment Checklist for Influencer Licensing Deals
Are you unintentionally relinquishing control of your brand assets or paying hidden costs...
Paid Amplification Clauses: Budgeting for Usage Fees
Effective paid amplification strategies bridge the gap between creator creativity and...
How to Leverage Micro-Influencers in Emerging Markets for...
The Unstoppable Rise of Micro-Influencers in Emerging Economies Consumer electronics...
More Articles
3-Tier Content-Approval Workflow for Influencer Posts
Have you ever wondered why your influencers’ carefully crafted videos still get...
Inside Dove’s Creator-First System: What Every Brand Can Steal...
Today’s influencer marketers aren’t just selecting creators—they’re building...
Actionable Audience Insights for Creator Briefs
Have you ever sent influencers a brief that ended up collecting virtual dust? Or wondered...
Updating Your Brief Template After Each Campaign: Post-Mortem...
What if your next influencer campaign could learn from its predecessor—automatically...
Accessibility & Compliance: Captions, Alt Text, ADA Notes...
How many potential customers are slipping through your campaign’s cracks because...
TikTok Engineered a Full-Scale Rollout for Miley Cyrus’...
From surprise live sets to fashion-fueled in-app quests, TikTok turned Miley’s album...
FTC Disclosure Checklist by Platform (2025 Update)
Are your influencer briefs and contracts updated to mandate on-screen overlays, spoken...
The Influencer Crisis-Prep Playbook: Clauses That Protect Every...
When you run influencer or UGC campaigns at scale, crisis isn’t a matter of if; it’s...
Building an Always-On Asset Library for Repeat Campaigns
What if you could stop reinventing the wheel every time a new product sample arrives? How...