From Run-D.M.C. to GloRilla, a multigenerational cast underscores the Superstar’s...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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Co-Designed Capsule Collections: IP & Revenue Splits
As creators move from brand endorsers to brand builders, capsule collections are becoming...
TikTok Live-Shopping Drop Playbook
What if you could consistently engineer 6-figure sell-outs on TikTok Live by applying the...
Inside Lowe’s Creator Network: From Mr. Beast to 17K...
With over 17,000 creators already enrolled—including MrBeast’s curated...
Teaser Seeding Before the Drop
What if you could ignite a groundswell of anticipation before your next product drop...
Exclusive Discount Code Architecture for Product Drops
How can brands leverage exclusive discount codes to catalyze rapid drops without...
More Articles
Localizing a Single Influencer Brief for Multiple Regions
How do you keep a cost-per-view target intact when one brief must speak to Gen Z in...
Caryn AI, Imma, & Aitana – How AI Avatars Are...
What does it mean to be an influencer in 2025? Increasingly, it might not mean being...
Gen Z’s Fear of Missing Out Is Reshaping Online Shopping...
FOMO—or the "fear of missing out"—is no longer just a cultural catchphrase; it’s a...
Performance-Based Compensation Terms: Building Incentives into...
Why do some influencer collaborations ignite sustained growth while others stall at...
Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)
How do you brief creators to succeed on 3 different platforms without overwhelming them...
Translating Brand Voice for Creators: Tone, Emojis & Visual...
How do you brief a creator to sound like your brand without sounding like an ad? And how...
Legal Must-Haves for Influencer Briefs from Usage Rights to FTC...
Why did the FTC warn 12 influencers in one day, and why are creators walking away from...
Briefing Macro vs Micro Influencers: What Actually Changes?
If you're still using the same brief template for a creator with 8 million followers and...
Creative Freedom vs Brand Guardrails: Finding the Sweet Spot in...
How much freedom should influencers really have—and where should brands draw the line...