An increasingly common headache for marketer-led influencer campaigns is the...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Coupon Codes vs Tracking Links: Which Converts Best?
In the battle for influencer‑driven performance, two incentive mechanics dominate:...
Recruiting High-Intent Affiliates via Creator Marketplaces
What if you could tap into a dynamic pool of ready‑to‑sell creators without sifting...
Hybrid Commission Models: CPA + Fixed Fee Structures
When influencers oscillate between feast‑or‑famine payouts and flat‑rate retainers...
How TikTok Is Elevating Brand Safety and Mental Well‑Being
Exploring TikTok’s expanded mental‑health tools, ad‑credit fund, and in‑app...
ADCE Awards 2025: 5 Fresh Categories Fuel Europe’s Creative...
With additions like AI and influencer marketing, ADCE keeps pace with emerging industry...
More Articles
The Influencer Crisis-Prep Playbook: Clauses That Protect Every...
When you run influencer or UGC campaigns at scale, crisis isn’t a matter of if; it’s...
Building an Always-On Asset Library for Repeat Campaigns
What if you could stop reinventing the wheel every time a new product sample arrives? How...
Approval Workflows: How Paid vs Organic Influencer Collabs Differ
Influencer asset approvals have become a critical fulcrum in modern marketing operations:...
Sprite’s Real-Time Ad Strategy Is a Masterclass in Contextual...
By aligning ads with rising temps and real-world discomfort, Sprite turns seasonal heat...
Revision Limits: How to Set Boundaries Without Alienating...
Influencer collaborations offer immense creative payoff, but they’re increasingly...
Avoiding Creative Bottlenecks in Influencer Collabs: 10 Mistakes...
Are you still asking influencers for long “About Me” decks instead of watching their...
Slack vs Teams for Streamlining Creator Feedback Loops
Are you still wrestling with siloed feedback and missed notifications when approving...
Always-On Influencer Programs: Rolling Brief Framework for...
Influencer marketing has evolved beyond one-off product pushes into continuous...
Creator Mood-Board Techniques that Boost Concept Approval Rates
What if your brief's mood board could cut approval time in half rather than spark endless...