Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Amazon Live Stream Shopping Is Evolving with Real-Time Data
By integrating live-shopping metrics into AMC, brands gain real-time insights on which...
Brand Safety & Comment Moderation for Paid Influencer Ads
In paid influencer advertising, 2 pressing questions surface: How can brands...
Geo-Targeting Tactics for Boosted Influencer Posts
Are your boosted influencer posts reaching the right audiences, or just wider ones? Can...
How to Build Category Leadership Through Strategic Influencer...
Breaking into a saturated consumer market can seem like an impossible task. The robotic...
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
More Articles
Threads Ads Expanding to All Meta Advertisers: What It Means for...
Meta has officially expanded its Threads ad offering to all eligible advertisers...
Top Influencer Marketing Campaigns Driving Success for Insurance...
If you think influencer marketing can’t work for insurance, you're underestimating just...
Instagram’s New Storylines Feature Tests The Future of...
Instagram has always been at the forefront of social media innovation, constantly...
How Combo Gifting and Auto-Dubbing Will Change YouTube’s...
YouTube is continuously evolving to meet the needs of both creators and their audiences...
Mastering YouTube Shorts: Transforming Long-Form Content for...
As YouTube Shorts continues to rise in popularity, creators are finding innovative ways...
Top Influencer Marketing Strategies Every Insurance Brand Should...
If you assume insurance is too regulated or “boring” for influencer marketing — the...
Top Influencer Marketing Strategies Every Bank Should Implement
Banks are usually seen as cold, distant institutions. Influencers flip that script. They...
The Authenticity Advantage: How Genuine Partnerships Outperform...
In today's digital landscape, influencer marketing has emerged as a pivotal strategy for...
Digital Marketing’s Attention Crisis: Standing Out in an...
Today, consumers are inundated with content from all directions; social media, email...