In today’s fragmented influencer landscape, marketers face critical questions: Are...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
The 5-Part UGC Campaign Framework: From Trend Discovery to...
In an industry where audiences increasingly tune out polished commercials and lean into...
Designing Brand-Lift Surveys That Don’t Bore Respondents
Have you ever launched a brand-lift survey only to see completion rates stall or drop off...
How to Calculate Influencer Costs the Right Way (CPM, CPE &...
In an era when influencer campaigns can deliver millions of impressions overnight, two...
Look-Alike & Custom Audience Tactics Post-Launch
In the aftermath of a successful launch, two pressing questions emerge for performance...
Playground.com TikTok Campaign Breakdown: a High-Retention Funnel
Speed, proof, and compliance now decide whether a TikTok-first launch makes money or...
More Articles
How the ‘Jaws’ TikTok Trend Is Changing the Way...
TikTok trends are not just for fun—they can have a massive impact on marketing...
How ASCI’s Relaxed Rules are Shaping the Future of Influencer...
Influencer marketing in India has been a game-changer for brands across various sectors...
Top Sports Influencer Marketing Campaigns That Won Big
The most successful campaigns today are built around multi-cycle partnerships that span...
Top Influencer Marketing Strategies for a Winning Sports Campaign
If you’re still treating sports influencer marketing like it’s 2020, you’re leaving...
BRANDEdit’s Spring Grocer Influencer Experience: How a Pop-Up...
BRANDEdit, a division of The Digital Dept., has taken a bold step in elevating the...
Threads Ads Expanding to All Meta Advertisers: What It Means for...
Meta has officially expanded its Threads ad offering to all eligible advertisers...
Top Influencer Marketing Campaigns Driving Success for Insurance...
If you think influencer marketing can’t work for insurance, you're underestimating just...
Instagram’s New Storylines Feature Tests The Future of...
Instagram has always been at the forefront of social media innovation, constantly...
How Combo Gifting and Auto-Dubbing Will Change YouTube’s...
YouTube is continuously evolving to meet the needs of both creators and their audiences...