Employee-generated content (EGC) has rapidly shifted from an experimental tactic to a...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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How to Use Social Listening to Write Creator Briefs That Power...
In today’s fragmented influencer landscape, marketers face critical questions: Are...
The 5-Part UGC Campaign Framework: From Trend Discovery to...
In an industry where audiences increasingly tune out polished commercials and lean into...
Designing Brand-Lift Surveys That Don’t Bore Respondents
Have you ever launched a brand-lift survey only to see completion rates stall or drop off...
How to Calculate Influencer Costs the Right Way (CPM, CPE &...
In an era when influencer campaigns can deliver millions of impressions overnight, two...
Look-Alike & Custom Audience Tactics Post-Launch
In the aftermath of a successful launch, two pressing questions emerge for performance...
More Articles
Instagram’s New Storylines Feature Tests The Future of...
Instagram has always been at the forefront of social media innovation, constantly...
How Combo Gifting and Auto-Dubbing Will Change YouTube’s...
YouTube is continuously evolving to meet the needs of both creators and their audiences...
Mastering YouTube Shorts: Transforming Long-Form Content for...
As YouTube Shorts continues to rise in popularity, creators are finding innovative ways...
Top Influencer Marketing Strategies Every Insurance Brand Should...
If you assume insurance is too regulated or “boring” for influencer marketing — the...
Top Influencer Marketing Strategies Every Bank Should Implement
Banks are usually seen as cold, distant institutions. Influencers flip that script. They...
The Authenticity Advantage: How Genuine Partnerships Outperform...
In today's digital landscape, influencer marketing has emerged as a pivotal strategy for...
Digital Marketing’s Attention Crisis: Standing Out in an...
Today, consumers are inundated with content from all directions; social media, email...
Instagram’s Finally Launched Edits, The Game-Changing App...
After months of anticipation, Instagram has officially launched its new video creation...
The Influencer Marketing Campaigns Behind Today’s Top Personal...
The influencer marketing world is booming, and with it, the personal finance sector is...