Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Amazon Live Stream Shopping Is Evolving with Real-Time Data
By integrating live-shopping metrics into AMC, brands gain real-time insights on which...
Brand Safety & Comment Moderation for Paid Influencer Ads
In paid influencer advertising, 2 pressing questions surface: How can brands...
Geo-Targeting Tactics for Boosted Influencer Posts
Are your boosted influencer posts reaching the right audiences, or just wider ones? Can...
How to Build Category Leadership Through Strategic Influencer...
Breaking into a saturated consumer market can seem like an impossible task. The robotic...
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
More Articles
Top Influencer Marketing Strategies to Revolutionize Investment...
Influencer marketing is no longer just a buzzword—it's a powerhouse that’s reshaping...
How New Import Taxes Are Shaping Brand-Influencer Collaborations
In a landscape already marked by growing uncertainty and economic challenges, recent...
TikTok’s Role in the Trade Tussle: The Rise of...
In the ongoing trade tensions between the United States and China, a new digital front...
From Shein to Temu: How Tariff Changes Are Reshaping Influencer...
Recent changes to U.S. trade policy, especially the introduction of a 145% tariff on...
Winning TikTok & Instagram Marketing Strategies for...
Destination marketing has gone from postcards and glossy brochures to something far more...
Instagram’s New Repost Feature: A Game-Changer for Content...
Instagram has officially introduced a new repost feature that will allow users to share...
Top TikTok Marketing Strategies for Travel Gear &...
TikTok is officially the digital runway for travel accessories, and if you're not getting...
New Survey Highlights Creators’ Demand for Clarity in...
In 2025, influencer marketing is more than just a buzzword—it’s the cornerstone of...
Top TikTok & Instagram Marketing Strategies for Airlines...
The world of travel is shifting, and TikTok and Instagram are leading the charge. With...