Employee-generated content (EGC) has rapidly shifted from an experimental tactic to a...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
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How to Use Social Listening to Write Creator Briefs That Power...
In today’s fragmented influencer landscape, marketers face critical questions: Are...
The 5-Part UGC Campaign Framework: From Trend Discovery to...
In an industry where audiences increasingly tune out polished commercials and lean into...
Designing Brand-Lift Surveys That Don’t Bore Respondents
Have you ever launched a brand-lift survey only to see completion rates stall or drop off...
How to Calculate Influencer Costs the Right Way (CPM, CPE &...
In an era when influencer campaigns can deliver millions of impressions overnight, two...
Look-Alike & Custom Audience Tactics Post-Launch
In the aftermath of a successful launch, two pressing questions emerge for performance...
More Articles
Digital Marketing’s Attention Crisis: Standing Out in an...
Today, consumers are inundated with content from all directions; social media, email...
Instagram’s Finally Launched Edits, The Game-Changing App...
After months of anticipation, Instagram has officially launched its new video creation...
The Influencer Marketing Campaigns Behind Today’s Top Personal...
The influencer marketing world is booming, and with it, the personal finance sector is...
Top Influencer Marketing Strategies That Will Transform Personal...
Creating a solid influencer strategy for personal finance tools isn’t just about...
Top Influencer Marketing Campaigns Shaping the Future of...
Influencer marketing has come a long way from flashy, aspirational ads showcasing luxury...
Ubisoft’s $2.1 Million Influencer Marketing Gamble: Did It Pay...
When Assassin’s Creed Shadows launched on March 20, 2025, it carried the weight of...
JCPenney Partners with VaynerMedia for Social and Influencer...
In a bold step to rejuvenate its marketing strategy, JCPenney has appointed VaynerMedia...
Bobbie: Stagwell’s New Influencer Marketing Agency Designed...
Stagwell’s HUNTER agency has launched Bobbie, a new influencer and creator marketing...
YouTube Integrates AI Overviews into Search Results: What You...
YouTube is taking content discovery to the next level with its new AI Overviews feature...