Reuniting with its long-time ambassador, Smartwater blends nostalgia and culture-scanning...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Amazon Live Stream Shopping Is Evolving with Real-Time Data
By integrating live-shopping metrics into AMC, brands gain real-time insights on which...
Brand Safety & Comment Moderation for Paid Influencer Ads
In paid influencer advertising, 2 pressing questions surface: How can brands...
Geo-Targeting Tactics for Boosted Influencer Posts
Are your boosted influencer posts reaching the right audiences, or just wider ones? Can...
How to Build Category Leadership Through Strategic Influencer...
Breaking into a saturated consumer market can seem like an impossible task. The robotic...
How Pepsi Hijacked Coke’s Share-a-Campaign to Reinforce Its...
By riffing on Share a Coke with food-themed packaging and cross-channel promotions, Pepsi...
More Articles
Top TikTok Marketing Strategies for Travel Gear &...
TikTok is officially the digital runway for travel accessories, and if you're not getting...
New Survey Highlights Creators’ Demand for Clarity in...
In 2025, influencer marketing is more than just a buzzword—it’s the cornerstone of...
Top TikTok & Instagram Marketing Strategies for Airlines...
The world of travel is shifting, and TikTok and Instagram are leading the charge. With...
Proven Social Media Strategies for Hotels & Resorts [Booked...
Welcome to the social media revolution, where hashtags are as powerful as hotel keys, and...
Destination Marketing Campaigns That Converted on Social
The world of destination marketing is evolving faster than a plane taking off for a...
Decoding De Minimis: What Influencers Need to Know About the...
Influencers have long been able to source affordable goods from overseas, particularly...
Trade War on TikTok: Chinese Suppliers Flood Platform with...
As the trade war between the United States and China heats up, one unexpected...
Top TikTok & Instagram Marketing Strategies for Adventure...
Adventure tourism is on a meteoric rise, with the global market set to grow from $406.12...
New Twitch Ad Rules Impact Revenue for Banned Streamers: What...
Twitch has recently announced new ad rules that could drastically affect the way...