What does it mean to be an influencer in 2025? Increasingly, it might not mean being...
Influencer Marketing News and Resources
Influencer Marketing Hub offers you all the latest Influencer Marketing news, tools and resources to enable influencers, agencies and platforms to connect and harness the power of Marketing under the Influence.
LATEST
Gen Z’s Fear of Missing Out Is Reshaping Online Shopping...
FOMO—or the "fear of missing out"—is no longer just a cultural catchphrase; it’s a...
Performance-Based Compensation Terms: Building Incentives into...
Why do some influencer collaborations ignite sustained growth while others stall at...
Multi-Platform Launch Brief (IG, TikTok, YouTube Shorts)
How do you brief creators to succeed on 3 different platforms without overwhelming them...
Translating Brand Voice for Creators: Tone, Emojis & Visual...
How do you brief a creator to sound like your brand without sounding like an ad? And how...
Legal Must-Haves for Influencer Briefs from Usage Rights to FTC...
Why did the FTC warn 12 influencers in one day, and why are creators walking away from...
More Articles
70+ Must-Know SEO Statistics to Power Your 2025 Strategy
Now that AI has made its way into SEO, over 57% of marketers are reporting that the...
Content Marketing Strategy Examples from Top Brands
Every single marketing effort comes back to content. Whether your main strategy is social...
Best Influencer Marketing Strategies for Alcoholic Beverages
The alcoholic beverage industry is buzzing — and no, it’s not just because of that...
Best Influencer Marketing Strategies for Packaged Food Brands
Influencer marketing in the packaged foods sector is no longer just a trend—it's a...
Best Influencer Marketing Strategies for Restaurants & Cafes
In the fast-paced world of food and drinks, standing out isn’t just about having the...
Best Influencer Marketing Strategies for Healthy Snacks &...
In a world where consumers are more health-conscious than ever, influencer marketing has...
Best Influencer Marketing Strategies for Medical Devices &...
Influencer marketing has taken the medical devices and services world by storm—who knew...
Best Influencer Marketing Strategies for Weight Loss Programs
Influencer marketing has quickly become the secret sauce in the weight loss industry and...
Best Influencer Marketing Strategies for Supplements &...
In the world of supplements and vitamins, influencer marketing isn’t just a...